Have a Hard Year | Kobe | Nike

[@cookinsoul]

KOBE !

[@Red_Von]

We need another Kobe edit bro lol I know you got something cookin

[@12julianh]

Love your craft. Have a hard year, cooking soul.

[@vainfm]

i hate they keep saying that mfs name

[@JustDONEItRN]

From asian who have kobe as an idol, this is one of the best commercial from Nike.

[@Nykd14]

to all the KOBES out there - Keep on Grinding!!

[@JayzoTheNextKobeBryant2.0]

Yes I Will

[@BayAreaMotorcycleCommuting]

Really can't believe he's gone. The absolute GOAT of work ethic

[@its3amagain.]

Unfortunately there are circulating too many videos of him talking about "you need to work. wake up early. no need to sleep" etc. Only in his later years and recently he shifted his mind and admitted this was a mistake. He then said "Enough sleep is one of the most important things and that changed my life".. but because he went too soon from us there are not many videos of him talking about getting enough sleep.

[@regrox]

@@its3amagain. yea not many people talk about this. Imagine how much better he could've been if he wasn't overtraining. Sometimes less is more... but regardless, nothing but respect for his overwhelming work ethic

[@edison1]

ronaldo?

[@sherkhankazbek]

@@its3amagain. yep, but after a good sleep and physical rest he would've worked hard 100%

[@ChilledFilms]

Nike said "Kobe" and swished this ad. Bravo.

[@iMoha46]

I ALREADY HAD A HARD YEAR

[@skandredbluelionofparis8416]

🤣🤣🤣🤣🤣🤣🤣🤣

[@Nackalacky]

💀

[@chadbailey7038]

So make it harder! 😤

[@TheUnknown-gv6xp]

You have to watch Kobe's post game interview after the Celtics decimated the Lakers in the 2008 Finals.

[@daveforz]

Have a hard decade. Lock in.

[@TwiinStar1224]

The fact it's about to be 5 years since we lost Kobe and Nike dropped this BANGER. You right, time to lock in this year for Kobe.

[@chukwunonyeanyakoha8573]

The Black Mamba Movement. Keep resting Kobe. You taught us to keep on pushing towards getting better

[@JayzoTheNextKobeBryant2.0]

Yes

[@SplashMadness]

This makes me cry. Kobe has inspired many generations. The man, The Myth, The Legend.

[@ThommyOcho]

and it sort of is amazing. He never was the generally most liked persona in basketball. But certainly well respected. Because everyone knew, he did not cheat or take shortcuts. He was strong-willed like that dude from North Carolina and HE WORKED HIS ASS OFF. already in the late 90's I threw paper balls into the bin mumbling KOBE. today, I shot around with a 20-something and he did a turnaround fade-away while shouting KOBE. So transcending!

[@akumathepoet1495]

this got me cryin...Kobe really the goat. we dont say lebron, or jordan. we say kobe. even if its not basketball. im a rapper, but when i feel like taking the easy way out i just remember Kobe practicing and it gives me the courage and motivation to try and make him proud.

[@dragonslayer0]

Kobe work ethic so good The multiverse decided to elevate him to another universe

[@patrickmarcellus991]

Rest in peace kobe Bryant you have left an amazing and transcendent legacy for all of us to follow🙌🏾🔥🙌🏾🔥🙌🏾🔥

[@CycoWarriorx]

🙌🏽

[@KinYingYip]

Say ‘’ KOBE ‘’ Can get much power From now 🔥🔥🔥

[@Quince477]

Me during the college semester, "Mamba Mentality". You can apply the work ethic to mainly mental tasks too.. Rest in Peace, Legend. 💪🏽

[@acmairhofer]

Thank you @Nike for this one. You‘ve outdone yourself here

[@ferozzaveri9901]

Totally agree.

[@miiskaii]

We love Kobe, this just made me shed a tear. ❤Mamba Forever.

[@TrueGamerLLC.-30]

Kobe. Means Go harder. 🙏✨

[@drakesibayan2903]

No matter the struggles we face, we gotta keep moving forward, work towards our goals, thats the mamba mentality🐐

[@Eugene_Elite]

BLACK MAMBA FOR LIFE! 🐍🖤

[@andrewsadikin5226]

Why you are idolizing an adulterer?

[@JohnKalliontziss]

Damn bro that’s beautiful Kobe representing Kobe Bryant!! Rip Kobe!! Rip Legend!!

[@MoneyMastermindTV]

We grew up admiring Kobe mentality ❤

[@TimothyRivera-x2e]

Rip Kobe 5 years later still love you❤

[@ygma]

I wasn't expecting to cry watching this :') MAMBA FOREVER!!!!

[@designrama8]

"To be better today than you were yesterday " year of black mamba, let's go 2025!

[@Dre-xc2no]

🤣As a Kobe stan, I love that he was able to literally brand work ethic, and basically become the face of it. Making it cool, admirable, and something he'll forever be remembered for. Transcending any stat or accomplishment.

[@chief6541]

I started tearing up. Thanks, Kobe, I needed this- in order to be great like you.

[@seoulting28]

KOBE! ❤ That was awesome. How 90 seconds can make you hurt and hunger at the same time.

[@Akirabone]

No giving up, keep going, and LET'S DO IT LIKE KOBE DID!!!

[@jusufsyahrial867]

Kobe smiles from heaven seeing this. RIP Black Mamba.

[@Therock007dmx]

This is one of the best Nike commercials I’ve seen in a while, congratulations Nike you deserve it!!!

[@trentkhr]

I simultaneously just laughed and teared up 🥹 This is awesome🐍♾

[@AntonioAguirre]

Don't just give me strength to succeed, give me strength to ENDURE and RUN through all my pains. KOBE!!!

[@maleeks_world]

we miss you down here kobe, gone too soon king 👑 💜💛💜💛

[@BrianAlvarez514]

When you can’t go any further…KOBE!!!

[@Weight27]

A black man is a battle cry with expectation of victory. That's how great Kobe was.

[@robdp8900]

This is now my favorite ad ever. RIP Legend.

[@supergv2235]

We are all KOBE! 💪🖤

[@TheChosenFailure]

Nice to see them all have great pride in the city they come from, Kobe, Japan.

[@VitorMarques-k6r]

just cried. beautiful.

[@DavolafShorts]

Ight now, GRINDSET UNLOCKED 😤

[@arulselvanudhayadhanasingh5716]

Kobe is a religion for those who never give up 🙏

[@azel155]

Not for you then

[@agroelingpics]

Following Jesus Christ, who is both fully God and fully man, and who never gave up even in His suffering on the cross, is the heart of Christianity and the ultimate answer to faith and religion.

[@HoopsRaccoon]

I love kobe, but saying that hes a religion akin to jesus, buddha, and God is insane. Hes a regualr human who achieved great things. Saying his name like this commerical and you is just weird. You can praise someone without idolizing them.

[@JESUSIS70RD]

🤦‍♂️

[@utente11]

Focus on the process. Improve yourself everyday. The plan is no-negotiable. Love what you do. Mamba forever 🐍

[@o0oStillWeRiseo0o]

i would have gave a like but the count is at 24

[@utente11]

@o0oStillWeRiseo0o right bro

[@rj9899]

This year is for the Black Mamba. KOBEEEEEEEEE!

[@vinnythep00h]

full body chills watching this. i feel so inspired to have a hard year!

[@anhoalala]

Never thought one single word "Kobe" can hit that hard, also a commercial video can be so touching.

[@paul_onium]

I promise to work extremely hard on a field (I play football) through the whole of this year for the sake of Kobe and Mamba.

[@o0oStillWeRiseo0o]

God Bless!

[@LaRealVuelta]

I love the products, they are great, greetings from Chile.

[@vvonpanzerr3092]

KOBE 🐐

[@weshnicky]

Legendary! For Kobe!

[@feisty8]

'KOBE' ❤

[@JPPSrules]

Kobe “Bean” Bryant will forever live in our hearts

[@mylesfranklin6987]

Who’s here after the commercial’s debut?! One of the best sports commercials I’ve ever seen. Rip legend

[@cpolsternova]

Kobe Bryant goat forever

[@xan.griffin]

Amazing

[@SumerMukhey]

Legends never die!

[@EndzoneProdzz]

REST IN PEACE BLACK MAMBA❤🕊

[@1LORDKEYNES]

WELCOME TO THE KOBE SYSTEM

[@JACKEDXRICH]

Kobe is still him, legends live forever

[@juansaavedravillalobos814]

Mamba Mentality 💪

[@madaramanana9412]

Goosebumps ❤

[@masseffectmafia]

Miss you, Kobe

[@煉獄弱すぎワロタ]

Legend never die

[@austinsolak]

KOBE FOR LIFE!

[@viIIaneIIe]

One of the few ads I actually like. Rest in peace Kobe, and his daughter, Gigi. 🕊️❤️

[@EverydayWithBobby]

We don’t say bron…Jordan….or Bird after every shot made. We yell “KOBE!!!” for a reason 💛💜💛💜💚🖤💚🖤

[@HoneydewB0ba]

This vid sent me on my way to the gym. KOBE.

[@chazayah5985]

All hell will break loose this year. The year of the serpent. Lord have mercy

[@RealTonyCheung]

we miss you a lot kobe

[@c0des]

the chinese representation is amazing man they love him over there

[@KinYingYip]

Sooo miss ... my man 🙏🏼🙏🏼🙏🏼

[@itsme-RBR]

Kobe Forever 🏀❤️

[@LarryParane]

Kobe may be gone but the idea of The Black Mamba lives on.

[@IP.T]

Mamba mentality! 🐍🖤

[@larryrobertv]

I got emotional from begining to end let's go hard full year 💪'KOBE'

[@hampter9821]

RIP Kobe

[@crazyrockers]

We miss you legend

[@nataliagnammakou9709]

MAMBA MENTALITY LOVE!!!!!!

[@24jake28]

What a good add!! KOBE

[@ruipedrocoelho7684]

KOBE! RIP Black Mamba!

[@shishir-films]

Mamba Forever

[@DeeRozay0]

Sensational🙌🏾🔥

[@PhilipWallage]

KOBE ❤

[@Windy.City.Assassin.2011MVP]

Long Live Kobe. 🫡

[@DrilluppVroy]

Giving me chills. Kobe your a legend gang!!

[@JHNBA]

I already live by Kobe, R.I.P my GOAT ❤

[@kartiksingh8302]

thank you nike for keeping up with our expectations.

[@aishwaryanarzary3629]

For Kobe!

[@ThoughtsAreThings]

YES, SIR! KOBE!

[@Kobythegoat]

Omg this give me goosebumps nike!!!!!

[@mczymadela9590]

Mamba forever 💯

[@saptajitpadhi6797]

Kobe !

[@freesoju]

long live king kobe

[@eliteboxfitness]

Brilliant.

[@erkush34]

rest in peace the idol

[@speeddemon0882]

Don't give in. Don't Give Up. You'll figure it out. Keep Going. KOBE.

[@tedashiitasiano]

Kobeee!!!

[@NoNameJ3033]

I’m coming back home this year I miss Nike baby 🥹🫶🍿💐😅

[@MahmoudAhmed-di9zr]

He left our world but his legacy still stick around 8❤️24

[@AdrianFavella]

I got all of his Jerseys and 2 signed by him now that’s Kobe 🐍

[@wagnerzocca]

kobe!!