Amazon PPC [Master Class] 2022

Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC - Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
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Website: MyAmazonGuy.com
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[@Didisayhi]

Thanks you so much!!! You changed my life! I started working for a Amazon company i had zero experience or knowledge about Amazon and with your courses and videos I’m making progress in my work place!!! You are so kind!!!

[@MyAmazonGuy]

Eli comments like this make me so happy. I'm so glad we could help you on your Amazon journey. PPC for life!

[@naomigracesara4403]

This is so awesome! Amazon PPC Mag-School is the best education ever!

[@MyAmazonGuy]

Hope others enroll at mag-school.com!

[@PathtoWealthPodcast]

One of the best Amazon PPC videos

[@MyAmazonGuy]

You are too kind!!! Thank you Andy for joining us for this Amazon PPC masterclass.

[@maciejmoneyberg6673]

The best guy on yt according to knowlade about amazon ppc,pure value.Thank You

[@MyAmazonGuy]

Thank you!

[@maciejmoneyberg6673]

@@MyAmazonGuy One thing bothers me,I am news to Amazon ppc and a little bit afraid of sending outside trafic to listening without bridge like landing page.I do not want to hurt bsr by amountnof non converting visitors.Can You elaborate on this topic?

[@qrz9219]

This is my first time watching your hour-long video, and man I gotta say you explain Amazon PPC in a very detailed and organized manner. Even though the video is a bit old now, I'm still glad I watched it and learned some excellent tips on Amazon PPC. Thanks!

[@MyAmazonGuy]

I'm thrilled to hear that you found the hour-long video on Amazon PPC informative and helpful, even though it's a bit older. It's fantastic that the detailed and organized explanation resonated with you and provided valuable insights into Amazon PPC strategies. Thank you for your support!

[@TheJosa007]

Amazon PPC. Is amazing that people trust some of the so called PPC experts. I can tell you that when the moment comes, if any body is going go keep an eye on my accounts it will be you. I am learning and so far everything you say makes sense to me. Thank you for taking the time to educate some of us.

[@MyAmazonGuy]

Thank you for the kind Amazon PPC words. 😂 The basics work. And there's a logical way to grow!

[@aadilqamer677]

I am so excited for this Amazon PPC Masterclass!

[@MyAmazonGuy]

Hope you enjoyed it! Thanks Aadil.

[@kobeseizo5848]

Great Amazon PPC tutorial... highly recommend, very smart guy

[@MyAmazonGuy]

Appreciate that Kobe 😍

[@kobeseizo5848]

@@MyAmazonGuy Hi Steven, again thanks for the informative Amazon PPC tutorial. It seems obvious to me that future product placements will need to budget for PPC expense in the determination of product placement. In determining product placement, do you currently access the price sensitivity of a product's segment or sub-segment? If so, what methodology(s) are you employing? Although the widely available apps cannot directly measure this, I feel, the price sensitivity can generally be inferred by manually filtering sales results by both sub-segment, price, and total sales. Again, thank you from saving us from all the self promotional sophists and legerdemain.

[@weddingsngifts]

This is the best video to learn about Amazon PPC. It's a must watch for all newbins on Amazon Seller.

[@MyAmazonGuy]

Newbies unite

[@gerrylobrigo4451]

Learned a lot but here are the top 3 things that stood out for me in this Amazon PPC video : 1) DO NOT DELETE or RESTRUCTURE old campaigns 2) NEVER negate a good keyword & MAG negation rules 3) FBA + FBM to counter out of stock scenarios

[@MyAmazonGuy]

Love the learnings! Thank you for sharing.

[@gerrylobrigo4451]

Hi Steven, just a follow up question... if you add another SKU to an existing discovery campaign that is performing, will that fall another restructuring a campaign? If so, is it better to leave that campaign as it is to not mess with its performance and create another campaign for the other SKUs? Thanks!

[@muhammadtalha2216]

@@gerrylobrigo4451 we should not disturb the well running campaigns because it can take them to learning mode again And it will be difficult to get to know that for what SKU keyword is producing sales. I usually run only one sku on my clients and get good results

[@pauliereyes]

I really want to learn more about Amazon PPC. Thank you for this!

[@MyAmazonGuy]

You're quite welcome! Amazon ppc is a never ending investment

[@genballon3321]

Wow steven! Best Amazon PPC video! great PPC strategy! Thank you for sharing this! it helps us a lot.

[@MyAmazonGuy]

Glad it was helpful!

[@mateenjanjua7673]

Amazing explanation My Amazon Guys. All the tips noted!

[@MyAmazonGuy]

Which Amazon PPC tip did you like the most?

[@brians9072]

Thank you for the Amazon PPC Master Class Steven.

[@MyAmazonGuy]

You're very welcome, any part in particular you like the most?

[@brians9072]

@@MyAmazonGuy as an Amazon PPC newbie all of it. However, strategy sequencing is most helpful. Perhaps a class on brand management for newer folks would be helpful. Some, even with PPC experience, have never seen the backend of a seller central account.

[@BadarAftab]

Thank you very much Steven for sharing such a valuable information about Amazon PPC. You videos are very helpful for me to understand PPC in-depth. Keep sharing. Thanks Again.

[@MyAmazonGuy]

Glad to be of assistance 🐕‍🦺

[@CreditNFundingFactors]

This Amazon PPC video is a huge golden nugget 💪🚀

[@MyAmazonGuy]

Thanks for watching, Nate. Glad you find this helpful. You can know more about PPC in our website, you can visit us through this link: myamazonguy.com/

[@PaulTheLegend13]

The greatest drill down the fundamentals. Man I love this man.

[@MyAmazonGuy]

You are too kind Paul. PPC funadmentals the bread and butter of Amazon.

[@beckyfraley803]

Amazon PPC is a great video to learn about Amazon PPC. The best thing I learned was if I "Promote" my winning keywords to a manual campaign, don't negate them in Auto. I am a 10 at Growth over profit. I am already seeing success with using fixed bids to launch my product after three days. Going to change bid to up and down and monitor results. Thanks my Amazon Guy!

[@MyAmazonGuy]

Absolutely delighted to hear that the Amazon PPC video provided you with actionable insights! I'm thrilled to hear that you're already experiencing success by using fixed bids for your product launch and that you're planning to fine-tune your strategy by adjusting bids to up and down. Keep up the excellent work and cheers to your continued success!

[@Whatisthis_1]

@@MyAmazonGuy Doesn't it cause keyword cannibalization if you add winning keywords to a manual campaign along with the auto campaign?

[@ehabshalayel622]

I keep referring to this video for Amazon PPC tips. Really amazing.

[@MyAmazonGuy]

Work of love here

[@RichHandsome]

Awesome amazon PPC mini course! Thanks Steve

[@MyAmazonGuy]

Glad you like it!

[@bonniel2919]

Super informative Amazon PPC video... thank you!

[@MyAmazonGuy]

Thanks for watching!

[@jodijuba1474]

Great information on Amazon PPC! Thank you. Always enjoy your videos.

[@MyAmazonGuy]

Jodi thanks so much for enjoying.

[@monssefahrouch8178]

you talked about Amazon PPC in a deep way I like this topic

[@MyAmazonGuy]

My pleasure

[@luishenriques]

Great content on Amazon PPC... a lot of gurus talk and talk and do not provide a tenth of the value of this video. Fantastic!! keep it up!!!

[@MyAmazonGuy]

Glad our PPC masterclass was helpful!

[@rosemarysobrepena8454]

Thank you Steven Pope for always pouring your heart out when it comes to Amazon PPC! Amazing content as always!

[@MyAmazonGuy]

Comments like these energize me. Thank you. Thanks for watching our PPC tutorial!

[@exploreworldwithme2635]

genuinely sharing knowledge Hats off to you 👏

[@MyAmazonGuy]

You're very welcome 🤠

[@ProbuddhaNag]

The best Amazon PPC tutorial I've watched so far. Could you please do a tutorial on launching Lottery Campaigns as well? Thanks a ton!!

[@MyAmazonGuy]

Always happy to help. Thank you for watching!

[@GilaMonsdurr]

Thanks Steven for sharing this Amazon PPC Masterclass! The tip to not turn off a well performing keyword in an auto campaign when deciding to create a new solo campaign was invaluable! I was putting it in as a negative keyword in the auto campaign then creating a separate exact match campaign and was wondering why they weren’t performing anymore. 😅

[@walkchill9920]

great amazon ppc tutorial, thanks

[@MyAmazonGuy]

Glad you like it!

[@pickleballforpurpose]

Thanks for sharing this info on Amazon PPC. I appreciate your transparency and info. Looking forward to learning so much more.

[@MyAmazonGuy]

Glad it was helpful! Thanks for visiting!

[@Powerplugz]

Great video man, thank you my friend. I hope that putting this to use will increase my sales and overall brand. Will swing back around in a few weeks.

[@MyAmazonGuy]

Thank you too, and you're welcome!

[@jhoannastanners3305]

No BS Amazon PPC session. Negating keywords were so insightful. Thanks, Steven - you are a gem!

[@MyAmazonGuy]

Glad it was helpful!

[@imyannasan]

Thank you so much for this Steve! Very valuable insights! #AmazonPPC

[@MyAmazonGuy]

You're very welcome! I'm delighted that you found the insights valuable.

[@renzrainielanillo664]

I really learned a lot about Amazon PPC in this video. Thank you so much Steven for detailed explanation especially about the bidding strategies. Looking forward to be part of your Internship program for me to learn more about Amazon PPC. All the best!! Amazon PPC for life!

[@MyAmazonGuy]

Thanks Renz! We are always hiring ppc talent! Feel free to apply by following myamazonguy.com/ppcjobs

[@renzrainielanillo664]

@@MyAmazonGuy Appreciate your response, Steven. I did actually applied already. Unfortunately my application isn't successful due to lack of experience. I was told to wait for 6 months before I can reapply again. If I may ask, am I still eligible to apply today as an Intern or do I still have to wait for 6 months? Thank you!

[@Boxer-nk8tv]

You remind me so much of professor Messer in the IT field, in the way you educate. Thanks for this Amazon ppc materclass!

[@MyAmazonGuy]

Wow, thanks! Glad that you like it! Thanks for visiting.

[@muhammadammaratique3748]

One of the best video on Amazon PPC, Love from Pakistan.

[@MyAmazonGuy]

Thanks for watching

[@naumana.mubasher9001]

Excellent content, each bit of video pored more information over the previous piece of info. Over an hour long video never gave me bored feeling. That is so kind of you to share such a knowledge database. Respect from Pakistan.

[@MyAmazonGuy]

Glad you enjoyed the PPC master class

[@imagoadvertising426]

I love your videos because they are so REALISTICS, there is so much crap out there from other people that it is crazy. I have learned so much from you. Thank you for so much honesty and realism in this hard Amazon word. I appreciate it :)

[@MyAmazonGuy]

So glad you shared this feedback 💜

[@crazyvlogs8410]

Thank u sir u have done great job,,your videos are very helpful for me

[@MyAmazonGuy]

So glad to help you 🪙

[@DragosT8]

Thanks Steven for such a great amazon ppc course. Always learning new things from you!

[@MyAmazonGuy]

Glad you enjoy it!

[@edisonguy7151]

Great content, Steve! Your insights are incredibly valuable, and I appreciate the unique perspective you bring to the topic of PPC. As someone who is looking to learn about Amazon PPC without spending a fortune on courses, your video was a breath of fresh air. It's inspiring to hear about your experiences and how you've been able to succeed in this industry. Also, I found out that your company is looking for an intern for PPC. That sounds like an incredible opportunity, and I would love to be considered for the position. Learning from someone with your level of expertise, and I am eager to contribute to your team in any way I can. Thanks again for sharing your knowledge with us!

[@MyAmazonGuy]

Always happy to help. Thank you for watching! About Internship: We encourage you to apply by visiting *myamazonguy.com/internships/

[@miramaslo]

Great video on Amazon PPC!

[@MyAmazonGuy]

I love me some Amazon PPC

[@michelleramos2193]

Thank you for this video Sir it really helps a lot

[@MyAmazonGuy]

You're welcome, happy to help!

[@skchu9960]

This is one of the most helpful condensed Amazon PPC video i come across, super! Thanks!

[@MyAmazonGuy]

My PPC pleasure

[@nabeelahmed1089]

The Best Amazon PPC class. Thank you so much for this class. I got some really valuable points from this class but top of that the most important I've learnt is that "Never negate a good keyword" It's a simple but highly effective lesson. Once again really grateful for this masterclass on Amazon PPC.

[@MyAmazonGuy]

Never negatw a good keyword!!! Thanks for sharing your feedback

[@dr.paulasnetwork4371]

OMG! 1 _ 5 keywords? No wonder I have spent so much money in PPC. That makes so much sense. Thank you so much!

[@MyAmazonGuy]

You're on the right track!

[@dr.paulasnetwork4371]

@@MyAmazonGuy how do I enroll in your PPC course?

[@MyAmazonGuy]

www.fbasellerlife.com/my-amazon-guy-success-academy?ActiveCampaign&Ends+Tonight+-+My+Amazon+Guy+Success+Academy&+06+30+-+MAG+Success+Academy+PM+Reminder This is our current program

[@beyondreality8506]

Steven can you explain what is a session. I get it confused with impressions. I appreciate it. I also bought and going through your ppc course too. I appreciate your hard work. I really do. Its been a blessing to me.

[@dusicaricabal4738]

This is so valuable Amazon PPC Masterclass ! Thank you for sharing all the info about Amazon PPC with us ! I have learned a lot !

[@reginalibang9674]

Great Amazon PPC Master class! Applied some of your PPC strategies and tips from your PPC course to our 2 newly launched products.

[@MyAmazonGuy]

Fantastic!

[@muhammadtalha2216]

No doubt in that. I personally listen to its courses and try toapply on my clients work and really amazing results

[@nadeemahmad5768]

Wow what a great video, I've never ever seen like this PPC strategies specifically never negate your main keyword

[@MyAmazonGuy]

Glad you enjoyed it!

[@trentstewart5144]

Best PPC content I've seen in a while. Thank you!

[@MyAmazonGuy]

Wow, You're very welcome!

[@weddingsngifts]

Thank you for making these videos. I try to watch all of your videos and listen to your podcast to keep learning and getting better.

[@MyAmazonGuy]

That's the spirit! If you want a free review of one of your products snag it for 🆓 here www.MyAmazonGuy.com/asin

[@weddingsngifts]

@@MyAmazonGuy Thank you so much! and thank you for responding! I refer you to my friends that wants to start on Amazon too.

[@yanishpatwari2130]

Thank you for this Steven! The best video for Amazon PPC

[@MyAmazonGuy]

Glad to help!

[@sbcsbc8031]

Awesome video, very useful as always! Thank you so much Steven.

[@MyAmazonGuy]

Thanks for watching.

[@todd01537]

The auto complete Amazon ppc tip was excellent. Never heard that one before. Will try it out. Thanks!

[@MyAmazonGuy]

Welcome!

[@arthursanglard3912]

Amazon ppc (just for ranking, thx for the class).

[@MyAmazonGuy]

Thanks for helping the Amazon PPC KZbin algorithm

[@selviaong3384]

Awesome one-stop Amazon PPC Video, as always. I’m a kindle direct publisher and I was wondering if you have tips for kdp ads? We’re always working with tight margins (1-2 dollars) and it’s quite competitive. Would be great if you’d consider making a video catered for kdp. There are many kdp influencers who did ppc videos but I found many to be misleading. Prefer listening to amazon ppc experts, but can’t deny the fact that we work with different constraints in kdp. Thanks Steven!

[@MyAmazonGuy]

KDP ads are really tough. Books don't do that well on Amazon. The margins are the issue just like you pointed out. The reason I don't make content for KDP is the authors shouldn't hire me, we can't help them. Beyond a simple 1 off coaching call myamazonguy.com/coaching

[@maciejdoman2401]

Thank you Steven. You made my day 🙂

[@MyAmazonGuy]

Glad you enjoyed it!

[@quanghiep1090]

Thanks Sir

[@haqnawaz5761]

Thank you so much ||| very informatic video about PPC .

[@MyAmazonGuy]

Glad you liked it

[@trevortawney2529]

Super detailed and informative Amazon PPC video! Thank you.

[@MyAmazonGuy]

thanks Trevor

[@Peaceseeker917]

This was very informative and educational and I gotta say I'm really happy to see you sell products in which most amazon sellers tell newbies like me to stay away from like- selling glass and occasional products- which you've clearly demonstrated your killing it. Are these Momstir products all custom logos and quotes?

[@lessismore8346]

Very, very good Amazon PPC tutorial

[@MyAmazonGuy]

Many many thanks

[@lessismore8346]

@@MyAmazonGuy Mr. Pope, I have a small question to pick your brains: What is the optimized amount of competitors' ASINs that should be put into Product Targeting?

[@mehuljain4158]

Amazing Amazon PPC Course

[@MyAmazonGuy]

Glad you liked it

[@masonporter2942]

Amazon PPC - growth at all costs, profit comes later

[@MyAmazonGuy]

Thank you for sharing!

[@msjeanine003]

VEry informative Amazon PPC Class

[@MyAmazonGuy]

Glad you find it informative, Jeanine. You can find more gold nuggets in our website: myamazonguy.com/

[@suprecasa1786]

I did not start open the store yet seems a little difficult for me to check this but thanks for sharing I will come back later when I need to check it

[@MyAmazonGuy]

Please do!

[@cynthiadeocampo2969]

Thank you for this Amazon PPC Masterclass! I have learned so much from you...

[@MyAmazonGuy]

👍

[@nikhilpanwar3126]

much love from India big bro 💥 💪 .. QUALITY CONTENT 💓 hope you are good. actually i was planning to buy ppc course from you my man, is this the recent or the website course is updated as well considering i only do FBA

[@MyAmazonGuy]

Thanks, Nikhil!

[@vladizlatko]

Amazon PPC thank you

[@MyAmazonGuy]

Thanks for the seo

[@nathaniel4334]

This is fantastic content for Amazon PPC. Thank you so much!

[@MyAmazonGuy]

Glad you like it!

[@BigCFM]

Top Man Steven!! 👍👍 I thoroughly enjoyed your Amazon PPC video. Quick question - Is your Mag course relevant for all marketplaces, I'm in the UK?

[@MyAmazonGuy]

Absolutely. The principles apply to all markets! Mag-school.com

[@edwingenao5205]

Great Amazon PPC Video....

[@MyAmazonGuy]

Thanks 🙏👍

[@joshyboy81266]

Amazon PPC Video for the win. Awesome Stuff Steven. A Question. The Search Query Performance Report. Is there a way to export/download it? Or only view from inside the account?

[@MyAmazonGuy]

No way to export this at this time

[@joshyboy81266]

@@MyAmazonGuy Feared as much. Thanks, Steven. Appreciate the reply

[@user-lp9he5zp7z]

THIS IS A GEM

[@MyAmazonGuy]

You are too kind thank you

[@ybettecastanares]

i came across your videos hope to learn a lot from your videos. hope its not too late for me .tnx

[@MyAmazonGuy]

Just keep on watching our videos. Thanks for the support!

[@timzeez525]

Hello, I greatly appreciate the wealth of knowledge you have provided here. Is this checklist you refer to accessible to public?

[@lalika64]

amazon PPC great video

[@ghayyur007]

hey, Steve can you please share the doc's, It's really helpful. thanks

[@MyAmazonGuy]

I'm under the weather and drawing a blank here, which docs? We also have a PPC course at mag-school.com for $20

[@analoulagman6535]

Learned a lot of great Amazon PPC information. Love to enroll in your courses; still working on my budget. For now, watching and taking down notes on your videos greatly helps me on my Amazon VA journey. Thanks for sharing! #amazonppc

[@MyAmazonGuy]

Glad to be a small part of your journey! Did you see the listing optimization video? kzbin.info/www/bejne/mGXSnIaErZqsgtU&lc=UgxeclTkfxu0tp9ndF14AaABAg

[@analoulagman6535]

@@MyAmazonGuy Yes, I did! Great content. I like the actual reviews, lot of take-aways. Thanks!

[@rodbritton360]

I love the way MAG wants to KZbin rank for 'Amazon PPC', yet, in their own pinned comment of "$20 PPC course..." doesn't call it "$20 Amazon PPC course...." :)

[@MyAmazonGuy]

Great point. I'll fix that haha.

[@trentstewart5144]

Great amazon PPC tutorial

[@MyAmazonGuy]

Glad you liked it, Thanks for dropping by.

[@florian8529]

Great Amazon ppc video

[@MyAmazonGuy]

Thanks for the visit

[@PSLiveGameplay]

Amazon PPC Expert!!

[@MyAmazonGuy]

Thank you for the compliment!

[@bkang78]

This is gold

[@MyAmazonGuy]

🥇🪙🥇🪙

[@keremhakan]

Hi, Steven, i want to ask you about High Competition products. I sell sneakers, a not known brand with over 100 models. Market is dominated by known brands, cerebro keywords research shows keywords contain mostly known brands or their models. What is the strategy here? Is there a way to use competitor brands or models in seo content or somewhere else to get some rank or visibility? Whats the best way to ppc here ? There is almost no content about it, can you make a video about high competition products please ? Thank you

[@MyAmazonGuy]

It's too risky to use competition brand names these days

[@mehuljain4158]

2) For products with no exact search, starting advertisement on high volume category keywords like educational toys for kids. Is it a good strategy. Or we should only try for closely relevant keywords? Again, thanks a lot for your video. Big Fan. Love from India!

[@MyAmazonGuy]

Toys sell themselves. Ads not as critical.

[@vergelsevilla6227]

Amazon PPC by MAG is a winner!

[@MyAmazonGuy]

Vergel we need more ppc memes stat 🍿

[@AD-fu8fg]

Hi there, really great content! Thx for that! Question, Do you have any add. Advise on lowering the marketing costs. I'm doing average sales for our product but all profits are eaten by ppc.. i dont have A + content.. because of budget..thx for all your great work🙏👊

[@MyAmazonGuy]

To lower marketing costs and improve profitability: 1.Optimize PPC campaigns by refining targeting and experimenting with bid strategies. 2.Enhance product listing with relevant keywords and high-quality images. 3.Invest in appealing product images, even if A+ content is not feasible. 4.Utilize social media and influencer marketing for organic exposure. 5.Encourage organic reviews from satisfied customers. 6.Explore additional marketing channels like email marketing and partnerships. Continuous monitoring and adaptation are key to achieving cost savings and improving profitability.

[@victorjohansson7804]

Great video! How can you get a copy of the document you are referencing in the video? Thanks in advance!

[@MyAmazonGuy]

Can you link me to the time stamp in question

[@umerzadakhanzada4745]

Very impressive

[@MyAmazonGuy]

Thanks for stopping by to watch our PPC master class

[@roeygibor]

Valuable material

[@MyAmazonGuy]

Thanks! We always put a lot of value into our work.

[@jimradack6605]

I've seen them all, and this really is the best amazon PPC content. My ROAS has increased by 25% since implementing your ideas. One question I have to continue to improve my Amazon PPC. I stopped negating words I want to promote in a new campaign. It helped, but not my budget is out of whack. If I lower the bid or budget in the original campaign, does that negatively affect the history? Thanks again for the great Amazon PPC content.

[@MyAmazonGuy]

Won't affect the history make modest changes. So glad you enjoyed this and got some return! Check out our ppc course mag-school.com

[@rizwanafzal3122]

This Master Class on Amazon PPC is recommended to All PPC managers in Pakistan.

[@thejackleader]

'they went with no text A+ content that's a mistake" - What if they added it in the back end of the images, is it still a mistake?

[@MyAmazonGuy]

It seems like the client chose not to include any text in their A+ content, which is a common mistake. However, if they added text in the back end of the images, it could potentially help improve the visibility and discoverability of their product. Adding relevant keywords and descriptive text in the image metadata can assist in optimizing search rankings and attracting potential customers. So, adding text in the back end of the images could be a good strategy to enhance the overall effectiveness of their A+ content.

[@MyAmazonGuy]

👍$20 Amazon PPC course and it comes with a certificate of competency: mag-school.com/course/ppc-course

[@mattoniy2840]

Genuine question, what does the course offer that you haven’t given away here for free?

[@mattoniy2840]

Well I ordered the PPC course, 15% in and it's already worth the money.

[@gerrylobrigo4451]

took the course when it came out and I must say the stuff that you learn is 100X the value of the small price your paying...so if you are still on the fence, just go ahead and take...it's worth it! 💯💯💯

[@olylifep90]

Hi MY Amazon Guy is there any email i can send you to enquire about your services for TRADEMARK in USA. As i am from Singapore

[@RP-nm4no]

Hey Steven, great video once again. I feel like I am learning so much about Amazon PPC from your years of knowledge accumulation and great presentation skills. At 43:00 you say that a keyword will not perform as well in a new campaign because the "history of the campaign stays with you". Could you unpack and elaborate on that a little bit. What does that exactly mean and why do you think this phenomena exists?

[@MyAmazonGuy]

A campaign with history uses that history to bid better for the right customers

[@shawnhenderson8799]

Amazon PPC with MAG = WINNING!

[@MyAmazonGuy]

Traffic 🚦! Ftw

[@saudadnan5103]

Sir Steve pope, Kindly tell me when you will start Hiring Amazon PPC Managers??

[@MyAmazonGuy]

Thanks for showing your interest! Please feel free to check our job openings here - myamazonguy.com/jobs/

[@Yazi1390]

Great video!!! I was told that if you have repetitive keywords in multiple campaigns the keywords bid against each other. Can keywords bid against each other and/or cancel each other out? I have a product with 6 variations of flavors and I use a lot of the same keywords for their individual campaigns, and the bids on them vary. Thank you so much!

[@MyAmazonGuy]

You're welcome!

[@magikat7]

@@MyAmazonGuy She asked a question!