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Ever wondered how your favorite bands hit the marketing jackpot? Well, the magic is newsjacking. When Barbie movie was used for B2B marketing, brands proved righly that anything is possible. It's like turning trending news into your marketing rock anthem - no flashy fireworks needed!
Newsjacking is the ingenious technique of piggybacking on trending news or viral stories to amplify your message. Instead of cooking up exaggerated headlines, you let current events do the work for you.
Speed is the key! Catch that news cycle before it vanishes. Forge an angle, a link between your brand and the news in a way that feels real and meaningful. And bang on.. You'll get free exposure, top-tier positioning, and a flood of traffic.
#newsjacking #viralmarketing #marketingstrategy