Online | Majd and the Librarian | Al Etihad Credit Bureau

Serviceplan Middle East have created a charming animated short film for Al Etihad Credit Bureau (AECB). ‘Majd and the Librarian’ uses the metaphor of borrowing books from a library for applying to a bank for credit. This is Serviceplan Middle East’s first brand film for the AECB and was made for the web as a content piece to raise awareness about the brand using a subtly communicated narrative about the responsibility of borrowing.
#WeCreate #ServiceplanMiddleEast #AECB