💣 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

[@florinstefanciofu7337]

Hey John, I heard you talking multiple times about using just one sku in the case of the feeder strategy. But what can you do if you have the same product, with multiple sizes(multiple SKUs). And also, what if you have other products that are from the same product category (body shapers). If you create specific shopping campaigns for 3 main types of body shapers, for example, aren't they going to compete with each other? Because they use similar search terms. I watched every video you posted, and honestly you saved my ass quite a few times with the strategies you discovered. Thanks so much

[@Sovonex]

Standard Shopping campaigns used to receive only a few clicks when PMax was enabled. Has Google's approach to prioritizing PMax changed?

[@Chris-ppc]

yes

[@Sovonex]

@@Chris-ppc Thanks! I was not aware that PMax had reduced its aggressive behavior toward other campaign types.

[@realzubidoo]

tl;dr?

[@solutionseight]

LOL, keep an eye on our blog for a breakdown of the strategy.

[@andrewpatton1950]

@@solutionseight That would be great thanks! I know this was in the middle of a webinar but it was a bit hard to follow without more context and explanation. Thank you!