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A genuine Air Max will have the logo applied immaculately to the sneaker. Look to see if there is any loose stitching or glue. The genuine air max will usually be of one colour and should not feel soft of rubbery. Fake sneakers often use cheap PVC so this logo can often feel cheap and soft.
The 720 takes Air as far as technologically possible. It's the next logical step for the Air Max line, which started in 1987. That year, legendary Nike designer Tinker Hatfield debuted the first shoe with visible air-a way to show customers the magic element of the shoe that made it so comfortable. Since the Air Max 1, Nike has gone about staking its claim to the tech. “Air as a platform and technology is synonymous with the brand,” Small says. She explains that Air serves as the lighter side to Nike’s competitive and serious demeanor.
The Air Max 720’s launch generated both hype and controversy. A petition to recall the shoe gained more than 43,000 signatures based on the Air Max logo’s apparent depiction of the word “Allah,” which some muslims consider offensive. When asked whether the launch would go forward as planned, Nike told Runner’s World that the company is taking the concerns seriously, and that the logo “is intended to reflect the Air Max brand only. Any other perceived meaning or representation is unintentional.”