Omni-Heat™ Black Dot Technology | Columbia Sportswear

[@SoundSurvivalTactics]

Interesting, is it waterproof?

[@MoisheDm]

OutDry absent(((

[@TaylorPhase]

so aka it doesnt work in oregon where they are headquartered and always overcast with no sun? dont get me wrong, probably works great in sunny but cold colorado mountains...

[@xxczerxx]

Put up the ad with the kitty in it

[@RoyalTeaLegion]

2025 January. Now its called golden dots. It looks amazing. Only reason got one pekka jacket. Otherwise basically all made from plastic

[@Mrdeeds-oi5bg]

The only difference is it's black sounds like a sales gimmick

[@johnames6430]

why not just wear a black jacket? they don't explain what this does, sounds like some marketing gimmick rather than technological innovation. What is special about those black dots? Anything black will heat up in the sun versus a white jacket 🤦‍♂