【品牌故事】陀飛輪也能自製的實力！新興品牌HORAGE的崛起之路

「既然別人不賣我們機芯，那就自己做吧！」
瑞士新興獨立品牌HORAGE，以擁有自製機芯、而且連陀飛輪都可以自製的實力，這幾年在社群上引起高度的討論聲量，除了透過募資平台的計畫接觸到更多網路使用族群，不直接設立店面而是透過禮賓管家服務的VIP賞錶機制，也讓HORAGE更貼近這個時代的新品牌思維，況且他們連擒縱、游絲都能自製，以新興品牌來說這樣的實力真的有點狂。這一集一起來了解，HORAGE是怎麼開始他們的自製之路。

[@司徒布魯]

希望可以在台灣多設一些 實體店面 或是 快閃店 因為 創辦人 是台灣人 感到高興！

[@EKH-b2p]

好感动，感谢黄慈育女士

[@kai7632002]

身為台灣人，這輩子一定要擁有的品牌！另外可以出一個台灣特別版嗎？（許願/集資）

[@生活小去世]

同意

[@kongwengseng3735]

有种又有想法的制表厂。敬佩！

[@nicolee1980]

好厲害!!!別人不賣，自己做!

[@scottcheng2557]

I respect and understand the toughness of setting up a new brand and I actually was looking into this brand a few years back. However, I think the thing (or things) that stopped me from actually getting one are 1) the overall design is neither sporty nor classy 2) price is attractive, but for that price, the brand has to forgo a lot of the details 2) function-wise, which is a personal thing, they don't offer anything that attract me. I hope they can do well for sure and let's just wait and see.

[@tzuyuhuang6368]

Just noticed your commend today😊 we may exchange some thoughts. Concerning point 1) Design has lot of possibilities, why limited watch design only sportive or classic? Concerning point 2) our focus are much more in “performance”, such like winding smoothly, long power reserve, easy to wear robust, thin watch and comfortable…., in mechanical product, there are physical limitations and our mostly choices are performance than “ the details you mentioned”. For example, there is way to design movement to fixing GMT hand not moving while adjust time, but the construction will be “thicker” and “less power reserve”, at first moment we choose “thin” and “more power reserve”. However we are also continuing to research, if there is a possibility to get both “ good performance” and “details”, but all good things need time to work into.😊😂

[@scottcheng2557]

@@tzuyuhuang6368 sure thing.

[@scottcheng2557]

@@tzuyuhuang6368 there is nothing wrong with whatever you want or decide to do, it is just that I don't feel, at least for the moment, the brand has "the one" watch that I would like to purchase immediately. Watch is a very personal thing, you either like it or don't it, and there could be millions or reasons to love and hate. That is just the way it is.

[@tzuyuhuang6368]

@@scottcheng2557 I just liked to exchange some thought of watch making and not trying to convince you to buy Horage. 😉

[@komlllcf]

天啊 說得太真實 會不會被瑞士同行不爽XDD

[@tzuyuhuang6368]

Hodinkee對tourbillon1的報導就落標：「這個不妥協的瑞士品牌挑戰者不是來交朋友的」😉 「This Scrappy Swiss Challenger Brand Is Not Here To Make Friends」

[@wu6980]

不會 因為很多人都在說 連獨立製錶大師菲利普 也在說 怨念更深

[@watchpioneer4322]

臺灣的創業精神也能在國際舞台上發揚光大！

[@wu6980]

人家是瑞士人吧 還有試想 要是她在台灣 身邊更沒資源幫助她

[@ooxxlin]

如今的玩錶環境或許是瑞士製錶業另類的石英危機(還是自己製造出來的危機)🤔

[@tzuyuhuang6368]

這情況不同，石英危機是全世界的人都去買日本石英表了，瑞士表廠沒有生益面臨生存危機。 現在因為瑞士表廠華麗轉身把機械表的賣點由工具轉變成藝術品一樣，價格一路飆升，如果有危機，也是在消費端，不是表廠。

[@ooxxlin]

@@tzuyuhuang6368 玩家都收手不玩了也是另類危機(可能沒有像石英危機那樣嚴重而已)

[@tzuyuhuang6368]

@@ooxxlin不願付大錢的人不玩了，但是依然有許多人買單，不然大品牌也不敢如此訂價，世界上永遠有存在的消費者match品牌所設立的target group.

[@樂樂哥-p8e]

我一開始也是在社群上面看到想買....但是又怕是直接拿大陸的機芯來裝瑞士品牌

[@tzuyuhuang6368]

有COSC認證的機芯一定是瑞士製造瑞士公司並在瑞士官方鐘表協會才有資格申請。 所以即使是Junghans雖然用瑞士機芯但是為了申請COSC必須特別在瑞士成立分公司才能申請。

[@wu6980]

現在瑞士一堆原廠零件都大陸代工了

[@tzuyuhuang6368]

@@wu6980瑞士有明文法律規定那些零件允許在瑞士以外地區採購，那些一定要瑞士製造，還有一定多少％瑞士製造以上，才能標明swiss made。

[@chia-mingyang5804]

都有透背，看也知道不是了

[@sorrylee9306]

​@@chia-mingyang5804為什麼透背了不是？我是新手我不懂