Nike's challenges are quite similar to what we're seeing at Starbucks, says Peter Atwater

Peter Atwater, William & Mary behavioral economist and ‘The Confidence Map’ author, joins 'Squawk Box' to discuss the ouster of Nike CEO John Donahoe, the challenges facing new CEO Elliott Hill, and more.

[@mattcastellanos2178]

It was Nike's to lose. Frustrating product releases, scalping on 3rd party sites, and the biggie: significant reduction in quality on several major shoe lines.

[@ChatNowAmerica]

He basically nailed Starbucks.. Starbucks wants to be all things to all people and that’s a business model for failure.

[@Mostly_bad]

It’s not DTC. Nike stopped innovating and focused on execution.

[@letsinvestigateit]

no they went down hill promoting Colin Kaepernick. They basically lost like close to half their customer base doing that. We can buy shoes from other companies. We don't need nikes. And then Lebron James sat during national anthem recently wouldn't take a pic with white kid but did with black kid. Enjoy having racist people brand your company. Its like what 90% of america are white people. I sold substantial amount of nike shares years ago. Good riddens. Disney continues with its woke style as well. I sold all shares recently stocks been hammered. Same thing happen to starbucks they had to get a new ceo. Nobody in the middle east will even drink their coffee. Until they stop with picking sides and just focus on putting out a good product to customers they will all fail. They are realizing how powerful americans actually are. You can't force an agenda on americans or you will lose.

[@ssuwandi3240]

Because of DEI focused engagement 😊

[@ssuwandi3240]

Make woke feel great to buy $10 coffee

[@Mostly_bad]

@@ssuwandi3240 IQ test... Got your results.

[@ssuwandi3240]

@@Mostly_bad you should ask those woke. IQ. Tards and Jokes

[@ahmedshaikh3438]

The confidence map.

[@thomasbaek3676]

Andrew Ross Sorkin for a future White House Staff Position!