OVERCONSUMPTION has gone too far! | Welcome to the world of hyper-consumption!

[@megansmakeupmusings]

All i could think while watching those clips was "look at all that money"

[@megansmakeupmusings]

Yeah in USD those Stanley's are 60-70 minimum so that's a lot of monies lol

[@AimeeRebecca]

Right?? It's wild!

[@katjaabla]

Honestly I decided to delete Instagram and TikTok years ago because at this point these platforms don't serve any value anymore besides making people miserable and feeding into their insecurities. Greetings from Germany.

[@AimeeRebecca]

I miss the old days on Instagram when it was just my friends posting cheesy photos.

[@CupcakeFairy777]

Your attention span from TikTok goes down so bad

[@mzcyberbat]

What amuses me is the cups now come with ASSESORIES. For a cup! 19min....oh glad you talked about this.

[@AimeeRebecca]

It’s a strange world when a cup is wearing more accessories than I am 🤣

[@EmmaAbigail-p5w]

If I’m remembering correctly, Christina Mychas said she can’t afford to buy cheap clothes. My mindset is similar. I thrift high quality clothes and spend a small fraction of what I once did. My clothes last so much longer and it’s of a similar cost to fast fashion.

[@AimeeRebecca]

That's such a good way of looking at it! I love that.

[@90mama141]

The Stanley woman…could pay my mortgage for four months with her CUP COLLECTION my brain hurts

[@AimeeRebecca]

Her cup collection is probably worth more than my car 😂

[@CrisOnTheInternet]

Have you watched Shawna Ripari's channel? If not, you might find interesting her takes on the matter.

[@lindagelnett5772]

Love Shawna ❤

[@waitwhat7909]

Her videos are my comfort blanket of sorts :D She has such a soothing voice

[@TheOpy83]

Yeees, Shawna is amazing! As a bonus, her voice is sooo soothing.😊

[@AimeeRebecca]

No but now I know who I'm watching this evening for sure! 🤩 Thanks for the recommendation.

[@chloerafferty9288]

love her channel

[@ritalynb7070]

I'm with you, It is all too much! I am a frugal minimalist (grew up very poor) and I don't feel a need to buy what other's are selling 🤷. I would rather be responsible with my hard earned money. I don't do "trends" and I don't get the "collection" mindset. Makeup, skincare, hygiene items etc are, in my opinion, things to be purchased based on need and useage. Same with everything else, I don't want to "carry" things I don't use into my future life....

[@AimeeRebecca]

I absolutely love that mindset ☺️

[@xFavole]

I finally came to term with the fact that i have a shopping problem and am trying hard to track my purchases and stop me from all the unnecessary purchases. Actually seeing where all the money goes in a month, is already helping a lot.

[@AimeeRebecca]

I love this for you! 🙌 well done for taking control. Wishing you so much luck with this going forward ☺️

[@kira5612]

I’m having to look at my overconsumption this year and goodness it’s not fun lol. I’ve thought of going on a no buy but honestly that terrifies me. I tend to go overboard with books and little hobby things ( I’m quite introverted and tend to just hoard all the comforts in my house lol). Great video!! Maybe in 2025 I’ll try out a no buy so I can read all the books I’ve purchased.

[@AimeeRebecca]

When you have that 'ah-ha' moment, it's so uncomfortable! I did a no buy year in 2020 and it was hard but so incredible. It totally changed the view I have on shopping.

[@sunfastrose]

Something that might seem less overwhelming than a no buy is starting a “don’t break the chain “ challenge. Every day you don’t spend is a link in the chain and you try to keep the chain going as long as possible. If you break the chain you just start it again the next day.

[@kira5612]

Thank you. That’s such a great idea. I think I’m going to try to go about it with that approach 😊

[@megansmakeupmusings]

That cup gave me carpal tunnel just looking at it lol

[@AimeeRebecca]

As someone who regularly puts this down and forgets where they are, I could NEVER imagine strapping hundreds of £s worth of accessories to a cup! 🙈

[@megansmakeupmusings]

@@AimeeRebecca Same here! lol

[@lisbonbeautyblogger]

I'm a over consumer at heart and i'm working on that, trying to buy stuff that i will use up in a timely manner and i'm still trying to navigate this amount of products that i've been hoarding for this or that reason and/or time. Panning, even if it's only for non makeup items (i don't buy much of that anymore), helps a lot and i recommend it to everyone. Good video and would love a follow up with the steps you made to be a more conscious consumer and the difference in your before and after. Have a lovely day ❤

[@AimeeRebecca]

You're so right! I've started 'panning' things like notebooks and highlighters and it really helps to keep me from buying more stationery I don't need. That was another big area of overconsumption for me! 🙈 And thanks so the great video idea! I will definitely do that.

[@lisaozols]

I love this kind of video, I think since tiktok shop has become a thing, a lot of people are buying things just for the sake of it. The past week, I've really looked at my collection of things and need to declutter and do a no buy year. I don't understand those people that buy a load of things just for the sake of it.

[@AimeeRebecca]

It's crazy! Some of the things I see people selling on TikTok shop are beyond tat.

[@waitwhat7909]

Love the format, the topic and the honorable mention of the Financial Diet! 😄

[@AimeeRebecca]

Thank you! Big Financial Diet fan here! 🙋‍♀️

[@TeioCollectables]

I loved this video as I'm in the stage where I use up my big skincare collection i haven't bought anything in the last 2 years unless really needed. I had 2 beauty subscription a month for over a year ... I only have 1 face 😮 I love your project pan and trash associate videos as I'm going through that process of using up all my products Can't wait to see your next video x

[@AimeeRebecca]

Thank you! Isn't it crazy how long things last? The product are so quick to accumulate and take so long to use up! 🙈

[@CrisOnTheInternet]

Guess who's going to enter in her second no buy year, next year? You're right, it's me 😅. Seriously we tend to buy more for variety or because things belong in a collection (for example buying all the colors of certain lipstick)

[@theblessedblackwoman]

Can we have a no buy movement? Is there one, were can I sign up?

[@AimeeRebecca]

Amazing!! Well done! 🤩 Totally agree with you as well

[@AimeeRebecca]

I did a no buy in 2020 and I absolutely recommend it!! ☺️ I have a playlist if you'd like to see what mine looked like: kzbin.info/aero/PL5veQ2cmJXbROrsyD1zObVGRmbg8FVrgm

[@tracys3337]

I agree with the Stanley cup trend it is crazy to me. I was gifted a yeti years ago and I love it and it still works great which is why I get a need for a good quality cup for some people. However because I already have one I don’t see the need for a new one.

[@AimeeRebecca]

Agreed! You can only use one at a time.

[@0123Soleil3210]

Love the video. The Stanley cup leaks by the way. You have to buy a special accessory to make it leak proof 😂. What's the point of a leaky water bottle

[@AimeeRebecca]

Nooo!!! 😱 Ok, so it's absolutely not worth the price then haha!

[@signejeppesen2395]

Great video. I used to overbuy bath products, lotions, shower gels, and the amount of stuff I had to throw away because it literally went rancid before I could use it was ridiculous. I have pretty much determined exactly what products I use daily/ weekly and I replace something when it gets too low in the bottle so I don’t completely run out. I will admit I have two winter coats, but I wear them depending on what the temperature is outside, and it goes down to -40 Celsius where I live, so what coat you wear can make a big difference when you’re waiting for a bus in February.

[@AimeeRebecca]

I think having two winter coats is totally fine if you get good use out of them. And if it's -40c, I'm sure you get VERY good use out of them!

[@KathyTincler]

I appreciate the perspective of this whole mess coming from someone who has been there. Thanks for sharing this.

[@booksandbargains]

Loved this video, I have been sitting on the fence of a no buy year and ... I am saying it here, Wednesday 20th November 2024 Starts my no buy year :)

[@theblessedblackwoman]

Can I join you please??? I'm going to do the same. Same with food. Why do I need 4 freezers and a pantry the size of a garage?

[@AimeeRebecca]

Yess!! I'm so excited for you 🙌

[@booksandbargains]

@@theblessedblackwoman yes! Are you on Instagram?? Although I’ve decided to start January 1st

[@YarX0]

You've got this 😊

[@angeladesilva7913]

@@theblessedblackwoman subscribed❤

[@stampinprn]

I like these types of videos!

[@AimeeRebecca]

I'm so glad! ☺️

[@YarX0]

Food for thought 🙂I've written a very long comment about my thoughts on the topic but decided against posting it on the internet 😅Let's just say that I believe it's well within everyone's rights to choose for themselves, be it a wrong or a right choice. I do agree that social media are fueling overconsumption and buying products to compensate for something else in one's life is not a solution.

[@megansmith2637]

I love this video. I’ve been on this journey the last few years to really reduce my buying and also the desire to shop. Also, something I think about a lot is like…. When are we gunna see the men of the world join the anti consumerism movement? Of course some do, but I want anti consumption channels for men and their sneaker collections, their car parts, their tshirts, their Amazon packages, whatever. I know I’m being VERY simplistic but it’s so interesting how anti consumerism movement is mainly led by women and nonbinary humans focusing on makeup and fashion, typically female led pursuits. Anyway, I’m sidetracked but I support everything happening in this video!

[@AimeeRebecca]

Do you know what? I've never thought about this! You're so right.

[@sonhar17]

I just discovered your channel today and watched all your project pan videos of 2024, loved it so much😂 this video was very interesting and inspiring to think about my consumption even more cause although I could change some spending habits, it's still not anywhere near perfect

[@AimeeRebecca]

I'm glad you've been enjoying them! 😁 I'm far from perfect with my purchases but getting better all the time. Drowning out the advertising noise is the hard part 🙈

[@Lyath13]

Social commentary Aimee--I'm here for it!

[@AimeeRebecca]

I'm so glad because so am I 🤩

[@WithLoveMar]

Hi Aimee! Loved to hear you slammin' the system 🎉 More videos of your hot takes are welcome 🌻 The stanley cup wearing a backpack was twilight zone for sure 🤯 Wishing you blessings🙏

[@AimeeRebecca]

Thank you! 😄 And yeah...what a wild world we live in!!

[@Yolli.Maceda]

Unfortunately I’m one of those overconsumption and I cannot say I am ashamed because that’s not good for my mental health. I know I have a problem and I’m really trying to snap out of it. I have a job that I love and that pays well and I cannot enjoy my check with everything I unnecessarily buy. Overconsumption is not an escape from reality in fact it makes my life even harder.

[@AimeeRebecca]

You absolutely shouldn't feel ashamed. Falling into the trap of overconsumption is such a common experience and it's the kind of thing that creeps up on you over time. It's hard to change your mindset but start small and focus on your why. Maybe you could start a new savings account and every time you don't buy something unnecessary, you could put the money into the account. That way, you'll really see the impact and you can treat yourself to a trip or something fun when you've saved up enough ☺️

[@Yolli.Maceda]

@@AimeeRebecca That's a great idea! thank you Aimee.

[@AimeeRebecca]

@@Yolli.Maceda You're welcome! ☺ Good luck!

[@tarotofmylife3331]

Great video! We need to address this because this is absolutely crazy 😅 and I say this as a person who has done their fair share of consuming for the sake of consuming.

[@AimeeRebecca]

It's truly gotten to a place where I'm looking around like...what's happening?! Backpacks for cups? 😂

[@nadinelange9673]

I love❤ These Kind of Videos. So the more the better🤩

[@AimeeRebecca]

Yay! They're my favourites to watch so it was about time I started making some of my own 🤩

[@Furbabymama75]

I don't overconsume. But I wanted to make the comment that when I was younger a Stanley Cup was a much sought after item. It was the greatest prize a team could win. Everyone wanted one! The Stanley Cup is the world cup of Ice Hockey. This is the only one I was ever interested in. Lol.

[@AimeeRebecca]

😂 I thought the exact same thing when I first heard people talking about Stanley cups.

[@helen82Ch]

Hi Aimee great video! I think Stanley cups have nearly reached the point of becoming a complete joke. Where i work people get mocked for having one 😂

[@AimeeRebecca]

Everything comes full circle eventually 😂

[@RachelJennetti]

I’ve found multiple amazing coats (i got one for my mom) at the thrift store for less than shein’s prices now. They might need a small mend or two, but this LLBean coat i thrifted for my mom is still going strong years later!

[@AimeeRebecca]

Right?? I recently got a Trespass coat at the charity shop to wear when I’m outdoors for work. It’s perfect. So many pockets! I looked it up and it’s selling brand new for £94.99 on their website and I got it for £5!!

[@jennyjenkins877]

I was the same way with essential oils for several years. It was such a waste of money and precious resources!

[@AimeeRebecca]

It's such an easy trap to fall into. You start off liking something and the next thing you know, you've got a mountain of it.

[@lucydawson1344]

On the plus side I don’t have a make up collection full stop! I just have a clothing shopping problem! And scarcity mindset. Not good!

[@AimeeRebecca]

But at least you can see it and you're not living in denial! 🙈

[@Aristaifly]

I'm very similar to the first video but I'm not an influencer. People sure shouldn't be judged but there is 100% underlying cause for such behavior. As for influencers... isn't it a sign of lack of jobs? Yes, it seems like easy money but some people start this 'career' as there is no other option (unless min wage fast food places).

[@emerldjewlsxox5705]

I have a love for stationery, I justify it from the fact that I don’t buy much but I have kept so much that it has built up from over the years, it is also the only thing I spend my money on so I was wondering would this be considered overconsumption even tho I have the money.(that’s what I’ve been asking myself 😭)

[@AimeeRebecca]

I don’t think there’s a hard right or wrong with this because we’re all different. Some people collect things and get a lot of value and happiness from their collections. If that’s you, rock on. On the other hand, if you’re buying things to use but have more than you CAN use, maybe that’s a sign to use up what you have before buying more ☺️

[@YarX0]

At least our stash of stationery, unlike makeup or skincare, won't expire, so there's that. If you think that you may have an issue, that is only for you to judge. I'd say that if you want to pause on buying, do it and enjoy what you already have. Having more money in the bank account can be also very rewarding 🙂

[@angeladesilva7913]

How can I access the cosmetics inventory spreadsheet you have linked so I can use it and create my inventory?❤😊

[@AimeeRebecca]

You should get a PDF delivered to your inbox with a link to download the spreadsheet. If it's not working, let me know and I'll see what's wrong 🥰

[@ilyaalister8193]

I hate the “holy grail” statement. Because they say that, and make a product seem like the best thing in the world, then never show it again.

[@AimeeRebecca]

And then the next week they're promoting something completely different 🙈

[@nicolamoore9174]

Sorry...I might have missed it but what was the name of the documentary you watched about fast fashion? I'd like to watch it too...Xxx

[@AimeeRebecca]

It's called Fashion's Dirty Secrets with Stacey Dooley. If you're in the UK, I think it's still on the iPlayer xxx

[@pandorus165]

What disappoints me most about overconsuption are the people who acknowledge it, but think what they're doing doesn't count (when it totally does). There are so many creators that go on tirades about overconsuption, then a few weeks later do a shopping haul with stuff they most definitely don't need. Not even awareness can save us at this point.

[@AimeeRebecca]

Unfortunately, there's so much financial incentive for creators to promote overconsumption. I can tell you from experience that the least ethical fast-fashion companies often offer the most in terms of sponsorship fees 😫

[@0123Soleil3210]

What's the "toaster" for the phone?

[@EmmaAbigail-p5w]

My guess is it’s a UV sanitizer.

[@kbailey3238]

This is what i was thinking too​@@EmmaAbigail-p5w

[@barbara9315]

@@EmmaAbigail-p5wyeah,but I wouldn’t trust it not to fry my phone eventually

[@YarX0]

I counted 116 cups in that one video, there may be 3 more which I wasn't sure were cups or not as they seem to be behind the rest. So... that's a choice in terms of spending money 🥲It defeats the purpose of having a resuable anything and helping the environment, but assuming the rent is paid, the food is on the table and they're happy, sure. If the necessities are not covered, then that's a problem.

[@AimeeRebecca]

Absolutely agree! There’s no way she’s used all those cups. It defeats the whole purpose of them being reusable 🙈

[@vi02215]

I think the problem of overconsumption is there even if it isn’t a “problem” in your life in terms of money debt of whatever. The fact that you own that many reusable cups contradicts the main purpose of them as aimee said. Environmentally is disastrous and contributes to the consumerist society we live in

[@YarX0]

@@vi02215 , thank you. I believe I've eluded to the same by saying it defeated the purpose. I fully appreciate the environmental and sustainability aspect of this all, but I also think that it's important to note that not everyone will and that a lot of people are approaching consumerism from far less noble angles.

[@angeladesilva7913]

Do you know the channel name of the person with the gigantic makeup collection? I want to see her videos.

[@AimeeRebecca]

The username is abidaunton ☺️

[@suzannerockall4030]

❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@fmalovegirl98]

The "that girl" stanley video: why would you take a random sample of cleansing balm, idk what the rose thing is and a moisturizer?? Like where is she going so that she needs to have those with her?? I saw from other video that those lip balms won't stay on that piece of plastic really well so it's basically just useless, if it cannot secure the lipbalm well. I'm certain that most of these vids aren't even real, they are for the video only / ragebait. Also have you noticed that almost every single influencer who makes these kind of videos almost always get a new touchland sanitazer and spray it to show that it has a fine mist?? Apparently they aren't cheap either but it's starting to get annoying when these ppl only promote this random brand that I cant even get (not from the US), there's literally other options too that would be good and waste less space than those big ones. Also almost all of these influencers like the same stuff and colors (beige + probably just sponsored) so like I cannot tell anyone's content apart, but what I can say is that it's overcomsumption as it's finest!!

[@AimeeRebecca]

Right? I’ve never stopped and needed to randomly cleanse and moisturise while I’m out and about. I can’t imagine anyone would 🙈 Also, you’re so right! I’m convinced they’re undisclosed ads for touchland. I could rant about undisclosed ads all day long!

[@SonderDAzeX]

Is the mother intending to pay for all that?

[@Aristaifly]

I also think you contradict yourself by saying 'we as collective decided that this is ok' while also saying 'we should not judge'. So, how to call it out without calling it out? Wiping personal responsibility for a sake of not hurting people that clearly have some personal issues or internal void isn't okay.

[@AimeeRebecca]

I think there’s a difference between acknowledging that something is wrong and judging people for it. Judgement often comes from a place of moral superiority and I don’t think that’s helpful. You can call out a behaviour without looking down on the person.

[@Aristaifly]

@@AimeeRebecca agree. but when you generally vent out that this isn't normal and you're not calling out the person while also preaching how thousands of people watching this exact hoarding video, then who are your thoughts addressed to exactly? To me, as I have the same amount as shown in the first video, but then I'm not sharing it online, so it isn't me. But it's not video poster too, so... just venting to the air? Lack of moral superiority allowed looting and other crimes to be a under 'mental health' umbrella that still hurt other people.

[@AimeeRebecca]

@@Aristaifly It's about calling out something insidious that's become normalised. I can't possibly judge people based on a short video. I have no context for their lives or why they act this way. They might be the nicest, most well-meaning people who don't realise their consumption habits are problematic. When I used to overspend and over consume things, I never even considered the damage I could be doing to the environment. I never stopped to think about how all the tat I was buying was being produced. My intentions weren't bad. I just didn't realise the implications of my actions. I never considered how absolutely ludicrous it was to have 50+ pairs of shoes. That's why talking about it is useful. It's through open dialogue that we can challenge norms and get people thinking.

[@mgracie8129]

I used to buy from shein when i had more money than i do now 😅. Until i started a small business and made friends with people who have had their products stolen from shein/temu/wish/romwe and once i saw the effects from every angle it was very easy to sho else where even with less money in the bank.

[@AimeeRebecca]

I’ve never heard of Shein ever doing anything that wasn’t completely immoral. They have no shame! 🤦‍♀️

[@mgracie8129]

@AimeeRebecca honestly it's disgusting. Amazon can be bad as it's a selling platform but they do act quickly when you report it. Whereas these sites make it very difficult and all they do relist them.