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SDMC's founder Neal Spackman, from the Al Baydha Project Office in Saudi Arabia. Here Spackman presents his approach to understanding and operating in foreign cultures. This is informed by his years in Saudi Arabia as the first American and first Non-muslim to live and work with tribal groups south of Makkah. No matter how good any design, if you don't account for culture and plan for who will manage them, it will not succeed.
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