NEW Facebook Ads Strategy To Scale an ECOM Brand In 2024

[@NickTheriot]

🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com 💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle 💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads

[@ROMSY]

Hey Nick, I run ads for a kids clothing company that has a weekly drop. Every Wednesday is when we sell the most since it's when we release new items. The ads results go crazy because of it so it's hard to know if the results during the rest of the week are performing well or if they are just through the roof because of the weekly drop. How would you handle that? Something with attribution settings maybe? Currently using a 7 day click 1 day view. Thank

[@Sinkadusen93]

Love the content Nick Thank you! Implemented your strategies for my new Ecom brand in Europe and within a few weeks I was profitable. Looking forward to scale.

[@NickTheriot]

Awesome work!

[@dairminera]

Love this video Nick! One of my business goals for 2024 is to join the inner circle when I reach more than 100k pm. I know someone who has already joined and he only has good things to say about it. Greatly appreciate it if you can answer the 2 questions that I have: 1. You mentioned that you'll toss products you don't need to work into the same campaign, whereas you'll create a new campaign for products you need to work. If we launch a new product and want to see if it is going to be a winning product, which category does it fall under? What are some examples of these 2 categories? 2. You mentioned that a $20 product and $200 product's gap is huge and will be separate campaigns. How about $100 and $200? My main products are $100 purses and $200 handbags

[@NickTheriot]

Can't wait to have you! 1. I would do a new campaign to be safe 2. I would keep those both in the same campaign

[@WackyT310]

Gold as always!! Love learning from you! I am building up to start some ads for my service based business next month!! Keep the videos coming Nick you literally keep me motivated and going. I really hope sometime in the future this year I will be able to work with you. Thank You again! Nick!

[@NickTheriot]

Thanks for the support!! Keep grinding, you got this!!!

[@Fancyr00000]

​@@NickTheriot Great content - Thanks for that! One question, what kind of attribution do you usually use? Default 7d click&1d view? Or different? IMHO, a single 7D click is better cuz the view's attribution can mess up your conversion data a bit. Really curious what do you think about that?

[@oamigorico2738]

Very good!! The value of this video is absurd, I shared it and liked it, nothing more fair than reciprocating the value

[@NickTheriot]

Thank you!

[@KaydenYoung-mg7fv]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@NickTheriot]

Glad it was helpful!

[@marcoviljoen]

Do you create ads for each awareness level within an ad set and then just let Facebook do its thing? Appreciate all the content. So good to see someone talking about marketing fundamentals vs irrelevant tactics.

[@NickTheriot]

No i don't, I focus primarily on the one level that works best for me. I'll test 2-3 levels depending on what data I get back from my research

[@marcoviljoen]

@@NickTheriot that helps. Thanks

[@dacdiec4182]

Hey Nick, once you found a winning DCT. What are your next steps ? Move the winning ad in the broad adset ? Thanks

[@NickTheriot]

Just leave it on and let it roll

[@kevinng6644]

i totally agree with what you say,i have a question if i am running objective engagement ,and objective engagement dont have dynamic creative function. what will you suggest the structure to test new creative

[@kevinng6644]

is there a limit the ad set can live at the same time like you say 3 to 5, what if i have 10 ad set live at same time is that matter?

[@NickTheriot]

Just keep one adset total and just launch new ads in there

[@kevinng6644]

@@NickTheriot the creative in the ads set can mix both video and photo?

[@wildelore]

Hey Nick! Can you share a link or exact title of the video that shows how to copy a winning ad into a new ad set (post id)? I tried searching for the video name based on one of your screenshots but it's not populating. Would be much appreciated - thank you!

[@NickTheriot]

I think i show it in here kzbin.info/www/bejne/iJWxqJKmbJ5mrZI

[@dtesmanovic]

Thanks for the always great content! Watched this already like 2 times, but now I rewatched it and it's much more clearer to me.

[@NickTheriot]

Great to hear!

[@Sagi56668]

Hi, thanks for the great video. so we start with 1 adset > DCT, and then need to add more until we end up with 3-5 adsets running in parallel?

[@NickTheriot]

Correct, but you don't need to always have 3-5 running.

[@Sagi56668]

@@NickTheriot thanks 😊

[@jonathanreyes1970]

Really like the videos mate, very educational. Had a question around the ad structure. Would you set up 1 ad per adset, or have multiple ads per adset?

[@NickTheriot]

I do one dynamic ad pr adset.

[@benzy_boi]

Hey Nick, do you ever use the minimum spend feature on new adsets to "kickstart" FB's spend on them? In case the algo gives absolutely no budget to a new creative batch

[@NickTheriot]

If i do, i'll do like 5-10$ a day at most

[@Uncertainmonsieur]

Hello nick! Nice video, thanks a lot for that! Everything is quite clear to me, but I have one question for you. 1 CBO campaign -> 3-5 Broad adsets -> but how many DCT ads should I put in one adset? In your example with the golf ads, there are two ads in the adset, one ad with the female and one ad with the male. But overall, I think we need to put just one DCT ad in one adset correct? I'm running a subscription box business, so I just have one product but severall frequency (monthly, quarterly, etc...) Thanks a lot again!

[@NickTheriot]

You can only do one dct pr/ adset

[@Uncertainmonsieur]

@@NickTheriot Super, thanks mate!

[@黄钟-z6z]

What is dtc can you tell me? Thanks

[@AmineSP-ul7yz]

Hello Nick! What time of day is best to add the 20% budget increase, and do you use any rules to automatically adjust the budget?

[@NickTheriot]

Whenever I check the ad account that day

[@philobest]

This is my first time here on this channel... this guy is straight to the point , and a bit crazy in a beneficial way to his audience 😂 (I'm talking about this 06:50 ) Thanks for the great tips sir.

[@NickTheriot]

Welcome sir!

[@sarpdemirkazk2127]

Do you plan to continue the "Nick Theriot Reacts to Facebook Ads" series in 2024? As someone who owns an e-commerce brand, these were my favorite content. Thank you for your efforts, you are doing great work.

[@NickTheriot]

Yes I have a couple more planned!

[@aleksmonov6145]

What about if something is working on fb you don’t touch it to disturb the algorithm? How do you do creative testing? In existing campaign or a duplicate onw

[@kirstenschroeder9891]

Quick question Nick. So you have the one campaign and when you have a winning ad set you don't move it right? (Like into a winning ad set), leave it and turn off the crap ones and test more?

[@NickTheriot]

Correct

[@maysonashby]

would you suggest doing an ABO and testing each creative in the adset? What would the difference be compared to doing a CBO with designated adsets for creatives?

[@NickTheriot]

I like CBO, as I want fb to tell me what works best at scale

[@NinaetOrlanePicardetSamy]

Hey Nick, What do you think of turn on Dynamic creative on for the first initial broad ad set ?

[@NickTheriot]

1. I do 6-12 ads for a brand new account, i like the ability to have 6-12 totally different things I'm testing from my market research. 2. I then move to dct's after the first 7-14 days of lettig those ads run

[@ARecordsOfficial]

Hey Nick. Quick question. What size/aspect ratio do you create creatives in? If we use DCT, we're unable to upload various sizes, whereas if we have DTC=off, we can have 3 different ads that have different sizes creatives, while still upholding 2x headlines and 2x primary text.

[@NickTheriot]

I just do 1x1, unless i see over 50% of the spend goes to stories and reels, then i'll do 9x16's

[@jjg4521]

great video! I have a question: if I have two collections, for example, one if for hair accessories products and one is for earrings products. do I put them into two campaigns or two adsets within one campaign??

[@NickTheriot]

You can put them together, but with that being said, I would focus on the main one that makes the brand the most revenue

[@serafimparente4180]

At 10:07 On the example image you turn off the ads that don't get as much spend, but the "winning" adset has more than double the cost per purchase? Why do you optmise for amount spent rather than getting lowest cost per result/purchase?

[@NickTheriot]

I look at overall business performance, that winners adset was getting all the spend before we found the new dct. When we found the new dct taking majority of spend, overall business performance improved alot and we could also spend more. Performance = profit, cpa, and being able to spend

[@manolisavagiannis1437]

@@NickTheriotBut one adset had spent only $7 and had 2 sales. Why you closed it so early ?

[@iuliamensicova4090]

Hi Nick. Very good content. I discovered your channel today and subscribed. Have a couple of questions for my ad account (jewelry sales store). 1. My current campaigns have the Add to cart goal, because the purchase event never reached 50 purchases in 7 days as Meta recommends (now have 3-5 purchases in 7 days). Do you always start with Purchase conversion goal? Should I start with purchase goal in this case? 2. All my campaigns are Catalog sales. Should i keep one catalog sales campaign and test different catalog sets (earrings, bracelets, necklaces, rings), all for broad audience, to see the winning one? Have some videos about catalog sales? Thank you very much

[@NickTheriot]

1. Switch back to purchases and never do add to cart lol 2. Jewelry is super competitive, you'll also want to put in some creatives that prove your jewelry is better than others, either by designs OR technology

[@arsy123]

Hi Nick. thanks for the video. Say I have a niche product for religious women's dresses, would I still start with the broad target?

[@NickTheriot]

Yes

[@FranciscoGomez-uk7ic]

Hey Nick! Love your content. What does NC-CPA stand for and do you measure it through the Ad account or through Shopify? Thank you!!

[@NickTheriot]

New customer cost per acquistion, you'll need triple whale

[@jasminwing9568]

Hi Nick, great video thank you! How do you approach your strategy to help the client sell products across their range? When we have a winning ad, one product does very well and sells but the client naturally wants to promote products across the range rather than majority of their sales only coming from one product. Do you have any advice?

[@NickTheriot]

That's where we use email / sms. All our multi product clients, focus on one product for faceebook ads and use the others to sell through email sms

[@jasminwing9568]

Thanks Nick!

[@thyvudd375]

So 1 DCT is 1 Creative with 3 different hooks, 2 body copy, 2 headlines? Or 3 Different creatives, 2 body copy, 2 headlines?

[@NickTheriot]

3 creatives, one with each a different visual hook 2 body copies (1 winner + 1 new) 2 headlines (1 winner + 1 new)

[@thyvudd375]

@@NickTheriot So lets say I have 1 VSL that I have done, and I do 3 different hooks for that VSL, thats 3 creatives? Or should it be 3 different VSLs that count for the 3 creatives in one DCT.

[@NickTheriot]

That's 3 different creeatives. Same vsl for each, just a different visual hook on each

[@thyvudd375]

@@NickTheriot If this DCT works do I just keep that ad and that adset and just increase the whole cbo budget or do you also put that post id in a "main" adset in that CBO for like the winner ads? Thanks in advance!

[@vladam8023]

Hi Nick, how do you scale for lead gen? I don’t use triple whale to get the nccpa is there another metric I can use instead?

[@NickTheriot]

You'll want to keep track of daily sales the team is converting and use that to find cpa, to then scale up or down

[@vladam8023]

@@NickTheriot thanks for the reply! However since it’s a service based business and the daily budget is only $20 the sales happen every several days or more. What would you do in this case?

[@ICanHasDesign]

This is really great. What are your thoughts on focusing on ROAS target rather than NC CPA target for scaling?

[@NickTheriot]

Great in the beginning when you have 0% returning customers, when you start scaling and have more products + returning customers, it becomes important

[@MrWackspurt]

Great content Nick, as always! I have a question that you can answer if you have some time. When we start spending money for an e-comm brand that doesn't have a huge budget to begin with, should we start with very open audiences or should we start with lookalike/custom audiences and slowly build on the custom audience? The assumption here is that the e-commerce website has decent past customer data that it can use to create lookalikes.

[@NickTheriot]

You don't have the budget to test audiences. Need to focus on what is going to create the biggest impact = creatives

[@donnyjkimball]

Are you using broad with the "old" interface or Advantage+ Audience with no additional settings? I'd assume that those both function the same but there's no documentation on it...

[@NickTheriot]

I'm using broad original

[@donnyjkimball]

@@NickTheriot same. I found that Adv+ Audiences functions similar to Adv+ Shopping so pure broad is the best.

[@FK_1703]

Superb! Picked up so much more on the second watch of this!! Do you launch your 2-3 DCT's for the week at the same time at the start of the week of stagger them throughout the week?

[@NickTheriot]

Usually like to do at the same time at the start of the week

[@Celenzia]

Great Content, i just have a question, so technically facebook takes people that interacts with the ad by clicking, commenting, sharing or even just stopping and watching and tries to find similar people to show them my ads ? like a natural lookalike in a way ?

[@NickTheriot]

Correct

[@costo8779]

04:07 question please : why not putting all the creatives that we are going to test into 1 and only adset ?

[@NickTheriot]

Either way works

[@DonsMindset]

If you submit an image and it has a warning icon on it, would that affect the performance of the ad?

[@NickTheriot]

Depends on what the warning is

[@struic]

Hi Nick, there's 2 strategies I have you seen talk about in your recent videos which confused me a bit. Which one is your new main strategy for this year? 1. CBO, Between 3-5 DCT ad sets on at the time. Leaving the winning DCT ad sets on and testing new ones to leave on as well, meaning you can only have 3 winning DCT's to continue testing new DCT's (2-3 a week) 2. CBO, 3-5 DCT ad sets + 1 ad set with collection of winning ads. Meaning you put all of the winning post-ID's into the winning ad set and turn the DCT off once it takes off in the winning ad set. Let me know :)

[@NickTheriot]

We've started to just leave winning dct's on. (1) There's nothing wrong with #2, just we weren't seeing many dct's take offf in the winners adset

[@juliantiscione]

how many ads does each ad set have? do you only put one ad or test batches at a time

[@NickTheriot]

I do one dynamic ad pr adset, i go deeper into it here kzbin.info/www/bejne/npbXlH2cea-nlZY

[@juliantiscione]

@@NickTheriot thank you! I understand now. Again sorry for the questions but when do you decide the reason you’re not seeing results is the creatives or just the product you’re selling

[@juliantiscione]

@@NickTheriot also I’ve been looking for someone to run my ads for me as I really am new to this space and inexperienced. But eager to learn. I know offer that but I’m not sure if you deal with low quality clients like myself who are beginners at this game. Thank you

[@jonatanvalencia2504]

2 questions, if I’m starting a new business account do you recommend pairing the sales campaign with an awareness and traffic campaigns to create flow to profile? And if I don’t have data would you recommend keeping the CBO or switching to ABO?

[@NickTheriot]

NO. Just go straight to cbo and purchase

[@jonatanvalencia2504]

@@NickTheriot the campaign gets good amount of following?

[@erik-bernard]

Hello, if I'm based in Europe but I advertise in the USA, should I keep the ads live all the time or is it better to show them during peak hours only? Because I noticed fb is spending the majory of the budget when in the USA is night and so when buyers are less active.

[@NickTheriot]

Keep them live

[@CreativeIguess]

Hey Nick, Are you still having a "winning" ad set for all the winners or are you just letting the winning DTC's run and then keep testing new?

[@NickTheriot]

I just let the winning dct's run and keep testing new

[@filipuranc5077]

Hey Nick. When I tested before your method. I had 2 campaigns, in one campaign one creative was profitable, in another it was negative. How do you make sure the creative will be profitable in THE ONE campaign we will make with your strategy. Hope this makes sense. (Or in my case I would just need to put a lot more spend behind it? - Each creative spent like 200$)

[@NickTheriot]

I would keep working on making that one campaign profitable by finding new winning ads

[@FK_1703]

Hi Nick - amazing video! Do you ever turn off DCT's earlier than 3-7 days if there is little spend and also high frequency?

[@NickTheriot]

Never earlier than 3 days

[@MUHAMMADHAMZA-fd5fx]

Hey Nick, thanks for the content, could you please tell us we do not need the main ad set. we will scale the DCT which will spend 50% OF THE BUDGET

[@NickTheriot]

Correct

[@MUHAMMADHAMZA-fd5fx]

@@NickTheriot THANKS PLEASURE TO FIND YOUR CHANNEL

[@jonnychia_1219]

Hi Nick - new to your channel but have already watched a heap of your content. I’m trying DCT for the first time and was curious, how many days would you run the DCT for before turning it off it doesn’t have a sale. Thanks

[@NickTheriot]

Watch this video kzbin.info/www/bejne/hJzafqljfayCms0

[@marijakrishna]

Hey Nick! Do you have any video about using Retargeting audiences?

[@marijakrishna]

And, do you only use the CBO | Broad to your TOF or cold audiences?

[@NickTheriot]

I just do cbo broad for all, i put retargeting style ads inside the same adset as my "tof" ads adset

[@kaycee887]

Nick thanks so much for ur reply. Means a lot. Please, how do u pick ur target NCPA?... for example, my markup is $25. I decided to set my target Ncpa at $20. I started scaling using ur 20% scaling strategy, and for a few weeks, it was good. I got better results than I had ever gotten. At some point, the 24hrs cpa rose to $24, and the 3 day average was now $20.28. So I scaled down by 20%. Despite scaling down the next day’s Cpa was $35 and the day after was $32. The daily cpa has been in the $22 to $26 range and so the 3 day average has been over my target cpa of $20 and so I have continued scaling down every 3 days as u suggested. I started scaling down 10days ago - 9th of this month. The budget is now less than half what it was when I started scaling down and the Cpa has still not fallen below $20. 1. My question is, did I do something wrong? 2. And how do u pick ur target NCPA?

[@NickTheriot]

Just need to keep working at finding new winning ads at scale. This goes over ncpa kzbin.info/www/bejne/h5fQe42ngZWYrdU

[@kaycee887]

@@NickTheriot thanks

[@alishbarahmanullah9144]

Hey nick! Have a question, can i test both broad and interest based targeting when starting with new ad account and budget of less than $50 per day? CBO or ABO is better for testing. Thank you for your amazing content.

[@NickTheriot]

Here's my strategy for a new account kzbin.info/www/bejne/kGfdfqGworOXnMk

[@Mat3kjo]

Awesome stuff - You gained a nee follower - Looking forward to testing it out!

[@NickTheriot]

Welcome here!

[@ll7462]

Hey Nick love your content just one quick question why do you add 3 videos in one ad set? Rather than 1 video for each

[@NickTheriot]

I'm doing a dynamic ad, makes it easier for testing and less time on my end to setup

[@ll7462]

@@NickTheriot But does the Ad show up to the audience as 3 videos in one ad? Or do They show up as 3 separate ads

[@Celenzia]

@@ll7462 they show up as 1 ad but if you go to breakdown then by dynamic creative in your ad account you could see the performance of each creative in that DCT

[@sadinmujadzic1035]

Hi Nick, great content like always. You are saying usualling 2 new DCTs per 3-7 Days. Does it mean you start always 2 at the same day or . one after 3 day and the oder 3 days later? Sorry maybe I missed this information in one video :) thanks for the answer. the seconde Question is. I have now on my Main broad Campain Advantage+ audience on, how should i turn of? Update the campaing on just duplicate and turn off. or start from scratch with new main campain but turned off..

[@NickTheriot]

I like to launch them both at the same time

[@NickTheriot]

I would just create all new dct’s with a+ turned off

[@dominik.neugebauer]

Hey Nick. Thank you very much for the Video. Should be "Advantage+ Audience" be on or off? Wondering, because if I duplicate with new Asset, Meta will make new decisions and begins again?

[@NickTheriot]

I've been leaving it off

[@desio6763]

Great Video Nick! Thanks for sharing! What video would you recommend to use to test and launch ads for strategy in 2024 for someone starting out - this video? Asking to be sure. I am going over your past videos as well just want to be sure i have the most recent strategy as of this month as things change all the time. Thank you!

[@NickTheriot]

Watch this video kzbin.info/www/bejne/kGfdfqGworOXnMk&lc=UgySOiHsmHRXbs1JjI54AaABAg

[@kirstenschroeder9891]

Thanks great video!

[@NickTheriot]

Glad you liked it!

[@Joeslowcostlifestyle-py9ww]

Great content! I'm running direct to instagram ads for a company and Facebook won't let me run dynamic ads. How do test those when you have 20+ images? Run a gigantic CBO?

[@NickTheriot]

I would just toss a couple at a time in one adset

[@lovebreath503]

Hi again! Just to make sure i’m getting it right, if the last three days has a average CTA that is working for us but one day has not, should i wait and not scale up 20 % that specific day? Or should I always scale if the last three day average is hitting target? /Hanna

[@NickTheriot]

Watch this video, it goes in depth kzbin.info/www/bejne/jaOphHiMq8SfkKM

[@lovebreath503]

@@NickTheriot Exactly what I looked for! Thank you! /Hanna

[@drawssm1944]

Hey nick quick question , Should i put all Different products ad set in 1 campaign or each campaign for each products For ex i have 4 products in my shopify stores should i have only 1 campaign for them together or 4 campaign for each products Thank you 🙏🏻

[@NickTheriot]

I would try 1 campaign, unless the products are very different. I would also only focus on one product that is making majority of sales

[@992TargaPlug]

Hey Nick, We own a Clothing business / production, I'm also a big fan of Icon and I was a student of the Onuha bro's.... would you recommend to put sales in your creatives? Cause if you want to keep using that creative in your main adset it's better to not use sales in your creatives (could be misleading) right? Example: putting "Jolly January Sale: 20% off ... " text in the video or headline.

[@NickTheriot]

When we do a sale, we'll create seperate ads for it, then turn it off when it's over. We'll still run these as dct's in our main campaign

[@hariharanthyagarajan2330]

Hey Nick love your content, been binging for the past couple of hours and had a question! You talk about this strat for DTC brands, but can you let me know if the same will work for a lead gen campaign lets say in the Gym / Yoga studio niche !? If not what are the changes to be done? Thanks

[@NickTheriot]

Yes it will work for the lead gen, we spend $15k a day for one of our clients doing lead gen

[@NinaetOrlanePicardetSamy]

Hi Nick, Thanks for great value. My ad account is running for < than a year with +30K€ total ads spend and I want to switch to a new campaign structure to optimise my testing and scaling but mostly simplify all the process. Your seems great. How would you recommend to operate the switch and make the change to this new ads account structure ? I don't want to lost all my previous data or crush my actual sell. Thanks for your help

[@NickTheriot]

Check out this video kzbin.info/www/bejne/l6vUmK16qddge7c

[@NinaetOrlanePicardetSamy]

Thanks !@@NickTheriot

[@coapa_760]

Is it ok to run 2 adsets same broad targeting but 3 diff ads in each? Or habe all ads in ome adset

[@NickTheriot]

If they're 2 dynamic adsets yes

[@Ivan1111-f6m]

Hello, Ads give me a very good result and I usually make a similar amount of revenue every month, but I don't know how to scale(every day same budget), I don't know what data to look at and make it my target and then increase the budget, what do you suggest? Thank you

[@NickTheriot]

Watch this video kzbin.info/www/bejne/jaOphHiMq8SfkKM

[@Ivan1111-f6m]

@@NickTheriot thank you I will, yesterday I create campaign just like you did in you new video live creating campaing and already delivering results! Thank you

[@luxurrico4842]

Hey nick awesome video! What is your filming setup? Camera, lens, mic , etc. looks great 👍

[@NickTheriot]

Camera: eos90d Lens: 16-35mm f4.0 from cannon Mic: shure smb7 Lights from amazon!

[@danielnguyen6038]

When first creating an ad account, do you have separate adsets, one main and one testing? Or simply one main adset and you can just test creatives in there? in your DCT video 11 months ago you put "winning ads" into the one main adset created, but if you had not tested any ads previously then there would be nothing to put in main adset. so in one of your most recent videos you begin with one adset and 8 creatives, is that the main adset itself? and after creating dcts based on winning ads do you then put winning ads back into that main adset?

[@NickTheriot]

I have a full video on this kzbin.info/www/bejne/kGfdfqGworOXnMk

[@dybalasilva217]

Hey Nick, would be very helpful for me and many others if you could make a quick video or KZbin shorts about how to create and setup this exclude people who has purchased within 30 days that you are mentioning at 6:30 . Thank you 🙏🏽🙏🏽

[@dybalasilva217]

I know is not that difficult but just to be sure and do it correctly 🙏🏽

[@NickTheriot]

Just create custom audience, select pixel and event purchase, last 30 days

[@obedwiredu5824]

Top video as usual. I always wondered why media buyers like you don’t run their own e-commerce? I mean you have all the knowledge on the field and make good profit for others, why not for yourself perhaps?

[@NickTheriot]

I don't want to deal with customer service, fulfillment, and inventory. I rather come into a business, make a couple banger ads, scale them from $50k a month profit to $1m pr/mo profit and take 10% of that

[@obedwiredu5824]

@@NickTheriot by all means, wasn’t saying yours is not a valuable business. I was just wondering. Keep it up btw bro

[@MomsQualityTime]

I have been trying this strategy and campaign structure now since this video came out. I have one question and hopefully, someone can explain it to me. I have a clear winner of the first three ad sets that I tested and since then have tested about 12 more and still, it is on top. But how will that first ad ever beat if it is the one with all the likes, comments, and shares on it since every new ad has no likes, comments, and shares? I hope that makes sense.

[@NickTheriot]

Fb doesn't care about likes comments and shares, we have ads that beat the top one all the time.

[@yas9426]

Hey Nick, How many ads do you test per ad set?

[@NickTheriot]

Watch this video kzbin.info/www/bejne/npbXlH2cea-nlZY

[@lukedully]

Hey, Where does the retargeting ads go? all within the campaign?

[@NickTheriot]

Yes

[@lukedully]

@@NickTheriot I have added a catalog adset to the campaign and now it is taking all the budget but frequency skyrocketed. I set up a separate campaign to retarget with this and it is is get conversions but is taking the conversions from the main campaigns. What do you suggest? Not run catalog at all?

[@kaycee887]

Thanks for this video Nick. If I may ask; When scaling down every 3 days, when do we stop?

[@NickTheriot]

You need to set a hard deck of a number you do not scale below

[@kaycee887]

@NickTheriot Thanks so much for ur reply. Means a lot. Please, how do u pick ur target NCPA?... for example, my markup is $25. I decided to set my target Ncpa at $20. I started scaling using ur 20% scaling strategy, and for a few weeks, it was good. I got better results than I had ever gotten. At some point, the 24hrs cpa rose to $24, and the 3 day average was now $20.28. So I scaled down by 20%. Despite scaling down the next day’s Cpa was $35 and the day after was $32. The daily cpa has been in the $22 to $26 range and so the 3 day average has been over my target cpa of $20 and so I have continued scaling down every 3 days as u suggested. I started scaling down 10days ago - 9th of this month. The budget is now less than half what it was when I started scaling down and the Cpa has still not fallen below $20. 1. My question is, did I do something wrong? 2. And how do u pick ur target NCPA?

[@CreativeIguess]

Hey Nick, as always, value content! One question, how do you come up with your target NC-PA? Lets say I have a product spelling for $20 and the product cost + shippnig is $6, what would the ideal NC-PA be?

[@NickTheriot]

Full video here on that kzbin.info/www/bejne/h5fQe42ngZWYrdU

[@abdullahfareed5502]

If i add 2 to 4 ad sets in one campaign it says audience overlap how to avoid this.

[@NickTheriot]

I don’t focus on it

[@lovebreath503]

Hi Nick! In general how long does a scaling process take for a business? How fast does meta react to the incresed budget? When I start scaling my account , is it suppose to take a while of scaling up + 20% and scaling down 20% or does it mean our ads are bad if we can’t continue scaling up every day in the beginning? Hope you understand my question! /Hanna

[@NickTheriot]

In a perfect world, you can scale up by 20% everyday BUT if ads are not good OR product, then it will cause delays

[@lovebreath503]

@@NickTheriot Thank you for your answer! /Hanna

[@druthadude]

Good stuff man, question..you mentioned if we are dropshipping, which I am, so this campaign style structure also works for dropshipping? And is it for testing dropshipping products or scaling them? Keep the videos coming!

[@NickTheriot]

Yes as the way you fulfill an order does not effect the ad account structure

[@INEDABJRSA]

Great content really informative, thanks so much!!

[@NickTheriot]

My pleasure!

[@LennyYT]

Awesomeness. Do you give your clients input on how to increase AOV etc for a higher ROAS as a standard and expected in your offering?

[@NickTheriot]

Yes, i always talk to them about this!

[@alexj8675]

Thank you Nick! I enjoy your content.. one Question , I am advertising to worldwide which gave me alot of success in the past.. I was wondering which ad structure should I use for testing CBO. Since you said 1 country per campaign. For WW Should I stack countries into single adset?

[@NickTheriot]

1 country pr campaign is much more, it involves creating a new shopify pr country that is in native langauge + currency. If you're not doing that, then just stick to all of them stacked in one adset.

[@johnnypersson8737]

@@NickTheriotHey! Why not just use shopify markets instead of creating a new shopify for every country? Really complicated and time consuming when selling in Europe to lots of countries. You think the conversion will be that much better because of the url?

[@NickTheriot]

Yes we have all our clients and they convert 10x better. 1. Ads in the native language 2. Website in the native language 3. Currency in the native Start off with one country and expand @@johnnypersson8737

[@johnnypersson8737]

When scaling 20% every day, is that not to often for the algorithm to find some stabilization?

[@NickTheriot]

No

[@rubenbootsma2573]

I know you probably won’t read this, but I put my winning creatives in another adset within this campaign, in this video you don’t dont do this anymore right?

[@NickTheriot]

Correct

[@matteosargenti910]

Hi Nick! Great video as always. I have a question, if i have more landing pages to test (some advertorials and product pages) Should I test all of them inside the same campaign or is better create one campaing for each landing pages I want test? Thank you!

[@NickTheriot]

Use convert.com and split traffic from best ad

[@vanshsood084]

Sir i want to shift my dtc winners to individual ads but I'm unable to get post id due to some technical issues.ive contacted meta but still not able to extract id What to do? Should I replicate the winner of dct in winner adset from scratch or what!

[@NickTheriot]

Just replicate the winner from scratch

[@vanshsood084]

@@NickTheriot thank you sir

[@allmysmoke]

This is perfect ima use this guide to push out my store launch 🚀

[@NickTheriot]

Nice!

[@vanshsood084]

Is it ok if I let winning 2-5 dcts run without shifting them to individual ads?

[@NickTheriot]

Yes you're good. Likely 3 of those are performing best and i would cut the bottom 2 by spend

[@kevinng6644]

do you test new creative after scaling 20%

[@NickTheriot]

Yes

[@fdsadfer2105]

hey there Nick, thank you so much for the video, I am based in New Zealand, thinking to start, considering a so much smaller market. Do you think I should start dropshipping to US, then expand to NZ/AU? or should I base in wherever I am? - will the algorithm do better in where I am based in? Cause if I use TikTok too, I can only organic test them locally

[@NickTheriot]

Starting in us until you're doing 100k a month before expanding to other countries, is best

[@yomo7539]

Hey Nick you're really smart. This video is very informative. Quick question, i have a dropshipping store selling only in Australia. I have started your 3.2.2 method since a month ago and it's doing ok. I have 2 winning post ID ( from another CBO/INTEREST campaign i did before and use them in the Main ad set. Both winning ads are doing well. My daily budget is $100 now but since last week when i started scaling (20%/ $120) no sales for 3 days, then i scale down to $100 and it pick up again. I did this twice and i want to scale above $100. Thanks from Australia

[@NickTheriot]

Last 7 days has been heavy fluctuations in sales due to new years and also depends on ad angles using, need to position with january desires of people

[@dragola-yt7985]

Great content as usual! Does the Ecom client usually have a high-quality photos for the product from different angles? and what if he doesn't have should we hire a photographer then?

[@NickTheriot]

Some yes some no, if not we'll hire people or get them to

[@claudiobezerrasc]

Primeira vez aqui! Gostei muito do vídeo

[@NickTheriot]

Thank you

[@asyraf075]

Nick how you find winning ads in DCT ?

[@NickTheriot]

You create high converting creatives

[@liliadigitalbusiness]

Please ,what does it mean when switched to my second ad manager after they restricted my first one ,i launch an ad but shows no impressions after 48 hours ,i tried to switch to my third account it says i need à New page.What do suggest please.

[@NickTheriot]

Reach out to support

[@liliadigitalbusiness]

at which adress or link ?thank you.@@NickTheriot

[@vanshsood084]

bro are u not putting dct winner ad to seprate winning adset?? by copying post id

[@NickTheriot]

Correct we started to steer away from that

[@vanshsood084]

@@NickTheriot but why

[@JustMeltMeAlready]

Hi Nick, love the content..question, running this set up what if you have an ad crushing it for a year, 700+ likes and 400+ comments. Can a newly formed dct with 3-7days spend as mentioned if good enough compete with an ad like this? What’s your take on this.

[@NickTheriot]

Absolutely, as it doesn’t matter about the original ad if the new one is better. More people that like they ad, will push it harder and beat the original

[@JustMeltMeAlready]

Got ya, thanks for the reply

[@michaeldyson2051]

I've been trying your method for 3 months now and my new DCT's can never beat my 2 year old ad that has 30k+ reactions on it. I can't help but think if some of these new creatives had the same amount of social proof they would do just as well. Have you ever seen an old ad with a lot of social proof be dethroned? @@NickTheriot

[@ashwinpadole2736]

What is DCT?

[@NickTheriot]

Dynamic creative test

[@allmysmoke]

By any chance do you personally do mentorship still? For dropping success❤

[@NickTheriot]

Mentor here go.theriotsolutions.com/misc-579408771673927384542

[@krishnasalampuriya1311]

DO you shoot creatives for clients ? Or clients give you and you only give them reference or suggestions ?

[@NickTheriot]

Some yes and some no, depends on how their team is built

[@krishnasalampuriya1311]

@@NickTheriot Thanks for the reply.

[@Marlonorellana]

7:22 what ever your personal poison is 😂

[@NickTheriot]

Facts lol

[@tushar_dey_]

No Shit, true value great insights

[@NickTheriot]

Thank you!

[@husseinalbahri-jg8mp]

you are a great person Thank you very much for your effort❤

[@NickTheriot]

It's my pleasure

[@ZectifyArtistry]

Why'd prefer using DYNAMIC CONTENT CREATIVES instead of using diferent types of CREATIVES as Unique imagnes, Carrousel, Collection, etc.... ?

[@NickTheriot]

I don't feel like creating all those variety of ads separately

[@ZectifyArtistry]

​@@NickTheriot my main campaign is a ABO - Broad campaign.... you recommend me to switch that same campaign to CBO ? actually is giving me good results, but i dont know what is going to happen when i changed it and it start learning phase again... i'm joinning the inner circle Nick, thanks for your answers.