Color Is Weird: A Psychedelic Journey Into The World Of Retinex

Red? Orange? Yellow? Umm, why not all three at once?
Edwin Land's legendary Retinex Theory smashes all the rules of color. We're here to explain.

[@matthieudeboer]

This is so cool! Loving the animation as well :D

[@refard5]

I can't wait to try this out

[@valherurides2109]

That looks awesome, I might have to try some of this for motorcycle pics in the future!

[@Razzbow]

Just bought some retinex, love the branding

[@ktaflnnry]

yes mate.

[@JuanSewDLKS]

Color is weird. Nice definition off the actual I-tipe film. I hope it will be improved to match the old Polaroid formula

[@mikakramer4749]

Is anyone crying because Instax films contrasts is much too high? Polaroid Film is good enough. Be glad, that Polaroid still exisits.

[@maryannenapierala]

Can you please make a polaroid camera like this that doesn't connect to wifi? It would be nice if it was sort of like the old ones and didn't connect to the internet at all. That's what was special about it: there's only one photo.

[@mikakramer4749]

Every Polaroid Now (or all SX-70/600/i-Type Cameras in the World)??? It's your own decision whether you buy the "Plus" Version or not. And not even the Plus does upload anything on it's own. It only connects via bluetooth to your Phone for manual control. You would have to scan it and upload it yourself 😂 By the way: Bluetooth is not WiFi 😅