New 2022 Norton V4sv On Track

[@creedm3040]

That is a beautiful bike! The welds looked jewel like. It doesn’t look anything out there, quite unique the lines. I like the Union Jack on the rear. Quite possibly the most beautiful flag on the planet. It makes my heart warm to see Norton resurrected and coming back. I can’t wait to see what they come up with next. Well done Norton. Best!

[@karlj1717]

I don’t care about the tech specs compared to the competition, for me motorcycles are something you buy because of how they look and make you feel and this is a beautiful machine! My biggest problem is I’ll never be able to afford one 😂.

[@bella_testastretta]

poser

[@karlj1717]

😂

[@karlj1717]

@@bella_testastretta yep definitely on my 1996 Suzuki bandit 😂😂😂

[@KoreyByrne]

Wow really? It looks like a super ugly version on the old R1s

[@karlj1717]

@@KoreyByrne yeah although I do wear glasses and haven’t had my eyes checked for about 5 years 😂

[@tomme2314]

Its already a bad omen when half of the video is excuses to why the Norton does not perform as good as the direct competition. 44 thousand.. for a bike that is on the technological level of 2014, even with all the romantic TT legend heritage, I couldn’t justify this over a Panigale at half the price

[@trickyrat483]

And no matter how much they polish that frame, the welding still seems very rough indeed. Yet another Norton for the "collectors only". I guess Jay Leno will get one. :)

[@tomme2314]

@@trickyrat483 exactly. I reckon nobody who’s into performance buys that thing to take it to a track

[@iivanforchune9666]

@@tomme2314 Nobody into Performance or Reliability would touch that "money pit", with a BARGE POLE.

[@tomme2314]

@@iivanforchune9666 i strongly agree

[@djj6452]

It looks quite similar..

[@nickrider5220]

If it's a road bike, then why not get it to produce more torque over a wider range than the 200hp engines ? I used to think that more power equals more fun, but on UK roads and Euro roads (and trackdays), that simply isn't true - so if you're not trying to match the most powerful, give it the most useful delivery. It's well outside my price range, so it doesn't affect me anyway !

[@nicksokolis6343]

Exactly. Too many excuses.

[@tadstertrolley7770]

Absolutely right, all good for track days, but the best buzz you can get on public roads is the feeling of smooth monster torque. Manufacturers have lost their way, since the 2000s, the sports and sports tourers all look the same to me, boring. I've got my 81 katana and zxr750, would like a new bike but nothing really interests me.

[@mbal4052]

@@theonlyredspecial modern 200bhp bikes have shed loads of torque..have you even ridden or owned one?

[@alistairtassie1614]

Sounds like you didn't listen to his comments!

[@MegaRacerDave]

As a big Triumph fan, I would love to see Norton be relevant again. Same with BSA. BUT, they need to follow more what Triumph has done. Start off with really really good mid-range bikes that are over engineered and very dependable (Hinckley Triumph T300 line from the 90's) and build from there. For a street bike, ultimate performance is not the key. A fun bike with loads of mid-range torque and a ton of character is what is needed.

[@Spiderwebsider]

In other words, develop the brand, build brand loyalty, then ship production to Thailand.

[@MegaRacerDave]

@@Spiderwebsider No, more like build machines people want and can afford. 40k for a bike that's already behind the technological curve doesn't make for a successful business plan. A modern classic 750 or 900 Norton twin I would think would siphon off some Bonneville buyers, I'm sure. But it's all for naught. If this is the path Norton chooses to go, they'll be out of business again. Triumphs built in Thailand are still very high quality machines. But some can't get past that they're not built in England anymore. That's fine, they don't have to buy one. My Triumph was built in Hinkley. But i wouldn't hesitate to buy a newer one made in Thailand. Parts for our bikes and cars come from everywhere in the world. That's the new economic reality.

[@ivanrobledo9511]

Cierto. Verdad

[@ivanrobledo9511]

Para mí, lo más importante es que la Norton Comando siga viva.

[@keysersoze3866]

@@MegaRacerDave referring to triumph quality. I had three triumphs. First two were great. Then I bought a new speed triple. Radiator fell off, rear wheel bearing failed. Foot peg fell off. All in a year. I then bought a Yamaha. I don’t think Norton should compete with Triumph now but won’t last long at those prices either.

[@BN1960]

At £44000 it's a stupid price and it's the wrong segment to aim for too I'd have thought a naked semi-retro style will appeal much more and with sensible prices Norton could build on their immense heritage Then wheel out the expensive stuff in a few years once confidence in the brand is back on track Gimmicks like rear view cameras ain't going to cut it It's not a premuim brand, despite what the marketing people think, it has a reputation for poor customer service and poor management. And it's that which needs to be addressed and the only way is with solid, affordable products and reliable, solid service. This is going to fail, again.

[@iivanforchune9666]

Could not have put it better myself.

[@holgerlubotzki3469]

Agreed. All the "comparisons" in the commentary are just excuses! Full Disclaimer: I have owned the same Norton 850 Commando for the last 42 years.

[@marcoj-oldschoolmixes969]

Yes! Something like the Speed Triple or Kawi Z900RS, but a Norton version. I own a Z900rs in original Z1 colors - amazing bike. I don't need 185 or 200bhp and electronic gizmos... real world performance and reliability are more important to potential buyers of a Norton IMHO. If Norton had built something like that with an "affordable" price tag (and imported them to Canada) I would definitely have considered buying one,

[@martinhambleton5076]

Your absolutely right. I can see Norton getting into trouble again, with a tried and tested market, that doesn't work? Retro marketing for a pensioners private pension prices, is not investing in the future, and a younger more affordable, attractive and lucrative market.

[@pauln6803]

Old thread, but I think in the case of Norton, they owed customers so much in the way of warranty work on the original that was an utter pile of shit with a dodgy engine and cracking welds that they might as well just redevelop the bike and replace the old ones with the new one that is coming on line just to save face and some of the development costs already sunk into the project. I've a feeling the Indian company that has helped bail out Norton will be taking some of the development work for new projects intended for the growing Asian market. For this to happen they would either need cooperation from Norton or to have bought all the IP ib their own name or through another within the group. Patents and development can be a tricky area when it comes to ownership.

[@Quadromodo]

I'm just happy to know Norton aint dead. Their bikes are always stunning.

[@magnetoYT0]

Welcome to "TVS Norton V4SV"

[@torangclayruz4098]

Norton's tubular frame design, it looks so beautiful in engine and aerofayring.

[@neilager2633]

O M G !! RAYMUNDO! great to see Ray is still with Norton, absolutely top bloke, if he is involved with the project its bound to succeed, still missing you darn sarf bud, great vid guys, well done

[@johngaisford3916]

So is Simon Skinner wandering around in the background of the video !!

[@Agwings1960]

Honda put out a very impressive V4 back in the late 80's with the VFR 750, it had gear driven camshafts which sounded like a whistling blower on a race car, it was an awesome machine

[@MultiAbinash]

Thanks to TVS for alive the legend Norton.

[@nomojo1110]

Looks fantastic, different but still right. Nice to see an Arrows exhaust instead of an Akra, too. I very much liked it in black 🤘

[@BaldKiwi117]

Looks fantastic, I just don't see many buying it over the competition.

[@dukie1616]

Good honest review. It looks quite nice and really wish that rear camera could be an option on other bike brands.

[@Error_4x5]

There's add-on versions for most bikes

[@richardpinchin3749]

I think some posters may be missing the point of this bike. It was already in production, although with some 40 or so serious performance/ safety faults. TVS has corrected these faults so production can continue, allowing TVS to bring a bike to market quickly, giving them breathing space to develop more up to date (ie. better) Norton bikes. There will be people out there that will pay £44K for an exclusive bike and hopefully TVS/ Norton start producing more affordable bikes we all want.

[@kailiebejung]

Thank you Norton! Thank you for not coming from India or China like BMW or KTM. It is cultural helpful when european Bikes coming from Europe! And thank you for the V4 :)

[@skandix]

Glad to see Norton Back in the Game.

[@nikos-giorgos]

They'll be out of it sooner than you think.

[@SS-sh6ww]

Thanks TVS India for saving Norton, I hope there are no scams in the Norton Management anymore !

[@Westside7be]

As a relatively young rider and Norton noob (never owned one), having owned bikes for 15 years, I was going to say they're heading for a new bankruptcy, but I see others have already made the same comments. It's a shame one of the more prestigious british brands focusses on high end expensive superbikes. A game at which they fail, ending up with an outdated product at a very high price only aimed at customers looking for exclusivity, who will however notice the second age electronics and small niggles. Even MV Agusta had to turn down its range at some point and I believe they're still not out of the woods. I'm not saying Norton had to grow into a high end expensive "main brand" like Ducati, but they had the tools, fame and brand to hit much harder with a differently aimed motorcycle

[@brianperry]

Couldn't agree more, Norton had a very good reputation but it was never up there with the Italian exotica. Bikes like Ducati 900 SS bevel drives and Moto Guzzi 850 Lemans where superior to the last Nortons however they were a lot more expensive....Exotica cost money

[@585kirandnaik4]

I ❤️Norton and I expect it's performance as old days

[@MrPhilipcarter]

Triumph also say they've made a 'Sportsbike for the road' in the Speed Triple 1200 RR. Similar power; same torque; less weight and semi-active suspension for the £18k asking price (although even then, an S1000RR Sport undercuts the Triumph with 20bhp more and with heated grips and tyre pressure monitoring as standard). If the Norton is priced the way the previous attempt was (£28k-£40k), I can't see anyone other than collectors buying it but if they can undercut the Triumph then maybe it would be interesting. Perhaps we need to wait until we see future models, developed after the investment from TVS and judge the company on their efforts then? After all, it's all very well saying it's an unfair comparison between Norton and Ducati etc. but TVS have apparently invested $124m in the company so this isn't exactly a plucky shed build operation. Hopefully the investment will allow them to bring in the resources and people necessary to compete with the likes of Triumph (if not ultimately companies like Ducati and BMW) without needing excuses made for them.

[@jonomasonILoveU]

Love to see Chris doing a mega wheelie on this machine.

[@palmertrees]

hopefully they'll make it proper, I should be careful they are in my town and I'd like a job.

[@juniormeghji2551]

I've always loved Norton bikes. One day I'll own one of the legendary rotary Norton bikes.

[@7greenTea-g9e]

This bike looks absolutely stunning.

[@Yogi5D]

Nice bike just depends on the price, i wouldnt spend a dime over 15k on this. At 44k i dont think we gonna see any on the road anytime soon

[@MrG1969X]

These are very special Motorcycles and like most, very special Motorcycles they tend to do very little road or track mileage, it’s all about owning a very special Motorcycle

[@DrEg-jl6ef]

Great to see that bike rolling. So many complaints here in the comments?! It is a new european player in the market! They managed to engineer a well performing bike going down a long hard road with a lot of obstacles. What a great achievement that is! Most of the actual brands did not start with the eruptive best in class bike. Give them some time. Here in Germany we do have HOREX. Also a great bike. Also more of a roadster than a race bike. Also changed owner. Of course at this price point it's a motorcycle made for (patriotic) rich petrolheads. From an engineering and cultural point of view this is a making our world a little bit more colorfull. Thanks Norton

[@Witness27]

Who can forget that video of the pillock dropping the old one pulling out of that turn :D

[@adrishmajumder9878]

This is not good looking... its breathtakingly beautiful!!! ❤❤❤This is motorcycle that rolls off the production floor and kept on a mantle piece for everyone to be in awe of what a magnificent beauty this is; Like having the most beautifully crafted chandelier but only better because you can ride it as well.

[@zander8752]

I love it, if I ever get one the only thing I'd do is rip out the ABS, that's it. I really want to get the chance to ride one someday

[@abymathew295]

What a bike...😍 Norton should also tap into middle weight and sub 600cc motorcycle market too, rather than playing MV Agusta game.

[@olis790]

They have a 650cc twin I believe, still expensive though.

[@ducedevlstear2471]

Yeh, they have 650 twin in region of Aprilia 660 in the waiting.

[@brianperry]

I quite agree, recreating the classic and brilliant handling Dominator 88 or 99 would open up a larger market base I'm sure. Royal Enfield have captured a huge following, both old and not so old.. This bike is a rich mans toy

[@tracer1127]

I remember seeing this bike at a bike show a few years ago and yes it looked awesome, but as said elsewhere it looks dated and the technology has moved on. At 40 grand plus you have to question who would want one when the market is full of fantastic exotic bikes for far less money.

[@brianperry]

I agree these bikes are not aimed at the bike enthusiast, just those who have deep pockets and a large disposable income..where most will be parked in a heated garage. I must admit I did view a 50,000k euro Ducati Desmosedici at a dealership in Alicante.a few years ago.. Yes, Bike enthusiasm told me you gotta have it....when I win the Lottery..

[@tracer1127]

@@brianperry Yes that would certainly be way more of an exciting bike if that lottery win comes in.

[@Dkm337]

its a good looking bike especially with single sided swing arm.

[@cecilwilson5442]

Good to see them back but if I ever had that type of money 💵💵 I'd a have Ducati Street fighter SP. And a 2nd hand gold wing or something like that with the change ☘️☘️☘️☘️☘️ from northern Ireland great video and honest to

[@rajivkashyap3310]

NORTON 🇬🇧 TVS 🇮🇳 🤝✊❤️

[@VelkePivo]

Those headlights are eerie. Looks alive

[@debbircrowe7090]

Always loved the Norton

[@hellrider5934]

I am Indian 🇮🇳 and I proud to be.... it's a very beautiful motorcycle ❤️ Good Job Indian Very Big company TVS🐎 🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳

[@ianwright3971]

He forgot to mention the large gaps in Nortons history....Nice to see it come back though (again)....and the bike looks great...

[@brianperry]

When I first started riding a bike in 1962/3 Norton had a fantastic reputation ((88/99) the the 650 SS. especially for handling. .... All thrown away, partly because of lack of investment, mismanagement and of course the Japanese innovation... A generation of 'blokes in sheds'' drinking tea and smoking endless cigarettes used Norton's featherbed frame to create the Triton.... seems they knew more than the Norton's management....

[@rossd6809]

Featherbed..not featherbread. Though not sure which would be the softest.

[@madrat5176]

You can get a Ducati Panigale V4 for $20k. End of story. The price is absurd

[@nicksokolis6343]

But this has a polished frame and a Union flag. Surly, that alone is worth 30k.

[@ronwhite8503]

@@nicksokolis6343 Surly? That's a bicycle.

[@ivanrobledo9511]

Para mí, lo más importante es que la Norton Comando siga viva siempre.

[@jamesdonley5131]

The storyline reminds me of EBR in the states. I believe these two David's could be what is really needed. Like Beuell, and KTM where riding a bike you love is what matters, not how much you paid!!

[@bigred8438]

It sounds a bit tinny on a fly by. Pity they could have a 4 into 2 exhaust system, as there is plenty of space on the left hand side for another can.

[@abymathew295]

I hope BSA will also make couple of Awesssssome bikes too..😍🥰

[@Haritsa-N]

2:23 ultimate protection by SHOEI 👌🏼😅

[@hirakpandya6503]

😍 Love to See 👀 All These Legendary Brands Making A Comeback ✊🏼🔥

[@justinbelshe]

Norton is the brand that refuses to be brought back to life, though many have tried.

[@brianperry]

Having owned a Featherbed Norton, possibly the most famous of the brands developments, which gave it its justified reputation for handling.... Think Triton Cafe Racer...why does Norton not follow Enfield's lead on classic design and build a modern version of the 'Dominator' either/or a 500 or 600cc (88 or 99) Modern tech in the engine, perhaps oil cooled, plus superior adjustable suspension. In my opinion Norton are aiming at, not at bike enthusiasts but those with deeper pockets..

[@wrinkle8959]

Are there any discount codes or links for your sponsors? Would much rather support them if I knew you all got a piece.

[@BikeWorldTVshow]

It is something we're looking into, thanks though!

[@Englishbikerdan]

Cracking vid!

[@anshusharma1523]

Surprisingly, I didn't missed Chris that much in the video! You're welcome (the presenter) albeit there's no alternative to Chris/! It's interesting how Norton decided to test and develop their motorcycle the other way and the fact that it is developed by a comparatively small team with very less resources makes it equal to the current top superbikes in the aspect of effort! Also the design seemed very appealing to me and the exhaust added to that appeal. Nice first ride review BikeWorld!

[@shivamyk]

What happened to the Atlas 650?

[@bartbullock9742]

You making me want to buy one because nobody else wants too.

[@NorthSeaWisdom]

That thing is wicked looking..wow

[@justinbelshe]

V4??? What happened to the rotary bikes? What happened to the 951/962 Commando?

[@edwardgeorge2514]

Beautiful bike if only I could afford one and the new v4cr

[@amedeostefanoni7475]

Gran bella moto fatta molto bene! 💪

[@bulthaosen1169]

That is a beautiful bike

[@lucapizzamano9285]

I want it!!!!!!!!!! it's wonderful

[@michaeldobson8859]

I think they should offer it in two packages, a Sports Tourer like the Super Sport with midrange cams and the racer version with the lower bars and lower screen. In the end you need to compete. Cover both segments so you win by bettering in one of the segments. What kills motorcycle brands is the lack of vision to compete. As a sports tourer 180 hp puts it at the top. It will sell there. Add the racer version at lower volume.

[@giovannirevelli8148]

Great video! Will you ever make a comparison between the ktm smcr 690 and the Ducati hypermotard 950?

[@amitkr1005]

Good looking bike 👍 Indian brand 🔥💪🇮🇳🇮🇳

[@comontoshi]

Still sounds like a Norton! 👍👍😁

[@jamesc9969]

Love it! Better buy a lottery ticket!

[@pjclark8624]

Carry on with the car analogies, I can't help feeling its more like Aston Martin against latest Ferrari / Lamborghini, just using what was in the store cupboard. Good for the road, well don't go near a track then. I am sure the price reflects the bespoke build and the fact they don't want to keep selling it, rather launch a whole new model in due course in the retro market no doubt. We will see, at least there are bikes being produced.

[@andrewhansen4179]

Make a sport tourer out of it, add sizable paniers, ad some comfort adjustments and I'd buy it.

[@Oilyhands749]

Brake calliper bracket off a 916 , a bit parts bin build with a hand made frame , did Delboy do the body work? Looks like a clutching at straws attempt.

[@banff9391]

Have Norton still got the same tool as the head of design?

[@RipsawEV_2]

That thing looks handsome 😍

[@raymondo162]

10:05............. norton started a new BAKERY for the featherbread ??

[@shonith91]

As an Indian I hope tvs does fund Norton to develop a good line up for the global market.

[@KnightRider1157]

Like the gsxr, doesn't have all the big numbers but makes a cracking road bike. Plus this looks and sounds far better. Ignore the numptys who say it hasn't enough power, they can't use what they've got already otherwise we'd see them in bsb.

[@abhaykumar7454]

Noton is acquired by Indian company TVS motors

[@himanshupandeyofficials8928]

My dream bike 😍😍😍 #Norton

[@craigrobinson1234567]

Why did this come up when I'm after the electric Norton?!?

[@michaelbyrd4004]

@Bike World - Please get this message to the engineers at Norton - Take one of the bikes to Chris Moore @Moore Mafia in South Carolina. Let him mod the bike. He and his team will tune it to be the best it can be.

[@bigred8438]

So, is it still an Aprillia engine or have they developed their own?

[@wellwonky]

Where is Chris?

[@garychan927]

beautiful bike

[@villea1841]

Price ? Weight (fully fuelled) ?

[@mysteriousvictorious18]

When Next drag race between Bike world vs Car wow???

[@flatcapcaferacer]

To be fair TVS has twice the capital of KTM. TVS budget for Norton may not allow Norton spend to get the latest and greatest technology but that is a choice TVS made. I would have thought spending the money to develop distributors and dealerships along with bikes that people wanted and could afford might be a priority over this bike, if not why?

[@straightchad8059]

Can't talk about Norton without mentioning Clever Trevor Nation .

[@ixifutureproof9286]

Interesting bike and comments. Very straight forward and honest. I do think though that Hickman, Harrison and Dunlop used a treaded rear and were doing 130+ around the Isle of Man. So, would slicks made such a difference? (Front maybe - as they did). Also, will the Norton be (old school) Caterham prices in comparison? My guess is it'll be Ducati prices.

[@nicksokolis6343]

This costs twice as much a V4S.

[@bayard1332]

Sweet little scooter.

[@motorbikesandhacks]

That or two S1000RRs?

[@lices]

the big problem is the price. its like 2010 bike, ok the 185 hp may sounds less than V4R's 214hp etc, but for the road is ok. the problem is like for 44K, 3 maps ? 3 maps used to be a thing in 2010 gsxr600cc (rain,road,race) or R6 2017...ok we dont need all these stuff like anti wheelie, anti spin , anti gravity anti rocket but dont price it for 44K....

[@robaustin245]

How much! You could have a RG500 and a NS400R plus money for new pipes.

[@seamusmcfitz913]

The 1970s called it wants it's bike back.

[@christopherterry5831]

Isn't that the Aprilia engine?

[@howardstark1702]

Why doesn’t aprillia just do this?

[@robinperronjones5024]

I have a limited edition Norton from the previous era, however the premium brand higher spec bikes of Ducati, Aprilia, BMW and the Japanese etc do not costs £44k, what were TVS thinking !!!

[@CunningStuntsGoFast]

so electronics are not up to 2022 , 185 hp , 10 kilo heavier then competition and almost twice the money as a ducati v4s what exactly would make people buy this ? are those who lost a deposit 3 years ago paid back or ?

[@jamesdonley5131]

scratch that last reference about the price just found out.

[@axelfiraxa]

Great video and bike. And the Chris comment was gold :))

[@johngaisford3916]

Not sure how many they will actually sell ? Perhaps 35 in total

[@richarddodds9326]

I like v4 engines, but not single side swingarm.

[@GarryMcGovern]

IF you're really bored, you can watch me slobber over one at the NEC back in December (it starts at the 5:50 mark kzbin.info/www/bejne/sHfLZ4hnqpekoJo ). Seen in the flesh and looked at as a piece of automotive art - worth every penny if you ask me! 😉

[@iivanforchune9666]

Chad is just eroding his reputation with this review. I like Chads reviews a LOT, but I feel he is trying to convince himself as much as convincing us. Reliability and manufacturers support over outright performance and cache any day for me.