Online Lecture February 2024: Steven Freilich

Join Dr Steven Freilich, Oliver Smithies Visiting Fellow, for his Balliol Online Lecture - 'Stupid money and innovation: a rational approach to industrial research'.
Corporations across value chains make annual promises of future returns from innovation, and yet these promises often come up short. In the Balliol Online Lecture for February 2024, Steven Freilich (Oliver Smithies Visiting Fellow 2023-24) discusses how wishful thinking that leads to poor results can be overcome with a fresh view of innovation in a corporate setting. At the heart of this new thinking is the concept of minimizing expenditure of Stupid Money. Meeting a goal of spending as little Stupid Money as possible requires companies to rethink the objectives of research and development and to follow 5 rules for innovation that help leaders avoid falling into a Stupid Money trap.

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Hello there....I'm Steve Freilich PhD. too (Clinical Psychology), pronounced exactly the same.. Congrats and have a Freilich kind of day !