Optimizing Impact in Digital Marketing | Dan Posner, EVP of Business Development at Big Leap

The EVP of business development at Big Leap, Dan Posner, joins Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast. Big Leap is a digital marketing company that works with clients to optimize impact through creating custom strategies. They talk about how AI has evolved to become a part of everyday life, including the recent Google update where an AI tool now populates above search results. Dan goes over different aspects of the collaboration process with Big Leap like how to nail social media as a marketing tool and how truly understanding your target audience is at the core of a solid marketing strategy. They dive into other topics such as SEO and managing client expectations. Tune in to learn more! "In agency life, you can build process, you can build all the right steps, but really, it's the people you engage with. So it's not even the company, it's the people you engage with that are really going to help determine if you have success or not."
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