New £250k Range Rover kick starts new era for SV arm

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This new £250,000 Range Rover signals Jaguar Land Rover's intent to shake up the bespoke market, with a new-look Special Vehicle (SV) division gunning for Bentley Mulliner and Rolls-Royce Bespoke.
It has become the latest company to offer personalised vehicles, following record income from rivals using a similar model. Bentley broke its 2021 profit record by July 2022, which it put down to a rise in personalisations requests.
JLR hopes this will boost overall profits for the development of future models following a torrid time, having at the end of 2022 posted its first profitable quarter since 2020 on the back of rising sales of its Range Rover line-up, especially in the US.