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Well here it is. And it is quite the extravagant production. We like. Created by TBWA\Chiat\Day and titled King's Court, the ad features X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John. The ad was directed by Noam Murro. Pepsi fans who Shazam the spot during the game will be able to view Amaro's music video for Respect.