Nielsen Part 2 - Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH)

[@juanOSM]

This video should mandatory for commercial teams in FMCG companies

[@Ronaldo-h2so4]

Im a part of this research team 😊

[@salmanatique6823]

This is a good video to understand Nielsen market research. Kindly make a video about Nielsen Marketing research for FMCG brands to understand consumer and shopper behavior.

[@jztjoy]

Perfectly explained😊

[@UsmanKhan-cj5vn]

Very conceptual study .Thank you and keep sharing.🙋‍♂️

[@kaushikghosh3007]

Very Nicely Explained !! Looking up for more videos

[@b4p-beyond4ps42]

Thank you very much Kaushik! We are coming with more amazing content to facilitate your learning.

[@elinadiary9357]

Good one sir

[@Wajahat.Hussain90]

you should also cover topics like TDP (Total distribution points) and SPPD(Sales per point of distribution).

[@salmanatique6823]

I've a question. Do we consider secondary sales or offtakes while calculation of weighted distribution? Secondly, an FMCG sales manager knows the number of outlets handling their stock by review month to date sales report but how do they know the number of outlets handling product category and not their brand?

[@b4p-beyond4ps42]

Answer to Question 1- Nielsen tracks the offtakes and not the secondary sales. Answer to Question 2- Nielsen also provides the total number of outlets of a particular category on a state level. You should check out our video on Nielsen part 3 where we have showed which extra metrics does Nielsen provide. Link to the video - kzbin.info/www/bejne/bpPCk5KnhrimoKc

[@rainylee9868]

do you have video in english?

[@VSMinecraft.117]

as a traditional retailer, how can i get neilsen data?