Self Lacing Shoes: Nike's Biggest Failure

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It's been nearly a decade since Nike debuted its self-lacing technology. They've made huge strides with their Adapt line but recently announced they are discontinuing the Nike Adapt App. Is Nike done with Adapt technology?
In this video, we take a deep dive into the Rise and Fall of Nike's self-lacing technology.
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[@E21Life]

Nike should at least KEEP THE APP ALIVE for the thousands of loyal customers who invested in their tech. They are killing it in August 2024. 😢

[@donuteyes]

never be loyal to a brand. nike exists to make money, not to make you a better athlete. they'd murder us to save .05% annually. (i own tons of nikes, i just understand my relationship with the billion-dollar company.)

[@CACtheOG]

If you download it, you can still use it

[@CACtheOG]

They’re taking it off the App Store because they’re not producing more of those shoes

[@E21Life]

@@CACtheOG I definitely downloaded it, but as soon as I do a system update or get a new phone, it will be gone 😩

[@josiah3043]

​@@E21Lifeget an android and you'll be able to download the APK

[@davidtharp2125]

It’ll come back when the time is right…

[@PointWithin]

I agree and they’ll be much lighter. Price may still be a premium but they’ll be smaller and the batteries 🔋 will be or the right era

[@NachoAverageFinds]

Ahead of its time? Maybe

[@davidtharp2125]

@@NachoAverageFinds I really enjoyed your video btw…

[@africasupreme3]

Back to the Future

[@moucheali3911]

Sure will and u gotta pay 100Gs for a pair

[@Repcitykickz]

I love my pair, i was absolutely shocked when i got a notification on my app saying it would no longer be active. We waited so long for this technology.

[@NachoAverageFinds]

Yeah it's a bummer for the folks who bought a pair.

[@blakemartins2704]

so soon we wont be able to access the app at all ?

[@Repcitykickz]

@blakemartins2704 yes if you already have the app you can still access it, but it will no longer be available on any app stores

[@Repcitykickz]

@blakemartins2704 yes if you already have the app it will still be active but will no longer be available on the app store

[@bryantwhiskey3166]

@@blakemartins2704no

[@gumbeauxorleans]

The problem is the price. The AJ 11 were dope, but they should've used OG Colorways. ⚜

[@NachoAverageFinds]

Yeah Bred 11 Adapt would've been crazyyyy. Don't count them out. Might happen but not for a very long time!

[@Laotzu.Goldbug]

The most revolutionary thing would be if they made shoes that were actually shaped like normal healthy feet, rather than constraining them into unusual shapes.

[@Beagleworldella]

Exactly i dont get it,especially with the "hype" barfoot shoes like vivo are having. I used to only have nikes but got knee problems from running. I switched to vivo and its gotten way better. Why does nike have to have those stupid narrow toe boxes 😤

[@booneboone9705]

They’re also expensive to manufacture too

[@NachoAverageFinds]

Oh definitely pricey

[@RatBürgerSk8]

Stuff like this serves to illustrate that tech hinged on smartphone apps has an inherently finite lifespan. These would've been far more impressive if the adjustability weren't reliant on internet-based services. Also the app likely served as a way for Nike to collect consumer data, a concerning practice which people are all too comfortable with nowadays.

[@NachoAverageFinds]

Wow on point with that observation. Great take!

[@TheNumbasign2]

You can still use the shoes without the app. There’s even a way to still custom fit them without the app. Something I just saw here on KZbin.

[@DylanLey]

I've owned two pairs of the Adapt BBs. I currently own the Mag-inspired colorway. I think that Nike did create the best version of "self-lacing" shoes with the Adapt technology. I also personally think that the Adapt BBs were also pretty comfortable and did not have the problem of being heavy on feet, like the self-lacing version of the Mags did. Being able to lace up your shoes with your phone or the press of a button was also very cool. All that being said, "self-lacing" technology just doesn't really have any real advantage over manual laces (or velcro or slip on shoes). Couple that with the fact that you need to keep your shoes charged up and have a solid connection with your phone and the overall experience kind of has its own disadvantages over manual lacing shoes. Honestly, I don't really think anyone even really had a problem with manually tying your shoes and the Mags in BTTF were mostly just something that was cool rather than a solution to a real problem. I still think the shoes were a cool idea and will definitely be cool collector's items, but I don't think self-lacing shoes will ever really become the new normal.

[@chrisschuenke8316]

Its kinda funny to think the real advantage of self lacing is for disabled/elderly/injured people, and it was solved by slip on "technology". Reminds me how the russians just used pencils in space while america spent millions on zero g pen r&d.

[@CT37BN]

Figuring out how to miniaturize and fully encase the hardware/software into a tight waterproof compartment and then strategically put them in an area of the sneaker that won't lessen the comfort of the wearer is really important but also quite difficult.

[@NachoAverageFinds]

It's some Jetson's stuff for sure!

[@Alex2legendary]

No wonder why it’s expensive it has to be for the crazy engineering

[@neoamaru]

I find it a bit counterintuitive to use an app to adjust your $450 laceless shoes for 'optimal comfort' It would take you the same amount of time to do so with actual shoes with laces, if not less... so if this product is born out of a need to solve a problem & to make life easier, these sneakers definitely go against this principle.

[@RatBürgerSk8]

Yeah as far as the athletic demographic it seems like a superfluous gimmick. But I could see these benefitting someone who has a physical disability and has trouble tying their shoes as a result. Though for the price there's way simpler options.

[@NachoAverageFinds]

Yeah the lacing thing is more of a gimmick but I think what they really tried to do is create the perfect fit when you stepped foot in the shoes

[@romansummers119]

​@@RatBürgerSk8Nike has made some great shoes for this demographic. The go fly ease are amazing imo

[@tre7198]

This is far from their biggest failure. Their horrible raffles on the SNKRS app is tragic.

[@x3lDoMiiNiiC4Nox]

I remember when Nike had the bb2 on sale for $190. I bought 2 pairs 1 for me and my wife. I haven't hooped in them yet but eventually I will

[@SmokeyOwOs]

Being able to finally buy these for under retail almost made me cry, i was at my worst when they came out,now im doing significantly better and i have finally was able to get them and yeezy 700 dark glows

[@IconicSwooshes]

I’m hitting the outlets today & hunting for gold!🥳🍾

[@NachoAverageFinds]

Good luck out there

[@Krizzykicksny]

please dont touch them after that app die i did a vid on my page

[@E21Life]

I made a video about this and put links to complain to Nike. You never know if enough people complain 🤷🏻: kzbin.info/www/bejne/hWHRfH-olK2njdEsi=3VZQu0TY_HciDU9W

[@johncherry1870]

So happy to see another video from y’all.

[@NachoAverageFinds]

Thanks John! Been enjoying your posts in the FB group 🙌

[@royguadz]

still have my adapt bb2.0 and i still love it even without the app

[@ARandomlife]

I have mine that i bought out of the joy of being a sneakerhead. And it sucks to know it is being discontinued as i love playing around with the app to show off my shoes

[@NachoAverageFinds]

Yeah I'd be pretty bumed too ngl

[@E21Life]

I made a video about this and put links to complain to Nike. You never know if enough people complain 🤷🏻: kzbin.info/www/bejne/hWHRfH-olK2njdEsi=3VZQu0TY_HciDU9W

[@shammamish]

I don't think they're considered a shoe company but seeing all the insane stuff they do like the big red boots or the wavy Vans, I'd love to see a history of Mschf video sometime in the near future.

[@NachoAverageFinds]

That’s a fantastic idea! Thank you bro

[@TheAuxiliaryCord]

A big detriment to its performance on the court is how heavy it is, weighing almost double what players are used to. It’s also super hard for shoe companies, even NIKE to put out a new silhouette and have it be popular for lifestyle. People wear dunks, sambas, 1s etc; stuff that was created a long time ago. Not many people are daring enough to stand out. And also, the price. I wonder if going down a size would compensate for the lacing not functioning any more, unless the app was optional and you could still use the midsole buttons

[@NachoAverageFinds]

I think it was too ahead of it's time. People ain't ready. I'm sure they'll bring it back in a much improved and light version. Only time well tell! Thank for watching man

[@drewhenni2277]

I got both pairs. Adapt and BB. I had buyers regret at the time. Glad I have them now. Never tried them on.

[@NachoAverageFinds]

Bruhhh try those things on!

[@disla__]

Nike beginning of the end was not releasing the air mags in 2015. That was money on the table. Ruined the point of the shoe.

[@Alex2legendary]

Back to the future was close tho just one year off since the self tying mags came in 2016

[@TheRebelLion13]

So far, both Adidas and Nike have proven that putting too much tech in a shoe will be it's own demise. Anyone still remember the Adidas 1 and Adidas 1.1? I think the problem with these two novel ideas is that the tech got too novel that it no longer became practical.

[@mathieuduval7544]

The fact that NIKE (Tinker) never made a NIKE MAG 2 or dont release the NIKE MAG every couple of years is completely absurd to me!!!

[@bowebusi]

I remember going to an outlet and getting the bb2 for $140

[@NachoAverageFinds]

Wow now wayyy, I didn’t know they hit the outlets

[@test2baby576]

Yea got mine at the outlet too. The white pair

[@TheNumbasign2]

Wow. Where was this?! I thought I was the man when I grabbed my 4th pair from goat for 176$ in 2022.

[@KingKai133]

Naaaaaachoooooooooooi is back !!!

[@NachoAverageFinds]

🫡🫡

[@Chestermcfly420]

I got a pair of the Nike adapt BB wolf gray never used brand new in the box thinking one day it will be worth money

[@proud.black.fathers.9815]

Nike is out of touch with their consumers. I don’t know who they thought would spend 400+ on shoes based on a gimmick. Jordan retros are already 200, that’s about as far as the average consumer is willing to go

[@Alex2legendary]

Still a hell of a lot better than the mags prices cheaper than an iPhone pro and cheaper than Gucci, Louis vuttion shoes etc

[@johncherry1870]

Another great video. I wish they could get this figured out for a reasonable price.

[@NachoAverageFinds]

Thanks John!

[@alfierodriguez2473]

The success of the movie is also a reason the shoes are loved so much. Part 1 & 2 are considered perfect movies

[@Beachmangc]

It's innovation, and having something special, but really, it's more complicated to put on adaptive shoes, with an application, charging the battery, than to tie the laces, which is something we've been doing all our lives and it's not at all complicated.

[@NachoAverageFinds]

Yeah, you could argue it was a gimmick for sure. Still really cool to see it happen in our lifetime though!

[@RatBürgerSk8]

I have elastic laces on a pair of Nike Drop Type mid and they literally adjust to a perfect fit by themselves. Don't even need to untie them, they easily slip on. This (Adapt) is a complex solution to a simple problem, which was kind of the base ethos of a _lot_ of that fantasy tech from 80s movies.

[@SectionATE617]

I hate the fact that Nike only made a few pairs of the air mags. They shoulda made enough so ever fan of back to the future 2 could get a pair at a reasonable price!! I LOVED THIS MOVIE, my friend who recently passed away went to see it the first day it came out. We were like 11!! 😢😢😢😢

[@Andy-ri1ns]

Great vid, I had the Adapt 2.0 Mag. They were so uncomfortable and had to return. No regrets.

[@notgray88]

I was about to buy a used pair of the Adapt Jordan 11 for $210 when the announcement dropped. I guess I'll wait for the next self lacing shoes I actually like the look of.

[@sonnyofox6413]

That’s rough, was waiting to get a pair down the road. Was hoping for another design but dang, they got shut down.

[@TheMoonDr]

I have all pairs of ADAPT shoes becuase they are seriously the best. I think where Nike failed was getting the word out and advertising them. To this day, every time I wear my Jordan 11 Adapts, people are shocked to hear they are auto-lacing and that it's actually a real thing. Becuase of how much I like them I actually have 2 pairs of each, one to wear and one for just in case. I'm sad when I got the notice in the Nike app that they are going to discontinue the app, becuase this really makes the experience come alive. If you can get your hands on them I suggest getting them because they truly are the best fitting and comfortable shoes ever made!

[@RetroKid]

They created a solution to something that wasn't a problem. If you can't tie shoelaces, then you're too young, too big or too disabled, and all three have alternatives that are better, easier and allow for more actual independence. No one needs shoes that tie themselves.

[@Mark-sd4hv]

When you're wrong, you're wrong

[@atlien1988]

BINGO!!!

[@LOCKSMITH5]

Only correct answer from a business stand point.

[@ericdavis402]

Yeah they didn't consider that when someone doesn't want to tie their shoes, there are "sock" options with no laces that fit like a glove and arent expensive. This idea was for a niche market, for people that just like technology and innovation, regardless if it's practical or not.

[@PuchitoGuzmán]

Tinker Hatfield and Donald Fullilove aka Goldie Wilson as the cashiers 😂

[@mentazmic]

Great video bro!

[@NachoAverageFinds]

Aye! thank you man

[@davidtharp2125]

Wanted them, so I’m glad to watch…

[@NachoAverageFinds]

Enjoy 🙌

[@Krizzykicksny]

dont touch them will be a bad move

[@davidtharp2125]

@@Krizzykicksny Did you have them?

[@Krizzykicksny]

@@davidtharp2125 I have 4 pairs I did the vid 5mos ago on my KZbin I know everything about them shoes

[@jon834chen]

I had a pair of BB 1.0 in the black colorway, not a horrible shoe but if you actually balled in them long enough you could feel the hard square motor under your foot, and that wasn't great to play on. but the tech was pretty amazing at the time of release.

[@NachoAverageFinds]

Yeah I watched some rviews on the bb 2.0 and they mentioned it being a little uncomfortable after a while

[@BryanPreston480]

The Air Jordan 11s powered blue looked like the Sky Davis sneakers from Doug 😂😂😂

[@KingTechHD]

They needed to find a way to mass produce The Mag & “self-lace” shoes already in their lineup. Making them look completely different w/a different purpose for different consumers was a bad decision

[@dolyharianto]

Sneakerheads spent $15,000 on a Dior Jordan 1 and wouldn't spend $300 for a self-lacing shoes? Preposterous!

[@rthua5718]

I got a pair for 245 during the pandemic on the Nike website

[@pandoranbias1622]

The idea is good, but the tech is too expensive. Having an app at all is terrible and inherently restrictive, and these need to be able to last years and years. The tech needs a massive breakthrough to make it feasible for the average person to use.

[@laronda10]

BOA lacing system is pretty much a more practical solution. Like yah they dont self lace but they speed up the process a significant amount and also are just more comfortable

[@Alex2legendary]

It’s unfortunate I wish they made more and continued to innovate this technology, I have a pair of Nike adapt bb 2.0s in the Chicago red colorway off stock x in 2020 and I’m still gonna rock them now even if the app is retired Easily one of the coolest futuristic shoes I’ve owned and I’ve gotten compliments from wearing them before

[@walkman6150]

People destroyed me on Niketalk when I said this would fail day 1. A battery and motor pulling laces will always weigh more than just laces😂. No athlete wants heavier shoes with more moving parts to break in competition. Casually... you don't want heavier shoes making Dewalt drill noises every time you put them on either. It's a fun movie gimmick but completely impractical in reality

[@Legion849]

Those people were delusional. Self-lacing shoes is a nice concept but not practical alternatives exists and they don't have stupid gimmicks.

[@howyoudurrinhunneh]

I've seen Aliens probably 100 times since the 80s and Reebok are my favorite shoe. I had no idea what Reebok Alien Stompers are

[@NachoAverageFinds]

Glad we could shed some new light on the film 🙏🙏

[@gobgobcachoo]

I have a pair of space hippies that use the adapt lacking system, but you just pull on it with your hands, like a bloody savage 😂 Feels so fragile, like im going to break it each time i wear them.

[@ViraL_FootprinT.ex.e]

I wanted these.

[@BiffTannenBTTF]

Such a betrayal to kill the app after thousands of people forked out $400+ for these. F Nike honestly

[@rodknee7824]

I still want a pair of the OG hyper adapts still

[@GeographySingapore]

Lovely video dudes!

[@NachoAverageFinds]

Thank you bruv

[@Beagleworldella]

Always wanted to buy a pair but making them expensive af, locking them behind the stupid nike rifle app bullshit and never available in stores (atleast not in my eria) didnt help. + i always hated stuff that has to be connected to an app like smartwatches ect. If the app gets no update or bricks your device is usually dead to 🤮🖕

[@CrypticApathy]

Add a small winding thing to the BOA lace system and they would be self tightening. It only takes me a couple of cranks to tighten my "laces" A tiny motor could easily do that.

[@momo.ru-kun]

Also, because outside of basketball, sneakheads didn't really lace their shoes, it is part of their swag style, and some use their own pair of laces which adds character to the shoe, which you cannot do in this shoe

[@Emancipatriot]

Brother, your audio quality is making my 20 dollar earbuds sound like they cost 300 dollars.

[@Rodrigues013-w7e]

To expensive to manufacture. No one buying them. Banger video 🔥

[@Krizzykicksny]

every drop sold out few returns hit the outlet i have 4 pair and love them

[@hydrox2149]

Well glad I picked up my auto max's when I did for a real good price back in 2021and got to experience the self lacing and the app throughout the years, the only downside is they are so tall sometimes I would roll my ankle l other than that they have been great and pretty comfortable.

[@NachoAverageFinds]

Yeah they look like they would give you some boost on height lol

[@trstmeimadctr]

They should license that self-lacing tech out to companies that make footwear specially for people with disabilities

[@Ev.bbyyyy]

I have the air max adapt they are gorgeous but the price tag is a money ripper

[@NachoAverageFinds]

They look insanely heavy. Congrats on the pick up!

[@the_original_Versastyles]

Well if the size was actually true, or the side of the shoe had a soft expanding layer of fabric the 2.0 would be the coolest most comfortable shoes ever made

[@amilcarpolanen5994]

If they made the BB 1 a slip on i would cop instantly !!!!

[@NachoAverageFinds]

They kind of are a slip on though

[@amilcarpolanen5994]

@@NachoAverageFinds especially now that the app is dead 😅

[@dannymac6368]

Don’t forget Neo’s Airwalk boots. 🤩

[@KrisRobinsonRCtv]

It would be nice if we could get the non self lacing ones again so that normal people who are not wealthy could afford a pair and be able to enjoy having a piece of the fandom. But that would not make big bucks like NIKE would want to make, so we know that will never happen.

[@IconicSwooshes]

You should have shown the Nike RTFKT crypto kicks irl! Gotta be the same or similar tech and the are hella cool! I’ve got a couple pairs.

[@NachoAverageFinds]

It’s the same tech yes but I’m not sure if they auto lace

[@IconicSwooshes]

@@NachoAverageFinds Yeah they do auto lace

[@conancage2614]

I have the Adapt BB and Auto Max. Really for the price the tech is cool but the fit isn't great. I don't tie laces any shoe, so they are left reasonably loose. The Adapts are tight without even using the fit tech. Even slightly tightening them meant fatigued feet. They do look good though, but withdrawal of the app takes away 75% of the coolness and you're left with an LA Gear lightup shoe that kids wore in the 90s.

[@NachoAverageFinds]

Wow I’ve never heard of them making your feet tired. Those auto max adapts look heavy tho!

[@conancage2614]

@NachoAverageFinds they're both heavy by comparison to the normal alternatives, along with the tight fit, it doesn't make an all day shoe.

[@MrRoda8143]

I still have my Adapt bb 2.0 in the mag cw and the black all-star pair and they still function to this day. Was lucky to cop both under retail on GOAT. I try to preserve them as best as possible. And yes, I had to grab a pair of the AJ11's in the legend blue cw, which cost me close to $450 but I had saved up enough goat credit to afford the resell price.

[@gregoryhernandez30]

I wanted a pair. I remember adidas has some sort of technology back in the day also but not as good.

[@John-tx5or]

Jay z & Electronica - Flux Capacitor. Good song.

[@razzo086]

The laces are way to thin, doesn’t matter how thick the padding and tongue are eventually you’re going to feel it digging into your foot especially while playing sports, it would feel like thin metal cables. The laces need to be normal thickness or even thicker for it to work or feel comfortable

[@BeKay1211]

Ngl I’m still salty about them killing this off - went through two pairs of adapt huaraches until the laces ripped (i didn’t find a way on how to replace them which was of course great.) and they’re still the most comfortable pair of shoes I’ve worn

[@Slammorama]

Are you gonna do a video for the air max 90s?

[@NachoAverageFinds]

I’m going to do a full history of air max with the 90 included

[@Slammorama]

@@NachoAverageFinds praise nacho 🙏

[@deltadom33]

I so wanted them , it was like the shox they discontinued that line They are just so expensive

[@Nut_Kun]

Good work, thanks!

[@Anderson_Se7en]

Still love both pair I bought. Still get compliments. But, $500 for a pair of shoes was never gonna be in everyone’s closet.

[@titodenino]

i hope to find myself a pair on a backwall 30% off 😎 Stay cool Nacho 👍 Thanks for the upload pimp

[@michaelsmiley15]

It was never designed as something that would make a lot of money A Hollywood prop that became a popular item that would not be released for years

[@retroesso]

The last time Nike innovated anything we only instrested in 40 year old Nike designs

[@bicyclelife7088]

They became hype collectors shoes that people didn't buy to wear. They bought to resell. The price went to stupid ranges like $1500+ and regular people couldn't actually buy them..to actually wear. Hype Beast kills real mainstream adoption. If regular people can't buy them for $150 to $300 and easily get it, it will die.

[@isaacsilva8033]

some day in the future, it will become normal, great job foo as always 👏 👍

[@jeimairuzu7056]

For $700 a pair, it's already dead. No one will shell out $700 on a self lacing shoe.

[@TheNumbasign2]

I have 4 pair. And you definitely can find deals. Got my last pair for less than 200$

[@jeimairuzu7056]

@@TheNumbasign2 not really worth it even if its 200.

[@TheNumbasign2]

@@jeimairuzu7056 I don’t know how old you are. But for me to have the type of shoes from back to the future. Was all the experience I wanted.

[@janepatton8100]

Dang. If I was an investor, I would've sunk a lot of money into this shoe because I would've assumed that it would be the next big thing. But this just goes to show that you never know what will work.

[@AdamSchneider-mi2uy]

It was more of a conversation piece than a realistically priced, functioning shoe

[@168yankee]

i actually have both BB version 1.0 and 2.0. the whole experience was ok. now they just sit in their boxes.

[@Dyrtboi]

I bought a pair of the BB2's at my local Nike Outlet a couple years back for less than $200

[@Mark-sd4hv]

The shoes are cool, and all but I want the Nike bag with the window from the movie

[@morganmensa5129]

I thought Tinker said they pulled the laces manually from underneath? Was on that Netflix series.

[@NachoAverageFinds]

Yes underneath the street apparently. Not manually though?

[@morganmensa5129]

@@NachoAverageFinds I'll rewatch the episode,. I thought it was manual in the end. Not trying to poke holes, awesome vid as always!

[@morganmensa5129]

Thank you for replying King. Can you do a vid on the Jordan 7's and possibly 8's? That gen has grown up and all we get is 1's and 4's in thousands of colorways. Is it because they don't have the equipment that made them? Is it production costs? Definitely not a demand issue. They sell before I even get a chance.

[@stuartbowman3934]

Hello from 2024. Wanting a pair! Please bring it back Nike!

[@Fishing-RC-Florida]

Why couldn’t Nike just give us air mags and make them a limited general release

[@saywhat83]

I bought a used pair of adapt bb 2.0 from market place... excellent condition 150...

[@NachoAverageFinds]

Great pick up! Did you have to reset the fit?

[@Gen_X_Jay]

I think I’m gna bust out my giant ass auto max’s today

[@NachoAverageFinds]

Haha enjoy it

[@TheNumbasign2]

I got those too. Whore them out!

[@jasper7424]

For me it well be successful if the shoes is affordable in the marker. The problem is too expensive for a shoes.

[@LouCyphre666]

If you have the app I believe we can keep using it unless we delete it. But my BB 2.0 and my 11 Adapts are back in the box for now.

[@nigelicious16]

Nice PC setup!

[@NachoAverageFinds]

Thanks Gio!

[@nv-ram]

I have these, they feel great and are a super cool party trick I'm really sad they didn't take off. Most people just didnt know they exist which I think is part of the problem. Also they are SUPER loud if you adjust them, the entire room will look over at you because of the wirring noise....happened in the middle of my biology final so NO MORE TAKING THEM TO SCHOOL AFTER THAT

[@NachoAverageFinds]

haha that's hilarious. Imagine trying to adjust them in an elevator or something.

[@RyeIcatar]

Like this is you’ve been calling it AIR mag 😂😂😂

[@NachoAverageFinds]

It's ok kuya haha the official name is Nike Air Mag!

[@rodrigosmith24]

I love them, I have 3 pair. I guess you could say I’m a pretty big fan.

[@luisguzman3657]

Bill Hader jump scare @ 4:06