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The Nebraska Family Helpline has long been a trusted resource, providing support to families facing challenges of all kinds, any time they need it. In addition to offering help, the Helpline is dedicated to raising awareness about the pressing issues parents and teens experience daily. As the demand for their services continued to grow, they turned to KidGlov to amplify their message in a way that was truly unique and impactful.
This project highlighted real, relatable stories on topics like bullying, depression, and substance abuse-designed to break through the market noise and engage both parents and teens directly. To make these videos stand out, KidGlov and the Helpline chose an innovative approach: filming from the point of view of teens, depicting authentic situations that resonate with their experiences. This perspective not only captured attention but created a positive disruption that was impossible to ignore.
By sparking crucial conversations across Nebraska, these videos generated the awareness and engagement needed to drive lasting change.