LinkedIn Predictive Audiences

[@chazmanda]

Very helpful video! Will people on my customer list possibly be targeted or does it automatically exclude them?

[@TobiasFischer]

Thank you for putting out this valuable guide! So what‘s your take so far? Do you see more conversions from predictive audiences, compared to lookalikes? Thank you!

[@PaidMediaPros]

Still too early to tell in our accounts, but pretty comparable to lookalikes so far.

[@kashyaphp]

A bit of correction. The audience size slider is already accounting for 10% max (USA total is actually 220 Million). So you are actually allowed to go all the way to 22M which is 10% of USA.

[@IGOR-ox6jn]

Thanks for the great video. It was very informative. Question; LinkedIn mentions to use an existing customer list (emails) to feed the engine for this audience, but what if the email is a corporate email and not their personal that they would most likely use for linkedin? I assume linkedin would not learn much about this email / linkedin user if they never created a linkedin profile with that corporate email

[@PaidMediaPros]

Correct. If the email doesn't match an account on the platform it won't be very helpful. The larger the lists the better.

[@thesupunc]

So now LinkedIn is removing lookalike audience which means we only have other 2 options to use. What will be the impact?

[@PaidMediaPros]

If you use audience expansion you're going to be using a much broader target for your campaigns which isn't always the greatest. We do believe Predictive Audiences will work very similar to Lookalike audiences so I don't see too big of a disruption.