Top Affordable Makeup Finds From 2024

[@sarahspeller384]

Love that you tagged the fan 😂 your videos are so helpful, great recommendations

[@jennifermajor5013]

The reasons we love Gemma are limitless; however, A) saying “kicked ass” multiple times and B) feeling “hot”, busting out a fan & NOT editing that out…perfection ❤ Merry Christmas

[@PamperedWolf]

@@jennifermajor5013 thanks Jennifer xxx

[@Roxyroo1959]

Never mind the make up. Where did you get the jumper?? Beautiful 😍

[@PamperedWolf]

@@Roxyroo1959 it’s from Zara x

[@Roxyroo1959]

@ ooh thank you Gemma x

[@theblondest1]

Fab❤ Merry Christmas 🎄

[@luskentyre65]

Elf foundation.... This foundation is amazing on my 67 year old skin. It looks and feels lovely. A fine layer ( less is more at my age personally) allows my freckles to come through ever so slightly. Lovely and natural. For £7, give it a try 😊 3:36

[@bbmVir416]

"Let's go crazy and live life on the edge" love it 😂 I love how entertaining your videos are. Hope you and your family have a Merry Christmas!

[@rosalinddavies3513]

Oh Gemma! I just don’t know why you love the Firework Mascara so much! I bought it on your recommendation and sadly have found it completely gluey, messy and horrendous! It sticks all my eyelashes together because the “brush” is a great lump of mascara, no matter how I try to clean it. Did I just get a bad one? Anyway, I just cannot use it. 😂

[@christownsend9550]

Another great video Gemma, thank you for taking the time to research the affordable end cosmetics for us, much appreciated. Happy new year to you and your lovely mum, who looks amazing btw.

[@MakeupAZ]

I love the Morphe foundation too, it makes my skin look smooth. I like the new L'Oreal blushes, Revolution lip oil, Cover Girl primer, No 7 foundation and serums, Maybelline lash sensational in light pink bottle, Essence lip liners, LA Girl lip liners, Cereve ointment for lips or dry skin, Gold bond rough and bumpy aha bha, Curel ceramides lotion, Eucerin tub oil cream for dull skin, wild yam or progesterone cream for skin

[@janeivey177]

Thank you Gemma, another year of fabulous, funny, informative videos. Hope you have a fabulous christmas

[@carlaparks6517]

I found that if you don't remove the sticky film over the and only poke a few hole 3 or 4 at most. And also keep a puff in the jar over the holes keeps ti from spilling out.

[@shazzaspannered]

I always look forward to this video the most. Instantly added most of these to my shopping list ❤

[@0773heidi]

I like your jumper I’m looking for alternatives to my Charlotte tilbury make up it’s getting to expensive x

[@jacquelynwathen8676]

You hit it out of the park. Wish we had better selection of No 7 in U. S. A. Stores. Merry Christmas

[@cupofsugar]

Happy Christmas to you Gemma, your lovely mum and to your family. Wishing that all your dreams come true in 2025. That you for all your hard work & lovely videos.

[@selenegenovese1707]

Dear Gemma, thank you for your hard work this year, i wish you and your loved once happy Holidays. And for 2025 i would love to see Kiko Milano on your chanel. Love your chanel

[@hbarlaam]

Love the Maybelline lifter liner!

[@pamcollins1651]

I adore the ELF soft glam foundation ❤ It’s blown the Fenty blurring one and the Merit stick foundations out of the water (in my opinion). However Gemma I bought no. 13 neutral but I’ve noticed you have 21 neutral and as I always appear to be your complexion twin I’m wondering if I should try it? The 13 neutral does appear to be slightly yellowish for me (but I can make it work).

[@jennyladen]

Fab video Gemma love to see affordable products, I know some people live high end makeup/skincare, but I over the years have actually preferred many budget priced brands, and I’ve tried them all, I just think that nowadays budget products have really upped their game, and can give some of the high end brands a definite run for their money!

[@MartinaMcDonagh]

Totally agree, great video. You always give great detail on the pros & cons of products you try! Love ELF products, haven't tried one yet that I didn't like.. Looking forward to the rest of the series... 😄😄😄

[@annachatzialexandrou-euroc655]

Maybelline lifter liner ! Just perfect❤ once applied, doesn't go anywhere ❤

[@tinalaws7506]

I love the Maybelline Lifter Liners! Great quality at a great price. Fantastic video Gemma!

[@ladyb3860]

Thanks for all your hard work this year. Your videos are always so helpful. Merry Christmas 🎉❤

[@juliagriffiths8550]

Great vid Gemma. I'm pleased to say I have several of these products already (down to previous videos of yours). Enjoy your break, and see you next year. x

[@rhondagoodman9993]

Merry Christmas and happy new year to you and your family.

[@willow9790]

Happy Christmas to you and your family Gemma. I look forward to the coming year with you

[@julieedwards6937]

Love the affordable videos

[@angelaferree2172]

Videos like this are the reason you are my favorite Gemma! ❤

[@jamesfandango9466]

Thank you so much for all your awesome content in 2024, Gemma! Xx

[@soniaarora497]

Thank you for this and all your hard work in providing all this information ❤️🙏🏼 Happy New Year. I can’t wait to go shopping and glam up😉

[@janeclarke5275]

Great Gemma as always I used to watch a lot of people now only you and Emily I like real skin especially your mum as I'm 66 she's filler Botox and surgical free so rare to age well help with gadgets you review with is great some of us ladies on a budget can't afford a lot love u do affordable happy Christmas to your lovely family xx

[@richellehirst1272]

Woo hoo 🎉🤸‍♀️- so excited for this video, Gemma! Thank you so much for your fabulous suggestions ❤Wishing you and your family a happy, happy Christmas, and all you dream of in 2025 xxx💕

[@karlaharvey2623]

I love, love No7 lift Foundation, I will be going to Walgreens and pick up a few of these amazing makeup products. Thank you Gemma. Are you going to be doing any skincare videos?

[@amandamatthews7705]

I was given a no7 pro artist gift set at Christmas only used a cupel of times but really impressed with it might have to go get the lose powder

[@elliedol8031]

Love your videos - I will say though I tried the MUA lip stylo when you first recommended it - binned it after 1st use - just felt & looked really horrible on me 😢

[@gladysgarrity5721]

Thanks Gemma for the affordable drugstore makeup ❤

[@susanreid9857]

I have just bought the elf liquid blush in pinky promise and I love it x

[@parksbpknit]

I'm loving the Tower 28 concealer this year! Thanks for the videos as always!

[@cathrynolley814]

Thanks Gemma for the affordable products&Recommendations😊

[@anne-mariegoose6026]

Concealer : new Tarte ultra creamy creasless. Would love a review. Not easily available in the Uk yet!

[@janiehowington7622]

Always enjoy your videos. I hope the holidays are blessed & beautiful for you and your family!

[@sharonanne1066]

A fantastic video as always. Thank you for all your hard work in bringing these to us throughout the year and want to wish you and your family a lovely Christmas and a peaceful new year. Enjoy your break and look forward to what's to come because whatever you are doing you look younger every year and we could all do with some of that! xx

[@christinegrogan9073]

Have a fabulous Christmas with your family xx

[@karenferrer1461]

HAPPY CHRISTMAS Gemma to you, your mum and your family. 🎅🎄🥂🎉

[@anne-mariegoose6026]

I bought the ELF eyeshadow after your dupe video, it really is stunning and doesn’t move

[@christinehalliday2817]

So did I ,it's gorgeous,may have to get other colours!

[@anne-mariegoose6026]

@ I got their new cheese pink one too, lovely. Always trust Gemma

[@nicoleboothe8586]

I was wondering what foundation you were wearing today. It does look beautiful!

[@keepfitgirl8191]

Thanks for all your best of '24 videos. Hope you have a lovely Christmas and New Year. Emma x

[@jackieturner4144]

merry christmas to you and your family and have a happy new year🎉xx

[@karenbyrne7597]

Elf foundation great. I’m finding elf lipstick good dupe for nars audacious. Elf blush brill. Don’t feel bad for using these everyday where as I felt indulgent using Nars products just for going to supermarket in.

[@SarahElder-tk6ht]

Happy Christmas 🎄 ❤

[@JanetDAVIS-kx4zu]

Happy christmas Gemma look forward to seeing next years video s ❤❤🎉🎉

[@rowanmcnay]

Great recommendations as always. I bought the Elf eyebrow laminator when you first recommended it. Onto my second one and I rarely go for the same thing twice - amazing. Great recommendation! Please include more Vieve next year. Would love to hear your views on the complexion balm.

[@Happy2Run4Me]

Nice lineup! Great recommendations as always! Thanks! 😊

[@carolinebown8686]

Fantastic video Gemma ... Im definitely going to try alot of your recommendations ... Have a wonderful Christmas & thanks for all your hard work 🎄🎄🎄🌟🌟🌟❤️

[@charlottehodgson5093]

Great video full of great info. Thank you. Wishing you and your family a really Happy Christmas 🎄🎄🎄

[@alanabailey6705]

Hi Gemma this was a great video I really enjoyed watching you and I love to use the No7 makeup and I think it was really good because No7 makeup is not mentioned lot like other brands thank you for sharing that Gemma I will definitely be watching more of your videos

[@elacampusano7341]

Thank you Gemma for your recommendations as always, I really like how you describe the products you are passionate about. I have a recommendation for next year, the Juicy Pang blushes from A'PIEU by k-beuty are beautiful. Have a lovely Christmas with your family and a happy new year 🥳🥰😘

[@claredyj2015]

Great video Gem, going to check out a few of the goodies included!! Have a great Christmas and new year! I have just got the Mac Glow Pay lip balm and Laura Mercier colour blush infusion and loving them!!! 🎉🎉

[@evamuhlhause]

Happy Holidays and a very Prosperous New Year to you and yours.

[@PamperedWolf]

@@evamuhlhause same to you Eva xx

[@julielepage1315]

The pro artist no 7 soft glam bronzer is beautiful.

[@Goodheart92]

I ve got pink one from Collection 1n shade (im pale) and I really really like it. Its satin finish, skin looks glowy and healthy but anyway I set up my face with powder 😃🙈 Overall it is still good foundation. Lasts all day and you cannot feel it on your skin. Recommend !

[@hildaspaak]

Happy Holidays Gemma ! ❤

[@PamperedWolf]

@@hildaspaak thank you. Same to you xxx

[@Islabyrd]

Have you tried the new Catrice Invisible Cover Foundation! Wow! semi Matte lovely natural coverage. Feels amazing on my 48 year old skin .

[@paulinecrawford139]

Happy Xmas Gemma ❤ enjoy your time off

[@PamperedWolf]

@@paulinecrawford139 same to you Pauline xxx

[@deborahholden2825]

Lovely video again Gemma I purchased the elf soft glow after both you and your mum raved about it and it’s lovely. As an older person (61) I’m always looking for something that sits nicely on my skin and I was wondering if either you or your mum has tried the baked foundations from Laura Geller? X

[@maireadweaver8952]

I am dying to try the Elf Soft Glam but for some weird reason you can't get it anywhere here in Cork, Ireland. None of the Boots Elf stands stock it - including the new super-duper Boots in town which has a big ELF stand. It is really strange, I wonder if it has only been released in the UK? I dont want to buy online as I rarely have success with shade-matching - anyone know what is going on? Thank you. xxxx

[@TamsynX-s3d]

Would love it if you did a best cruelty free video.

[@nancybarrett6266]

Happy Holidays

[@Artasun]

Love this video, one of my favourites, why? Because you pronounced arse correctly 🎉🎉😅 hurrah! Also why haven't you tried MUA eyeshadows? They are truly stupendous. Give any natasha denona a run for their money 😍🥰🥰

[@ScenesFromANightsDream]

Gemma has tested the MUA eyeshadows and was impressed and raved about them few months ago. They’re fab and so cheap too

[@PamperedWolf]

@@Artasun they were in my favourites video last year xxx

[@Artasun]

Oh gemma, thank you for replying and oops my bad! I remember now, didn't realise they were last year! Age thing? 😅

[@Artasun]

@@ScenesFromANightsDream you are quite right, my bad 🤭

[@magpiesneedle2575]

I’m confused 😊. Why wouldn’t she, being English? ✌🏼. I agree on the MUA eyeshadows. I’ve got many now and it’s all her fault 😂

[@lynndupree1205]

I know sunscreen isnt technically makeup BUT Supergoop sunscreen is really identical to a fine gripping primer! It slips on the skin like glycerin and has the loveliest feel. A little bit covers my whole face, and it performs beautifully as a primer under liquid foundation. Not goopy at all so why did Gwyneth Paltrow name it Supergoop? LOL😂 You just have try it. Prepare to fall in love.

[@christamulligan9816]

Yes

[@denisemastronardi6651]

If ur traveling with the powder put scotch tape over the holes

[@jilla8503]

Right why isn’t anyone talking about that Morphe foundation? It’s so good. I bought it right after it came out bc someone was raving abt it and I love it. I’m 47 so maybe it’s just more mature skin friendly?? Happy holidays ❤️🎄

[@jessabeauty917]

Morphe is basically cancelled for a massive misstep with their employees. People don’t want to support that company.

[@salliefabulous1923]

No.7 fab

[@andreavaughn854]

Some of those I'd never heard of. I'm assuming they're not available in the U.S., yet, anyway.

[@karenpage5674]

So my fails this year L’Oréal serum and true match , elf glow, morphe skin hint nuetrogena tm, and that cover girl bead one. I’m back to glossier and it’s $14 for skin tint 12/24/24 63 years old normal lines wrinkles skin.

[@angelaferree2172]

Merry Christmas Gemma! Thanks for another fantastic video! 🎄❄️❤️

[@kimnarveson5190]

🧡🧡🧡

[@iwillstom]

“Am I 45? Am I 46?” 😂😅

[@siobhankeegan5287]

Luv your video I was waiting for it all year but just wondering why you took out ultimate favourites. 😢

[@PamperedWolf]

@@siobhankeegan5287 they’re coming x

[@rosem7485]

Can you list the products in the description, thanks so much

[@sophiegafney4597]

I think you'll see that they are.

[@pams4401]

You can find the list by selecting 'more' at the end of the first section of the description

[@Marta_H_09]

Need to try that loose powder, seems really nice! I've had the Inkey List lip balm for some time now and wanted to love it so badly, but I just cannot get over the taste, it literally makes me want to throw up and that's something I've never experienced before with a cosmetics product. 🤢 Lucky you for being able to use it, because the shade really is lovely.

[@risk_taker4117]

Shame you never showed a short tutorial of these products

[@nataliemarshall7158]

With over 20 products in this list and the video being over half an hour long a “short tutorial on each product” would have made this a huge video!!!

[@Maija-Liisa-o5n]

Thank you for your great work for us 🫂🥇💯📬💌♥️