So fucking happy this is back. The breakdown is: 00:13 The Drum Intro That God Wrote 00:39 Mic Stand Circle Pit 01:40 Its Gunna Be Like This Again 01:51 A New Beginning 02:06 This Drum Mic 02:16 This Keyboard 02:18 Microphone Malfunction 02:26 This Keyboard Again 02:31 Another Microphone 03:01 This Microphone Is Also Broken
@duckyboy666 Жыл бұрын
this might be one of the best YT comments I've ever read.
@motelgrim8 ай бұрын
Alternately, 1:51 could be "Mic Guy Like A Boss"
@MrCucamonga13 жыл бұрын
"These guys need to like practice more." - Butthead
@fireandheights3 жыл бұрын
Lmaooo
@danamuller5543 жыл бұрын
Remember that
@Rielest3 жыл бұрын
Lol classic 🤣
@davissae3 жыл бұрын
🤣🤣
@Gwenhwyfar73 жыл бұрын
omg I remember that!!
@TheBryanScout3 жыл бұрын
This is the same man who made the soundtrack for Soul
@mr.crowley643 жыл бұрын
sobriety is one hell of a drug all jokes aside Trent seems way happier and I'm glad he's been doing good
@samdeck92463 жыл бұрын
No fuckin way!!
@elusiveak50403 жыл бұрын
@@samdeck9246 right no fucking way
@MrSmitht043 жыл бұрын
True genius can do it all
@danishfikhri39083 жыл бұрын
And David Fincher’s film either!
@itaintmebabe7144 жыл бұрын
Best drum intro ever
@JinxMarie19853 жыл бұрын
YES
@dsharp74413 жыл бұрын
absolutely!!!
@williamgraham3633 жыл бұрын
Breathe by ministry is cool too
@lilbrother453 жыл бұрын
badass
@williamgraham3633 жыл бұрын
@@DayInDaLife yeah that’s what I meant
@GarveyMustangMan4 жыл бұрын
This video seems to disappear from KZbin and then reappear
@darcyapricot27224 жыл бұрын
Yeah been looking for this for a while. While the other ones great. Doesn’t have the same scattered charm as this one
@SimoneBerardelli04 жыл бұрын
It's an echo, nice.
@chocolatewheelchair4 жыл бұрын
Because they want to keep you from it.
@MarkyMarg4 жыл бұрын
All the pigs are alled nined up...
@MarkyMarg4 жыл бұрын
This is the one Trent is GOD
@Iruparazzo4 жыл бұрын
All these years and I still wish I owned those leather pants, those are so awesome
@MikeMike-cz3pi4 жыл бұрын
They are vinyl pants they are too shiny to be leather.
@Iruparazzo4 жыл бұрын
@@MikeMike-cz3pi that makes sense tbh, they do also seem too flexible/stretchy for leather
@quxfoobar4 жыл бұрын
Allegedly, he had two boxes of cornstarch on the rider. One was to get into and out of leather/vinyl pants, the other was for blacklight/ambience effects. There's a good backstage video where it's "time for cornstarch" and Robin finck walks over to the camera and whispers "I don't know why he makes us do this"
@Neklassica4 жыл бұрын
trents leather pants look like johnny silverhand in cyberpunk 2077
@elbeetlebeasto3 жыл бұрын
@@Neklassica You mean the other way around
@tdsims19634 жыл бұрын
Ah, 90's rage... I miss it so.
@poisonfruit73574 жыл бұрын
what, you haven't seen daughters go live?
@indigochihuahua054 жыл бұрын
It was the best
@creekandseminole4 жыл бұрын
@@poisonfruit7357 Daughters are a great band if that's who you are referring to? (the Grindcore band?)
@poisonfruit73574 жыл бұрын
@@creekandseminole yeah, their latest record while touring are fucking sick, and the songs really remind me of NIN stuff
@YoMama90213 жыл бұрын
It’s not gone. It lives in our hearts. So fuck you! 😻
@doomsdayve4 жыл бұрын
true hero’s that stage handler.
@360zm44 жыл бұрын
Yeah, "Reset-reset-reset!"
@brennenconwell62014 жыл бұрын
Lol truly made me laugh 😂 and I don’t laugh easily
@quxfoobar4 жыл бұрын
You should see him perform live. The stagehands are incredible. Trashing gear is also a way to signal the tech that something is wrong. If they break a string or something, they smash the guitar to let the tech know they... need another guitar.
@sidewalkshitter4994 жыл бұрын
He recruited straight from Wimbledon
@dme57273 жыл бұрын
@@sidewalkshitter499 lmfao where do our ball boys keep disappearing to?
@BrianCarnevaleB268 ай бұрын
-30 years now Bro! UNREAL> Stepping back from the instant mosh pit this song created at events back then with Rez & a great group of talent. Music is still cutting-edge to this day.
@rsvp91463 жыл бұрын
This came out when I was a junior in high school. Absolutely loved it. Was so fortunate that my father totally dug it too. He surprised me with concert tickets for this tour. Hard to believe that was like 25 years ago.
@photondance2 жыл бұрын
That’s cool. I saw NIN, and David Bowie, with my dad. We both had a great time!
@waxtrax12342 жыл бұрын
im a junior in high school right now haha, nice hearing your story!
@rsvp91462 жыл бұрын
@@photondanceDad and I saw that tour as well...
@Solifuga4 жыл бұрын
And then everyone, including I, immediately fell literally in love with this bastard
@creekandseminole4 жыл бұрын
I remember first time I saw this was on Beavis and Butthead. It was so raw and angry.
@meyya7884 жыл бұрын
That actually happened to me lol. In France it was only brodcasted at night, I recorded every music video on my parents VCR while there were asleep. This is how I met NIN. "Oh my God who is that guy ? 😍"
@sonnasolod.94064 жыл бұрын
Same. I was like 12-13 years old when I first saw this upload... AOL dial up on a bright red Mac ... I’m 35 now and still kinda 💕. Bawha. 🤣🤦🏽♀️😳.
@ericthiel40533 жыл бұрын
Man when me and my friends first saw this in 94 it was mind blowing. I will forever be grateful that we had nine inch nails as the soundtrack to our high school years. There will Never be another like Trent Reznor.
@lotionman69912 жыл бұрын
Maybe there will be only time can tell
@NinjaCthulhu2 жыл бұрын
Nine Inch Nails was very much part of the soundtrack to my high school life.
@jasonpeters97162 жыл бұрын
Yep...I was 17 in Fall 94. Bout a NIN black rectangle sticker at a skater shop. I had be the first at my HSchool with it
@redriderbbgun80184 жыл бұрын
NIN came along at the perfect time. Jane's Addiction had just broken up and a fearless new leader was needed, who wouldn't be afraid to break society norms. Nirvana was great, they had the Seattle scene, but NIN created their own scene, if you will; a much darker scene.
@Sindollx666x3 жыл бұрын
An interesting but little known NIN factoid relating to Jane's Addiction is on NIN's debut album, 1989's Pretty Hate Machine, they actually sampled Jane's Addiction & Prince for parts of the song RINGFINGER.
@NoffisNoff2 жыл бұрын
"but NIN created their own scene", absolutly not =>Skinny puppy
@sibbyeskie Жыл бұрын
@@NoffisNoff I would say NIN took that little niche and made something quite different and more interesting, and certainly stands apart. Who else from that subgenre sounded anything like Reznor or his songwriting style? Fact is, none were nearly as talented. And I hung around a lot of these guys and they would admit it.
@chocolatewheelchair4 жыл бұрын
This is one of their best tracks
@legionxxiii357011 ай бұрын
Thank you gahdamm I’ve been looking for this!! You should be sainted for this! Bless!!!
@spookyhouses4 жыл бұрын
I was 18 when this song came out. 18 the first time I went to a NIN concert. It has the same effect on me today.
@arpc00273 жыл бұрын
That time signature is crazy AF!!!
@TheWaynelds3 жыл бұрын
I think it changes from 7/8 to 4/4 a couple times; I could be wrong though.
@cbbuntz3 жыл бұрын
Remember when music felt dangerous? Not technically punk, but it sort of captures the spirit
@lifeaxx83683 жыл бұрын
Whole Lotta Red, by Playboy Carti.
@xyu_official773 жыл бұрын
@@lifeaxx8368 fr
@Unorthodox6663 жыл бұрын
@@lifeaxx8368 bruh 😭
@operatorjeffdeathstar77593 жыл бұрын
Why we call it Industrial...LOL
@TheHexeract2 жыл бұрын
Punk, except they know how to play and have interesting musical ideas, aka "not punk"
@smoke23514 жыл бұрын
You can definitely feel the old school Skinny Puppy in this
@marcusmorgan23733 жыл бұрын
Good call...ogre and cevin ftw
@RyanRoemer86243 жыл бұрын
My Life With The Thrill Kill Kult as well ,
@BB-no1nu3 жыл бұрын
He toured with and learned a lot from Ministry.
@derby3782 жыл бұрын
Trent admitted his first hit, DOWN IN IT, was a rip-off of DIG IT. No Puppy, maybe no NIN. I appreciate both acts for different reasons. Both offered soul, but where Ogre brought the catharsis, Trent brought the heartache.
@janetcisneros38054 жыл бұрын
I feel so violent and pumped when I hear this song. Still awesome in 2020 as it was when it first came out.
@michaelmyers82884 жыл бұрын
The hard slamming of the microphone gives me life.
@industrialcheese11552 жыл бұрын
This album changed my world in '94. This video is still in my top ten of all time favs.
@iamemileo4 жыл бұрын
THIS is why you don't give Trent a shit ton of money and then DEMAND he produce you a video. 🤣
@jimbomorrison71334 жыл бұрын
The drummer had to make an executive decision and” start the tape.”
@chrissteiger41994 жыл бұрын
Much better than the album version. I cant imagine why this exact version isnt on the downward spiral.
@validcore3 жыл бұрын
It was the single version I had. Red cover, black cassette.
@funkyneto3 жыл бұрын
The drumming on this song! 🖤
@ChiefSmackahoLLC4 жыл бұрын
I can't tell if Trent is haphazardly hitting the synth pad while walking away from the keyboard @ 2:24. "i'm here so I might as well do it" or if it's just frantic energy.
@frankrizzo59523 жыл бұрын
11:11
@TheWaynelds3 жыл бұрын
@@frankrizzo5952 Did you get free brain surgery again?
@frankrizzo59523 жыл бұрын
@@TheWaynelds we all have..some know it..most don't
@whammersbach3 жыл бұрын
Kraftwerk used to make "errors" to show the show was live and not prerecordered
@NovaCaine24892 жыл бұрын
You can hear it when he hits the pad, so it was likely intended just to be like "fuck it, we're already mad and it'll sound good right here"
@haystack51032 жыл бұрын
1994 this came out n i was only18 yrs old n now 2022 im 46 n im still listened 2 it!!#GENX#NIN
@quxfoobar4 жыл бұрын
This was after he had already recorded an expensive and highly produced video. Said fuck it, record it live on a white soundstage.
@tdolan5003 жыл бұрын
Was the other video released?
@tdolan5003 жыл бұрын
Never mind, found it!
@quxfoobar3 жыл бұрын
@@tdolan500 kinda shitty, right?
@ydderynnad3 жыл бұрын
This is an homage to Adam & the Antz 'Plastic Surgery' clip.
@tdolan5003 жыл бұрын
@@quxfoobar Yeah kinda wish I hadn’t have found it now
@Dukefazon2 жыл бұрын
I just watched the interview with him about making this video, that talk makes it 100% more interesting to watch this!
@jawsincorporated4 жыл бұрын
I spent like 3 hours searching for this before and couldn’t find it anywhere and like magic here it is...
@snorgisborg24 жыл бұрын
One of the best music videos ever. I wonder how many takes they did.
@goodtimes50234 жыл бұрын
One take.
@snorgisborg24 жыл бұрын
@@goodtimes5023 source?
@elbeetlebeasto3 жыл бұрын
@@snorgisborg2 Did you not just watch the same video we all watched? This was obviously the only take they were gonna get out of Trent that day lol..... Source? anyone with at least one functioning eyeball and a pulse 🙄
@jasonking4543 жыл бұрын
@@elbeetlebeasto you were there that day?
@elbeetlebeasto3 жыл бұрын
@@jasonking454 Did you eat paint chips as a child?
@thirtydollarusername3 жыл бұрын
top comment from the original deleted video: “eminem is a good drummer”
@waxtrax12343 жыл бұрын
Lmfao
@StringSun3 жыл бұрын
LOL!
@murderofcrows99423 жыл бұрын
@StraightOuttaTheTrashCan That explains the NIN reference in the censored version of My Name Is.
@thchris3 жыл бұрын
OAML
@jasonpeters97162 жыл бұрын
1 9 9 4.. I was 17 in Aug94, Sr yr coming... Obsessed with this song. I introduced "TDWS" to my High School
@chrisjaybecker4 жыл бұрын
At 1:35 Trent Reznor invents the mic drop 20 years before its time.
@SeanGundlach4 жыл бұрын
Pretty sure the mic drop was around before 2014.
@missinglink5164 жыл бұрын
This is from '94 though
@amseez4 жыл бұрын
Jim Morrison was a good mic dropper too
@ryxarkhalyx4 жыл бұрын
@@SeanGundlach AHAAHAH!
@dhiguera134 жыл бұрын
@@SeanGundlach this guy really thought this video was from 2014
@ghoste11384 жыл бұрын
Not the hero we deserved, but the hero we needed. Thank you for the reupload
@flinchey69624 жыл бұрын
God those drums Greatest band around that time
@impossiblefunky4 жыл бұрын
"We're Nine Inch Nails, thank you for coming, good night."
@adrienbellomo30124 жыл бұрын
"okay dude...lets get this started..."
@ryan82scott3 жыл бұрын
Beavis and Butthead, right?
@impossiblefunky3 жыл бұрын
@@ryan82scott BINGO
@slvmberr4 жыл бұрын
Cheers to all the out of work roadies in 2020
@vidalovecraft29032 жыл бұрын
Still dope af. Still gets me hyped up. What a beautiful metamorphosis of sound and vision throughout the years-- I always loved the stuff I grew up with the most but the combination of presentation and image and art with such viseral, catchy, unique sounds and approach made my little teenage girl heart wanna absorb everything Trent Reznor played or produced. Probably one of the only artists I would drag my pneumonia riddled ass to on Halloween to see even though I thought it would probably kill me. But that was back in the salad days. Jesus Fuck I'm old lmao Cheers to the old grizzled bitches like me who still get down to this old folks music! ❤️
@itaintmebabe7144 жыл бұрын
I need those pants
@destaniedillard10013 жыл бұрын
Same
@hernanbruno41783 жыл бұрын
Shinny pants( Beavis and Butthead).
@pryingeyes15513 жыл бұрын
Just by regular pants and get them shined.
@Erkbrothers803 жыл бұрын
I douche shine my pants. kzbin.info/www/bejne/oqqupKSwj7iSZ68
@Vectormanic12 жыл бұрын
Love! It doesn't feel ANY BETTER!!
@Vectormanic12 жыл бұрын
One of the mos5t awesome videos I will ever Frigging See! Fk, it's so good.
@videowerd4 жыл бұрын
this song/video was awesome then and it is just as awesome now.
@phntmsmshr4 жыл бұрын
For all of its esoteric imagery and production value-driven presentation, the video for Closer just doesn’t quite tap into the heart of our generation the same way March Of The Pigs does. This was so impactful to watch, Trent made being a rock star cool again after the grunge boom made everyone dress down in t-shirts and flannelette, and look at their shoes while playing for a few years.
@canobenitez Жыл бұрын
2 styles of directing, I agree with all you said, this might be more representantive of that era, but Romanek's "closer" itself has a lot of value on it's own. I watched that video as a kid (2004) and it certainly made an impression in me, I didn't know any about NIN back then but I never saw anything like that on TV. The second time I knew about Nin was Ghosts, and that was a big shock (the same guy that did Closer did Ghosts? I have to check this guy out). I've been a fan since then.I really like Peter's works, both musical (Coil) and cinematographical (he directed this video and also directed Gave Up).
@jasonpeters98654 жыл бұрын
Top5 vid of 90s. My 2nd fav song off "Downward Spiral." My fav, "A Warm Place."
@ParisGreen-m8p3 жыл бұрын
I just flashed back to being 14 and hearing this for the first time. ❤️
@AhFeiLee4 жыл бұрын
one of my favorite vids to watch over and over back in the 90s
@maxeypad4 жыл бұрын
Bring back 1994
@peterkrueger65182 жыл бұрын
How is this not considered the best music performance that has ever been created
@zaydtv30364 жыл бұрын
Danny trying to hide his laugh in the end always gets me.
@roxybrooks69373 жыл бұрын
The perfect song of visceral delight..Ahhh...memories of mosh pits and bruises, beautiful and blue💙💙💙 When someone says T Reznor, I see this guy right here...
@creekandseminole4 жыл бұрын
All my years I've never seen a full version of this video. One of my favorites
@danberan024 жыл бұрын
The whole video?! I've been looking for this for so long, thank youuuuu
@waxtrax12344 жыл бұрын
No Problem, Im Just Here to make yall happy :)
@beardalaxy4 жыл бұрын
@@waxtrax1234 doesn't it make you feel better?
@zoedecoster78384 жыл бұрын
A few years ago it disappeared from KZbin, but I guess it's back. Yayy ^^
@h4724-q6j4 жыл бұрын
@@waxtrax1234 finally. How long do you think before this one goes too?
@waxtrax12344 жыл бұрын
Henry Ambrose it should never go, I won the copywrite thing so it should never get claimed. I would only remove if trent or the band asked
@ELPoleToeLoco4 жыл бұрын
I haven't seen this in a long time. Thank you.
@sorewreckedum30023 жыл бұрын
Oddly, I think this is the ONLY video recorded actually live with no edits, you can hear every drop of every mic, stand, him hitting the keyboard, etc. all live...sounds great.
@Sindollx666x3 жыл бұрын
I've literally seen this video HUNDREDS of times, and I've never seen that end bit with the hand over the camera lens and Trent getting hair and makeup touch up. I remember being in 10th or 11th grade and the teacher had left the classroom for a decent period of time, but I can't remember why...Someone turned on the TV and MTV was on, and this video came on. I already was madly in love/obsessed with Nin and loved this video, and the excitement of seeing it in school where it felt taboo and forbidden was exhilarating. Plus everyone looked to me, as the leading expert on all things goth/industrial as I was the first extreme edgy 90s goth in the area. Those that didn't know me were afraid of me, especially teachers. _I learned from another teacher that a group of teachers (That didn't know me at my school) had a meeting about me because they thought I was a CULT LEADER._ Hahaha This video was a peek at the man behind the curtain of the mysterious underground world I was privy too, shedding some insight into whatever my peers had thought thus far about my life/interests. All I have to say is THANK GODS I GRADUATED THE YEAR BEFORE THE TRAGIC EVENTS AT COLUMBINE.
@Bluesparks_3 жыл бұрын
I remember discovering NIN through my oldest brother when I was like 11-12, subsequently becoming obsessed with them, and I'm now heavily getting back into them after playing Quake Remastered. Such good music, man.
@guffaw17114 жыл бұрын
I like the drum track the most.
@barelyillegal793 жыл бұрын
Truly inspirational. Greatest musician ever.
@AnotherAnon3 жыл бұрын
It's actually on the official NIN channel, but I always miss the "Start the tape.. Somebody?" and the glitched out end
@Sindollx666x3 жыл бұрын
Yes!
@rainbowrotcod4 жыл бұрын
hadnt seen this version of the video! love the vocal effects
@postpunk69474 жыл бұрын
Finally this video come back. I love it.
@szomnambul4 жыл бұрын
Step right up, march, push Crawl right up on your knees Please greed feed (no time to hesitate) I want a little bit I want a piece of it I think he's losing it I want to watch it come down Don't like the look of it Don't like the taste of it Don't like the smell of it I want to watch it come down All the pigs are all lined up I give you all that you want Take the skin and peel it back Now doesn't that make you feel better? Shove it up inside, surprise, lies Stains like the blood on your teeth Bite, chew, suck (away the tender parts) I want to break it up I want to smash it up I want to fuck it up I want to watch it come down Maybe afraid of it Let's discredit it Let's pick away at it I want to watch it come down All the pigs are all lined up I give you all that you want Take the skin and peel it back Now doesn't that make you feel better? The pigs have won tonight Now they can all sleep soundly And everything is all right
@michaelcastillo32313 жыл бұрын
And this video alone will eternally show why I love this band the way that I do. NIN is life.
@locksmithdb59874 жыл бұрын
This video DOES appear and dissapear from KZbin. It is AMAZING!
@NimNum4 жыл бұрын
I wish I knew where Robin Finch got his jackets from? He always wore great leather jackets during this era !!
@dos91672 жыл бұрын
This is the peak of 90's rock n' roll...maybe rock n' roll forever...ain't far from it...
@jade80624 жыл бұрын
Sooo happy this made it back onto youtube🖤 thank you
@nicholasyoder3 жыл бұрын
Damn I’m glad I was a teen in the 90’s
@MeCooper4 жыл бұрын
Oh my god! Look at him! He looks like a freaking teenager! Hahahaha, Wow this is a total mind blow, I first saw NIͶ live back in the late 90s and I remember him looking like and adult hahaha Mind you, I was like 12 at the time... _Oh, And then when I was about 14 they changed laws so you couldn't see a decent concert unless you where like 16! I missed out on so much! ...Although I guess people that age these days miss out completely... So I can't really complain... Damn._
@secretowl35614 жыл бұрын
Thank for the video dude n.n Awesoooome song 🤟
@prafullaghildiyal27964 жыл бұрын
Start the fuckin tape somebody or you will feel the wrath of the Trent
@JinxMarie19854 жыл бұрын
Well doesnt it make you feel better?! Brillant vid3o
@norxcontacts4 жыл бұрын
Thank you for re-uploading this. I had to watch it Vimeo.
@desilusor4 жыл бұрын
Aw yeah its back! Thanks for reuploading this vid! Love it!
@ineedsaltplease6204 жыл бұрын
this is fucking awesome
@benjaminfarrar9343 жыл бұрын
This video brings me back to the late 90s. I finally got to see them in 2006 Portland Maine. Great show, good memories 🤓🤘this is one of the bands that influenced my interest in guitar. I still suck at it
@Negative.headspace4 жыл бұрын
Back in the 90's
@TheAnalPunisher4 жыл бұрын
Peter Christopherson from COIL directed the video. Check it out, kids
@malkamusik3 жыл бұрын
Yes, it does make me feel better.
@deadkittie41584 жыл бұрын
Yay!!!! Looks what's back on KZbin!!!
@heikkijhautanen45764 жыл бұрын
Trent is my Pope!!! And Downward Spiral was the Best rock album of the 90's
@san.r.91393 жыл бұрын
1:40: "Trent please try not to throw the microphones so hard. We only have six of them and they have to last the entire music video - through all the shots." Trent @ 2:17:
@Dysentery18983 жыл бұрын
🤣😂
@darwinmitchell75494 жыл бұрын
Mark Daniel Mason and Winston Mason Jr The Mason Family are the ones who got me into this kinda music!
@yukabickle4433 жыл бұрын
Those drums holy crap! I subbed to you btw I'm loving these NIN videos
@nedflanders53023 жыл бұрын
Fuckin NIN eternal! Over 20 years of marching!
@mperez97454 жыл бұрын
I just built 2 new 4 way speakers with pioneer 12 inch poly woofers, infinity mids and altec lansing tweeters, pioneer super tweeters denon amps, old school 31 band equalizer. Ear death.
@bigmike95274 жыл бұрын
Those fucking drums sound incredible,it makes me want to stuff my drum set in my bathroom and just start banging away.fuckimg bad ass
@operatorjeffdeathstar77593 жыл бұрын
Cameraman is the real hero here...
@hernanbruno41783 жыл бұрын
This reminds me to my crazy teenage years.
@bloody.halloween3 жыл бұрын
This song gets me moving and making want to fight. So good! My mom showed me Nine Inch Nails, I never knew how hardcore and cool she is! Will forever be one of my favorite songs
@magisterirae4 жыл бұрын
Great song
@_-_-_-_-_-_-_-_-_2 жыл бұрын
I'd like to thank cocaine and Sleazy for making this video so viscerally timeless.
@ALWTunes11 ай бұрын
I always laugh out loud when I watch this video. Probably has to do with my remembrance of the Beavis and Butthead commentary. Haha. Anyway, classic video. Thanks for posting.
@canadianlightbulbs4 жыл бұрын
ITS FINALLY BACK!
@cmeride794 жыл бұрын
There's nothin like the real thing baby ... and it's right here ... love you TR ...
@kevpennington63 жыл бұрын
This is the song you invade a small country listening to.
@mikeafton4353 жыл бұрын
Love it
@arthritichandsangelgunt776510 ай бұрын
Love this!
@DoomRoomRecords3 жыл бұрын
still shocks me... how someone could come up with this song and this video concept.... and that drum beat