North Okanagan Market Opportunity Study Webinar - L2T

On June 15th, Land to Table hosted a webinar to share the results from our Market Opportunity Study conducted in partnership with KPU’s Institute for Sustainable Food Systems (ISFS). The purpose of this study was to identify opportunities and pathways to scale up local vegetable and fruit procurement from small-medium scale farms, and better understand the potential to develop small scale aggregation infrastructure to supply North Okanagan-produced fruit and vegetables to institutional and retail market channels.
Listen to the recording for an overview of:
The current agricultural and market landscape in the Okanagan
Brief overview of the regulations that govern the sales of fruit and vegetables
Results of our recent interviews with local farmers, retailers and institutions
Recommendations for growing wholesale channels into retail and institutions for small to mid sized farmers
Recommendations for developing local aggregation
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