OKGlobal | Creative Media 101

Visual Content is a general term for the graphic materials used to present your information. It is an effective way of explaining difficult concepts or large amounts of information.
In the oil and gas industry, the visual content is typically found in the form of brochures, catalogs, and animations. They are all helpful tools when it comes to visiting a customer or making a presentation. These marketing materials will be kept by your potential customer to remind them about your product, service, or company. The way you present the information is crucial to maintaining their attention.
55% more people will retain information if visual content is included
When images are relevant, readers can spend more time looking at the visual content than the words on the page
32% of marketers state that visual images are the most important form of content for their business, with blogging in second at 27%.
When people hear information, they’re likely only to retain 10% of it a week later. However, when visual content is paired with the same information, that percentage jumps up to 65%. That’s more than half of the people who saw your presentation in the first place!
After analyzing over 1 million articles, BuzzSumo found that articles with images appearing after every 75-100 words are shared twice as often on social media compared to articles with fewer visuals.
In the last two years, mobile video usage has increased by nearly 10 million daily viewing minutes
When people hear information, they’re likely to retain only 10% of the information after one week. However, when visual content is paired with the same information, that percentage jumps up to 65%. Clearly, visual content makes a huge impact on how many people will remember your company.
Eye-tracking studies show that readers pay close attention to information paired with images. When images are relevant, readers can spend more time looking at the visual content than the words on the page. During a keynote speech, it is helpful to have well-designed slides that are paired with the information presented by the speaker.
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