Nissan shuffles the deck chairs on the Titanic as it clings to life

[@electricviking]

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[@panemon187]

Here in Colorado in America they are offering new Nissan Leaf 2025 EVs for 13k USD including incentives - $7k usd off. I just bought mine a couple months ago when it was 14k, and I love it.

[@memrjohnno]

Cooooool

[@johnchamberlain4126]

Problem for Nissan is at that price they're going bankrupt even faster..Like it or not they are finished..

[@memrjohnno]

@@johnchamberlain4126 Aye. It's hard to imagine a case where it doesn't go under.

[@jonitan76]

here in inonesia it cost 43k usd. i would like to buy one here if they sold with that kind of price.

[@ahpong]

You're lucky. The Nissan Leaf price is insane here in Thailand. It is so expensive and offers way less range than the cheapest model of Chinese electric cars. Nissan Thailand has not come up with even any new ICE model for a long time. I used to drive the gas guzzling Teana.

[@DynesLair-kb6qs]

The title is a very poetic way of articulating the direness of the situation for Nissan. I drove a modded Sentra for over 10 years and absolutely loved it. Handling on back roads was insane and balanced better than BMW and other cars I've driven. Sadly the company just isn't what it once was and not delivering what consumers are asking for.

[@MetaView7]

There is only one way to save the company: to revert back to *Datsun.*

[@markjonz]

@@MetaView7one reason they changed branding in the first place was because Datsun were regarded as rust buckets. Datsun has almost no brand recognition besides car geeks and those over 60.

[@jamesthompson7282]

@@markjonz Well, yeah: it's been almost 40 years since they changed the name, hasn't it? All the Japanese cars were rust buckets then; Toyota too. And very lightly-built. Cheap to purchase but not up to snuff. OTOH this was when the Japanese firms were still fighting their way back from oblivion. Remember, the whole island was pretty much bombed flat during WW2 & they spent 30 years digging out & rebuilding; made a lot of cheap products. In the 1960s "Made in Japan" meant junk. Then in the 1970s they all made the switch back to original Japanese manufacturing culture: build it right or don't bother. They're culturally committed to absolute perfection in engineering & practice. Any kind of practice, from machining to product design to artisanal production to martial arts & flower arranging: the cultural commitment to perfection runs VERY deep. I had Japanese clients in the 1980s who told me Edwards Deming (engineer, US Army) taught them commitment to quality. That's bullsh!t. Deming taught them statistical process control as a means of measuring & improving quality in production, sure. But commitment to quality? THAT'S Japanese! For 2000 years they've had only one standard: perfection. How to illustrate cultural differences in engineering? Here's how engineers have explained it to me: You need a part that can take shear force of 1,000 lbs. A GM engineer will design it to take exactly 1,000 lbs: gone are the days when the car would start falling apart as you drove it off the sales lot. But it'll be designed to last for exactly the life of the warranty. If that's 5 years or 100,000 km, you can expect it to fail within weeks or a few hundred km after that. Earlier if they can get away with it. Oh - and they outsourced production to a 3rd party that has to make a profit & doesn't care if it fails early: it wears GM's name, not their's. Good luck with that. A German engineer will design it to take 1,000 lbs - exactly. Forever. Hit it with 1,050 lbs. force, it'll break. Complain & the engineer will laugh at you: it does precisely what you requested, meets spec reliably. You applied too much force: your problem. A Japanese engineer will ask, "What if someone exceeds spec and the part fails? That would be bad, right?" Then tends to over-engineer, just in case. Failure would mean loss of face. So my Ford had a timing belt: kevlar's tough, lasts EXACTLY the duration called for in the spec. Not a mile more. Get that thing replaced before it's specified life runs out or it'll break. Mine broke 50 km over the specified life, on the freeway. Not good. My Subaru vehicles - all three - have had timing chains. 'Cause no way will a Japanese firm (certainly not Subaru at least) use a belt. The chain weighs more & costs more, but it's a critical high-stress part: they'll put up with the added weight, for safety. LOVE that.

[@tedg1609]

With Nissan’s early lead in EVs, Nissan should be #1. They managed to snatch failure from the jaws of success.

[@andrewsuryali8540]

If you look at the current pay of the incoming execs and compare to the outgoing ones, the chair-shuffling makes a bit more sense. That is, assuming Uchida is serious about enforcing exec pay freeze-and-cut. Also, the reason he's bringing in so many foreigners is probably because that's a requirement from whoever he's courting to inject money into Nissan.

[@sunrisejak2709]

Whenever Japanese companies bring in foreigners they are setting him up as the "fall guy" or scapegoat.

[@jimgraham6722]

The Datsun 1600 was a great drive back in the sixties. Went like a train. Many have been on the rally circuit until quite recent years

[@jamesthompson7282]

Knew a guy there who drove forklift, in the days before they renamed the firm Nissan. Sloppy driver: he knocked over a bin stacked four levels high, full of auto parts. Big bin. For minutes it was raining Datsun cogs. 🤣🤣🤣😂😅😆😃🙂... 😁

[@markbennett6658]

@@jamesthompson7282a very old joke I first heard a variation of that in the ‘70s😂

[@f1aziz]

Japanese automaker: We need to be like Americans. Chinese automakers: We already there bro, try to catch up.

[@Carl_in_AZ]

They should turn up their car's radio sound like the Titanic orchestra did while going down.

[@hydrohasspoken6227]

They fired Ghosn, a pragmatic CEO with a proven ability to deliver. And wanted him in jail for life. Let them sink, i got the popcorns ready.

[@frankcoffey]

Oh good, they got someone from Jeep. Look forward to the Nissan Rogue being priced at sixty to eighty thousand. That should fix it.

[@dbatch5677]

Curse of Ghosn. Very short sighted showing him the Door and Lawfairing Him. Sucks to be you now

[@MichaelEllyett]

Very true imagine if he had managed to full integrate Renault, Nissan, Mitsubishi and perhaps even Stellantis

[@sundog486]

They shouldn't have sacked Carlos Ghosn.

[@donaldduck5731]

If instead of rearranging the desk chairs on the titanic, they tied these cast iron chairs to the bottom corners of tarpaulins and then threw them off the sides of the titanic where the holes were, tethering the top sides of the tarps to the railing, then the tarps would have pressed up over the holes in the titanic' sides, drastically slowing the flooding. Just saying, a bit late now though.

[@peterrabson3383]

It's allright for you, you can float!

[@rowittek]

I know 3 people who love their Ariyas - dealer has a few in stock, but they have close to 200 Leafs in their lot

[@michaelthomas7898]

How big is this lot? Smells like BS

[@TheMaajanse]

The Nissan Leaf is a great deal as a used EV but now Tesla model 3's start to flood the market. A new Ariya is too expensive to compete with a Tesla model Y.

[@TheStobb50]

I really hope they can pull something out of the hat. I’m originally from Sunderland if they were to lose the Nissan factory it would finish the local Economy in a town where it was just recovering from the loss of the old heavy industrys like coal and shipbuilding. The same thing happened with MG Rover although different circumstances once you start to say you’re in trouble customers just turn away. Perhaps they should try knocking on Renaults door again, but I think they have pissed them off, and Renaults is probably not in a good position with what they lost in Russia, big shame Nissan build good reliable cars

[@Dw91-k8n]

Me too Renault apparently selling some of there shares in nissan apart if there problem if they ever left the north east that's 30 thousand people on the dole.over night I just don't think there gunna make it in the long run China taking over everything like they always have done

[@pipersall6761]

This news is sad. I think Nissan has been a good company. I sure love my 2017 Nissan Frontier.

[@Battscam]

Hot Air from this Channel

[@markevans5892]

My brother had a new xtrail hybrid. The hybrid part blew up on the motorway. It took 6 weeks to get the generator, after another 2 months they admitted they couldn’t get the batteries from Japan, and gave him his money back. His not the only one and there are reports of the replacement hybrid system going the same way!

[@AlvaroDiaz-sm8fc]

Also, the German union is kind of unwilling to change and is rather technical conservative. This is not the case of Swedish unions, they are normally kind of progressive to new tech and, because of rather different history, are normally involved in trying to change policy to defend workers rights and companies investments in new tech. Sweden is a small country but have had rather innovative companies in industry tech, such as ABB, Volvo, SKF, Astra Zenica and others (these are the ones mainly from Gothenburg) and the unions have a history of having the knowledge that if tech in not progressing then they will loose the buisiness and all will go bad.

[@sunshinesun121]

Nissan , Mitsubishi and Honda are "STRUGGLING" in ASEAN countries. Sales of their ICE are down significantly with Chinese ICE./Hybrid/EV. Thailand once a Significant ICE manufacturing HUB for the Japanese are FACING Shut Down. Thus facing slowdown in economy across the country. Thailand Auto industry is expected to be in recession for years to come.

[@johnbrown4568]

Buy now. Or is it bye now?

[@victorsvoice7978]

If Nissan wants to survive. Sell the Nissan Sakura in international markets.

[@jonitan76]

that cost 30k here in indonesia with less than 200km. i would think no body want it with that kind of price. especially in western country.. they dont like that kind of car. the size like suzuki espresso or ignis, i believe those suzuki did not sell well in western countries.

[@alexishart1989]

Suck it, Nissan. They shouldn't have played funny buggers with Carlos Ghosn, and then none of this would've happened.

[@thewolf9851]

🇷🇺🇷🇺🇷🇺

[@brianbarcroft9167]

So a resurgent Renault have withdrawn from their involvement with Nissan have they? Because Nissan's electric Ayria is a tremendous EV and built on the same base as Renault's excellent and successful Mégane E.

[@CyberAuto]

Are we really saying the chinese are more innovative than the japanese??? The guys who actually invented the lithium ion battery

[@afritunez4422]

Lool, the title of this video is crazyyyy

[@DefiantAML]

It's too late in my opinion. for all Japanese makers. Nissan and Honda listened to Toyota and that was their mistake. now they are scrambling to change but it's too late. At least Nissan tried with the Arya and Sakura. But it's not enough. Sticking with Chademo was a huge mistake too.

[@sunrisejak2709]

Japanese manufacturers like Toyota are selling what their customers want to buy. Remember 90% of buyers in USA still buy ICE with Toyota still leading the world in car unit volume at really healthy profits. Let's look at the big picture. It's not too late as Toyota knows it's customers and will sell them what they want in due course. Mr. Toyota by far the smartest CEO and not reacting with knee jerks and running around with ever changing strategies like people change socks.

[@bzzboyrc7253]

Too bad about Infiniti. My 2009 G37X was my best daily driver ever. Fun and reasonably low maintenance costs. Not interested in the turbo motors they went to.

[@andriybenko8654]

In Ukraine Nissan just open new dealership in Kiev. Unbelievable

[@JPSG3]

The elensky's curse strikes again.😂

[@undisclosedthai]

Very bad news to me. The building that used to be Siam Nissan Uttaradit has been changed to BYD Sor.Aroon Sales Automotive Uttaradit.

[@novainvicta]

Sam your anti-West and anti-Japan and simply love China. Hope they offer you citizenship soon.

[@markjonz]

Not really, look at the state of the German and Japan car manufacturers. Uncompetitive products, high debt, militant unions, rapidly evaporating Chinese sales. And it’s about to get worse.

[@memrjohnno]

Toast.

[@markjonz]

I like the Nissan Cube, Figaro and GTR, and think they should bring out BEV versions of these distinctive cars. The rest of their range is so bland and dated there’s no chance apart from competing on price which they can’t do now. Renault has done a similar thing in bringing back their distinctive cars, the 4 and 5. Nissan management is so hopeless I can’t see a turnaround happening.

[@markbennett6658]

How about an electric Z car? The 240Z really cemented the brand in the States 50 odd years ago. Different times same principle.

[@richardsoos8902]

When the Pulsar became unavailable in Australia and a smaller TIIDA, advertised by a Cougar was put in its place, I knew they had lost their audience. To take a gender neutral car like the Pulsar and narrow the audience so severely with its replacement seemed Nuts!

[@Rene-uz3eb]

They are going down. The faster the better really since it is unavoidable. It would set a nice signal for the future of combustion cars. They were on the ropes before ghosn came in, and again before he fled. How did they even make it this long. So they pioneered suvs thanks for that..and shitty evs (as to companies hurting the ev market, let me just say once and for all, tesla did so with the eternally unaffordable ev, they promised an affordable useful ev for 10 years but never delivered, and now by owning the only useful charging infrastructure that's too expensive)

[@dougsheldon5560]

Who cares. Just another mediocre brand we don't need. Sorry for the employees.

[@kyliefan7]

I agree!! They treated me horribly and never stand behind their “Warranties”!

[@KA9DSL]

Can you imagine making a product that no one really wants or can afford? Don't feel sorry for OEMs with this kind of thinking.

[@frostcb2]

Just like most auto makers in China won’t survive, some legacy makes will not either.

[@SMJ-l6r]

Focusing on America makes sense since that market is completely protected from Chinese cars and you only have to compete with American products. Go for the easy win!

[@Seventh7Art]

Who might bail out Nissan? BYD? Tesla? Neither?

[@undisclosedthai]

If Japanese Gov is not blocking Chinese investors, I think it is Geely, because the Geely-Renault relationship and the Renault-Nissan relationship, and Geely (as Zhejiang Geely Holding Group) seems to be the truest automotive investor in China. Otherwise, Honda. BYD has not shown any interest in any existed Asian brand, but it is rumored to have shown interest in European or American brands, particularly Stellantis' brands. At this time, I think the rumors are not true.

[@UeharaKeitaro上原恵太郎]

Colonial Mentality in Japan

[@crosslink1493]

Pretty sad comment, but its to be expected from a sinofanatic disciple.

[@Adscam]

What is happening? Nissan has had many serial electrically systems. So it is an hybrid system. The Electric Viking is very bad in not answering any of his questions.

[@thewolf9851]

Why does this guy have such a folded up face?

[@LeonZeProfessional]

Nissans rearranging of the deck chairs is purely an exercise to slap a new coat of paint on an already graffitied pig. The elephant in the room is the CEO, who has clearly no idea how to save Nissan. Nissan's e-power tech is good, but they're too slow in getting this tech out in pure quantity at a price point that would make a difference. Especially in light of the rapid advancement of China's innovative car industry on EV tech.

[@JuliusFawcett]

Would a Chinese manufacturer consider purchasing? The brand name must be worth something surely?

[@antonio_fosnjar]

They are too big of a name to completely disappear, they will probably be bailed out by someone and be restructure to a similar concept like Jaguar, maybe a bit more mainstream but still expensive and small scale.

[@markjonz]

Jaguar for all its faults is still a prestige brand in a low volume market, it still has a chance, but Nissan has no brand cachet apart the niche GTR. I don’t see why they will bought out. More likely they will be forced to sell off factories cheaply to the Chinese who want to start producing cars in the USA to get around tariffs.

[@antonio_fosnjar]

@markjonz Yeah but they will still survive in one way, but the production volume will be really small compared to now. Jaguar had a complete redesign, from the logo to the car design and even the company message. They essentially left every single old Jaguar fan behind, it's a totally different company now.

[@capnkirk5528]

Nissan will be the FIRST Japanese auto company to fail, they won't be the last. Stellantis (jeep Chrysler) are likely going to be the FIRST big American auto company to fail (in this round, American companies have failed before), it won't be the last. EU? It's hard to gauge ... here's hoping it's NOT VW but that is a HUGE risk.

[@crosslink1493]

At least one Japanese auto company failed in the recent past: Daihatsu. They made smaller vehicles in Japan (kei cars) and worksite vehicles that were sold in the American market, plus they tried to enter the USA market with small compact cars (that venture failed). Toyota purchased them out of bankruptcy and refocused them on kei cars and worksite vehicles.

[@capnkirk5528]

@@crosslink1493 That's a valid point, although we never really saw the Daihatsu brand here.

[@jonitan76]

@@crosslink1493 the best selling car here in indonesia is Toyota, Daihatsu, and Honda. there are more Daihatsu here than honda. even mitshubisi here selling well. like Pajero and Pick up Truck, and big 6-8 wheel trucks

[@tysonfinn1470]

Fart

[@PropanePete]

So according to Sam Nissan will collapse in December 2025 or February 2026. Okay… so let’s meet back here then and see where things stand. My gut feeling is that BYD, etc, will be fine but some of those scores of other Chinese EV companies will disappear long before Nissan does.

[@victorsvoice7978]

Nissan will be brought by a Chinese company.

[@daveharris2884]

Maybe Tesla will buy them out.... LULZ.

[@victorsvoice7978]

New cars are too expensive. Greedy auto executives.

[@JasonKelly-o8i]

I think they are gone. Who would bail out a car company with no direction and out dated technology with a car market changing by the day. Even if they were to design something that could compete with the wave of new products from China by the time it could be released it would already be outdated. The ship has been sinking for 20 years. They do not have anything that consumers want in Australia atm. They have been arrogant and haven't listened to the change in tastes and technologies. After owning a patrol that was a absolute lemon and treated poorly and fobbed off with any warranty its now some karma coming back to them. I'm not alone there are many disgruntled customers who were fobbed off with warranty claims for poorly made product. Nissan you reap what you sow. Goodbye.

[@AlvaroDiaz-sm8fc]

IG Metall is German. IF Metall is Swedish. IG Metall is one of the larger unions in Europe, maybe the largest. IF Metall is a large Union in Sweden, rather small in Europe and has the budget of a small business. But you go there defending poor Tesla against the workers rights in Sweden...

[@Adscam]

The Electric Viking doesn’t reply to any comments. Such a foolish person.

[@kokilimonke]

Ditch EVs and you will be fine. They are a financial black hole, for the producers and the customers

[@sunrisejak2709]

EVs great for the customers. Works fantastic for me.

[@dvader3263]

😂Tesla sold 1.8 million EVs at a profit in 2023. That's far more than twice as many EVs as Ford sold in gas F150s. Maybe Ford should learn how to build the World's safest and most technologically advanced EVs in a modern factory, as Tesla does.

[@sunshinesun121]

Ditch my ICE Mercedes (2016 manu) for EV (Tesla). Best decision of owning a CAR. After 35 years of being 'RIP OFF" by ICE.

[@ayushshakya4057]

Feeling sad for Nissan...

[@JimmyDeneus-e9k]

🤎

[@sunrisejak2709]

Carlos Ghosn would have lead Nissan in the rught direction but racism and politics wouldn't allow it. Nissan will pay the ultimate price for their misguided behavior.

[@joejimmy8088]

هذة شركة فاشلة لا يوجد لها مستقبل

[@MrHugemoth]

Loose money on every car sale but make it up with volume. I have a 2018 Versa (manual transmission) that is a good little car, would be sad to see Nissan go under.

[@robertimrie3710]

What is happening in the US? Trump says no rules for billionaires. Thanks Musk. This is down to you. Unscrupulous companies will be happy to target that market and pollute pollute pollute. It will fall to citizens and States to hold them to account

[@tedg1609]

Baden: the feds will crush any company that doesn’t go Union. Musk: I quit being a Democrat.

[@hydrohasspoken6227]

They fired Ghosn, a pragmatic CEO with a proven ability to deliver. And wanted him in jail for life. Let them sink, i got the popcorns ready.