Actually, it has nothing to do with "the culture we're living in". Rich or poor, in every culture, since the fall of man has struggled with GOD. Whether, you are rich or poor (By your standard) coveting is not a cultural concept or phenomenon. Accumulation is not new thing. Ignoring GOD'S WORD is not new. People sin. Praise YHVH (I AM) for YESHUA (GOD is Salvation) ... "The Lamb of GOD, that takes away the sin of the world."