Panadol ‘Art of Release’ campaign

We’re proud to announce that our Middle East and Africa team has won an MMA Smarties Gold Award for their Panadol ‘Art of Release’ campaign.
Panadol successfully created two interactive booths in Dubai UAE, where participants were asked to describe what relief from pain felt like. Artificial Intelligence was then leveraged to re-create how that moment might look or sound.
During the campaign, thousands of personalised pieces of art were created for visitors to take home, which brought the essence of Panadol to life through the unique use of AI.
#haleon #panadol #theartofrelease