One Of If Not The Best Value In Independent Watchmaking - Interview With Louis Erard's Head Of Brand

Shop Louis Erard On TeddyBaldassarre.com: teddybaldassar...
Shop Watches: teddybaldassar...
Written Content: www.teddybalda...
In this video, we sit down with Manuel Emch of Louis Erard for some insights into this interesting and attainable Swiss watchmaker. Combining artisanal watchmaking techniques, reliable Swiss mechanical calibers, and intriguing design collaborations, all at prices starting around $2,000, Louis Erard is an independent watchmaker you simply need to know. What do you think of these Louis Erard watches?
Instagram: www.instagram....
Top Articles On TeddyBaldassarre.com:
50 Luxury Watch Brands You Should Know: teddybaldassar...
10 Affordable Watch Brands And Their Best Watches: teddybaldassar...
Best Watches Under $5,000 Complete Guide: teddybaldassar...

[@TeddyBaldassarre]

Hi Everyone, I know this was a longer format than usual but I thought this conversation with Manuel was great in offering insight into this interesting brand. If you enjoy these longer-form pieces of content definitely let us know in the comments as that is a helpful indicator.

[@praveenmarkandu]

There seems to be a lot of blockiness in the video rendering when it comes to the close up shots of Manuel. not sure if it is a youtube compression thing or your own render.

[@laurencehogg6010]

Yes definitely; wouldnt buy one of these particular watches personally, but the format and the chat were great.

[@mrlannyo]

Hey Teddy thanks for the hard work and great content, definitely yes to more longer form interviews! Very interesting. All the best 🙏

[@PauloOliveira-om5tj]

Thank you for this video. It's always interesting to learn more about a watch brand. And the best way is to ear directly from the brand representative. Also liked the video about the Longines Spirit collection with the product manager. Concerning Louis Erard, I'm a proud owner of 2 pieces. The craftsmanship and attention to detail on those watches just amazed me. Really enjoyed learning a bit more about Louis Erard.

[@M4N1F3570R]

Having you do this deep dive on a micro brand saves me a lot of time looking in to them with just google. Gorgeous watches. Thanks for the video.

[@matthoward1939]

This brand feels like a breath of fresh air that I should have taken a long time ago. Teddy, if you find more brands that pique your interest like Louis Erard did here, I would absolutely watch forty minutes of content like this. Thanks for the excellent interview here.

[@trollse8714]

Yeah, but who would drop 4k on one of these watches lol

[@g.5070]

@@trollse8714 yeah better drop 15k or so on a piece of Rolex which is built for decades the same way with small alterations. A complete ripoff. I would rather spent for something innovative with unique design even if it got “only“ a Sellita movement. Just my opinion.

[@abdulseaforth6930]

@@g.5070 Here here!

[@jpdemer5]

@@trollse8714 So long as 99 people are willing to drop a few thousand on one of these watches, they're all set. It's a high-end version of a Swatch, where the movement is a good-enough Swiss caliber, and all the art is in the dial. They are good-looking watches that will continue to look good for a very long time; and although the value can only go up, I don't think their customers are greedy flippers: you buy one of these because you love it.

[@tygevonsbaek3921]

@@trollse8714 Somebody who is not boring as hell?

[@seattlegrrlie]

Teddy is a great interviewer. Asks the right questions to steer the conversion, let's the subject shine.

[@pedroelcato]

OMG! Those dials are the most beautiful pieces I’ve ever seen! That enamel dial and those stone dials are to die for. I love his philosophy, his desire to maintain the craftsmanship but modernise the art, and to be inclusive of everyone at all levels in the industry. Thank you Teddy.

[@chillian12]

Interesting, never heard of Louis Erard and their offerings look very unique! Love more interviews with micro watch brands!

[@TeddyBaldassarre]

I hope you enjoy! It’s just as an enjoyable for me to showcase something different.

[@g.5070]

@@TeddyBaldassarre absolutely, nice work. Louis Erard is getting to another level and I hope they can keep it going this way. Definately stunning design.

[@nikkolomakaveli8295]

This is why I appreciate Teddy’s videos because I can’t think of another channel that would bring me this level of content, and learn about such a brand. Teddy has one of the best watch channels on KZbin. I hope he keeps coming out with new content just like this.

[@TeddyBaldassarre]

Appreciate the comment greatly, my friend!

[@jingjoh5297]

Teddy - you are the most authentic watch reviewer there is.. even if you do know Mr Wnoderful. thanks for the channel and informative reviews and content.

[@TeddyBaldassarre]

Appreciate you, my friend! Have a great Sunday and I hope you enjoy the chat.

[@jingjoh5297]

@@TeddyBaldassarre Teddy - the channel is great. thanks for connecting with your viewers

[@BruceCross]

Ha, guilty by association.

[@thebaldwatchcollector]

What I like about Teddy is him allowing his guests to talk, sometimes when people interview others they are quick to cut them off with questions and opinions. Nice job 👌

[@TeddyBaldassarre]

Appreciate this, my friend!

[@johnnyboy1586]

Mr wonderful is a prime example of cutting in

[@HRM.H]

Louis erard is one of those brands that isn't for the masses but among real collectors is quite respected already. Their GPHG winning regulator is absolutely stunning imo.

[@HRM.H]

@Hanshal Khanna like the representative also said , low production numbers and they don't do any advertising at all. Their designs also aren't generic enough to sell to the masses.

[@Nefville]

I'm a big fan of this brand, especially the Silverstein collaborations. One thing I'd love to see them do is use La Joux Perret movements, longer PR, nicely finished, no handwinding issues and they even have an MOQ of 100 movements so no worries there. Love that salmon!

[@suserman7775]

What's MOQ?

[@Nefville]

@@suserman7775 Minimum order quantity. Sellita has the same at 100 but for these smaller brands it reduces the overhead of having to keep hundreds if not thousands of movements on hand especially if they make small batches of watches but are forced to order huge numbers of movements.

[@BrittPearceWatches]

WooooH! Now THIS is the interview I needed in my life!

[@northscylla]

Older less known Louis Erard models are an even better value, Look up the 1931 triple calendar Moonphase, it’s only around $1k second hand - well decorated ETA 2824 with a visible Dubois Depraz module, 40mm case. Beautiful watch.

[@TeddyBaldassarre]

Very nice snag there! Thanks for watching as well.

[@PaddyMcMe]

This is how you fall in love with a brand. I've been admiring Louis Erard pieces for a while but now I'm determined to have one. Manuel is the perfect ambassador for Louis Errard as he perfectly communicates in great detail the history, thought process, even the design process, of the brand and it's pieces and the 1-on-1 setting was ideal for it. You can see how much of himself goes into the brand from he talks and what he chooses to highlight, he's so sincere and thoughtful.

[@darpan1singhi]

I’ve been thinking of getting LE for a while, honestly seeing the brand on your channel has pushed me over the edge and I’m going to pull the trigger now!

[@joeblackwolf17]

Teddy has introduced me to almost every watch I currently own…. Great interview and great focus on independent watch makers

[@PaddyMcMe]

Yeah he's bankrupted me too.

[@alectang1614]

When Manuel said he likes numbers that talk. He meant in Chinese. In Chinese (Mandarin and Cantonese) 178 sounds like"Together get rich" translated literally.

[@kestonwright9881]

Love it. I would love to see future interviews with Ming, Garrick, Feynman, Alexander Shorokhoff, Minase, Zelos, Pita Barcelona ..... just to name a few. You do great interviews 🤝

[@panthonyy]

I found out the video was longer than usual only when I finished watching it. I just got sucked into the story of what is the art creation process behind those stunning pieces. I loved it, Teddy. Thanks for bringing that brand up front!

[@AlexMi77]

Louis Erard is at least mentioned in any decent horological history book. This interview just shows their resilience and ability to innovate the design

[@Gumby56]

An hour long format would be educational and entertaining. Your videos and blogs are the best in the business.

[@TeddyBaldassarre]

Appreciate that Steve!

[@howardlichtig1523]

I did pick up the Louis Erard/Alain Silberstein white dial watch with the "mood" complication...lots of fun, seems very well-made...I think I've worn it 6 times in the past two weeks...I'm really enjoying it, and has gotten a surprising amount of notice (as compared to some of my other watches)...great interview Teddy

[@TeddyBaldassarre]

I am glad to hear you are enjoying the watch, Howard!

[@AbrahamLaria]

I applaud the creativity and thought process this brand is putting in place in their watches. So much needed in the watch making industry nowadays. It brings a splash of fresh air to the collecting hobby. Thanks for this video, it's been very well received. Keep up the great work.

[@genezeier8312]

Very nice looking and nice styles..has a vibe like some Timex collaboration pieces..prices for a nice watch shouldn't have to be in the thousand's of dollars without diamonds or gold or both with some best of Leather from planet earth ..My days to collect a classic watch from any of the best of or no 1 to 50 greatest from pocket watches from 1800s to the 1970s in best of condition is past my time and just not in my monthly allowance and at 65 still look at and love how it has my likes and attention thanks to excellent articles ..my regret is Not investing 50 years ago collecting watches like oil paintings and coins and start now to all young people in 50 years Time will not change but how it's going to show it's art wiil be a continuation ,.Keep up the good works..Thank you for reminding the art and detail and it's parts are a soothing feeling ..not to be ignored but appreciated and all that continue giving us watches that are good from 50 to 250 that is your start to collecting art..!!!!!!

[@SwissWatchGang]

Definitely a brand that I support! 👏🏻

[@richardbartlett6932]

yes I remember your Silverstein YT review on your superb channel . I still love mine and always enjoy wearing it 👌

[@SwissWatchGang]

@@richardbartlett6932 That’s awesome to hear! Love my monopusher and wear it quite often as well. 🙌🏻

[@Watchamacallit]

Much of the pleasure of this video is watching this handsome, elegant, articulate (in his second language!) man revel in the love of watchmaking and of the craftspeople behind the scenes who make it possible.

[@jonathanshan5546]

Thanks for the interview. I am a huge fan of Louis Erard, and am glad that you took the time to introduce the brand! I am lucky enough to own 4 Alain Sillberstein, 2 regulator from the Singapore and Dubai version, as well as the black mono and white le samaine! I am now definitely contemplating their guilloche or grand feu dials!

[@rustyconlan2165]

In my opinion, this could be the best and most important video you have ever produced. I will probably spend the next decade collecting each and every model I can atttain of afford....Thank you SO much Teddy, you are the KING.

[@TORQUEMADA194]

Thanks for making this video Teddy! I'd noticed Louis Erard previously but not paid too much attention. But after hearing from the horse's mouth the amount of craftsmanship, and at this price point, that goes into the watches, plus the brand philosophy. They're definitely on my radar in the future now. My only niggle is the mostly 42mm sizes, 39 runs a little large in some cases.

[@alex-grover]

Those guilloché dials are stunning. Super cool to hear the story behind how all these pieces are designed and produced Edit: honestly, they’re all mesmerizing. Hard to pick a favorite!

[@pedalwithus]

Teddy, this is great man, you are legit the foremost guy now. You're an expensive friend to have. This vid with Manuel is one of your greatest buddy. Great story, great history and great collaboration. One of your finest. Seriously, we're friends now right?

[@matttyrer9096]

I love getting to hear the people behind the brand. Really interesting interview, and I love the distinction and spirit of Louis Erard. I was previously aware of Louis Erard, though third party movements at that price point was putting me off. This interview has opened my eyes. I really feel I get Louis Erard now and I'm impressed!

[@putrahafizizzulislam]

Finally, a good and much needed video for Louis Erard !

[@timetowatch_francois]

Love these types of “interviews” and this is a great discovery (for me anyway) Appreciate your insight and thanks for sharing!

[@TeddyBaldassarre]

Appreciate the comment and for watching!

[@drmexicoii]

This was a fabulous video Teddy. So much knowledge, so informative. Loved it, more long format of this quality is very welcome!

[@tpoz48]

I applaud the uniqueness of this brand. It's good to see craftsmanship, creativity and care put into something these days.

[@joeanthony3013]

I was entranced, so i didn't even notice the time passing. Very impressed with their whole philosophy and design language. I have a new "wish" watch - thanks a lot Teddy!

[@xavshelby967]

Great video. I really like this "long" discussion with Manuel explaining the philosophy of the brand and showing some great pieces!

[@andreaiacolina]

An interesting brand that deserves more attention.

[@NA-oo4ls]

Very cool watches. I just wish they had some watches in the 36-38mm range.

[@suserman7775]

It's tough to be different without looking objectionable but these watches look really great.

[@splintercell044]

Teddy I love this! The worst thing about your other videos is they’re too short!!! Love this format every once in a while.

[@amargnwalkr]

They're probably the only brand I know of that has a dozen different watches I'd like to own. Each piece is truly unique.

[@chaindrive98]

I just got the Louis Erard Sportive Diver in stunning sunburst blue dial. Exquisite workmanship and I really wonder why they're the underdogs. Well, it's good for collectors like us to own a great, rare piece of watch from a 100-year old (almost) Swiss brand! One suggestion for Louis Erard would be to have the old, great watches in archives with the specs in tact. Will really increase the awareness and respect for their watches that are out of production now.

[@LaFritePerreGoat]

Really interesting conversation thanks for bringing so light on louis erard.

[@remowall1]

One of the best videos about watches and the people and craftmanship that is behind them. It is Fascinating to learn about design,materials, industrial and artesanal processes. Each of the videos with Interviews with CEO's is extremely inspiring. Thank you and keep doing the longer in depth videos plesse

[@billoconnor1601]

I wasn't aware of this brand but (thanks to you) am now. Love the approach of the brand on value. The longer format worx here. Good job. b

[@drkesrf]

Thank you for this video. We’re flooded with information on the typical brands and it’s nice to get into different areas in the watch industry. I was starting to feel fatigue with social media and this was a great relief.

[@ashwinkumart8642]

I was excited by some of their new models and here you are doing a review Teddy. Kudos!!

[@rayharrison6400]

Fabulous brand and heritage. The designs are extraordinarily beautiful and desirable. A watch should be a conversational focus and starter and these designs certainly meet the magic

[@res00xua]

Very interesting and images are excellent. Thanks for helping us find this brand.

[@herbmerced7780]

Excellent Teddy! I have been sleeping on Louis Erard!! Jeepers….got me excited and thinking!!!

[@cmuchmore]

Teddy, I've watched many of your videos and I think this is you're best. Thanks for such a wonderful vid.

[@TheSeahawk206]

By far I think the best interview with a watch maker.

[@Mike-In-O-Town]

Yet again, Teddy hits the nail on the head toward the end of the video with the thought that even though these watches are not something everyone would opt for (they certainly aren't my thing), they are unique and interesting in ways others are not. But then again, I've been told by friends my taste in watches is boring and old, given simple elegance is always my primary criteria in selecting a watch. Bauhaus anyone....

[@JoeCC0087]

Great video! Really enjoyed this. I have a first generation Erard X Silberstein, and it’s a favorite of my collection.

[@maritimuse9127]

Great video, loved. the conversation and longer form video :).

[@simontvrner]

I learnt a lot about dials in this chat. What an awesome brand.

[@bikingcopenhagen4068]

if only more people were having this kind of mentality when designing products...a gulp of fresh air

[@pamdemonia]

Those guilloche dials are wonderful! Love the ancient craft paired with a more modern design. And its so obviously hand-cut, the sharpness is breathtaking. Thanks for the long interview.

[@rickfanning5647]

Great video. More like this please - length was NOT a problem. It was great to see something different and really get to learn about their philosophy. And, how about that terracotta in 39? For 2k? Rose engine turned dials for 4k? What great value prop.

[@morgan97475]

Thanks for showcasing this brand.

[@markhammerschmidt5315]

Fascinating and well conducted interview - thank you.

[@achievement84]

Love this long form content. Need more of that in the watch space on KZbin. Great to learn so much about a unique brand like this.

[@joabmcmicking4882]

Really like this video, thanks again Teddy 👍

[@ShirtlessRabbit4]

Not the type to be into "investment" pieces, but I can so easily see these going for crazy amounts down the road. Incredibly unique pieces!

[@tockingwatches2377]

Thank you for covering an independent. It would be great to see other like Kudoke, Holthinrichs, Felipe Pikullik, Royter Watches, Weiss, Havid Nagan, Ketelaars, Garrick, Laine, Ophion, and other smaller but high value brands.

[@Robert-vw3od]

My viewing for tonight sorted

[@TeddyBaldassarre]

I hope you enjoy Robert!

[@betog.6229]

The aventurine dial is amazing.

[@t.jakesamuel9373]

Fantastic and provocative dials! Love these interviews too!

[@saikiranmushkara8955]

One of the, if not the, best interviews on the channel, Teddy!!!

[@quattobeast]

These are amazing, and look so fresh in a fairly conservative environment. As a swatch fan, these really hit my sweet spot

[@bigal6369]

Thank you very much. This was entertaining, educational and very interesting. Insight into the brand, its philosophy and approach to their craft is always great.

[@terrymoser2028]

Fabulous works of Art. Not wanting what everyone else has, this have my name on them. Perfection!

[@chubbymonkey6604]

That enamel dial is fabulous. Would love to pick one up someday.

[@KimiRai-lf3gn]

I love Louis Erard not because they are not expensive but because the finishings are crazy. My speedy and milgauss are behind in terms of finishings.

[@lynnscottpaden8348]

Teddy, another brilliant interview that was fun and enlightening, thank you. Louis Erad is a designer's brand that has moved up a few places in my must have list. Emanuel was charming and articulate, a real pleasure to listen to. May I make a suggestion for a future video? A roundtable, moderated by you of course, with 3 to 5 independent watchmakers discussing the state of watch design. Possibly an annual event, could be a Zoom feed as well allowing viewers the opportunity to submit questions. Of course, Louis Erad and RGM would need to be there. Cheers, and keep up the great work!

[@reh9999]

Great vid. Learned something by watching

[@Mbuna92]

Amazing watches, this was super interesting to watch, however with the movement & without the brand name these are eye watering prices

[@mikewedgwood697]

I'm ready for all the 2k-5k brands out there teddy boy

[@richardbartlett6932]

I was lucky to be selected to get one of the second generation Silverstein watches I love it for its quirkyness and as an under the radar watch I wear without concern also want to say how wonderful the company are at contacting you and answering questions and you're made to feel part of the family.

[@robertjschroff6307]

Refreshing, bold concept, beautiful watches, great conversation. Thanks for sharing.

[@JuanRamirez-po1yo]

Thx Teddy for this great video. Just like these watches are different from the normal “copy paste” watches , these video your producing differ from the rest. With such great context you don’t even mind the length of the video. Keep up the great work 👍🏽

[@ErikL727]

Some seriously cool stuff here for people who genuinely and truly LOVE watches. These days, those enthusiasts are far and few in between, but I'm sure LE isn't having any issues moving everything they make. Great stuff, Teddy!

[@biblomatic]

Loved this light conversation. Loved this format too where the independent makers are here to start about their work. It's nice. But next time , seconde seconde please

[@oatmongen4263]

The dials look amazing. I wish I could buy their dials, and put a Dornblüth movement in them.

[@jakedooom]

wow! what a great discovery… These are beautiful watches.

[@ThoR52]

24:42 That émail grand feu looks spectacular, color me impressed !

[@duketogo666]

I'm just bummed that I can only give one thumbs up...

[@R8Prototype]

Never heard of this brand before, not in my price bracket but it was a very interesting interview

[@Agi_.]

love these videos, need more of them teddy! Bring kevin back to the videos too

[@watchmetwist]

Great chat, thank you for your work in the watch community!

[@chimnibff]

Such a cool brand. Thank you for the interview!

[@anamisidro8453]

An independent brand offering beautiful watches with a fair price. Thanks for letting us know.

[@jeffreyromain7336]

I am on a journey and such content is an extremely useful and informative 'yellow brick road'.

[@InformationRequired]

Really, really, excellent Teddy. Great interview.

[@maximemorin7403]

Wow! I absolutly want to own one of their watch!

[@jwt1035]

Such a refreshing brand. Well done.

[@sethm7761]

I love these watches and the philosophy

[@benjaminshonubi4461]

Wonderful interview where i learnt a lot. A new brand that I'll be looking out for and that La Semaine Blanche Louis Erard x Alain Silberstein collab is an absolute killer!!!!

[@Jaaoood]

really in love with the Grand Feu

[@craig2100]

Very different, interesting and beautiful. I love all of these pieces, each for a different reason. You have me intrigued. Thank you for sharing these pieces and the interview, well done.