Nike Go FlyEase | Behind the Design | Nike

If you could make a hands-free shoe, how would you do it? This simple question is where the Nike Go FlyEase design team started. See how they met the goals of building a shoe that changes the way we get in and out of the day.
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[@corie875]

This is perfect for my 91 y/o grandfather who can't bend over easily to put on his shoes. Please make one in all black so that people who have difficulty (physically) doing simple tasks like that, could have an everyday shoe!

[@JAK85E]

There is an all black colourway with a Little Red on the hinges part

[@gladitsnotme]

Good luck buying a pair Corie, Nike notoriously only manufactures 12 pairs of popular new shoes. So you'll never get a pair unless you go on stockx and pay $800.

[@nakornleelahakunakorn7483]

It’s coming 19/3 only for 120$

[@ashleyvaughan9636]

Imagine thinking Nike is only making 12 pairs of shoes that were specifically designed to help people 😂 This is not one of those times.

[@israelalvarado1701]

It took us like 5k years to finally remove the shoelaces

[@alon-so]

i mean shoes without shoelaces have been around now but yeah, cool ig

[@daddyelon4577]

tf bro havent u seen loafer shoes schmuck

[@israelalvarado1701]

@@daddyelon4577 at the end is the same thing

[@daddyelon4577]

@Destroyer of Worlds omfg lol

[@apaulgabriel]

When are you guys gonna put it back on the market though?

[@dvh3113]

I NEED a pair of those!!

[@paciac1]

I love this concept for my sister who had a stroke and has limited mobility with her right arm. I love Nike and this shoe is innovative but I really struggle with this video and articles I've seen. The accessibly message gets lost. Especially when you show young fit people cartwheeling into the shoes. What could have been an amazing message of accessibility comes off as ableist in the video. Was anyone with a physical disability directly part of creating your messaging? Did you show this video to a diverse focus group? Something more than a pregnant woman or people juggling packages and kids?

[@Ayan44]

this s soooo kewl

[@kristiano1986]

Parece que vai custar $120 dólares, mas quando chegar no Brasil será R$1.200 reais ou mais.

[@Choudermouse]

imagine when you're walking and someone steps on your heel.

[@Novasky2007]

PINK AND WHITE?

[@streetrossi4966]

Who is that white guy model?

[@mrmichaelsimon]

The perfect shoe for every Asian household!

[@xianvincentgubat3840]

This is actually genius the shoes is actually good for all disabled people that can't put on their shoes by themselves. Props to Nike by doing this innovation

[@furTron]

You're right, but sadly it was a side effect. No one was thinking about disable people

[@Babyblast3r]

@@furTron actually Nike has been thinking about individuals with disabilities for a little over 8 years now. A young man with cerebral palsy wrote out to Nike to ask them if they could design a shoe for people with disabilities like himself. His name was Matthew Walter if you would like to look into yourself, he actually had a little role to play in the color design and structure (not the mechanism itself).

[@Babyblast3r]

It’s just disappointing that it took them 8 years to do so, making it seem that it wasn’t the highest priority

[@MasonvilleYards]

The only problem is with people accidentally step on the heel and make you trip over, making you disabled or more disabled

[@alfdjones]

@@Babyblast3r Yes, I read the journey about FlyEase and it was also inspired by Matthew Walzer who was 16 years old. He has a cerebral palsy and had a problem to tie his shoes. He's been working/collaborating with Nike to design several of FlyEase family.

[@Eden_Fire]

This is actually the greatest shoe design ever. Forget self lacing sneakers, forget laces entirely. This is the shoe of the future

[@Oshitzitsme93]

Lmao you trippen

[@Oshitzitsme93]

Adapts are sickk

[@MasonvilleYards]

The Nike Adapt team is all fired

[@harveyscottz]

@The Thirsty agreed. I was supposed to point that out. One of the functions of a shoe is to protect your feet from getting wet or dirt. So that defeats it's purpose.

[@lonelyberg1316]

Nike aqua rift

[@MikeStavola]

I could really use this. I can't reach my feet easily due to spinal injury, so it can be a long and painful process to lace up my shoes every day.

[@pelotontherapyy]

i take off my shoes at work underneath my desk... but it's a pain in the ass to put them back on. this is perfect

[@MasonvilleYards]

Pranksters will start stepping on people's heels and steal their shoes

[@mohaha6587]

Don’t give them ideas! Lol

[@10daysAgo]

Actually this will happen more often unintentionally

[@priyanujbora1642]

lmao

[@Genetics98Gaming]

So dope!! A utility version for health workers would be great!!!

[@nordiclongboarder6615]

And one for office workers!!

[@fabricdragon]

OOOOOOOh yeah

[@EricOkafor]

This is so cringey!!!! Shut up and take my money already 😍😍 😍

[@tnmyk_]

Do you even know what cringey means? Or do you have a habit of calling anything and everything cringey?

[@DamianLewd]

@@tnmyk_ Wow bet you just couldn’t wait to throw shade...real one dimensional thinker....it (the entire old navy / target style AD ) is cringey and they can have my money too! The shoe itself is cool.

[@jude4400]

@@tnmyk_ shut up please

[@bakht1140]

WHAT ARE THOSE!!!!!!!!!!!! 🔥🔥🔥🔥🔥

[@abraarh]

Did Jimmy Fallon atcually design a rough concept for Nike??

[@mohaha6587]

Jimmy thought of the idea and pitched it to Nike. Nike responded by saying they’ve been working on that for 10 years and gave him the first pair of these shoes.

[@Leotique]

no its a joke

[@velshock]

No

[@PaulHo]

Longtime disabled, newly post-op surgery with more to come. I cannot wait for this to be an option open to the public. I live in Minnetonka moccasins and Allbirds slippers, but have to put on some Pegasus or React Visions for physical therapy, and what a literal pain.

[@dlee6985]

Very cool. Would love to pick up a pair when the general release happens. My concerns: durability of the portion of the outsole that creases when the shoe is bent. How many times can it be folded before the material starts to split or breaks? How long before the tension band starts to permanently stretch? Great idea though. Looking forward to trying them on.

[@emma70707]

I'm certain they considered this given the footage of a robot bending it back and forth. I expect they calculated the number of times in a year or two someone might put in the shoe and have picked material that exceeded that.

[@joelintl2226]

well every conventional shoe has a flex point (usually at the widest part of your foot), that folds with every step, so in a way this area has to endure much more stress. And since this doesn't pose a problem really I wouldn't expect it to be a problem with this particular Nike shoe either.

[@UnnecessaryInventions]

I would love to get a chance to check these out and review them on my Channel from industrial designer standpoint!

[@Oshitzitsme93]

So do many others

[@frankenviews4069]

I would definitely buy these over Balenciaga or Yezzy or Dior Jordans, at least I see where all the money is going to. Just be careful with the elastic band. If it tears, the shoe is dead.

[@GhostSamaritan]

Shoemakers are rubbing their hands like Birdman right now.

[@kujichaguliaself-determina7388]

Since I don't have $45,000 to buy a pair of Nike MAG Back to the Future (2016) from StockX I might as well buy these!

[@MasonvilleYards]

And that's how the Nike Adapt self lacing sneaker design team lost their jobs...

[@BatteredWalrus]

yes, yes a thousand times yes. I usually don't go out of my way to buy shoes (unless they're wearing out), but if this comes to market these are an instant buy for me, it'll help Autistic people like myself immensely. Thank you for these, I look forward to the updates on this concept :)

[@GhostSamaritan]

What difficulties with putting on normal shoes have you encountered?

[@trisha_paytas_1_fan904]

How do you struggle with putting on a shoe? Don’t wanna be rude just curious

[@tiffanymanning1745]

That amazing I love watching the process

[@rumblechick73]

Nifty idea but I have questions. How good is the tread for slippery surfaces? What kind of lifespan does the tread have? With that bend in the middle, how good is the arch support? Will there be a way to adjust the fit for high arches or wider feet? How much slippage is there with that piece in the back, enough to cause blisters during longer walks? Is the toe box wide enough to allow for a firm use of the toes for grip and stability?

[@victorhugooliveira5668]

Hi @Nike my name is Victor Hugo, and I have Cerebral Palsy. I am Para-Athlete I do Athletics, the modalities I do are shot put, javelin throw, discus and sometimes I do street racing and I would like to win a tennis, but I don't know that there is this model in my country o model that I am suggesting is (NikeZoomRivalSD2) preferably light blue, and I tried to find it on the internet, but, it is very difficult to find a decent website here in Brazil, and I also tried to find it on your store website but it didn’t work, When I put the model I wanted, I kept saying that it was not available at the moment, and I am appealing for you to find a way to send just one shoe of this type of model, please help me.

[@niodix]

Sneakers for lazy. Yeah no thanks

[@MrAobrady]

Great product @nike, hearing the engineers shows how much effort it takes to radically redesign a product. Why are all the models/images in this video young able bodied people - not exactly your target market. It kinda detracts from all your hard work

[@koltonkness7618]

Imagine getting flat tired by your friend and your shoes just comes completely off

[@MasonvilleYards]

This shoe is going to be LEGENDARY

[@Peter.H___]

I’m pretty sure most shoes in the future are going to be like this... people then will be constantly wondering how we dealt with shoelaces all this time

[@vanoticoalu9401]

A shoe for your daily activity, I love it

[@Shanaigins]

Lots of talk about disabled people that could benefit from a shoe like this, I am one of those disabled people that have been waiting awhile for this shoe to come out. Yet each day closer to launch date the date gets pushed back. The latest date showed it being available for Nike Members on 4-30-2021 yet the last time I checked in on these shoes they completely disappeared from the list of upcoming shoes. When I contacted Nike they said I had to download their "Snkrs app" and show lots of activity on the app to get invited to buy this shoe!!! I could not believe it even disabled and on a fixed income they expect me jump through hoops physically and financially to get invited to buy this shoe!!! All I can say is Nike does not care about the disabled they just care about the bottom line and their image. The last thing they want are a bunch of cripples like me tarnishing their image. I want to get pissed and take my business somewhere else yet I still like their products and ended up buying the Nike air max 90 flyease in white after I nearly maxed out my credit card buying shoes on the Snkrs app that I plan on returning just for the chance to buy the shoe I need. Yet sadly none of the shoes that I have purchased and have yet to receive will likely fit me since I have a wide foot so I will probably end up returning them all just after I print a full color picture of me flipping them the middle finger in each box of shoes I return. Fuck Nike!!!!

[@Nova2xD]

I guess Nike got inspired by Jimmy Fallon but didn't even give credit: kzbin.info/www/bejne/roDQaY2nmrWGn7M Jimmy talking about the idea could be a joke as well :D

[@sweetmali27]

The face expressions on the models are killing me.

[@smfoster98]

I work in a high school - I loved seeing the page of math equations. Nice for non-STEM teens to see an application of mathematics that may interest them.

[@drmrsthemonarch9727]

This is so amazing for people with disabilities. My Mom who lost the use of an arm after a stroke would really like this design idea.

[@rxnogueirarx2620]

how would that shoe be on rainy days?

[@vnthony2439]

Don’t wear it on raining days? There’s a thought for ya

[@Uninterruptedhappiness]

I think they mentioned that it’s self sealing in the video

[@dicedrice7216]

We can always tell when the elderly couple next door is fighting -- because he's leaving the house in slip-on sandals in the winter because he pissed off his wife and she's refusing to put his shoes on like she normally does.

[@Zonua]

Thanks for making this video and for sharing publicly - I showed this to my students today, who are doing an Design Sprint. I loved how Haley's "always design for the most extreme cases" is rooted in Empathy. It's a brilliant video - you tell us the problem, the current solution, show your prototype - and then convince us that it's the best!

[@samsizzle89]

Your class sounds like BS buzzword bingo. Design Thinking was created by white guys (creative reaction labs workshop)

[@Zonua]

@@samsizzle89 lol I never heard any of my classes called that, you should come along and you'd see it's not BS Buzzword Bingo! But you definitely made me laugh, great alliteration that I think I'll use again. :)

[@Leotique]

Love it, had this idea for years, but didn't think of the rubber band stretch, I was thinking of a click ( I was a kid playing with leogos bionicle at that time)

[@emilyneuman291]

Nike is trash, but this is a nice idea. They could maybe even redeem themselves by giving the copyright to vans. :D

[@GARBO96]

Now if only Nike would actually make enough of these that they can be used by the disabled community instead of making a limited run so it can hype up their value

[@chuckl7459]

Looks like they're going to cost about $120 a pair. How long before that hinge starts to wear out and split? What happens when the rubber band around the sole breaks? Definitely not good for wet weather. When someone is standing in the shoe, the top of the hinge would be an inch high at most where there's a gap that would let water flow right in.

[@thomasssdd]

Sold out in seconds and on ebay and stock x in minutes screw the people who could really use a shoe like this to ease the pain and discomfort nike doesn't care about disabilities its all about the bottom line

[@gungager]

-If you can make that rubber band replaceable, it would be perfect. But I guess there will be a dilemma, of having it replaceable.

[@Lol-jr1gx]

Nike : Handsfree shoe Next up : Bluetooth shoe

[@arian7338]

Who came here after watching Jimmy Fallon present these?

[@nicolaslenerand7571]

I'm really amazed by all the engineering behind it

[@VermillionStallion]

As a Famous Cartoon character once say "SHUT UP AND TAKE MY MONEY!!!"

[@const6134]

prayed for this design since 10)

[@kevin-wo4rs]

Lmaoo

[@dongwooistim]

This is science, I would take a pair. definitely

[@Purzify]

The perfect shoe for getting groceries out of your moms car

[@pjramsey6849]

Yes

[@Post_Maquel]

Literal slip ons. Nike's innovation never fails to amaze

[@zombl337og]

the Nike x Stussy Spiridon are slip-ons also

[@feignshot6374]

So who are the select Nike members that are able to buy on February 15?

[@gladitsnotme]

Bots

[@manwheel22]

They’ll be available March 19th

[@Landersun21]

This shoe was made for people with disabilities and the hypebeast world took that away from us. As someone who has cancer and struggling with putting on their shoes, I wish they would’ve allowed us to purchase them.

[@pilotpig_]

just wear crocs cus there is no way in hell im going to pay $800 for a pair of shoes

[@tatespeech1511]

Next travis scott will pitch the idea... Introducing the Travis Go.

[@tatespeech1511]

@Luke BRUNTON shut up brun dun dun

[@kiefervandenberg]

A great way to make life one step closer to becoming lazier but non the less a great design and really beneficial for older people

[@sigmaadipamuji8776]

This lead us to iron man shoes.. Take my money please..

[@marinaleighc269]

Ok. Shut up and let me give you money! I'd love a size 5/35 womens (if applicable) in every color please!

[@tovobo7]

This design is absolutely genius 👏 🙌

[@syxmi]

Damn I really need this, I wonder if they'll make a gore-tex or shield version xD

[@GhostSamaritan]

I'd instantly cop a Gore-Tex steel-toe boot version of this. I just wonder if it'd be easy for them to accidentally come off, or if they'd be fine to wear in something like a warehouse.

[@Noahskaterat123]

This has the same energy as a person who liked crocs before they were an ironic statement.

[@putarte7271]

Am a loner when it comes to not liking the design

[@tinateh]

This is finally the step to the ultra-cool self-lacing and auto-conforming sneakers in Back to the Future. Wonder about the sizing to get for someone with AFO - wider all around never fits with the foot length.

[@clawson1206]

My kid has dyspraxia. It messes with his motor skills so tying his shoe laces has always been a battle. We’ve been waiting 16 years for something like this ❤️ Super excited!

[@BusyMaru]

This is awesome!! Great for Dads who have a big tummy and having a hard time bending to put on their shoes lol!

[@ishan101]

Great piece of innovation and design work from the designers 👏

[@tripperwest808]

Pushing the limit in what defines a “sneaker”. Well done Nike team

[@ekstrandbg]

Um, once again disability innovates. Could you offer a bit more credit to that story here?

[@SentinelPrimek]

Incredible job, great problem statement by Tim

[@Purzify]

So you are saying this is the perfect school shoe? Dang, I could just take it off and put it on whenever I'm leaving

[@Cosmicgalll]

Kudos to the team

[@anwinalex]

Great Design,Cant wait to give it a try.Keep up the good work Nike

[@AnthonyClarkPaladin]

These were suppose to be available for sale on nike.com on 4/30 but they were not. You can pick the up on other sites for hundreds of more dollars. Scalpers. Hate them all. NO ONE buy these for more than the $120 they were first announced for!!!!!!!! NO ONE BUY THESE NOW!!!!!!!!!!!!!!!!!!!!!!

[@MasonvilleYards]

Please make a triple black colourway!

[@manwheel22]

They do have one!

[@roserdick9889]

NIKE Genius!!! It's BOMB!

[@niodix]

One week gimmick

[@forrestbrown792]

Wow! I believe the 1st HANDSFREE shoes are ZeroTie and one which Nike referenced their patents for this Flyease technology. Typical behemoth tactics to take credit for being the HANDSFREE shoes, when in reality R & D and marketing $ gave the ability in the short term.

[@jayanth1844]

Who got to know about NIKE FLYEASE first from the Tonight show starring Jimmy Fallon

[@thewaxlab]

Why can’t you make these for kids baseball cleats?!? You would OWN the market.

[@seashellenunn9836]

Id be a REP FOR NOTHING.... GOD BESS YALL..... MICHELLE... RETIRED USAF VET 28 YRS.....

[@elli2133]

You must commit to exiting the East Turkistan area (Xinjiang Uyghur Autonomous Region) at every level of your supply chain and ending relationships with suppliers that support the forced labour of #Uyghurs and other people. I refuse to buy your products while you are complicit in and benefit from atrocities against the #Uyghurs, the Kazakhs, the Kyrgyz people, the Hui people, the Tibetans and others. You must respect human rights! #NoBusinessWithGenocide #CloseTheCamps #FreeUyghurs #ForcedLabourFashion

[@giuseppelamartina4934]

This is bullshit !!! Impossible to find or buy ... on grey market for 2000 dollars 🤌 Nike! come on ! Be more professional

[@ripxburn]

Hello Nike! I'm interested in a collaboration between your fly ease line and my work organization which is the 1 Rehabilitation Hospital in America.

[@AV-mb1oc]

Now if you could actually make them in sizes that disabled people could actually wear that might really help. If you need anything wider than regular or narrow might just as well forget ever buying Nike. Need to make XXW at least 4E-6E to meet the needs of lots of disabled people.

[@mkloo6198]

In hot and humid South East Asian weather, the glue holding the rubber tensioner gonna give way in about 10 months and the sole is gonna crumble in about two. Just like my other Jordan's and Nike shoes... All that for the money you pay Nike for...

[@ashleyvaughan9636]

Why don't you show people with actual physical limitations and disabilities, instead of young, obviously healthy people? Your market for these would absolutely grow.

[@marjankoekepan6259]

To bad they don't give credits to the real designer of this system and say they invented this themselves. A Dutch designer, Inge Kuipers, designed exact this system in 2011. Nike should at least mention this. www.rtlnieuws.nl/economie/business/artikel/5213880/nike-goflyease-modelrecht-octrooi-parent-rechtszaak

[@brianchance8277]

This is awesome. A nike I dont have to touch.. oh wait... I haven't touched a nike since they supported Kapernick...sorry.

[@nicholasamodio4654]

This is an essential product for individuals that have motor limitations. Actually it can be life changing. However, the price makes it unaccessible to most average people. It's unfortunate that a shoe designed for diverse individuals will only be seen on the feet of A-listers and celebrities. I appeal to celebrities to buy a pair but buy one for someone with physical limitations.

[@marcosmota1094]

Can't do thick-soled shoes anymore. They feel like Japanese 'geta', the wooden sandals. New Balance Minimus are the way to go, and last years upon years of heavy use.

[@themrmarkprior]

Love these shoes, been wearing them for years, and now getting hard to find. @Nike when you dropping a fresh batch???

[@capybaravangogh7427]

When tf this kicks will drop? I hope the new colorways other than the first 3 Og are coming faster. Its too bad its just for members once it's release but I dont care because Im a nike member online🙂 Just bring this to a bright monochromatic colorways Im sold

[@Mowguli]

This is real inclusion. Thanks to everyone involved in this project. I hope I can get a pair or two.

[@HitoriGnocchi]

playing devils advocate here; now that the sides have secured straps, the shoe now has a "loop" on each side that could get caught/hooked on objects. probably one in a million chance but the Murphy's Law is right there. shoe laces can be tucked in and you can untie them. i would do more testing to rule out any faults bc this is the first shoe of this type. you should think about designing an internal elastic band(s) instead of external rubberband. so it can be "stretched open" instead of staying open or closed; maintains tension to keep it "closed" so it can securely stay attached.

[@Musiclover6404]

I came up with an idea like this in middle school that was early 2000. What's really mind-blowing is how do you even pitch or get Nike to even look at an idea? How do you even find the materials or the someone who can craft a shoe to even show them?