“Oddly IKEA”: IKEA ASMR

[@FangsOfTheNidhogg]

Give the marketing department a raise. They just devised a way to make people willingly listen to a 25 minute ad. Absolute genius.

[@toxicfate6078]

I'm still coming back. This is good marketing bro.

[@johnwillis7674]

I was the 3000th like, that’s funny

[@nicolovespanda]

This comment sounds like it was written by an old person... a shitton of youtubers have at least a single asmr video

[@oya0ya]

yeah, i knocked out listening to this yesterday again 😂😂

[@lilyb023]

@@nicolovespanda those aren't ads for companies

[@KarunaSatoriASMR]

Using ASMR as a sales tactic works pretty well. Kudos.

[@wispy2263]

Hi Queen 😍

[@doritori1153]

KARUNA!!! :O

[@raqueld.6070]

mom

[@cherrypepsi8651]

Always wondered why do people call you mom

[@trashcanangie2278]

Tiny Sandwich studios the mom role plays She's a mom/aunt/salesman/artist/tattooist & many more 😂😂

[@pigeonkakaww4666]

Finally an ad that doesnt kill headphone users

[@tyronebiggums459]

ariannasv22 same

[@feitanportor6842]

Come down to mystical floating colorful flying tube man emporium!

[@wuwusa]

how bout' trident mexico go search trident x layers

[@gabrielaturcios5064]

Mia omgg queen

[@Scrffy]

Captain obvious asmr commercial

[@ThatLaloBoy]

I'm not gonna lie, I actually went to IKEA, bought some stuff, and now my whole apartment is so organized. Effective marketing done right.

[@furniture2322]

Their whole marketing strategy is genius, they're such a meme and I have no interest in furniture but I designed a chair on the site for the heck of it and now I'm considering buying it

[@kimd9498]

The quality kinda sucks though. You have to build it all yourself, and since it's Swedish it doesn't last very long and nicks/gets dirty easily. It's also more expensive than it needs to be just because they slap the name IKEA on it

[@thedbq1]

@@furniture2322 b..but....your username is literally "furniture"

[@tobiasa9071]

@@kimd9498 Yes, you have to build it all yourself, which makes it easier to transport, cheaper. You feel like you've accomplished something when it's done. IKEA is genius //Swede

[@tobiasa9071]

@@kimd9498 what does Sweden have to do with The quality of The products?

[@MattasticASMR]

If only more ads were this relaxing.

[@cocoanino]

ASMattR especially ads on ASMR videos

[@KakaCarrotCakeSuperSandLesbian]

ASMattR fancy seeing you here

[@FRILLCAGE]

I open up an ASMR video, and then the ad is all like- *COME AND BUY THIS AMAZING ONLY $200.99 BEER THAT IS SO INTENSE THAT YOU WILL WANT TO SCREAM LIKE I AM RIGHT NOW!*

[@pie4]

ASMattR put this ad on every video plz I don't want to start with ear rape

[@RCmies]

Ads are fucking compressed so that they sound louder than everything else

[@dumbr2098]

World's first ad that's 25 minutes long and doesn't annoy people.

[@-kattya-]

Ofbaserion it's 25 minutes long and we want more of it! How genius

[@hpatdh077]

Well except all the people who gets offended by asmr

[@audrienaromero2734]

Didn't realize that until now 😂😂

[@chwanttv]

facts

[@octopatch7787]

The LEGO movie was like an hour and a half

[@moainna7628]

And thats why ikea is winning. I dont know what they're winning, but theyre winning

[@Tmhoop91]

My time

[@dmoney668]

Winning? Ew

[@moainna7628]

Bluenochian me?

[@moainna7628]

dmoney668 arent they

[@Bluenochian]

@@moainna7628 oh yeah

[@Smug_Wolf]

I... didn't realise this was OFFICIAL IKEA This... is my favorite ad now.

[@lordofjonkeys5609]

I thought you were gonna do the: “this... does put a smile on my face” meme... Whispers *_mission f a i l e d we’ll get em next time_*

[@oof2073]

"favourite ad" is a weird syndrome

[@wewjoj]

I watched it 10 times before realizing that.

[@ciarah6493]

IKR

[@aflvproductions7854]

YO IM YOUR 1000th LIKE CONGRATS ON GETTING 1K LIKES!!!!! 🥳

[@marunkak]

This ad should be before every ASMR video.

[@ipercalisse579]

TheBigHair this comment wins

[@TheOriginalFlamingEagle]

TheBigHair but who would skip it?

[@asmrtau5490]

soooo true :)

[@jazeldorian1274]

Tᖇᘎ

[@isthataspider7410]

OH HECK YES That means no more loss of blood from my ears from accidentally turning the volume all the way up before a video starts

[@realMrVent]

This is the kind of niche-targeted advertising the world needs. Not overly cringy attempts at appealing through memes or the like; just pure, unadulterated and, most importantly, correctly executed niche content.

[@ItsNotAProblem]

But this "niche" is extremely popular on the internet.

[@thief1434]

Yeah but of the overall possible-customer population, we're pretty small. But when you can get this demographic to *enjoy* listening to an ad, that can translate into a ton of sales.

[@amberlee4536]

hella. this is not the best asmr i've ever heard but it's perfectly acceptable and genuine and i Appreciate This

[@xxoldmagicxx]

Arby’s has been doing this with some fandoms lately and it’s been done so well and cute that even though our local Arby’s is gross I’ve thought about going there to eat 😂😂

[@magicawesomemukbangasmr1615]

Yep, they could have misunderstood what ASMR is all about and royally screwed this up, but instead they really did their research and got it spot on. :-)

[@Raven-wb2lb]

Asmr is taking over the world. In 20 years we're all whispering and speaking softly, tapping everything, and greating eachother with nice finger fluttering and soothing hand movements

[@beaninred188]

Omg😂😂😂 YES

[@dotdotdot2904]

Can't wait

[@hihowareyou3547]

When that day happens I will be the King of Sweden.

[@thewendigo1009]

birds

[@argenaS]

Maria's alien plan is working this means .... 🤭

[@volcanicashes7956]

This is so much nicer than most ads,,, I don't wanna get blasted with loud music and someone screaming at me to buy a car I'm scared no This is soft Comforting Makes me want an Ikea bed

[@TackyFlamingo]

---- after watching this, I plugged my phone in to charge on my Malm nightstand

[@cheerio4000]

@@TackyFlamingo nice

[@Aster_Risk]

This is awesome, because they aren't making fun of ASMR and the people who like it. They used it as a legitimate tool, and made not only a successful ad, but a really pleasant ASMR experience.

[@mataco7073]

Alicia commenting here so you know you have a lot of likes

[@juliak2158]

The only ad I *_won’t_* skip

[@mataco7073]

Leaving a comment here so you know how much likes u got

[@patricks691]

@@mataco7073 HAHAHAH nice one

[@anoASMR]

ASMR is taking over the world.

[@draconise]

bottom comment

[@slein1055]

anoASMR heck yeah!

[@Lord_Viscerate]

anoASMR Yep :D

[@Umayyadazi]

ano? What are you doing here ?

[@mykidneyjustruptured3875]

anoASMR OMG I LOVE YOU

[@teenypardo3676]

Your roommate is sitting there watching you smooth sheets for 10 min, scared

[@tacticaltoad1104]

As they should be

[@Squidchard]

Reagan Suits * DORMinance

[@macktheshortemotionaladult]

You stare them down

[@jmal]

@@macktheshortemotionaladult With soft, warm eyes.

[@BeanKally]

@@jmal and knife in hand

[@HeatherFeatherASMR]

YEAH IKEA! IKEA now joins the growing list of companies who know that ASMR is on the rise.

[@musicbyhaileyrose]

Heather Feather ASMR oh heather where have you been?! Try an upload soon I hope all is well 💝💝

[@Yumcupkake]

Heather Feather ASMR I miss you 💜💜

[@ennui_cherub]

I miss you so much

[@kaashkat8602]

YESSS

[@Kiekenmaat]

Girllll I thought you stopped with youtube I missed you

[@mishell128]

i never realized i needed asmr made by a swedish furniture company until now

[@bomethia7412]

mishell128 Same.

[@IKEAUSA]

nr voc

[@purplefish3609]

nobody is gonna mention that ikea replied?

[@fraustrauss]

Same also i need the company too so i can live

[@panda-lq8cy]

Your profile picture makes this comment so much better

[@sir_justinius]

Do you think they hired an actual ASMR-tist to make this, or did they just get quiet Jenni from IT to fondle furniture for half an hour?

[@douglasp2469]

RAGE AGAINST THE WORLD Yes

[@rainatl5y]

They definitely asked Jenni, it was cheaper

[@fromviennawlove291]

Hahaha funny but true question haha

[@aestheticallydisappointed8377]

Probs Jenni

[@Raquel96]

A very good question

[@lokilina483]

Please please please consider making another one of these, it's been two years, I'm sure Ikea has created new furniture and students have grown up pleaseeee I've already memorised this one hehe

[@michell9328]

I’m back looking for new videos but I find none 🥺

[@pollux3685]

@@michell9328 there are a couple of short ones and an australian ikea one which is longer

[@michell9328]

@@pollux3685 THANKS! I actually saw their version but I wanted the whispers... she has a perfect voice 🥺

[@MaidMirawyn]

So many options…housewares, kitchen, baskets and boxes, a whole video in the textile department! They could even load a Billy bookcase with wonderful items to scratch, stroke, and tap!

[@sooshinyean]

They should make like short asmr ads to insert in asmr videos so our ears dont bleed.

[@zara.f573]

*Harvard would like to know your location*

[@Nikita-lu6ge]

Smart.

[@sun-cx6xp]

OR get ad blocker

[@peppertorsak]

That would be such a dream come true. Like when asmrists are talking about their sponsors I don't mind at all because it's just more asmr.

[@elenaramos302]

Agreed!

[@makayla5595]

I wanna know who brought this up in their business meeting

[@elladavina1593]

Makayla Renz they need a raise

[@bat-]

*what if we whisper into a microphone and massage bed sheets*

[@ejlynne]

it was intelligent

[@deadaccount4522]

...i wanna know how, and the initial reaction lol

[@cubez_926]

Never thought I would go to sleep to an IKEA ad

[@cubez_926]

Like just imagine if oxy clean did this lmao

[@angrygrouse4989]

*whispers* Hi, Billy Mays here. *taps bottle of oxy clean* have you ever wondered what the power of oxy clean can do? *holds up stained t-shirt* this is red wine, marker, ketchup and coffee. This is nothing against the strong, piercing cleanliness of oxy clean. *sprays bottle* look, you can pracically see it gently carrying out the splotches on this tee. Watch the bubbles slowly fizzle away... fizzle away... *taps on bottle* now, after 10 minutes, you can wash off the tee with cold water and put it in a regular wash cycle. After we take it out of the washer, you can see that the stains do not remain, thanks to the power of oxy clean... *smiles* See you next time, and have a good night. Billy Mays, signing out.

[@amandameic.618]

If an ad like this (any asmr ad) played during an asmr video no one would complain

[@sleeposaurus5410]

Ikea please im begging you make another asmr vid

[@marygrace8493]

sleeposaurus they did

[@anthrazite]

@@marygrace8493 Where?

[@emirachelnatalie3397]

@@anthrazite they are like 30sec-1min videos in a playlist if you just Google Ikea USA or Ikea ASMR :)

[@expantube]

Ikea please im begging you give me that girl phone number

[@jumanjijones2010]

This is how you advertise, people. No loud noises or flashing lights. Just quiet talking and soothing images. I just watched this entire video, and I am happy and want everything shown.

[@kamillaoskandresdottir8011]

This should be an ad they play before and during asmr videos to not ruin the asmr experience

[@josephyates]

But this is the ad 😂

[@yasminecoulibaly1733]

Joseph Yates they mean will your watching other asmr videos, like when an ad pops up this ad should be the ad that pops up rather than something really loud

[@Ecumba]

It used to be, I havent seen this ad pop up in a while tho

[@revonpoika]

People: You cant make people watch 25 min ads IKEA: Hold my beer.

[@taylorbubolz8607]

Hold my meatballs

[@movedtoanewchannel9741]

@@taylorbubolz8607 I was gonna type that 🤣🤣

[@meriewanderer]

lego: *laugh in movie*

[@benoitdelisle9049]

Hold my örgöstrikultür chair

[@whore4-2000s]

IKEA : Hold my ikea.

[@samanthavargas9844]

just patiently waiting for another Asmr vid from ikea

[@justanotheruser2611]

They actually have a playlist of ASMR videos

[@MrYeety-ok9ne]

Yas

[@frankieasra]

​@@justanotheruser2611where may I find that?

[@meliadiamond7265]

Ikea employees ask for so little but deserve so much.

[@hinariii1096]

this is why I love ikea

[@ObviouslyASMR]

Yes. Very yes.

[@ourlordandheavenlysaviourd824]

omg, even the ASMR celebrities are here

[@GuyDude1337]

Is IKEA a good and affordable choice for both furniture and ASMR? Obviously.

[@Sunnyomori649]

Its so oddly good

[@jadonharper1493]

ObviouslyASMR indeed yes

[@lukep8057]

Jadon Harper Obviously!

[@Giano96]

I love relaxing to the sweet sounds of capitalism.

[@percybaxter3667]

This is the video North Korea is afraid of.

[@Ambtran2023]

Papa Stalin would like to know your location.

[@honeysweetmustardtime]

Comrade Yuri won't like this

[@cheguevara391]

Percy Baxter socialism worked in Cuba

[@joshuabale4923]

@@cheguevara391 Is that why Cuban civilians are making make-shift rafts trying to get to America?

[@smokesparkdragonfly1368]

give her a raise.GIVE HER A RAISE!!

[@getskippy6201]

Don’t assume their gender like that it’s rude

[@franzit6164]

Theodore 1 n 2 that is a young girl talking it's ok

[@getskippy6201]

Marie Bam duh 🤦🏽‍♂️

[@mr.saltymelons756]

om it feels soo good to go from 999 likes to 1k oml

[@cyberg0re]

SmokeSpark Dragonfly dId YoU jUsT aSsUmE hEr GeNdEr

[@黒柴ミン]

when I first saw the words IKEA and ASMR together, I thought it was a prank channel

[@EliteAaron]

Look at how hard it is to assemble this desk *tap tap*

[@helloimlilac]

SAME I checked the profile and I was shocked that it was the actual IKEA channel

[@lavendermoonart7036]

黒柴ミン same

[@booQueen888]

黒柴ミン same

[@JessicaN555]

黒柴ミン same! This is amazing

[@caml6388]

Time stamps :) Fitted sheet 0:00 - 2:12 Flat sheet 2:13 - 5:57 Duvet 5:58 - 9:12 Pillow 9:13 - 11:14 Pink cushion 11:15 - 13:28 Hangers 13:29 - 14:30 Closet organizer 14:31 - 18:13 Curtains 18:14 - 18:34 Desk 18:35 - 19:31 LED Lamp 19:32 - 20:19 Shelf Unit 20:20 - 21:26 Storage Box 21:27 - 22:31 Magazine Files 22:32 - 23:59 Area Rug 24:00 - 25:15 Outro 25:16 - 25:43

[@fershosASMRnook]

People like you go directly to heaven

[@caml6388]

Slimy Fersho :)

[@ellamasciarelli3839]

Cam L honestly a saint 🤠👌🏼❤️

[@Joumn]

you are a god in ikea

[@dorianslover1199]

Doing the lord's work, my homie. 🙏

[@internetgirrrll]

“who’s your favorite asmrtist?” *_”ikea”_* “I said asmrtist, not furniture store..” “yeah I know.” “what-“

[@supersucks]

Congrats, you just stole one of the top comments lmao

[@HeLlO__J]

@@supersucks Who cares?

[@melimelia2076]

Julie Rosalez obviously not you bc you didnt make it ._.

[@pancake-z1l]

honestly, can someone coincidentally have the same idea as someone else and NOT be criticized for "stealing" comments, lmao

[@LofiAsmrRoleplay]

Finally, a marketing team who actually understands ASMR/meditation. Well done!

[@TheGelfman]

Agreed!

[@chaotichoe2759]

fr

[@OpinionatedMiss]

On the one hand, I feel oddly protective of ASMR and don't want it to become 'exploited' by marketing giants, but on the other hand, as a PR student, I think it's a brilliant idea. I love IKEA, I love ASMR, and I love the sounds in this video.

[@zualapips1638]

Francesca You're a Puerto Rican student?! Wow that's awesome!

[@melatrude4269]

Jero lol it's funny that you think Pr stands for Puerto Rican when it actually stands for Perfect Rainbow like everybody knows that...

[@missbliss7514]

Jero lol

[@missbliss7514]

Awkward Jane lmao

[@Goldfish_Vender]

Commentate Her Variety Hour why do you like Ikea? They make shitty products.

[@lanebrowning4328]

I didn't know IKEA had geniuses working for them, but I guess you have to be a genius to put their stuff together lol. This was a great idea.

[@shaboingboing1980]

I find myself coming back to this video alot... more than i'd like to admit.

[@BeanKally]

Same

[@hermetickitten]

This is so amazing, Ikea! Join the Whispering Family 😊✨💕

[@lalauree8538]

Hermetic Kitten, creo que muchos llegamos aquí por tu vídeo lol Saludos desde Chicago

[@sayurixd3544]

I'm here for you haha

[@ca6100]

Hermetic Kitten wednsday? gtfo u dumb fuk

[@salomeguzman8611]

KIKI !!!❤️

[@juliamagical2519]

If all ads were like this, I would never skip an ad again.

[@julxqq9947]

Jay Rose 25 minutes? I think if this was a little shorter than maybe but it was a bit long. And not very much tingles

[@julxqq9947]

I'm not hating. I think this was a great idea to sell stuff but it didn't really impress me tbh

[@elsielf]

Julia Northcott well you are the only one who isn’t impressed.:/

[@julxqq9947]

•Lisa Loudi• ok that's fine with me I prefer having my own opinion anyways 👍

[@smokesparkdragonfly1368]

Is this real? Is this a real thing now? Am i finally hallucinating due to sleep deprivation? Not anymore because apparently ikea makes asmr.

[@dmoney668]

Yes! Type in ASMR in search Try ASMRrequets

[@caseythigpen31196]

7 years later, I just got my own house with my husband and our two children and I still listen to this video often! Definitely need to make an ilea trip soon and definitely need a new oddly ikea video too!

[@caseythigpen31196]

I just need to add that an oddly ikea video on kitchen/ pantry organization or a living room/ dining room set up would be great!

[@DonnaASMR]

This is something I've never expected to see, haha! But I like it, well done, IKEA. 😄 I'm sad about all those negative reactions though, I wish people were more open minded. You might want to add a definition of ASMR in the description that helps people to understand.

[@mistergrieves]

Honestly, though, the like-to-dislike ratio is pretty high; I was expecting it to be much lower. Plus, the most liked comments seem to be the most positive. People always approach advertising campaigns with skepticism (check out the hilarious Kristen Wiig Pizza Hut commercials which everyone in KZbin hates), and ASMR's moment in the sun seems to provoke a lot of anger in the ones who can't experience it. Despite that, the ad seems pretty well-received. Gotta love those Scandinavians. They know how to do it right.

[@1sk0l__]

DonnaASMR Tbh at first I wasn't so sure about this, but the more I watched it I actually quite enjoyed this lol.

[@LivvytheOwl]

when it first came out, reactions were overwhelmingly negative, with a majority dislikes

[@namjoongotnojam1906]

Hey! You forgot to add "more" in

[@jamieexisted]

Park Chimin yo nice profile

[@jolleb0llen]

They didn't just make this to follow a "trend". This is highly professional and probably researched! PROPS!

[@MarisolSLM]

Can't believe I'm adding this AD to my Sleepytime playlist.

[@lovecontent]

Marisol Hernandez SAME. 😂

[@Cayla2015]

Marisol Hernandez why have I never thought of a sleepytime playlist?!?

[@thedarkergerkin]

I hope it's actually called the sleepy time playlist😂

[@adrianahinojosa371]

Marisol Hernandez me too 😂

[@sojourneroftheland]

Lol. The video is old, and the prices are all probably doubled but the ASMR quality still makes most of the ASMR videos in 2024 look and sound mediocre :)

[@milliesmith470]

Me: gets angry about a 1 minute ad. Also me: happily watches a 25 minute ad.

[@insulte9897]

Why is this so true?

[@milliesmith470]

@@insulte9897 Idk u tell me

[@insulte9897]

@@milliesmith470 I don't know either, you tell me.

[@pikashinobi1158]

This popped up in my recommendations-

[@Sethoffgrid]

You happily watch it because with this ad, you have a choice

[@elizabethgootee5088]

This is dangerously genius

[@julie-anne756]

This is genius; 1) I willingly watched a 25 minute ad and enjoyed it 2) I suddenly want to go to IKEA and replace all of my furniture Good job IKEA

[@ToveriJuri]

It gets worse. Some people will fall asleep to this and them dream about IKEA furniture. The pleasant feeling they get out of watching this will enter their subconscious and some people will have a warm reaction to IKEA branding without even realizing it.

[@iLikeC00kieDough]

Suddenly, Satan understood advertising.

[@LilDrill123]

Julie-Anne AVEC UN ‘E’

[@yesiamsureienteredmynameco2103]

Toveri Juri If this becomes a trend in marketing, asmr could very well turn into an Orwellian nightmare.

[@serenagromack6902]

this is good lol

[@bitdw-]

If ASMR advertisements become a thing you can bet I won't be skipping ads ever again.

[@tjgreen8661]

The Preach!!!

[@mariefunk5208]

I still come back to this video 6 years later

[@grace-zb5zx]

I love aesthetically pleasing cozy rooms, Ikea, and ASMR. I actually would watch a 25 minute Ikea ad but now they have ASMR. Blessed.

[@MassageASMR]

Awesome work ! i want to say you kept it simple and it works. The pace is perfect and the tone of narration works well.

[@lexijamie3193]

It's like all the asmrtists are here...

[@gqbey]

MassageASMR hey! It's Dmitri!

[@cmdsyndrome5229]

MassageASMR My boy.... Anymore csgo?

[@jeremiah3886]

I love you

[@nick120899]

We've got a little asmr meet over here

[@mdarkpoet]

I fell asleep and woke up wanting to drive 3 hours to my "local IKEA" to buy college dorm bedding when I haven't been in college for years. Kudos, IKEA.

[@niamh.461]

my biggest flex is that i have one only 30 minutes away

[@jmp3479]

So asmr has just been casually incorporated into brand marketing ? This is a trip. This really is.

[@megan-rose9191]

Me normally: won’t watch 30 second advert without skipping Me now: just watched 25 minute Asmr advert 😂

[@flutterasmr974]

IKR

[@dianau7528]

Swear!! Lmao

[@bskinner22rianna]

Ads on television: "I WILL SCREAM AT YOU ABOUT OUR PRODUCTS. COME BUY BUY BUY!!" Ad on youtube: "I'm going to gently tell you why this product is amazing and make watching a pleasurable experience." I hope this becomes a trend everywhere.

[@vaha-yv5nu]

Agreed.

[@rabbiqa]

bskinner22rianna Agreeeeeed👍

[@EsraLaVista]

I always wondered why ads are sooo loud

[@fakhrulasyraf14]

Lmao this is so funny

[@Yeet-sg1ql]

I made that 1k like!!!!

[@kovac2527]

I just watched a 25 minute add and enjoyed it only because it was asmr. I swear if companies started to do this, I would watch all of their adds.

[@kelseyks4230]

Don't give them more ideas

[@kelseyks4230]

Well end up whispering add content while sleeping

[@alexisics]

Ikr while watching this add I found myself also looking through bedroom decor on their website. I don't need this 😂

[@lillyfeilke7076]

Dont bring them any ideas thats dangerous

[@Predestinated1]

then you are a disgusting Trumptard

[@Cherry-by5zu]

1983: there is going to be flying cars 2019: ikea does asmr

[@movedtoanewchannel9741]

Ikea doesn't built cars...

[@slater-f2e]

addruna lmao it’s a joke

[@chaotichoe2759]

ikea go shhh

[@TackyFlamingo]

addruna IKEA doesn’t built furniture either

[@olivia.martin]

Okay, that’s a super cute dorm. I’m jealous.

[@allisonbilbey1948]

Olivia Martin Same

[@nataliacloves]

Are you a Daisy Ridley Stan?

[@emilyweber8807]

wont be that cute in a couple of months when its dead week

[@SeafoamKitten]

Holy crap this is actually so relaxing :D

[@chococ3855]

Seafoam Kitten's ASMR ikr!

[@PianoCookies821]

Seafoam Kitten's ASMR I agree!

[@rev4231]

Seafoam Kitten's ASMR for real it great

[@wednezzzdaywithlizzza7951]

Seafoam Kitten's ASMR 666 likes

[@DanielA-pq8vv]

Seafoam Kitten's ASMR I've seen you before but I can't recall where specifically.

[@pay1370]

Why did i only discover this now?

[@gadshrr6122]

I wondered the same thing :(

[@oliviakerr9001]

Ikea, asmr or Ikea doing asmr?

[@beabea_arts]

Same

[@alexwarevideos]

same here

[@that1trashborb948]

@@oliviakerr9001 both

[@mymysanchez3301]

Me: *about to go to sleep* IKEA: *says cost of items* Me: *has heart attack in sleep*

[@molly3234]

Ayayay I like your profile picture

[@mymysanchez3301]

@@molly3234 thank you ♥️

[@Day-et3fm]

Glad I’m not the only one.

[@EdFremor]

😂😂😂

[@tcg1_qc]

"only" 29.99!

[@sarahlopez1406]

Clever! I actually believe that people are more susceptible to ideas when under the spell of ASMR.

[@viseberg8527]

_Fall asleep..._ _Good...now buy more Swedish meatballs..._ _Only 5 USD per bag!_

[@rachelnicole934]

i 100% know that im more receptive to ideas/etc when watching asmr, i now want to go to ikea and redecorate my entire room lol

[@sssophie9292]

so much better than some annoying loud, way too* cheery and energetic voice on a TV advert :)

[@randompenguiness4616]

All it is is just a very very long commercial without an enthusiastic voice.

[@tcaargonian8756]

Sssophie HI! BILLY MAYS HERE AND BOY IS THIS A DEAL..........

[@M0TYSHIZ]

I FEEL INCREDIBLY TARGETED RIGHT NOW. "College kids who want to relax" as a demographic, practically sniped.

[@here4agoodtime99]

if you think im gonna watch this 25 minute ad entirely you're absolutely correct goddamit

[@williamshinn1319]

IKEA usually pisses me off since their furniture is so hard to assemble

[@axelNodvon2047]

William Shinn Okay.

[@JosRuiiz]

lmao same

[@lukassjogren7910]

William Shinn Nah fam, just read the instructions

[@gmuz99]

This came out right before I moved into my freshmen dorm and I listened to it for many nights. 5 years later and I’m out of college but I still come back to listen occasionally! Never gets old. IKEA ASMR come back!!!

[@airwingabriel1738]

Someone: "Who's your favorite ASMR-tist?" Me: "Ikea."

[@aerzia-7488]

Airwin Gabriel 😂

[@saraaljaber286]

😂😂👌

[@mildgrooveon]

Airwin Gabriel RIGHT?!

[@brunz__]

Lmao

[@EzioSounds]

Lmao

[@noproblem2414]

Just imagine a flex tape ad like this Phil swift: *pretending to yell while whispering* "I sawed this boat in half"

[@sciphus]

*THATS ALOT OF DAMAGE*

[@rocksolid4597]

*taps on the boat*

[@juliavazquez5222]

Amazing

[@pokilovegachalife2806]

whisper scream: I SAWED THIS BOAT IN HALF

[@electronica6953]

Just shut up and take my money

[@moonmoon181]

Wow this is such a good idea. The ASMR gives you a personal connection to the room/furniture. After watching, i couldnt help but feel like the room felt so cozy. And 30minutes afterwards started browsing on ikea. Brilliant Ad idea! 💡

[@ivorymask2599]

good idea more like *good ikea* my execution is in 3 days, don't worry

[@peppertorsak]

I came down to say the same thing. I don't need any of this stuff, but seeing and hearing it in an asmr video makes it all so desirable. If more companies did this I think they'd see a lot of success. Brilliant marketing.

[@BeanieGoth]

Up Next: Flex Tape ASMR - Tapping/crinkling/sticking tape, softly whispering about Flex Tape

[@notmagolor]

*yes*

[@jojojotaro1928]

What are you doing here abbacchio? You’re supposed to be yelling at giorno

[@coyolxauhquipendejowey361]

N o

[@herbalteaa5882]

~Gently~ sawing a boat in half

[@gamerf1uid]

@@herbalteaa5882 *whispers* that’s a lot of damage☺️

[@nox2sweet]

ikea's trying to sell me items with this asmr, but im too busy sleeping to notice

[@HeleLost]

Raptor I already have that near uncontrollable urge to purchase Ikea products, so I'm good

[@valxria3529]

Buy IKEA products to sleep on

[@Jennevere11]

Pretty sure this is the only advertisement I've sought out to watch more than once. Seriously, advertising firms, take note.

[@thehamburglar401]

cestjeni same.. i was just asking myself why have I watched this three times before?

[@FrivolousFoxASMR]

Hahahaha this is awesome omg.

[@kaedet]

FrivolousFox ASMR agreed oml

[@disneyprincess9110]

FrivolousFox ASMR Frivvy!!! ^.^

[@Delightedinglory]

ikr! I wasn't even expecting to find this.

[@Pmanchik]

FrivolousFox ASMR :) wasn’t expecting to see you

[@lexon8958]

Omg frivvi you are my god

[@Ghues]

I've been listening to ASMR for over ten years now, yet I somehow only found this video just now. What a gem!

[@gremlin6716]

WAIT THIS IS REAL *I THOUGHT IT WAS SOMEONE JUST DOING ASMR*

[@notmagolor]

Same.

[@okaden1015]

Ikr

[@MaidenOfHusbands]

The quality of the the camera and audio is absolutely stunning

[@Egg_thing]

bUt iS It 4K? !? ?

[@realMrVent]

I need to know that microphone, it's so crisp * - *

[@Sydnxt]

SakurakoO.O Is it 8K60?

[@MaidenOfHusbands]

I'm back after 3 years, wow

[@AlexaBosse]

not only did ikea do asmr, but they did it PERFECTLY and respectfully. so many people goof on asmr so i'm glad this isn't like that

[@cottonhatcat6401]

like those people who make joke asmr like "asmr - screaming"

[@cottonhatcat6401]

oh that's actually one of my top faves, so many tingles

[@ZombieRats]

omg i remember loving this video years ago and it being one of my go-to asmr videos to fall asleep too it’s so cool to rewatch it 🧘‍♀️🧘‍♀️

[@padmeamidala40]

Omg same, I can’t believe it’s been seven years

[@Esburito]

Did a company just release a ASMR video?

[@CrysisVN]

Esburrito lmao

[@21crybabiephansatthedisco15]

Esburrito yes, yes they did

[@jasontheranga9769]

yeah and it was good

[@aphroselenee]

I asked the same thing......Im literally going to IKEA

[@straddellp]

a german Company called Hornbach also did like 20 Videos

[@TheGirAddict]

Here i was thinking it was an ikea salesperson roleplay or a lets go shopping at ikea roleplay but no Its perfection

[@TriggerHappyASMR]

Finished watching the video, now I've got the urge to buy this bed for a video, tap on it then throw it away straight after. Thx Ikea. but jokes aside well done Ikea bro.

[@INeedHeals]

love your work my trigga

[@diogoalexandree]

MrPumpkinMan That’s what he calls his subcribers, that’s why they’re calling him that 😁

[@cameron8817]

MrPumpkinMan you realize that's what he calls his subscribers right? His intro is literally "what's is good my triggas"...

[@KoroSin777]

*Ikea bro*

[@clairek242]

This video randomly showed up in my suggestions and I remembered that this was an asmr video I used to watch before starting college! I watched it in anticipation of my dorm and first year of college. Years later I have my dream degree and now it shows up again. Wow time flies.

[@OnionTaylorJoy]

I willingly sat through a over 20 minutes long ad and loved every second of it. Kudos to you ikea, for making a quality asmr video to appeal to the millions of asmr fans on yt. Smart.😄

[@tylerblock3377]

Ikea is making better ASMR than most ASMRtists these days. This brings me back to the old days of ASMR. It's soft-spoken, and there's tapping, textures, and no crazy gimmicks. Tingles galore!!!! Also, I want meatballs.

[@boyofroyo]

*Bestow upon me the ball-shaped meat!*

[@randomationstudios24x68]

Its not asmr unless it makes you hunger for meatballs

[@xenoutofthecloset185]

Ur food thirsty for balls of meat

[@ItMeSinamenRoll]

* taps on meatballs *

[@madilynoconnell5441]

Dang now I want them balls of the meat!

[@imdangrow]

I just used an ad to fall asleep..

[@julietazcarate9829]

Im DanGrow me too😂

[@lealville]

Im DanGrow now you know, this is good ad

[@quinnreverance611]

i fell asleep while listening to this and i woke up to find myself assembling a discounted bed frame.

[@McDoggg]

This is absolutely genius. The level of research and care that went into this is just incredible.

[@sophlov489]

Superb advertising/market research, well done IKEA :) Other companies should take notes, as this ad is authentic, non intrusive and thus appealing.

[@kathik7895]

Noah Lopez k

[@seasong7655]

This would be perfect if she had the swedish accent

[@viseberg8527]

the Swedish accent is really attractive imho

[@mal2215]

Do you not know an intellectual Felix👏

[@ashgottrashed]

Yaasss

[@potsu1369]

viseberg thanks

[@jesslee2836]

Oh ya now you see ze flat sheet fit ze corner of ze bed

[@mainstreamedtee]

5 years later and I still watch this...make more please

[@gracesaunders4311]

Whoever this is narrating needs to have their own channel her voice is uhmazing 🤤🤤🤤

[@SergeantExtreme]

+emma isabella Thanks Captain Obvious.... Also "...probably most definitely not..." is the most majestically constructed sentence I've seen today.

[@lyla4]

this is really clever and cool!! great one ikea.

[@LpsAllison]

Damn, I was expecting something like super deluxe's failed asmr video with fake sounds, but obviously IKEA did research.

[@FireyCurls22]

Axvrilia wtf i was just thinking about that and then right after i saw your comment!

[@macgeek2004]

Honestly, I would think it's much more likely that one of their marketing execs is a connoisseur of ASMR material, rather than someone entirely unfamiliar with it noticing a trend and going in and doing research on it themselves.

[@macgeek2004]

Yeah, just watched those Super Deluxe videos. Those are clearly from someone who really doesn't get it who is just making fun of the general appearance of ASMR videos from an outsider's perspective. It's parody done badly...and ignorantly. THIS, tho...! Like I said, one of their marketing peoples CLEARLY is a connoisseur of the stuff. What I still don't get, tho, is how they are SO GOOD AT IT. Like, I may love and enjoy a lot of ASMR myself, but I would probably suck at making an ASMR vid!

[@sikerslalatm3147]

I know

[@Justawwna]

It’s been 84 years... since I’ve been waiting for part 2.

[@Justawwna]

Madison Taylor Aaahhh!! Thank youuuu

[@atrapdr6251]

"At your local Ikea store" The closest Ikea to me is oceans away

[@SheldonY14]

Your not alone in this 😂😂😂😂

[@kiokkiok4590]

Local doesn't necessarily mean close

[@meimisaki7443]

The closest one is 32km away and i want to go shop there im 16 but i just love their furniture

[@dogedog8686]

A Trapdøør Where are you?

[@fellowhuman8830]

L O C A L

[@bellagramarossa927]

Her voice is so relaxing I really wanna see her make her own ASMR channel.

[@asmro9398]

Yes! She sounds a lot like SpringBok asmr but I don't think it's her.

[@daiyadesu]

Yoosung!!

[@dhinsd12]

asmrolga Funny, I tought it was springbook too! She uses great vocabulary.

[@bellagramarossa927]

Daiya - SUBARASHII yeah! 😂

[@afterlaurel]

If more companies made ads like this I would be broke

[@caitrose2191]

straight outta laurel ikr. Ikea is expensive but i love it😂

[@natedon703]

R u joking?

[@qatronano]

Minty Pandicorn IKEA is super cheap are you dumb?

[@Mylegiscaughtinashackle]

If Walmart did this with their mainstays brand, you can save money

[@silasbrush2733]

QuantuMlapZiz Not really.

[@BeanieGoth]

Huh. This is surprisingly relaxing. It’s about 2 am here in Texas, and I ain’t tired, but I gotta sleep to get good energy for tomorrow, as we’ve got a full day planned. Sleep well, y’all.