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AMCAR Norway responds to GM and Will Ferrell
With General Motors’ humorous “attack” on Norway’s electric vehicle dominance as a backdrop. AMCAR Norway have produced a sequel which centers on the car enthusiast Olaf’s struggles as owner of GM’s first mass produced EV; the Chevrolet Bolt. GM vehicles have declined from a leading market position in Norway to having no official representation today. GM also has a history of failed sales offensives in Europe. In AMCAR’s opinion this has been largely due to a lack in the products offered and poor sales and marketing efforts.
AMCAR Norway represents more than 40.000 car enthusiasts in Norway. On the behalf of our patrons we encourage GM to bring us real EVs that will appeal to enthusiasts with inspiring designs, impressive performance, range and reliability. GM is still a world leader in vehicle technology. AMCAR is confident that with the right products and sales strategy, GM once again can become a market leader in Norway and Europe.