🇨🇵 Paris 2024: 100 Days to Go - Welcome to the Paralympics! 🔥

[@202cardline]

I like it; it’s poking fun at everyone who looks towards disabled athletes for their inspiration p*rn, and it’s taking back the narrative from people who assume disabled athletes are only there for participation trophies, instead of fighting for a world champion title of elite athleticism. People are not always thinking these things in bad faith, but we can work towards taking back our own narrative. As a disabled person :) We all have our own opinions. Mine is taking what I get and building something out of it.

[@miguelsenadamous]

That’s intense.

[@sirojiddinbaboev559]

Inshaolloh mening farzandlarimga nasib qilsin olipiyada o'yinlariga ishtirok etish omin

[@riceball2wakame935]

Adorable💚

[@MichelleGrewe]

Love this!

[@agustingomez1590]

The original melody belongs to Rupert and the Frog Song.

[@glamrockfoxy6667]

Have a better opening ceremony about autism and Down syndrome

[@AmandaO-gj9zn]

Great advert. Inspiring as per usual

[@dad7493]

God forbid we can be anything other than inspiring ffs 💀

[@jwsuicides8095]

@@dad7493 I know. People need to grow up from saying "inspiring".

[@enzorodriguezalonso3694]

awesome.

[@jammiranda1811]

Paul Mccartney 👏👏👏👏👏👏

[@juanbeatle1]

Paul McCartney!!!

[@glamrockfoxy6667]

For real have a better opening ceremony

[@teddyfurstman1997]

Best McCartney song.

[@martinagabrielasilvatuma5642]

so beautiful

[@glamrockfoxy6667]

It is

[@Erin-zp2rk]

This si soo cool

[@miguelsenadamous]

👏👏👏

[@rennoc6478]

We all stand together People in wheelchairs: 💀

[@DemoOmicronIsBack]

😮

[@abrilsworld1329]

omg

[@ADanielle18]

🫢

[@hunter_grot]

Stand?

[@202cardline]

In case this isn’t a joke (because truthfully a lot of disabled folk love dark and irreverent humor,) disabled people can speak human languages and thus use phrases such as “run to the store” “look at this! [when blind]” and “stand up for a cause” welcome to language

[@glamrockfoxy6667]

Have a better opening ceremony about autism and down sydrome

[@hunter_grot]

@@glamrockfoxy6667 I’m definitely in it

[@jwsuicides8095]

As a disabled person may I say how awful this is. The ad is about the creatives' egos and not the Paralympics. Who invented the ChangeStartsWithSport hashtag? Meaningless.

[@embryon1900-g4g]

The advertisement serves to create an equalisation between paralympic and olympic athletes by indicating the idea that they are 'competing' and not merely 'participating' as implied through the aninated sketch. The music is an extended metaphor to signify that that difference does not in anyway impedes sport's capability to unite athletes. Many paralympic athletes wanted this message to be heard to the world. The Hashtag draws from the Pierre De Coubertin vision for sport to be a force of change and peace, the foundation on which the movement was created.

[@jwsuicides8095]

@@embryon1900-g4g If it needs that much explaining then it's failed in its pretentiousness. Sport can never be a force for change and peace. That still doesn't explain the amateurish pacing and editing.

[@embryon1900-g4g]

@jwsuicides8095 Many people on other social networks easily got the message and many para-athletes loved it too, so it was a success. You can not change the fact that the vision to unite humans through sport was Pierre's dream. Humans dreams and inherent in the nature of dream are their idealistic and utopic natute.

[@jwsuicides8095]

@@embryon1900-g4g It may have been Pierre's dream but it's still ridiculous. Disabled people are sick to death pf the Paralympics and everyone I know hated the ad... and it was still done in the most amateur manner. It wasn't a success.

[@embryon1900-g4g]

@jwsuicides8095 Dreams aren't ridiculous. To dismiss them as ridiculous is akin to not understanding the very metaphysics of dreams. Dream may be unachievable and impractical, but deep down, they are visioned by their founders with the best of their intentions, and the Olympic movement is one such movement built on such a dream. Having engaged with para-athletes these days, I can speak volumes of how empowered and united they feel as a community as they come into Paris :)