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This video is about "Dark Reality of Pan Masala Ad | Surrogate Ads Exposed | Business Case study | Live Hindi"
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The Dark Reality of Pan Masala Ads refers to the deceptive and often unethical marketing practices employed by the Pan Masala and Gutka industry in India. Despite the known health hazards associated with these products, companies use clever loopholes in advertising regulations to promote their brands under the guise of "surrogate advertising." This technique allows them to advertise products indirectly, bypassing the ban on advertising tobacco or Gutka-related products.
1. What are Surrogate Ads?
Surrogate advertising is when brands advertise a product that resembles or shares the name of a banned or regulated item but isn’t the product itself. For example, instead of advertising Gutka or Pan Masala (which are either banned or have strict regulations), companies promote products like mouth fresheners, cardamoms, or even lifestyle items under the same brand name. This ensures that the brand remains in public consciousness without directly promoting harmful products.
2. How Does the Pan Masala Mafia Work?
The term Pan Masala Mafia is used to describe the organized group of influential business people and corporations involved in the manufacture and promotion of Pan Masala and Gutka. They exert significant control over the market and often find ways to sidestep regulations. These companies often invest heavily in surrogate ads, sponsoring major events, endorsing by celebrities, and using luxury items like bottled water or perfume under the same brand name.
This mafia influences not only consumer behavior but also political and legal aspects, ensuring that their products continue to thrive despite the known health consequences.
3. Why Do Indians Love GUTKA So Much?
Gutka and Pan Masala have deep cultural ties in India. They are often associated with tradition and social gatherings. The convenience, low price, and addictive properties (due to nicotine and other substances) make Gutka incredibly popular, especially in rural areas and among working-class populations. The surrogate ads play on these cultural nuances, reinforcing the idea that these products are aspirational and connected to success and celebrity culture.
4. The Dark Side of the Pan Masala Industry
The dark side of this industry lies in its ability to circumvent advertising laws, promote harmful products, and still thrive despite clear evidence of the health risks posed by Pan Masala and Gutka consumption. These products are directly linked to oral cancer and various other health problems, yet the companies behind them manage to paint a different picture through surrogate advertising and endorsements from Bollywood celebrities, cricketers, and other influencers.
5. Exposing the Pan Masala Industry
In this Business Case Study, we explore how the Pan Masala industry has become so powerful and the role that surrogate advertising plays in keeping these harmful products in the market. This industry is not only about selling products but about maintaining a cultural foothold in India, using psychological tactics and exploiting regulatory loopholes to keep the business running.
This exposé reveals how these deceptive marketing strategies work and shines a light on the Dark Truth of Pan Masala, its impact on society, and the importance of holding these companies accountable.
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