Must-Have Drugstore Makeup Over 40: Your Ultimate Starter Kit!

Thank you for tuning in to today's video - Must-Have Drugstore Makeup Over 40 - There's so many amazing affordable products on the market, but these are the only ones you need if you're starting out. I'd like to give Allie Glines the full credit for coming up with this video concept. I thought it was an amazing idea and I've linked her channel below. If you don't already follow her, I highly recommend! Hope you enjoy x
Allie's Channel - / @allieglines
❤️ Please SUBSCRIBE ❤️ bit.ly/2Ht5bFE
Most of the links listed in the description box are affiliate links which means I will receive a small commission if you click on the link and make a purchase. Thank you for your support.
🛍 SHOP EVERYTHING IN ONE PLACE HERE: shopmy.us/coll...
🛍 SHOP MY FAVOURITES HERE: shopmy.us/publ...
🛍 PRODUCTS MENTIONED 🛍
BROW GEL: go.shopmy.us/p...
BROW PENCIL (Ash Brown): go.shopmy.us/p...
BROW PEN (Ash Brown): go.shopmy.us/p...
SKIN TINT (5.5): go.shopmy.us/p...
FOUNDATION (21 Light Neutral): go.shopmy.us/p...
CONCEALER (010): go.shopmy.us/p...
CREAM BRONZER (200): go.shopmy.us/p...
POWDER BRONZER (02 Sun Kissed): go.shopmy.us/p...
CREAM BLUSH (Peach Perfect): go.shopmy.us/p...
POWDER BLUSH (Always Rosy): go.shopmy.us/p...
SETTING POWDER (See-Through): go.shopmy.us/p...
MASCARA: go.shopmy.us/p...
LIP PENCIL (03 Goal Crusher): go.shopmy.us/p...
LIPSTICK (Super Nude): go.shopmy.us/p...
LIP GLOSS (Honey Talks): go.shopmy.us/p...
🙋🏼‍♀️ FACTS ABOUT ME 🙋🏼‍♀️
AGE: 44
SKIN TYPE: Dry Flaky Areas with Oily T-zone
SKIN TONE: Fair-Light with Neutral Undertones
⭐️ DISCOUNT CODES ⭐️ Exclusions apply
BEAUTY PIE use code GEMMASENTME for £10 off your first years membership.
BK BEAUTY 10% off PAMPEREDWOLF10 myshlf.us/p-51...
COMMODITY 10% off - PWOLF10
CURRENTBODY Smoothskin £149/$149 - GEMMASS
CURRENTBODY ZIIP 10% off - GEMMAZIIP
CURRENTBODY 15% off Eye Perfector - CBGEMMA15
CURRENTBODY 15% off LED Mask OR N&D - GEMMA15
CURRENTBODY 20% off LED Bundle - GEMMALED
CURRENTBODY NUFACE 15% off - GEMMANF
DERMATICA Tretinoin use code PAMPEREDWOLF for your first month for only £2.90 and 10% off your second month
UK link - dermati.ca/6f3...
US link - dermati.ca/7xc
DERMATICA Azelaic Acid use code WOLFAZA to get 10% off
dermati.ca/xtr
JEWELLERY 20% off Nevaeh-store.co...
LOOK FANTASTIC 20% Discount USE CODE - LFTFPAMPEREDW
MAYSAMA Products SAVE 10% with code WOLF10 go.shopmy.us/p...
NIRA SKIN Nira Laser Save up to 30% bit.ly/3HsmmVf
STYLEVANA use code SHOPWOLF for 10% off
⚡️ DISCLAIMER ⚡️- I am a qualified Aesthetician but no longer practice in a clinic or a salon as my full-time job is now KZbin. I AM NOT A QUALIFIED MAKE-UP ARTIST. Although I have an in depth knowledge about the skin, and do extensive research before filming to check facts, the opinions expressed in this video are my own.
BUSINESS ENQUIRIES ONLY - [e-mail]

[@ameenaola8872]

New subscriber here. I moved to the UK recently and have been looking for honest, knowledgeable KZbinrs for recommendations. Im glad i found you. Have been bingeing some of your older content. ❤

[@mariabacila5227]

Definitely, the Elf foundation! The other one looks metallic. ( Too Luminous ) And, the color match is excellent!!! 👍

[@biancapeters5806]

What a great video! So helpful! Thank you!

[@janiehowington7622]

I have a request, that you might have done a video on some time back that maybe I forgot. What types of products to do recommend that are minimums we should carry in our purse or backpack for everyday use; what products would you absolutely have in an evening purse; and what types of things to take on a beachy vacation in the summertime or any trip more than a day or two where you need to pack light.

[@pinkbutterflies1679]

Good idea for a video. 😊👍🏻

[@garmtpug]

I like your idea!

[@katstephenson8493]

I just want to say that EVERYTHING I've bought through your recommendations have been exactly as you've described. I've gone from really high end cosmetics to all of the cheaper items. I could honestly spit feathers when I think about how much money I've spent!! THANK YOU DARLING!! ☮️😘

[@PamperedWolf]

So glad you’ve had success with my recommendations xxx

[@dissonantdreams]

Thank you so much for this video Gemma, it’s very helpful. I haven’t worn makeup at all for the last few years due to illness, and now I’m dipping my foot back into the water, everything seems to have changed! Half of my faves have been discontinued plus there’s so much new products and brands I know nothing about. I’ve also turned 40 since not wearing makeup so I don’t want to just go back to doing the exact same face I was doing in my early 30s. I used to buy quite high-end products but I’ve had to throw a lot of expired stuff away and can’t afford to rebuild my collection from scratch, so having some good recommendations for drugstore stuff is a big help! 🙏

[@donnamcdermott443]

Elf have been amazing over the last 5 + years they keep knocking it out the park with the not just good for the money but good in general products i love their invisible and their glowy sunscreen and skincare too ❤

[@Friesian-q6u]

Thank you Gemma, it’s always nice to get a refresher on products and applications when one is older😊

[@brandywalkenten9085]

I’m in love with the Elf soft glam foundation. It’s amazing

[@sherrypettit5552]

I reach for it more than my other foundations

[@anne-mariegoose6026]

I might have to give that powder blush a try. My hero is still Milani baked blush in dolce pink.

[@shazzaspannered]

I feel a shopping trip coming on!

[@MsLizzylaw]

I purchased the Elf😊 foundation after seeing your mum recommend it - I love it. The MUA eyeliner is also fab ❤❤

[@julianursten6399]

Beautiful Gemma. As I get older I also prefer a barely there look. Though I always wear a dramatic eye 🙂‍↔️ I can’t seem to help myself 😊

[@maryhiggins6783]

I love the elf satin finish! Elf in general and Nyx.

[@jeanniemhoon4608]

The elf foundation looks good on you.

[@diannemcclintic6891]

Thank you for this very helpful video! I am looking to go back to basics with my makeup and this gets me off to a great start!😊💐

[@carolpeterson5515]

Most of my makeup products are drugstore brands. I prefer to spend more of my money on quality skincare products. I’ve found that less expensive makeup is just as good as high end. I use NYX or Maybelline brow products, LOreal foundations, No.7 powder, Maybelline The Falsies waterproof mascara, but have & use most everything else you mentioned. Great advice for less bougie makeup aficionados.

[@CyndyKlein-v5w]

You’re such a cute 45! I love watching you and really enjoy your mom’s ideas/advice. At 72, I can still tell you that my skin, like yours, can be different from day to day. I do love my Mary Kay skincare and makeup, but I branch out to ROC products also. I never used sponges until the last year, but I really love them now!

[@sureiseeyou]

Whenever a powder i have is too dark i always mix it with corn starch. Corn starch is awesome.

[@lynnewright31]

Hey Gemma, I really liked and needed this video. I hope you have a good week. God bless you and yours.

[@lovelyladylottie62]

The satin looks a much better match to your skin tone, less ashy - will try it ❤

[@helenfrancis2915]

What a great super helpful video ❤️ and gorgeous look - thank you!

[@SyifaAdriana]

Gemma, I have just purchased Catrice’s concealer based off your recommendation. A bit nervous but excited to try it out replacing my already expired Dior Forever Skin concealer.

[@paulawooding7325]

I’d be very interested to know how you found it 🙏🏼

[@chantal2049]

Thanks for this informative video!

[@Silverbirchtree]

Excellent ideas - it helped me so much.

[@lyndaseagrave417]

Great video as always - have to say I adore the ELF liquid camo blush - its so good ! I wear the dusky pink shade and have had quite a few comments from people telling me how glowy and fresh I look. Going to try the powder blush and the foundation as they also look great.

[@susanfaynor3709]

This was great!!! I have a few of the products that I need to start using again😊

[@kerriechallinor1489]

Love this, thankyou Gemma ❤

[@cazzdavidson4218]

Hi Gemma. A great collection, thank you. X

[@cecacademicadvisor]

Excellent video. Excellent choices you made.

[@ruthannhendricks7614]

Thank you Gemma! You look gorgeous in this makeup!

[@karlaharvey2623]

Hi Gemma. Great video with great recommendations. Your makeup always looks flawless and so pretty. Thank you.

[@TheSqueet]

Thank you, Gemma! Love your videos so much!❤

[@pia.skincareinspirations]

Thank you Gemma, appreciate the effort your put into your videos a lot. May I ask what brush you use in this video to put the Elf foundation on?

[@reganszczepanowska8272]

You always give awesome recommendations in affordable make up so much so that sometimes I reach for it over my luxury items. In a past video you had recommended an eye primer that you said really smooth your eye lids,, I believe it was an elf product, but I can’t find the specific video. Could you please recommend an eyeshadow primer?

[@ivah.d.5503]

Hello, Gemma, I'm same age as you do and I have quite similar type of skin and I'm also in your shade range - foundation & concealer (sometimes little bit lighter). I'm from Czech Republic, central Europe, and unfortunately we don't have a good selection of Elf stuffs here 🙈 So I haven't tried a lot, but I hope it will change one day 😉 From drugstore I like the most Maybelline Lash Sensational, Maybelline Express Brow, Maybelline Super Lock, NYX Slim Lip Pencil, NYX Butter Gloss, NYX Bare With Me Concealer Serum or Maybelline Instant Anti Age Eraser. Same powder from Milani bronzer as you do (but with very light hand) and also from Maybelline City Bronzer 200. I don't have a favorite loose setting powder from drugstore, but I always wanted to try Wet'n Wild Photofocus (badly available in Czech Republic as Elf). I don't also have drugstore foundation that I use on daily bases, but I enjoyed Maybelline SuperStay Vitamin C Skin Tint. And I don't have absolute favorite blush or highlighter from drugstore, but I quite like Essence Pure Nude Baked blush in Shimmery Rose and Pure Nude Highlighter in 01 Be My Highlight. I love you channel, Gemma, thanks for your advices and see you soon 😘🖐️

[@LoriMcg-fc1nu]

Great video Gemma thank you. Everything you have shown looks fantastic on you. I have the elf foundation and blush and love both. Definitely ordering the concealer as I can never find one that I absolutely love, and this one looks great. Think a few of the other products will be ordered in the near future 😊xx

[@MichelleLeone66]

I ❤ ELF Soft Glam and their powder blush

[@margaretneville4983]

Your skin looks amazing!!

[@JanetDAVIS-kx4zu]

Thaankyou jamma loved as always your video so helpful ❤❤❤

[@marlenekerrmarlene1259]

yes elf is great

[@KathleenMc73]

How do you pick a foundation shade now that there aren't any testers available?

[@yvypanda190]

Agree. Plus where I live the department stores have closed / moved and I don’t have the ability to travel to another city . The shades on line re so deceptive

[@minniegraham2183]

@@yvypanda190 I asked for a sample of the soft glam number 25 at Superdrug, the manager gave me one. i did take in my own pot. The thing is, apart from the waste of money if it isnt right its very ungreen having to throw out a full tube. Just as well I did ask too as 25 was too dark for me.

[@mkavonius]

There are websites which offer advice on foundation shades where you can choose a foundation that matches with your old one. I’ve found them searching with keywords ”foundation shades similar” on Google. They are not perfect, but could help at least a bit. 😊

[@shanie7192]

A lot of brands or make-up websites have a "find my shade" link where you put in a foundation shade you use, often better the more you put in, then it matches to your shade. If the brand doesn't have this try the big name makeup stores.

[@darnitthelma4247]

I know the amount of money I’ve wasted in the wrong colours 😢

[@sangoswoman]

Great video Gemma! I'm a total sl00t for ELF products. I'm currently in love with the Halo Glow Liquid Filter and the Brow lift. Will give these other products you've mentioned a look :3

[@gladysgarrity5721]

Great video Gemma all the products you mentioned are amazing see you soon ❤

[@JollyRogerJo]

My favorite mascara is Loreal Telescopic… you might want to give it a try

[@janine1517]

Same, just love it, never any clumping.

[@SummerIslland]

You can use plain cornstarch as powder.

[@cindynaglee9060]

Loved this video!

[@samc5877]

Absolutely love the Elf cream blush! I have a different shade, but almost daren't buy another because the pigment is so high, it will last me forever, but the shade you have is so nice too...

[@claredyj2015]

Brilliant video Gem, have the Kiko bronzer and its so easy to blend! What was the eye cream you used in the video?

[@angelaferree2172]

Hi Gemma! Great video! Is there a lipstick you can recommend that we can get in the US?

[@joinspace3864]

are there any similar powder for us who cant get beauty pie`? please.

[@RachelSpencer-l3t]

Love your videos! Do you have a waterproof eyeliner for sensitive eyes? For over 40? Xx drugstore too? Xxx

[@hbarlaam]

Good recs. Have you tried the new Maybelline lifter lip liners?

[@TheShan501]

Hi Gemma. Thanks for the video, really helpful. Would you say the Wonderfilter powder is comparable to the givenchy prisme libre loose powder? If not, have you got a recommendation? I'm gutted to hear about the reformulation and I'm trying to find something as effective under the eyes x

[@PamperedWolf]

Yes, it is! x

[@user-ij5ek4qw9i]

Hi Gemma, I am older than your Mum but have the same heritage and can't seem to make the Maybelline skin tint work on me no matter what I do. The Elf everybody raves about looked great on you but again I struggle to get it to look like skin. My skin is normal to dry but using Tretinoin has dried it out a bunch more so I struggle between looking too glowy or overly made up with all the hydrating options. I would love to hear your recommendations . Thanks

[@vickyhesson5720]

What setting mist would you recommend? It wasn’t mentioned was waiting to see what you would say x

[@mbbmichal]

Do you have another alternative powder besides beauty pie?

[@hmm701]

Maybelline fit me loose finishing powder

[@joanp105]

Do you prefer to use foundation on the eyelids rather than eye primer?, and how do you get white or light sweaters off at night without getting makeup on the clothes?

[@melsneaker27]

Thank you Gemma. Could I ask what brushes you are using please?

[@PamperedWolf]

I use lots of different brands, from Rephr, bk beauty and Zoeva x

[@stephaniescofield9433]

Great video! I did buy that mascara and after a week, I, unfortunately tossed it. It just didn’t work for me. I always come back to my Stiletto by Maybelline. Yes, absolutely love the Elf lip oil 👏🏻

[@littlevoice_11]

Did you apply a primer? Did you moisturize or apply spf? If yes, which, please?

[@iViaggiatoriDelGatto]

❤ ciao from Italy! Great video❤Which brush are you using with elf foundation? It seems rephr brush #19?

[@tinksspixiedust]

I have some things I do differently when recommending products. I don’t suggest bronzers. In my experience, they can be extremely frustrating to apply correctly for newbies. Another is that I often recommend using a brow powder for a simple and easy application. Lastly, I recommend a lip balm in a slightly heightened version of their own lip color. Lip liner is not easily mastered, and multiple steps for lips can be daunting. Plus, beige (aka nude) lips aren’t always flattering.

[@darnitthelma4247]

Always a clear red lipbalm for me the older I’ve got. A pinky nude lipgloss for nights out to add some glam but def lipbalm everyday/not too glam nights out 😊

[@dyoungerman.]

Hi Gemma! So you're aware, Catrice discontinued that concealer a while back. Their True Skin concealer works wonderfully for me, but it is a very different product than the one you showed.

[@mkavonius]

Oh no.. it’s my favorite one. Loved it for years.. ☹️

[@connie6410]

Thanks for sharing this info. I got the dreaded "404 Page Not Found" when I clicked the link so now I know why!

[@suzanneholman1203]

I can't get the ELF Soft Glam (not available where I live) - is it a dupe for something high end, like Dior Forever Matte? After watching this, I would like to try the Super Stay skin tint. Thanks for demonstrating the coverage.

[@shadowtouched16]

Thanks dear!

[@susankimani9220]

I'm obsessed with your green background, it makes watching your content so calming I love it. Those bk beauty brushes are on my wishlist, the price tag is gut retching but thanks for 10% code I'm considering it.x

[@lcozzarelli]

Hiii! I recognize you from Sam Buntings FB ads, but I just ran into your YT channel today! Subscribed. 😊

[@PamperedWolf]

@@lcozzarelli thank you for subscribing xxx

[@drjones6567]

👋 Is there a setting powder you recommend that is affordable that doesn't require the membership? It's a little out of budget for me to do that. It's also out of stock right now 😔

[@hmm701]

Maybelline fit me loose finishing powder ❤ is an awesome alternative....

[@trishabee2229]

My favorite powdered from the drug store for mature skin is the wet and wild photo focus. The fit me powder is almost as good. Not quite as good

[@stracey1874]

ELF Halo Glow is nice if you don't want something super matte.

[@sangoswoman]

I myself have been using Coty Airspun for years. I swear by it. I use the translucent version.

[@MP-317]

Loved this video and watched the entire content but did you mention the pretty eye shadow you used ?

[@janeclarke5275]

Great video

[@susanreid9857]

You are so good with blusher .Its my downfall when putting on my makeup x

[@janine1517]

Same!

[@darnitthelma4247]

Just smile and pop on apple of cheeks starting with less is more

[@susanreid9857]

@@darnitthelma4247 thank you x

[@darnitthelma4247]

@@susanreid9857 I usually use powder blush but at 42 I’ve noticed it sitting in my pores, small lines that appear from nowhere lol So I got a blush pop cream (from just my look online) which comes in what looks like a lipgloss applicator. A tiny amount on cheek or back of hand and I use my finger to dab. I don’t like the feel of creams on brushes 😬 This is working for me & seems to last all day whereas powder just gradually disappears and “falls off” my skin! Eveything seems difficult now I’m older 🤣

[@susanreid9857]

@@darnitthelma4247 Thanks i will have a look x

[@Jeannette_741]

5:54 I found the ELF to be more minimal coverage and that it does not build well.

[@AwkwardAdrian504]

I’ve been doing my brows since before doing brows (or even finding brow products ) was thing !!!!😂😂😂😂 bec I was born with clear lashes and brows …. And let me just say - I’m still not a “pro” or an “expert”😂😂😂😂 and if you’re unlucky enough like me and have a brow that grows perfectly arched and one that grows completely straight across…( and I have hypothyroidism so a lot of both of them have fallen i oh out) then each day is like starting on a brand new face and figuring out the brows all over again 😅 and DEFINITELY - a brow pen is NEVER THE ANSWER!!! Speaking of this memory … back in the mid to late 90s … the only brow product you could find on a high schooler baby sitter budget was the cover girl two pack of the tiny brow pencils and they used to make the PERFECT shade for me . It was literally a honey blond that was just barely dark enough to give me definition but light enough to look so natural. They were great pencils back then!!!! I’ve tried to find those pencils since - I can never find the blonde color and it’s like they cheapened the actual product bec it’s a horrible application

[@ainakunigelyte]

Hey Gemma, I'm glad you tried Kiko Milano stick, so you think it's good for under painting as you do with make up revolution one? BTW 201 shade from kiko is more neatral than the one you have:) how do you think it compares to make up by Mario stick? 😊

[@misscharmaineX]

I would love to know @pamperedwolf what eyeshadow products you used?

[@makinio]

❤which eye cream did you use?

[@bridgetlofts6117]

Where can you buy the Elf foundation in the Uk

[@sophiegafney4597]

@@bridgetlofts6117 Superdrug sell it.x

[@janiehowington7622]

On the link for the concealer, I am getting a 404 error, page not found.

[@anitablanca5050]

You need to try a new Sephora collection skin tint is fabulous

[@pnevlud]

If you don’t want the extra bright under eyes can you just use the elf under the eyes ? I like a one and done and natural look in my more mature days 😂

[@ruthrussell3845]

Hi I'm 65 & have been looking for avoidable Retinal, Geek & Gorgeous seemed good. I live in N.ireland after just relocating from Kent, but they don't deliver here. Anythoughts? Can't afford Medica8

[@toomylight2311]

Do not the elf glam atall . I found it felt so sticky on my face !! Could not wait to get it off my face !

[@jennyrichards947]

The link for the ELF foundation is US - where can I get it in the UK?

[@kimdickinson3063]

On the Elf website UK, it usuallt can tell you are in UK and redirect you to the UK site. X

[@robertastitt7467]

Superdrug sells elf products.

[@nguinn1989]

Great advice, the one thing that would have made it better is if you could have shown e us the look with affordable brushes

[@littlevoice_11]

Heads up....The concealer link doesnt work fyi

[@darnitthelma4247]

It’s discontinued 😮

[@jennawoodard8386]

💕💄

[@JujuS93]

Sometimes I really wish I could talk to you while we’re doing our make up together! I’d love that! Of course it would be super weird for you since you don’t know me. You are so lovely!

[@Loveislove44]

The Maybelline didn't work for me . One of my favorites is wet and wild dewy foundation

[@darnitthelma4247]

Do you have Botox as although I pretty happy in my skin at 42 I’m Noticing huge changes with lines appearing where makeup settles in and now acne??! I don’t want Botox but just wondered as your skin is pretty damn Good!

[@deannealbrecht774]

I'm 57 and grew up in Southern California without taking the proper skin care. I am looking for something that can give me a moisturized look, even if I'm still wrinkled. To make matters worse I now live in Las Vegas where it's so, so dry.

[@Rebel-c9e]

Watching your video after a long time. Have you changed your accent? 🤔

[@PamperedWolf]

Err nope 😂

[@hazelnut0127]

Please list the brand of items used in the notes, not just the link to buy it.

[@Nicana68]

Brow gel, brow pen? I'm 56 and have no idea what these things are or how to use them because in my day we just used pencils. Your tutorial has only just started and I'm totally lost! I don't suppose you've made a video in the past (or will in the future) explaining what's what's in makeup for those who haven't kept up over the last 20 to 30 years? Because when you say 'beginner friendly' I don't think you realise how kindergarten level some beginners really are!

[@dorcasgilbert7029]

2:42 you have great brows already & why do people want to reshape their brows because it looks fake.

[@SummerIslland]

Hello, Can you please change the green color on your background? It's getting nauseating. Nothing against you beautiful.

[@darnitthelma4247]

Erm isn’t this her living room😂

[@Karen-mb6nc]

Drugstore ? Really? Where are you from?

[@christinacuthbertson168]

Drugstore is definitely being used more and more. It's a bit quicker than saying pharmacy or listing off specific shops. It did seem a bit strange at first but I'm sure Gemma has an American audience as well as British, so it's probably quicker than having to explain to them in the comments each video.

[@sophiegafney4597]

​@@christinacuthbertson168Nicely put Christina.x

[@darnitthelma4247]

I’d say high street products

[@karenosolin6061]

These political commercials are on my last nerve.

[@PamperedWolf]

@@karenosolin6061 sorry Karen, it has nothing to do with me. X

[@mrsem4374]

Yet another KZbinr that benefits from viewers but refuses to answer our questions.! I wonder how much money she’s making from us viewers.??

[@sophiegafney4597]

Wind your neck in! You are obviously new here and don't know anything about Gemma. She is not at your beck and call and you are not paying for her advice. 🙄

[@sophiegafney4597]

I hope she makes a lot of money as this is her job. It puts food on the table and pays her bills. She gives free advice and entertainment and has a lot of loyal followers. We love her. If I was her I wouldn't even bother answering you. 🤨

[@Karen-mb6nc]

I really don’t want to be contentious but I’m fed up with plain English being morphed to suit others. Would an American presenter use an English term I wonder? That’s all. Let’s close. Life is too short xxx