My TOP 6 Tips to Create a Profitable Jewelry Collection

[@megan.collins]

Watch my FREE MASTERCLASS: - Learn the blueprint that I used to build a successful 6-figure jewellery business - www.megancollins.co/register-og-2

[@lennieschulz636]

Dear Megan, would be great to hear more, how to find ones target audience and USP. Big MERCI for your support. Christine

[@megan.collins]

Hi Christine, glad you are finding the videos helpful!! 🤗 Finding your USP goes hand-in-hand with finding your target audience. This is part of my paid content, as I find it really helps my clients get a clear understanding of this by working on it together in a 2-way conversation. It wouldn't be fair on my paying clients to offer this for free. I hope you understand. 😉 If you are interested in having a free chat to hear more about what I offer in the 1:1, feel free to send me a DM on Instagram @megancollins.co

[@stephencoster9532]

Hiya Megan, Another great video, thank you, again. A lot of good information, and a lot to think through, I think this is another video I'll be watching a few times. Stay safe, Steve...

[@megan.collins]

Thanks Steve. 😉 Glad you found it helpful! Wishing you a wonderful Sunday, speak soon, Megan

[@linam6072]

Great video Megan! Would it be possible to make a more detailed video on how to target your audience?

[@megan.collins]

Hi Lina, glad you are finding the videos helpful!! 🤗 Finding your USP goes hand-in-hand with finding your target audience. This is part of my paid content, as I find it really helps my clients get a clear understanding of this by working on it together in a 2-way conversation. It wouldn't be fair on my paying clients to offer this for free. I hope you understand. 😉

[@idiliusjewelry]

Great points ! Thanks for sharing🙏🏻 I believe cohesion is very important and the signature style🥰 I can talk long about this subject😃

[@megan.collins]

Absolutely!! Me too :)

[@idiliusjewelry]

@@megan.collins 😀

[@kimhungrige8522]

Thanks. This is a big help. I've been working on new jewelry and putting it on some sites but I need to really narrow down my buyer. Please keep making these videos. Love them.

[@megan.collins]

Hi Kim, that's great!! I'm so happy to hear that! Yes, having a clear USP - Unique Selling Point would really help you to narrow down who your target audience is and make informed decisions as to which platforms would suit your jewelry best. More videos coming out every Sunday 😊

[@Paulgray172]

This is such wonderful information that you are generously giving us for free. Thank you!

[@megan.collins]

Thanks so much for your appreciation! Means a lot to hear that! I'm so glad you are enjoying the content ☺️

[@madalinaemiliasepsi2597]

Thank you very much!! Super helpful!! 🙏✨

[@megan.collins]

Yay!! You're so welcome!! Glad it was helpful! ☺️

[@jeanwilcox3464]

Thank you for this valuable information

[@megan.collins]

Glad it was helpful!

[@RM-bf7to]

Thank you so much for your videos. I’m planning to put work online for the 1st time. This helped. Especially the collection ideas. 😊

[@adinastewart4636]

This info is so helpful, thank you so much! 😊

[@megan.collins]

I m glad you find it useful❤️

[@skellescloset]

Just found you recently and I adore you and all your helpful content, I am glad I subscribed !

[@megan.collins]

Aaah!! You put a big smile on my face! Thank you so much! I am happy to help! 🤗

[@KellyOHara-d4c]

Thanks Megan! I just booked a Zoom to learn more

[@megan.collins]

Awesome, so excited to meet you!🤗

[@kimwells8395]

Another great video! Watched it twice already, and now I think I should look into your one on one. I am stuck at the best place to buy the wire, solder, and all the very important things. I have gotten the tools, just finding a good wire place with a good background is hard.

[@megan.collins]

Hi Kim, I'm so glad you found it helpful! I have space for 2 more 1:1s, so feel free to book in a free chat to hear more about it. And from there you can make your decision. 😉 If that sounds good to you, send me a DM me on Instagram and we can chat and find a good time @megancollins.co Megan 😊

[@yolandadavis5038]

I needed this. Was looking on Google for at least a couple of years on how to build a collection.

[@jadeheart911]

I have been working on the beachy Boho style items. I have large hoop earrings made with coconut chips with Larimar, recycled glass beads, and freshwater pearls. Bracelets and similar necklaces on 2mm quality leather. I usually do metalsmithing silver pendants and rings with assorted gemstones. All that Boho vibe. (Turquoise.) My question is should I really being setting up so much of the lower price point items with the silver ones? I thought I was providing choices for all budgets, but I haven't even done a showing /market yet. Friends have purchased as fast as I make the items until recently, I stopped selling to accumulate an "inventory".... i am just wondering ....am I setting up a "garage sale " type offering like you stated? Should these two different styles...(cheaper handmade/ silver) be sold at different times? Or am I overthinking it???

[@megan.collins]

Those are all good questions. It's hard for me to answer them here without having a two-way conversation to hear more. The decision needs to come from you, so I don't want to say definitively what you should do without knowing your future intentions. If you are interested in chatting more, feel free to send me a DM on Instagram. 😉

[@allanthompson9695]

Very very useful information, conveyed in a very cohesive way. Thanks Megan. Sub'd.

[@megan.collins]

Yay!! Glad you enjoyed it! And thanks for Subscribing! Appreciate it and all your lovely comments! 🥰

[@lunalundbergdoh4816]

Love this ❤

[@megan.collins]

Woohoo! So glad!

[@skellescloset]

Thank you 😬💛💐🌻☀️

[@megan.collins]

You are so welcome! ☺️

[@ashokseebaruth]

💯

[@megan.collins]

Thank you 🫶👌🤗

[@carolineg2321]

Great video! Thank you for all your hard work Megan! I love watching along

[@megan.collins]

You are so welcome! Thank you so much :)

[@decaffsilver2411]

I need help.

[@megan.collins]

What specifically do you need help with? Anything I can help you with?

[@decaffsilver2411]

@@megan.collins well now I feel stupid. I don’t recall what it was I specifically needed help with. If I remember I’ll let u know. Thank you.

[@rafikahassan6122]

Thank you so much for the information. I learnt a lot from you. Would it possible for you to talk about starting out in jewelry or thinking of jewelry bussiness? For example, I'm not sure which are of jewelry making is suitable for me? I like to learn all, from looming with seed beads to working with metal and wiring. All are very interesting. But, if I could pick one to master at and eventually sell it, it's so overwhelming. Would really appreciate it if you could make a video on finding your best area and master at it 😘😍

[@megan.collins]

Good question. I'll see what I can do. 😉

[@rafikahassan6122]

Yeayyy Thank you 😘😍

[@johanvanniekerk5053]

Insightful. Does the target audience always stay the same, or can it shift between collections?

[@megan.collins]

That is a very good question. I would keep the same target audience throughout collections. The reason for this would be to keep a clear and consistent brand overall that customers can fall in love with. Imagine for example that a singer brought out a completely different album with a completely different style of music each time, they would then lose all their previous fans each time, making it so much harder to grow your brand. 😉

[@dianaamaro4704]

OMG Megan! thank you so so much, I´ve found this video super usefull

[@megan.collins]

I'm so glad to hear that!! Yay!! 🤗

[@mon3d-designs]

watched a few of your videos, all great stuff, Im a creator/3d modeller of many things, but recently turned toward bespoke keyrings and now starting down the jewellery path, what basic stock items do you suggest for small range of hand made items, ie, necklaces and earing's, do you have some basic items always at hand, ie, chain, jump rings, clasps etc, or is everything planned up front so items are very specific, thanks :)

[@megan.collins]

Hiya, so cool that you are heading into the jewellery space :) In terms of basic items its really hard to say as there are so many different sizes of everything like clasps and chains so if I were you I would come up with a design, then go to your local supplier and see what would work best. Over time you'll start building a good knowledge of things you use often.

[@mon3d-designs]

@@megan.collins much appreciate your reply :) and yes, i guess thats it, i do tend to make it up as i go, so when i finish 1 peice i will search for a suitable chain that fits, as i get more experienced things will no doubt change, especially the process :)

[@lilshelsuzie5235]

Awwh thanks

[@megan.collins]

You're so welcome 🤗

[@jaderene]

This content was very helpful and informative!!!! I have truly learned so much from you!!!! Thanks ❤️🤍🤯

[@megan.collins]

You're welcome! I'm so glad to hear that!! 🤗😊

[@jaderene]

@@megan.collins you’re welcome!!!!❤️