New England woman wears same dress for 100 days and no one notices

Sarah Robbins-Cole wore the same merino wool black dress for 100 days in a row to highlight the environmental, economic, and societal impact of fashion.

[@Teri_Head]

This is great. I was convinced of this concept a few years ago. I didn’t know about all the ramifications of our shopping habits.

[@iknitbecuzmurderisfrownedupon]

I notice what people wear. I love clothes.

[@vivian2217]

It's easier to do this challenge in a cold weather than hot, think Boston vs Atlanta! Lived and worked in Atlanta area and women definitely notice what you're wearing. Also depends on the job that you have where a dress code may be more casual. Great idea and am planning on buying less clothes and using more accessories to update my current clothes ❤

[@DestinyGPlus3]

I'm literally doing this on my channel right now with daily updates lol. It's pretty awesome actually lol

[@lovemovesmountains7798]

Love this

[@craftyme397]

If you get away with it why not, go for it

[@kathygann7632]

Rachel Maddow made a conscious decision to wear a black jacket and black blouse for that reason, so she didn’t have to pay attention to clothes.

[@grandspringdale1564]

Them gals up in New England are weird. Ha ha ha, that's saying something because I live in the South🤷‍♂️