Obviously Nitto's The Absolute Best. But Why Is That?

[@ottawabikeandtrail]

I agree! There’s no planned obsolescence with Nitto.

[@tibiynb]

They really are masters of their craft! Thanks for sharing your thoughts, definitely things I've felt but didn't have the words to describe

[@Metal-Possum]

Back in the 80's, Nitto was a nobody company, just another Japanese manufacturer that didn't really have an equal share of the market compared to Sakae Ringyo (SR). I'm not sure when this Nitto obsession started, but I suspect it was part of the fixed gear craze of the mid-late 2000s when everybody wanted the look of a vintage track bike. I'll tip my hat to Nitto today though just because they're willing to collaborate and cooperate with other brands and produce a wide range of stuff I've never actually needed but appreciate for its existence.

[@dillroastington]

When I was younger I scoffed at Nitto because of the price, then I got my hands on some of their products when I got into more classic style bikes and I realized it's worth every penny. They make beautiful, functional stuff that's completely timeless in my opinion. Soma and Nitto make a wonderful combination.

[@FlixTV]

Have you been to Honjo factory?

[@stephencooper5040]

I have become more fond of the look of Nitto craftsmanship as I have gotten older. Nitto products have a certain nonchalant elegance to them, they are beautiful in their simplicity and exacting standards. American manufacturers need to visit the Nitto factory floor and learn things.

[@surlyogre1476]

Merry Christmas and Happy New Year right back at you!

[@atulraj3410]

You used landscape orientation! Thanks for listening.

[@Leviajohnson]

If it's made by Nitto, I know I can trust it not to snap and throw me off my bike haha. nothing by Nitto I have ever owned has failed on me or even worn out and needed to be replaced.

[@CharlieMetcalf]

Love NItto also, but I would like to see more black items from them.