OTHERS by Hypebeast - Self Edge's Japanese Denim

Denim designers at Self Edge create bespoke jeans for their clients, often with rare and hard to find fabrics. Owner Johan Lam talks about the beauty of imperfections he learned from Japanese culture.
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Director - Jauretsi
Producer - Bethany Gould
Director of Photography - Gabriel Stanley
2nd Camera - Giangabriel Dobles
Gaffer - Frank Mobilio
Sound Recordist - Evan Menak/Amir Imraan
Editor - Gabriel Stanley
Music - Gabriel Stanley
i am OTHER:
Executive Producer - Pharrell Williams
General Manager - Caron Veazey
Creative Director - Mimi Valdés
Executive Producer - Robin Frank
Producer - Bethany Gould
DoP/Editor - Gabriel Stanley
Assistant Producer - Alexandra DePersia
Digital Marketing - Aviva Yael
i am OTHER Motion Graphics by Syndrome

[@hubertkolka3107]

I can attest to what has been said, as an 18 year old college student I have never been treated with that much respect and individual attention at a store as I have in Self Edge. It was a great experience.

[@Enzempiro]

That store is insanely beautiful. That guys desk, the singer, the arched window. I want to apprentice in a place like that...... *sigh* this is one of the best videos I've seen on the channel so far. Just amazing. JAPANESE PRIDE!!!!

[@vinnyrivera485]

self edge always treated me well, even I was just trying things out. They know to treat customers well!!! I have nothing but love for the place. I would gladly pay 200+ to keep unique places like this alive!

[@lisacell]

This is lovely. It's great to see people who are so dedicated to and in love with their work. If I were rich and a man, I'd totally get on a plane and get a pair of jeans there.

[@Masedigity]

Much respect. Love how you've brought Tokyo to the U.S.A. I've only purchased denim in Tokyo the last five years. Excited to check out your store in L.A. soon.

[@CH-bp3bj]

Self Edge and 3sixteen are awesome. My favorite jeans by far. From the way the fit, to durability to the philosophy of the company I will always be a fan of 3sixteen.

[@Shack504]

Totally Love This Channel !!!

[@JoeTheSamurai]

Definetely beautiful!! thinking about getting it tattooed ????

[@lavelleandrae27]

I live in Japan and he is so right they really do care about every detail that's why I love this country. I love this channel youtube is the best thing to ever happen since social networks like facebook.

[@BlakLotus]

Can we have more of these OTHERS videos? They're really good!

[@psumiz]

more OTHERS please!

[@MrDannyFactz]

Great video

[@Cstyle41]

THIS IS DOPE

[@MissGrandeko]

Wabisabi. I don't know if i spelled that correctly, but that idea is beautiful and should definitely be incorporated more into life.

[@JatibonicuTaino]

WHAT IS THE NAME OF THE TRACK IN THE BACKGROUND!!!!!?????

[@elffrog]

dope dope dope

[@tommyg345]

Song name?

[@joao88]

ok whats the track name? that shit was beautiful.

[@pianolight5]

So do I

[@Jenn_ngs]

Sht is inspirational

[@heraldiwesibiondino]

cool

[@AjeenahAutumn]

these subtitles lmao

[@xbradx11]

i aint buyin my jeans at walmart no more!

[@sandyyazier28]

Wow!!! Makes me think and realize why em I doing here in abroad working like a donkey... instead make my own business and pursue my dreams back home...😔

[@hrrsie]

I want to go to Japan so bad

[@davidr6026]

👍👍👍👍

[@TheCharliebeats]

YA KNOW,I UNDERSTAND THAT JAPAN IS VERY RICH,QUALITY STUFF,EVERYTHING MADE,BUT THEY NEED TO REALIZE..EVERY-BODY WILL BE ATTRACTED BY NICE THINGS,AND ITS ALMOST LIKE THEY TRY JUST AS HARD TO HAVE THINGS OUT OF PEOPLES REACH,CERTAIN ONES

[@TheCharliebeats]

TheCharliebeats THEY JUSTIFY BY SAYING "WE CARE"..WE RESPECT"

[@dang8961]

+TheCharliebeats I think you're missing the point. It's a very minimalist approach. It's about buying ONE pair of jeans that will last you a long time versus buying multiple pairs of sub-par jeans that will blow out over time. It's quality over quantity. No one said you're expected to have an entire wardrobe of their denim.

[@MrPocketfullOfSteel]

You are EXACTLY right. This fella doing the video 'may' be a fine fella. But he's "trying to hard" in this video and I had to stop it at the 3:42 mark. I think he really likes to hear himself talk honestly. Many do.

[@schemed1]

got my nudies 5 years ago from their store in sf ....still looks good

[@StanleyCubed]

Phill from WongFu productions?

[@Jjf109nine]

man i can feel what he is sayin

[@Zen5656]

Is there more evidence of this quality perfectionist minded people coming? I am one and really interested what we can expect of this idea.

[@4091740]

Skull !!

[@kwfown]

The LA store looks so much better than NY’s

[@InspiringDiamondz]

Don't complain about the price, just get your paper up.

[@thomaseatspomus]

fades on fades on fades

[@Rtistbouque]

This is very inspirational!!! Just encouraged me to take my line to another level!! Thank You!! check me out when you can!! Bless

[@CertifictJones]

Well, it sounds very fucking similar to an album I have called Deathconsciousness Link: /watch?v=9Pp9DC56hh8 very similar.

[@Ivan-ug3xp]

What is this song!!!!!!????? Amazing!

[@fromdusktodawn509]

I can state unequivocally: Leather jackets made in Japan are the BEST in the world. They easily surpass the quality of leather jackets made in Italy. Japanese are the Gods of leather and denim.

[@geraldiscool24]

$340 for a zip up jacket 0.0 thats crazy, i get all the cool are rare materials, but at that price....

[@jimmymerc5212]

Wasabi!

[@MrAnymeansnecessary]

nothing comes without hard work. except being born rich. every single person born rich got rich without hard work. i didnt say became successful without hard work. so know that hard work is the key to success is NOT the opposite of nothing comes without hard work. or. your hard work is probably not going to pay off. realistically you're going to work hard as fuck and die poor.

[@sicdave]

whabi-shabi

[@mattashley04]

There's always that one person that hits the dislike button...just to do it...

[@SIRGAGA123]

yeah, I'm done with cheap, low quality ..

[@myhandsareopen]

Ok seriously though, joke's over. What is the fucking song?

[@oscarxique4594]

The only valuable and inspiring thing he said was at the end.

[@hrrsie]

lets go! lol

[@Koyang27]

He's Cute.

[@MrPocketfullOfSteel]

kao yang Peter Puffer

[@kayheartgg]

Wabisabi!

[@descalzosp]

not liking the music

[@stayhandsome]

ppl who've never labored selling workwear

[@steveD7222]

bunch of bull trying to sell shit for way more than what its worth

[@mcblahflooper94]

steveD7222 I'd argue it's worth what it's being sold for; not mass produced, handcrafted, with fantastic materials

[@MyDiseasedPenis]

smh @ these hipsters glorifying sweatshop work