Perfume Declutters Analysed Most Decluttered Fragrances Brands Perfume Collection Hyped Trends Huge

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🌟 About this video
Did you ever watch a perfume declutter and wonder what the most decluttered perfume or perfume brand on KZbin is? Well I did! So I decided to do some fragrance declutter analysis and find out.
If you don't already know, I'm a scientist. I think I maybe think about things in a slightly different way sometimes as a result. In other words, I'm a bit geeky.
I sat down and watched 21 perfume declutter videos from 18 different creators posted over the space of 40 days on KZbin and I recorded EVERY perfume that was decluttered in those perfume declutters... yes, over 300 of them... This video is the result ...and I've analysed the perfume declutter data to show you which perfume categories, fragrance brands and particular perfumes are being decluttered most often.
What's your guess? Were you surprised by the most decluttered brand?
🌟Videos mentioned
✨Who Makes Your Fragrances? • Who Makes Fragrances A...
✨Who Started it? The History of Celebrity Fragrances • Celebrity Perfumes His...
🌟Timestamps
0:00 Intro
0:55 Perfume declutter study design
1:53 Results
4:30 Celebrity perfumes
5:18 Store brand fragrances
6:58 Designer perfumes
11:22 Middle Eastern fragrances
13:11 Niche perfumes: Clean fragrances
14:08 Niche perfumes overall
17:47 Clone fragrances
18:42 Summary and Conclusions
#fragrance #perfume #perfumedeclutter #perfumereviews #statistics #perfumebrands #fragrancedeclutter #perfumecollection #myperfumecollection #perfumecollection #perfumecollection2023 #designerperfumes #iloveperfume #trending #perfumereview #perfumes #fragrances #perfumeaddiction #perfumeaddict #hypedfragrances #mostdecluttered #celebrityperfumes #designerperfumes #nicheperfumes #zaraperfumes #middleeasternperfumes #middleeasternfragrances #cloneperfumes #nicheperfume #nicheperfumes #cleanperfumes #perfumetrends #perfumedeclutter2023 #consumerism #influencers #konmari

[@HappinessSparkles]

I think what saddens me ( and this is all just my opinion) about the fragrance companies and the community is that people have actually lost perspective of the reason for owning perfume in the first place This decluttering trend is something new and would never have happened 20 years ago because owning a fragrance was a more thought out process and an experience 🤷‍♀️ This video was absolutely brilliant and so well researched Thanks Clare for sharing your expert experience Have a great weekend ❤❤❤

[@dr.claire.perfume]

I totally agree Frances, blind buying just wasn't a thing was it? I just think fragrance was seen as more of a luxury, now it's a disposable product. I guess this stems a little from the makeup community and the popularity of declutters there. There's a greater message about our consumerist driven society really. I guess the one saving grace with fragrance is that it can be passed on easily and used by others. I hope that has what has happened with these declutters. ☺️ Thank you! You too, have a fab weekend 🥰

[@kerrierohr9341]

I think that it also stems from "collections". My mother had one fragrance. It wasn't worn everyday, it was special. She sees my 100+ bottles and can't comprehend it. I declutter, because I collect. When I realize that what was once a love, has become overshadowed by something I've discovered and love more, I get rid of the others. It doesn't mean I bought it blindly or without thought. It was simply run it's course. If I didn't declutter I would have 1000 perfumes of which 90% were no longer enjoyed. What makes more sense?

[@dr.claire.perfume]

Yes decluttering makes sense if you continue to buy for sure, which is why I do declutter. You will always make some purchases too that aren't quite what you want in the longer term. It's better to pass them on and recoup some cash than to let them go to waste unloved and unused. 🥰

[@skinscentsforfusspots]

I think the fact that the big department stores closed down (in the UK anyway) has meant that you can only smell the trendy or more expensive perfumes in stores nowadays, that might explain some of the changes in collecting. Plus we can't return opened perfumes in the UK either so no changing your mind if a perfume doesn't work out for us! I never had to blind buy when I was young - even Boots had a huge perfume selection (it was splendid!) and tbf, I suspect that there just wasn't so much choice 20 / 30 years ago! I used to be able to go to Debenhams and House of Fraiser and bypass the counters to find the shelves of Cacharel, Calvin Klein, Gres etc but that hasn't been the case for quite some time now. When I was in my 20's, the idea that regular working class people would be buying £300+ perfumes like Delina and BR540 would have been utterly absurd! That's a noticeable change in my lifetime.... the whole market and therefore shopping habits have totally changed. My husband and I talk about this a lot because it also applies to devices and games. My stepson has an ipad and ps4 (amongst many other consoles) with countless games.... my sister and I shared a secondhand Sega Megadrive and had exactly 3 games and when we stopped using it my parents sold it. The world is SO different now!

[@HappinessSparkles]

@@skinscentsforfusspots you are so right !! I grew up in the uk but now live in Canada !! It all blows my mind and becomes quite overwhelming sometimes 🤷‍♀️

[@AdriennaDC]

You know what Claire is Halle has to do with trends as well. It’s like KZbin gives fragrances a platform(hype),a lifespan and an expiry date! It’s like if US KZbinrs get swept up in new fragrance brands or releases then those older fragrances seem outdated. This prompts KZbinrs to declutter to get cash, make space and to upgrade. This is an observation that I made last month when I did my declutter and perfume check. We KZbinrs in my opinion have a very big influence in these trends you’re highlighting in my opinion.

[@dr.claire.perfume]

I agree, when you're on KZbin, it gets boring to talk about the same fragrances all the time and audiences expect variations in content. An easy way to generate new content is to buy and review new fragrances. Similarly things get discontinued and so they can no longer be recommended as they can't be sourced to buy. So yes, KZbin content generation does force these cycles of hype and declutter for sure! Excellent point 👍

[@exomake_mehorololo]

Basically you're doing the exact same things as the make up community

[@Naturallyliz41]

I think with Middle Eastern Fragrances you have to let them sit and be patient for the maximum results. A lot of people may not want to wait

[@dr.claire.perfume]

Yes, some people test fragrances and don't even wait for the drydown before they judge so yes, some won't wait several months for sure 🤣

[@melenahoward]

How do you only have 8k subscribers? You are wonderful!

[@dr.claire.perfume]

Thank you! ❤️ You know what? If you don't buy everything under the sun and hype stuff and play all the YT influencer games you tend to stay under the radar. I don't mind actually, in fact that last video's reaction absolutely terrified me 🤣 so yeah I'm happy in my bubble, but thank you so much for saying that. I need some faith restored after some of my experiences this last week 😂

[@melenahoward]

@@dr.claire.perfume beautifully articulated. I just watched another of your videos and I absolutely appreciate you immensely

[@dr.claire.perfume]

@@melenahoward thank you, I appreciate that! 🥰

[@AdriennaDC]

People never talk about dossier fragrances other then when they’re given to them for the initial review. I am very impressed by Juliana’s fragrances. If I can appreciate ME then I can definitely appreciate Juliana’s.

[@dr.claire.perfume]

Yes I agree, Dossiers are only mentioned in gifted hauls. Rarely does anyone ever mention them as just a nice fragrance. I've definitely seen Juliana's perfumes mentioned separately though. 🙂

[@bumblebeemouth]

Some of those celebrity fragrances are sold in discount stores in the US, such as TJ Maxx and Ross. In most of those stores you are unable to test the fragrance, and when paired with the low price point they can tend to be impulse blind buys.

[@dr.claire.perfume]

Yes! I agree! I think when things are cheaper people also spend less time thinking whether or not to buy them too! Sealed fragrances are incredibly annoying, especially if you know stock is cheap, fast moving and that line might not be seen again... Thanks for watching 🥰

[@jaytibee]

I will say some people definitely abuse decluttering to continue their revolving-door marketing/monetary system behind the reasons I’m about to give. For me and probably others, I declutter for three valid-to-me reasons. 1. If a blind-buy, not done frequently anyways, strongly disagrees with me. 2. If I have too many of a scent profile, esp if the most expensive is not my personal best of the group, I’m decluttering. The redundancy oddly and deeply bothers me 😂. I eventually want to recover some money from the mistake of buying nice but similar perfumes, collecting dust because I have my favorite. 3. The purpose of having the fragrance in my collection is lost. This can relate to the previous or also a lifestyle change not allowing me to use for the specific purpose allotted to it. Or the smell I wanted it to be is no longer that with oxidation. Partly why I don’t have that many fragrances anymore, because I want to use them when they smell like what I love. Then finish, repeat. Lol I like the richness that comes with some fragrances overtime. Some may have note/s that didn’t bother me before, later overpowering everything. Also when the juice becomes richer, the texture or balanced blend I specifically wanted and bought the fragrance for changes too much.

[@dr.claire.perfume]

Those are good reasons. I also want a smaller collection, I feel that sampling is what I enjoy most really, but it's taken me a while to realise that. 🤣 I think part of the problem is that KZbin is very much geared up towards pushing the more generic content, so declutter videos tend to do well with views and therefore also with income and that means content creators are rewards for making those videos. It's a vicious cycle when content creators are also being gifted fragrances to "haul" by companies or reviewing releases within a few hours of receiving them. Have a fab weekend and thanks for watching 🥰

[@jaytibee]

@@dr.claire.perfume oh yeah I agree, it’s part of the algorithm game so KZbin doesn’t punish them lol. I honestly watch for entertainment but as long as there’s openness for those genuinely looking for recommendations. Same to you!

[@dr.claire.perfume]

Yes, being up front about whether something was chosen or gifted is key! I agree 👍

[@whatnow8080]

I loved this scientific analysis of declutter videos.

[@dr.claire.perfume]

Thank you ❤️ have a fab Sunday 🥰

[@Mr.TPriester357]

You are one of a kind. Honest and genuine, you are. Thank you. I only wish that I had found your content one year ago and 100 bottles later, most I don't like or are redundant. Most fragrance content creators, in my opinion, are not honest. Be cautious when you hear them, say these thoughts and opinions are my own😂no offense to the honest ones. Love your content and please keep up the amazing work. I am a fan🙏🏼🌻

[@dr.claire.perfume]

Thank you ❤️ I try not to use any language as to suggest that anyone "needs" anything that I talk about. I just enjoy making videos, it's all I do this for! Thanks for watching 🥰

[@jaxbeautifulyou]

I see a lot of montale and Mancera being decluttered. Some of them are kind of rough.

[@dr.claire.perfume]

I have tried lots of Mancera, not so much Montale, they do have a very particular DNA judging by the ones that I've tried and I understand that that might not appeal to most people. I can't say they are my favourite brands so far, but I'm open to trying a few more. 🥰

[@Topzyturvey]

In the future I am predicting that the Middle Eastern perfumes will catch up with the other categories in terms of declutters. Like you said, it's low risk and often cheaper/easier to buy the full size. I do wish some of the Middle Eastern perfumes would come in smaller bottles (10-30 ml) but I doubt this would be cost effective 😅

[@dr.claire.perfume]

I think you are right! There's been an explosion in the number of people buying the cheaper Middle Eastern brands and this is creating a bubble that will result in lots more declutters as people get tired of them and move on. I've seen Ansaam Gold and Nebras in 20 ml bottles, but not really the others unfortunately, I agree, smaller bottles would be better, but clearly not cost effective with their pricepoints... Thanks for watching 🥰

[@RyanParfums]

I’m loving the math/science approach in this video 🙌🏻🎉

[@dr.claire.perfume]

Thank you 👩‍💻 gotta use those skills somewhere 😉

[@jillshorten3457]

This was fascinating Claire! I used to analyze statistics in my profession, so this resonates with me. I see other comments mentioning this, but our modern consumerism feels like it’s gotten out of hand. And I am as guilty as anyone. Watching all this fragrance content just seems to convince me that I need to try more. And it’s great fun - unfortunately 😳🤷🏼‍♀️ For the vast majority of my adult life I owned 10 bottles or less. Well….not anymore. Also many of the brands you identified are no surprise. You put significant effort into this video and it shows - thank you!

[@dr.claire.perfume]

Thanks Jill! I felt like I needed a few more videos in this really, the trends were only just beginning to pop out and all of the data was still being swayed by outliers. After 21 videos though, I was pretty over it 🤣 Yes same! Right up until 2018, I had 10 or fewer. And yes I have been sucked in massively and I'd say I'm not really a review channel on the whole either... I think people tend to watch me for other reasons really, so I've got little excuse for owning 120 right now. 🤣

[@AdriennaDC]

I’m not gonna follow the trend of declutter img cause I’m usually behind in fragrance trends 😆😆because I buy what I like and then a year when I realise I’m behind I catch up ONLY what I consider to be great. And that’s after obsessing over it and watching a million reviews! Fantastic video Claire!

[@dr.claire.perfume]

Yes 🤣 I also watch crazy amounts of reviews before buying anything... And I'm always behind too. But if you chase the new ones, you spend crazy amounts of money on stuff you, in general, don't end up loving or keeping in the longer term. Thanks for watching 🥰

[@corinalymburner1121]

This resonates with me - I own more perfumes than I ever imagined I’d ever own in my lifetime now; but I also wait, evaluate if a new perfume I’m interested in potentially has a place within a certain ‘frag genre/family’ category in my carefully cultivated collection (of which I have no intention or desire to spend the time decluttering) before buying.

[@dr.claire.perfume]

Yep 👍 being picky is the best way. Decluttering is masses of hassle.

[@TheEagleslover]

Absolutely love the insight into how and what people decide to declutter. I would have to agree that a lot of the influencers tend to declutter gifted items more often than others. Wonderful research!

[@dr.claire.perfume]

Thanks ❤️ yes, I think it's easier to declutter something you perhaps never really wanted and didn't pay for in the first place. I feel like I should maybe make this into a bigger study at some point. More data would make it much more accurate as the trends were only starting to pop out here...

[@ChaoticCurlz]

Yes. This would be a really good one but also insightful for us as consumers. Like it’s ok to love a fragrance that seems to making its way out the trendy door. And also it’s ok if you don’t love a fragrance that’s being raved about on and on! So many times I’ve questioned my own nostrils regarding a fragrance lol

[@dr.claire.perfume]

Oh yes! That happened to me early on with La Belle, I just didn't get the hype at all, and now look, it's being decluttered 🤣 your own taste and opinions are rarely going to match others even 50% though... ☺️

[@adam9321]

One variable that is overlooked and jumped in my mind whilst watching the video was that declutter videos are mostly coming from women, i can’t think of a male ytuber who does it off the top of my head lol Btw on the clone declutter, if you’re talking about ksenja she has a bad habit of doing paid sponsored videos about clone brand that she ends up decluttering because she bought the og perfume when she sells the clones like they are the best thing you could find even compared to the og and approved by her, i told her that and also that she ends up looking like a glorified sephora sales rep. When she just found out the difference between edt, edp and eau de cologne when in her julianna videos she kept pushing the whole extrait de parfum argument which further shows that just reads the prompt of the brand and get it over with, for plenty its about consumption rather than just enjoyment, thats why so many switched from makeup to fragrances when makeup got too redundant to ignore. Great idea for a video btw, you always deliver personal great videos that are genuinely specific to you, bravo.

[@dr.claire.perfume]

Yes!!! This! I have seen one declutter ever from a male youtuber! The difference in content is striking isn't it? Is it maybe because in general women buy more fragrance? Or are more willing to say they've made a mistake in their choices? I don't think Ksenja featured actually, but yes 🙂 I agree, there are people who give their genuine opinions, warts and all, and thoroughly test fragrances and those that just do sponsored videos and posts and stick to what brands tell them... Nothing turns me off a channel quicker than sponsored content. I was gifted 10 clone fragrances back in the summer and wow, I'd never got any PR before that but sheesh, reviewing those was sooo much work! I wore each one several days and also had to seek out the originals in store or in samples in order to make comparisons. I began to realise just how little other people must bother, because the whole thing took me more than a month and the video got about 1000 views, which from my point of view, is not great. 😬 Anyway I hope my review of that brand helps someone to make an informed decision on them at least. Thanks for watching and thanks for your lovely compliments! It's so nice to read that! Have a fab weekend. 🥰

[@user-bg9ws7ys4k]

Yes, now that you mention it I haven't seen any decluttering by male perfume influencers. Do you have any ideas? I would love to know. I know from the perfume guy that he mentions sometimes (rarely) he gifts it to family members.

[@dr.claire.perfume]

I'm not sure really. I guess women maybe like watching that kind of content and men don't? Generally people make the videos that get views. I think perhaps men just quietly declutter and don't talk about it, or perhaps there are more male perfume boarders who hang onto things that they don't love or wear? What do you think?

[@AdriennaDC]

I think velvet rose and Oud is one of THE best from the brand.

[@dr.claire.perfume]

Someone else said that to me this week actually... I've not tried it. It does sound like a nice combination...

[@Tina-wi7we]

I agree, it is beautiful. A better version L'extase. And came out 2 years before oud bouquet. A classic for me. 🌹❤️

[@dr.claire.perfume]

I should go try it 🧐

[@simplythebestgirl]

I agree about Velvet Rose & Oud! 🌹❤🌹

[@OpinionatedScents]

I just love your video ideas. Some of these in your thumbnail made me clutch my pearls. 😂

[@dr.claire.perfume]

Thank you 🥰 LOL 😂 did you let go yet?

[@OpinionatedScents]

@@dr.claire.perfume nope. Lol

[@dr.claire.perfume]

🤣

[@shuvanidev]

I really like this video topic and find it really interesting. Mostly interesting because it helps to narrow down what reviewers really love enough to keep in their collections. I find that fascinating. I don't watch too many declutter (or haul) videos, but the ones I have seen I was often irritated because some of those that were decluttered were fragrances that not too long ago they were just gushing over how good they were. That is enough to turn me off from a channel completely - oh yes, I've gotten to be hard about it :)

[@dr.claire.perfume]

Thank you! I have a similar video coming this Saturday hopefully. I think this analysis is really confounded by the decluttering of PR and also the fragrances that people buy to review. It sounds weird, but new celebrity fragrances get lots of views so lots of people buy them when they are first released to talk about them and then end up decluttering them later. 🥰

[@CBlake-xy5cm]

This topic is brilliant! Cannot wait to watch just as soon as breakfast is ready! Thank you again for such informative content! 🦋🧡🦋

[@dr.claire.perfume]

You're welcome! I really hope you enjoy this ☺️

[@kathywitter6076]

Another enjoyable video Claire. Your analysis is spot on; its clear that perfume brands and retailers have learnt how to get influencers to talk about their products or seasonal promotions. It does feel like we're been played but I get consumers fomo and then rushing to buy.

[@dr.claire.perfume]

Hi Kathy, yes, it seems the gifted and hyped brands are the ones that tend to be the most decluttered in general. I guess we'd expect that. Anyone talking about a brand or fragrance gets the name of the brand out there and so creates more awareness, which can only drive more sales. It's a fab strategy really for brands to use. Thanks for watching 🥰

[@AdriennaDC]

I want every single Kayali!😍😍😍I am not shocked about Xerjoff. I don’t feel particularly impressed by Xerjoff, I want to try about 3 more from the brand and then I’ll conclude my diagnosis as for my thoughts on Xerjoff.

[@dr.claire.perfume]

I haven't tried any Xerjoff, it's my plan to go to Harvey Nichols and spray a few soon though. I think they are a love or hate brand... I like Kayali too, they are fun and well priced for the quality. They get a lot of stick, but I think they are nice.

[@scentstories]

Really enjoyed this video! ❤ Happy Saturday! Please keep doing what you’re doing… your content is always interesting, informative, enlightening and entertaining!

[@dr.claire.perfume]

Thank you ❤️ and happy Saturday to you too! I will try 😉 thanks for watching as always 🥰

[@dennisedelamo8278]

What a great video Claire as usual! Thank you for taking so much time to do this for us. I really appreciate you.

[@dr.claire.perfume]

Thank you ❤️ I'm really happy that you enjoyed this ☺️ thanks for watching and have a fab Sunday 🥰

[@dcjimr1]

Another interesting video! Thanks for taking the time to compile these statistics!

[@dr.claire.perfume]

Thank you! It took a while 🤣

[@LaladaBeauty]

I have seen many fragrances that I still own and love being decluttered. Such as Rare Tiffany by Afnan and La Belle Le Parfum. I also think that when a brand comes out with many flankers, people purchase them and end up using only one or two and decluttering the rest. This was so interesting. Your research is impeccable 🫶🫶

[@dr.claire.perfume]

Yes I agree, people get excited for flankers for fragrances that they love but they don't always live up to expectations. I think I tend to hold on to fragrances longer than most people so I've seen a lot of the ones that I own be decluttered! 🤣 Thanks for watching 🥰

[@Naturallyliz41]

I truly enjoyed this video. Thank you for always bringing great content

[@dr.claire.perfume]

Thank you ❤️

[@Joss-Fragrance-Mixology]

This is really amazing and genius Claire, well done!!!👏👏👏

[@dr.claire.perfume]

Thanks Joss, I just got curious 🥰

[@kathleencoronado4573]

This content is so interesting! Thank you for taking the time doing a video like this 🤗

[@dr.claire.perfume]

No problem! Thanks for watching and have a great weekend 🥰

[@tjb1291]

I was literally thinking this week about the trends in declutters, because I'd noticed Scandal By Night come up a couple of times recently, and then you released this video 😂 Very interesting video, Claire! I'm sure this must have taken many hours to put together! 😊

[@dr.claire.perfume]

Yes I've noticed that too with Scandal by Night! I think it's because it's discontinued. Influencers are less likely to recommend things that they can't find an affiliate link for... Haha, yes, it took a while 😉 thanks for watching and happy Sunday 🥰

[@Epz503]

Very interesting, thanks for breaking it down in this way! I’d love to see more similar videos, like most common notes/trends in new releases, etc. Larger sample sizes would be interesting to see too, but that would require more watching work on your end!

[@dr.claire.perfume]

Thank you ❤️ I'm happy that you enjoyed this! Yes, those would be interesting videos, I've been thinking about one around note trends, but I haven't managed to find an easy way of collating data for that so far. I agree that a bigger study on declutters would be even more interesting, especially if it took in different seasons. Thanks for watching 🥰

[@topnotebya140]

I love this thank you for this content Doc

[@dr.claire.perfume]

No problem ☺️ thanks for watching ❤️

[@tdsollog]

Decluttering is just part of the hype, buy, try, wait a little bit…. Oh my collection is too big…. Declutter again cycle. Especially with review channels. Got to get the clicks….

[@dr.claire.perfume]

Yes, it's an added bonus for people buying to review or even being gifted to review that the offloading of the fragrances brings as much watch income and views as the reviews in the first place and allows creators to resell to recoup costs too. It's definitely a cycle that seems to work on KZbin. 🥰

[@playsintraffic2]

Some of my favorite things. Research and fragrance. Well done!!!

[@dr.claire.perfume]

Thank you 😊 have a fab weekend 🥰

[@onlyme7308]

Brilliant video. It’s very illuminating. Brings home the ‘hype’ around certain brands and the influence. Can honestly say, I have been duped by the Kayali hype on more than one occasion. And they were decluttered my end too. These days, I’m trying to sample more than ever. Thanks for all the info and insight 🌻💕

[@dr.claire.perfume]

Thank you ❤️ yes Kayali do tend to get a lot of hype, especially the earlier ones... I ended up decluttering Eden juicy apple and I think it was probably the most controversial thing I ever decluttered, along with the Lattafa fragrances... I guess a lot of people love them! I hadn't sampled Eden juicy apple as I won a competition and got it as a prize but it just wasn't for me unfortunately... Sampling is definitely the way forward of possible and affordable! Thanks for watching, have a lovely weekend 🥰

[@Vonononie]

I skip the second I see Kayali on a list. They seem to be given a glowing review only to feature in decluttering a few months later. Their price and quality don’t seem to align

[@onlyme7308]

@@dr.claire.perfume @Vonononie I had the vanilla one. It was like cooking vanilla. I could’ve spared myself the cash and nipped to Sainsbury’s. I also had the yum gelato thing, which for me was just a confused mess. I appreciate we all take different things from different scents but not for me. I think there are some politics at play within the perfume community, like everywhere in life 🤷🏻‍♀️😁🤦🏻‍♀️💛.

[@lilagood1963]

@@VonononieOut of my whole fragrance wardrobe - I could easily get rid of every Kayali I own. 👎

[@Vonononie]

@@onlyme7308 if that was the pistachio gelato I saw a few reviewers trying to say something nice and hype it up but you could see from their face they didn’t like the smell. I assume it was gifted or they are friends with the owner, so they felt they couldn’t say the truth

[@cfischer3027]

Love your aproach! 😊

[@dr.claire.perfume]

Thank you 🥰

[@user-bs2fw8mw6q]

Id love to see this format for „best perfumes of 2023” style videos!

[@dr.claire.perfume]

Fab idea, I will look into it ☺️

[@mnop1774]

This is a fascinating topic and I love your scientific approach. Please do more.

[@dr.claire.perfume]

Thank you ❤️ is there anything that you would particularly like to see?

[@Melissarouge]

Love this video! So interesting. Can you do a video analyzing like maybe which fragrances are hauled, which one hauled more than others, non sponsored hauled fragrances, or anything else you’d like to analyze. That would be interesting as well

[@dr.claire.perfume]

Thank you. Yes I think that would be doable for sure. I will look into it. Thanks for watching 🥰

[@EloisaMontesdeOcaTV]

Super interesting for a change Claire! I barely do declutters, but I agree in everything you said. Celebrity fragrances is a fact when houre starting, maybe i should face it and finally make a deep declutter after all haha.

[@dr.claire.perfume]

Yes I know, I don't declutter much either. I'd rather just try to buy less. I am at 120 right now though and I do feel a bit overwhelmed. I agree, there are stages in fragrance collections that people go through and a slight curiosity with celebrity fragrances is one most people experience. Thanks for watching 🥰

[@Raptuza]

Super interesting and fun video! Thanks from Norway : )

[@dr.claire.perfume]

Thank you ❤️ have a lovely weekend and thanks for watching 🥰

[@jennafrancis5758]

Thanks for this video. There is nothing like hearing from a scientific mind. Your mostly objective conclusions are refreshing. My decluttered fragrances seem to follow the proportions in your pie chart.

[@dr.claire.perfume]

Thank you ❤️ I'm happy that you enjoyed this! It's interesting that you think these proportions match your experiences of decluttering. I think early on I was decluttering designer and celebrity and now it's more of a mix with some niche and Middle Eastern. 🥰

[@oldmama8929]

While also being affordable, it is harder to get samples of many Middle Eastern fragrances. I know I have bought whole bottles and decluttered 1-6 months later b/c I didn't like the scent. Decluttering would happen less if consumers were able to widely sample.

[@dr.claire.perfume]

That's spot on! Lattafa may be inexpensive, but if you end up buying 6 and like only one, that's no longer cheap. I agree 👍 I've bought 3 from Lattafa, I have one left and even that is now on the chopping block. Thanks for watching 🥰

[@brandiorbin9714]

Interesting- thank you for sharing!

[@dr.claire.perfume]

Thanks for watching ❤️ have a fab weekend 🥰

[@ommoommo]

very interesting content, love such data drive deep dives into niche interests lol

[@dr.claire.perfume]

Thank you ❤️ I'm a scientist 👩‍💻 I love data 😄

[@michellebastiani6470]

Lol I still have Pink Friday. But I have 2 little girls and they like those fruity, sweet scents. And of course my girls are going to have a bit of an interest because I'm a big fraghead, I think I have about 70 bottles. I also got rid of My Way, so I definitely think you are onto something. This style video is great! I just discovered your channel yesterday and I absolutely love it. I enjoy your personality and the way you think. You definitely have a special touch because I have finished all your videos and I rarely do that with other fragrance channels lately. Thank you for all the hard work you put into your content, it's greatly appreciated by myself and I believe many other viewers.

[@dr.claire.perfume]

Thank you ❤️ wow that's lovely! You've made my day! I think Pink Friday was a big hit and I've had a few creators with teenage daughters telling me how much their children like it and also them themselves. I always think it's interesting to look at trends and try to spot patterns and think about why those patterns are there. Have a fab week and thanks for watching 🥰

[@melissagerber7231]

I like the fruity fragrances too. I was rather alarmed by how much I like them and how well they work on me. Then, I found out that gourmand are a subset of Oriental/ Exotic fragrance,and,said, oh. The main complaint that I've heard about Pink Friday was poor performance.

[@dr.claire.perfume]

@@melissagerber7231 ooh yes the modernised fragrance wheel! ❤️ Well at one point Pink Friday was quite inexpensive so I guess it's annoying to respray but not pricey, although now I'm not sure... I think it's got rarer.

[@michellebastiani6470]

@@melissagerber7231 That fragrance is actually something I had gotten back in I want to say 2014, I had gotten 3 travel-size sprays from Carson pirie Scott. They were the original and 2 flankers. That actually cost me $40 on clearance back then so it was a bit expensive when they first came out. But I must say that I remember the longevity being much better than the bottle I have now, but my 6 yr old sprays it on here stuffies and they hold onto the scent for a very decent time imo fragrances always last better on fabrics. And honestly I've noticed over the years when it comes to certain fragrances their performance is at its best when they are first on the market, especially celebrity fragrances. And I think that's why certain celebrities like Jessica Simpson and Rihanna have continued to have their fragrances be pretty popular because they keep the quality pretty decent. I could be completely incorrect but I seem to notice a trend with some for sure.

[@michellebastiani6470]

@@dr.claire.perfume Yes for sure and that's why your content is so awesome because you take the time to do the work and let us know the trends you find. Hands down best fragrance channel for me ✌️😻

[@EmilyMarie1990]

I absolutely love the time and research you put into your videos! 👌 Absolutely fabulous and really quite interesting! Thank you for sharing! 😊

[@dr.claire.perfume]

Thank you ❤️ I'm happy that you enjoyed this! Have a lovely weekend and thanks for watching 🥰

[@georgiachatzitheodoridou3806]

So interesting information! Thanks for the insight! It's all a matter of trends. Influencers and You Tubers promote fragrances , prices go up and companies get richer and richer.

[@dr.claire.perfume]

Thank you ❤️ This is definitely an effect we have seen with the prices and availability of certain Lattafa, Armaf and Swiss Arabian fragrances! You are bang on. The use of affiliate codes means that there is an unhealthy feedback loop for promotion of some brands too.

[@TheEagleslover]

Happy Saturday Claire.

[@dr.claire.perfume]

Happy Saturday to you too Faith! I hope you are well. ☺️

[@AdriennaDC]

I declutter pink Friday earlier in the year! I don’t have any store brand fragrances at all. I actually tried banana republic from the perfume shop and it barely had a scent. So I left it right there and came home with pascal marabito insteas!😄

[@dr.claire.perfume]

Pink Friday seemed like it was a really popular one at one point. My impression of it was that it was a little tropical, is that right? I never tried it... The Banana Republic ones I didn't get the hype with really. I tried the tonka and the red one and they were fine but they had a strange texture that didn't appeal to me, but clearly a lot of people did seem to love those on KZbin... They were incredibly popular! Pascal Morabito Sultan at one point was absolutely everywhere, I think that's the only one of that brand that got super famous. The one you have sounds really good from your descriptions.

[@AdriennaDC]

@@dr.claire.perfume Pink Friday ain’t worth 2 quarts, banana republic did nothing for me and paschal marabito is strong. Don’t know any other PM fragrance that’s well talked about.

[@dr.claire.perfume]

The sultan range had lots of different fragrances in it but noir was the hyped one and it was about £10-15 so that was perhaps also contributing to the hype! 😂

[@CatherineBriseboisCatWoods]

This was interesting Claire. 😊 Loved your scientific approach. 👍 Wouldn't it be great if we had more data. But this must have taken a long time to compile! Not surprised to see Lattafa. I tend to buy them to try clones of other more expensive fragrances. They're affordable... Not surprised about Kayali... I'm not all that impressed by that brand and the hype. They came out with at least 7 fragrances this year... I've barely checked them out, and I'm already over them. 🤨 Montale and Mancera are kinda talked about as gateway niche. But they can be tricky to enjoy... Have a nice weekend! ❤

[@dr.claire.perfume]

Thank you ❤️ yes, for sure this needs more data, the trends were only just beginning to become visible. And ultimately the highlighted brands and fragrances may be simply anomalies when the sample size is this small in comparison to the number of fragrances on the market... Lattafa I've tried a few from and I've struggled. I understand why they might be getting decluttered, and yes they are affordable. Kayali are just very very hyped and I think releasing that many fragrances in a year won't be doing them any favours because they don't have time to accumulate a fan base before the next one appears... Montale and Mancera I've tried quite a few from and I've not really loved any of them. I do enjoy wearing intense café occasionally but it's definitely not one I reach for often. I would like to try a few more of those brands though. I was struck here by just how much overlap there was in my 5 brands I love, 5 brands I don't understand video. I guess others must feel the same way about a few of the brands that I mentioned. Thanks for watching and have a lovely weekend 🥰

[@sunnyscents1818]

I always appreciate you for the time it takes to research all this! I’ve never Decluttered a montale lol I do enjoy “weird “ and not so safe perfumes maybe that’s why 😂

[@dr.claire.perfume]

I think you have very interesting taste, we do crossover, but also we have differences, I like watching your videos because in general if you love something soft and powdery, or creamy, I find I do too. Montale are certainly interesting. I didn't love intense café when I first tried it but I do really enjoy wearing it now and although it's an occasional reach, it's a keeper!

[@AlyssaPope0429]

Hey Claire, I am here returning the love from your comment! This was a super interesting video, unique as well! You have an excellent delivery which made this so enjoyable to watch. I won't lie, I was holding me breath in the beginning to see if any of my favorite perfumes were the ones being decluttered lol I have done some decluttering of my makeup collection and I keep my purchasing pretty toned down because consumerism is so wild and out of hand! I have been focusing on using up my products instead of always buying things because they are trendy. With my perfumes I always buy a travel spray first and only if I really enjoy it (this includes the perfume standing out within my collection) will I purchase a bottle this way I dont waste! Thank you so much for sharing your findings! I joined your fam here as well!

[@dr.claire.perfume]

I didn't understand declutters before I started posting on KZbin. But I get that they are huge for views and easy content for creators. For me, they are very occasional when I've just made a mistake. I think the results in this video probably in no way reflect the general population 🤣 but it's interesting to try to pick out trends ☺️ thanks for watching 🥰

[@BilalDemiroglu]

Hi dear clarie I thank you very much, the never-setting sun of my heart,

[@dr.claire.perfume]

Have a good day Bilal ☺️

[@perfeptions]

Hi Claire ❤ very nice video and analysis 😊 it would be interesting to see these percentages compare to the hauling percentages. Like buying 80% niche and declutter 33% and then same for the rest. A lot of work though and you already did so much !

[@dr.claire.perfume]

Thank you! ❤️ I think it would be really hard to track individual KZbinrs. But yes some overall analysis of hauls would be really useful to put this in context for sure! 🥰

[@perfeptions]

@@dr.claire.perfume too much work though 🥹

[@dr.claire.perfume]

Quite a lot of work yes 🤣

[@Imet18]

Thank you for this upload. It explains the Vinted perfume catalogue perfectly! I only use resell sites to source hard to find fragrances & it was becoming frustratingly seeing multiples of the same fragrances. I own approx 300 & can honestly say I love/like 90% of my collection. I genuinely cannot see myself decluttering any 😅 Perfume can be very expensive, so highly recommend avoid blind buying where possible.

[@dr.claire.perfume]

Yes, I think trends in what is new or hyped enable subsequent waves of declutters of the same fragrances for sure! Thanks for watching 🥰

[@sunnyscents1818]

Hi lovely Claire ❤ I was watching and reading some of the comments and I agree with Frances and everything she said, it’s as if she read my mind lol

[@dr.claire.perfume]

Hi Sunny! Yes the change in the way people consume fragrance is like a lot of other things over the last 10-15 years and I think the trend is somewhat fuelled by social media. Thanks for watching, have a fab Sunday 🥰

[@Naturallyliz41]

Let me just say Claire. I just started the video and I am truly impressed with how you prepared for this video

[@dr.claire.perfume]

Thank you ❤️ 😊

[@yourfragrantfriendj3986]

Here watching, Claire 😊

[@dr.claire.perfume]

Hello!!! Thank you 🥰

[@MarcelenaTheresa]

Hey Claire!! Loved this review and lovely to know I’m being studied lol 😅😂😍. Fragrance trend’s definitely come in waves, people say it’s a big community but I actually think it’s rather small. I’ve noticed lots of trends in our community. I’m always wondering how much revenue does a perfume house make based on trends and reviews for that particular year. Thanks Claire ☺️

[@dr.claire.perfume]

Yes! For sure! I totally agree! I think trends and hype on KZbin must cause at least small ripples in the perfume market (which itself is vast). I think if perfume brands didn't make money from KZbin reviews, then PR, and also affiliate links wouldn't exist and companies like Jomashop and Twisted lily wouldn't give kickbacks to channels that promote them. It clearly works! Then there are brands like Kayali and their entire marketing strategy of social media too. 😊 Thanks for watching ❤️

[@LaladaBeauty]

Hi Claire! I have seen declutter videos with many of the design er ones. My Way and Scandal by Night are a few that have left my collection. Loved them but got tired of how sweet they are

[@dr.claire.perfume]

Scandal by Night is very very sweet! I agree! I really like it, but I have to be in the mood to wear it and it's not a frequent wear for me at all. I'll never get through my 50ml 🤣

[@corinalymburner1121]

I’m mostly interested in declutter videos to see what didn’t work for influencers I follow & what I’m most likely gonna avoid - def not interested in buying it on their Mercari accounts, either. Love statistics, so found this interesting and appreciate the time you’ve taken to study, prepare, upload & share this with us, Claire ❤

[@dr.claire.perfume]

Thank you and no problem! Yes I find declutters fascinating. But then human behaviour in general and social media and how it works just really makes me intrigued generally. I also watch declutters solely to see why something didn't work for someone, they can be useful sometimes. Thanks for watching 🥰

[@Tina-wi7we]

That was awesome, Claire. But I wanted to know what all the fragrances were. I appreciate all the effort you did to watch all those videos and make this analysis. ✨💙✨💙✨💙✨

[@dr.claire.perfume]

Hi Tina thank you ❤️ there weren't many fragrances that were being decluttered multiple times really, I think I mentioned the ones that came up repeatedly in declutters. I have the spreadsheet still, if you are interested, I can send it to you. ☺️ Thanks for watching and have a lovely weekend 🥰

[@Tina-wi7we]

Have a lovely week! That would be awesome to have! I don't have your Instagram and I don't see it listed here. Ty so much!

[@dr.claire.perfume]

It's @bowccl

[@TiaanBReviews]

Hello Claire...❤❤❤nice video thanks😊I loooove your approach, my bestie is a microbiologist...you just make me miss her❤😊

[@dr.claire.perfume]

Thank you! ❤️ Oh microbiology is fascinating! Thank for watching 🥰

[@Demi1369]

I’m wondering if people are decluttering certain perfume notes. It seems that people are decluttering “newer” perfumes than “older” perfumes. This leads me to believe that since perfumes gained massive traction due to the pandemic, and the explosion caused prices to go up, yet quality declined, that perhaps these declutters are due to specific notes or aroma chemicals or something to that effect. It’s a suspicion of mine. As for niche, I’m not surprised that more of those are decluttered compared to designer. Designer perfumes are created to be mass appealing, niche isn’t. So perhaps the person didn’t like the scent profile on themselves and therefore decluttered the fragrance. On the other hand, I think designer perfumes are being decluttered at such a high rate due to how fast they are churning out flankers that smell nearly identical (so there’s no real thoughtfulness put into the creation) and the cheapness in quality. For example, I have My Way Intense and My Way Floral. Initially I could detect a difference in the perfumes that was significant enough to like and own both. Intense was more of a sweet, bubblegum perfume. Floral was a lighter version, a bit more airy. Now Floral seems a bit more green to me (and I don’t like green perfumes) after sitting for about a year. I almost regret letting it sit for so long, but I have so many perfumes that I needed to get use out of other ones and rotate for the season. I’m quite irritated with My Way Floral now. Also for reference, I went to smell the new Nectar one and really felt disappointed. That smells just like all the other My Way releases. Compare these flankers to ones from the past like Poison (I know they are different brands). Poison, Pure Poison and Hypnotic Poison smell completely different. There was just more thought and effort put behind flanker releases years ago. I’m wish brands would focus more on the quality. People will be hyped when a new, long awaited release occurs, compared to churning out nearly identical smelling flankers. Another thing it makes me wonder, is that because these companies are churning out so many flankers, and the materials are limited in quantity, if that is almost causing them to “water down” or “cheapen” the materials used. Maybe putting in more filler ingredients. Many KZbinrs were pushing beastmode fragrances, with intense projection and sillage. Fragrances from the 80s and 90s were definitely bombastic, even the lighter ones had a beautiful presence to them. But fragrances currently on the market seem to have these very cheap/low quality, off-putting aroma chemicals to PUSH this projection and sillage. I don’t understand what changed between years past and now? Why were fragrances powerhouses in the past without smelling forced and overdone? Also, random question I’ve been meaning to ask: What type/kind of scientist are you? In what field/area, is what I mean? There are so many and I was quite curious.

[@dr.claire.perfume]

I'm a medical researcher for a university, I work on dental enamel, that's my love, I've discovered a lot of the disease genes for developmental defects of enamel. I've also worked on drug screening, disease modelling, plant and human epigenetics, toxin analysis... I've done lots of different jobs, but I just became a lecturer ☺️ I start in May. I have no idea what the change is from the 80s with fragrances, I do wonder whether it was a change in the regulations regarding which musks are allowed to be used perhaps? Musk was really the universal starting point for fragrances so that might be it. It could also be the growth in use of ambroxan, iso E super and cashmeran? Although I know ambrox is in short supply at the moment so I am interested to know what direction designer perfumery takes now! Thanks for watching 🥰

[@Demi1369]

@@dr.claire.perfume Oh wow! You’ve had a lot of really cool jobs and work! Congratulations on becoming a lecturer! You’ll do amazing for sure! There have been enormous changes in perfumery due to regulations. One such lament from those who enjoy older perfumes was that real civet is no longer allowed. So my guess is that creating the synthetic version, although chemically it is the same, it is not really exactly the same as the natural thing. So yup, musks for sure. Also the rise of all the other molecules mentioned (Ambroxan, Iso E Super, Cashmeran, etc.) I’ve noticed that cheaper perfumes are now bothersome to me and even many recent designer releases. The only common denominator must be the use of newer molecules, which might be cheaply made material. I’m not sure, I actually have to research that. I do know that they’re used in perfumery to make a fragrance project more, have longer sillage and more lasting power. I haven’t made any trips to larger, upscale department stores to smell/sample niche because I really don’t need to obsess over more expensive perfumes when I have so many I need to get through in my collection. What I do know is that I’m having a similar issue that Carmen Scentrix is having with fragrance; my nose picks up on certain notes which have become bothersome/unpleasant and headache inducing. If I could deduce what is causing it, and if there’s a way to detect a tipping point where too much of this note is an automatic fail or any amount is a complete fail, then I would know what fragrances to avoid. I’ve been collecting perfume for about 20 years now, and I’ve never had this issue in the past. It’s more so become one in approximately the last 5 years of collecting. That’s roughly the time when many changes in the overall beauty community occurred as well. Maybe it’s time I follow your footsteps, put on my own research hat and collect data in an attempt to reach a conclusion. 🤓📝 Always a pleasure watching your videos! 🥰💕

[@dr.claire.perfume]

Thank you 😊 I do think that there has been a huge rise in use of certain aromachemicals that seem to be very prominent across the board. I don't think it's only cheaper designer either. For me brands like BDK, PDM, Initio, JHAG all have this heavy style of use. Same with the cheaper end, e.g. Lattafa, Afnan. 🤷‍♀️

[@simplythebestgirl]

Interesting video! I love your scientific approach. I really like Kayali and Lattafa. I'm a collector so I don't think I can ever part with any of my perfumes. 💗🌹💗

[@dr.claire.perfume]

I think both brands are ones that get a lot of KZbin views for reviews so there is a skewed incentive for channels to buy and talk about those brands, Kayali also gift a lot of PR. I think both of these things cause the amount of decluttering of both brands to be higher than for other brands.

[@simplythebestgirl]

@@dr.claire.perfume I think you're right!

[@skinscentsforfusspots]

I was totally expecting designer to be the biggest group so was surprised to see niche being decluttered most! I guess niche can be harder to wear for many people but also probably holds it's value well if you know where to sell?! It's definitely true though that the bigger youtubers get so much PR that they must need to get rid of stuff that's just not doing it for them. I kept seeing Roja popping up recently (clearly sent for free) which didn't seem to be quite up the reviewers street and I couldn't believe how expensive that brand was when I saw them online! I'd definitely sell that on and then take myself out for a nice meal and buy a much cheaper perfume 😂

[@dr.claire.perfume]

Yeah I think some of the makeup content creators seems to have become more responsible with PR, I know some are deliberately being selective with what they accept and trying to limit things like entire shade ranges of foundations being gifted. I guess with fragrance it's less predictable so maybe harder to be selective. Roja are notorious for gifting fragrances. I've never tried any so I can't judge with regard to whether I like them or not, but yes they are crazily expensive. I'd like to think that if I were gifted anything that I didn't love by a brand that I would give it to someone who did. I've seen creators reselling gifted fragrances quietly (not mentioning the declutter on their channels) on eBay after raving about them only a month or three earlier e.g. one creator who was gifted a Fragrance du Bois, so I know people do resell, even if they don't say that 🤣 Thanks for watching 🥰

[@HappinessSparkles]

Good morning Clare ❤☕️

[@dr.claire.perfume]

Morning Frances ☺️

[@amandainessex1784]

Great video

[@dr.claire.perfume]

Thank you 🥰

[@Roxannesretreat]

Great video. Very interesting!

[@dr.claire.perfume]

Thank you ❤️ have a fab week! 🥰

[@AdriennaDC]

Latafa is the MOST hyped up brand right now on KZbin. Even more then Valentino and devotion.

[@dr.claire.perfume]

Yes, videos with Lattafa fragrances get lots of views. Its frequency of releases and pricepoint is what fuels that.

[@mandyh86]

I found this video super interesting! Zara perfumes are indeed fast fashion. I always thought that. They get purchased and decluttered just like that because they come and go, they’re popular one month, hyped up by everyone on Yt and them they are forgotten. I prefer to use fragrances that are classic, well loved, unique… I’ve yet to find more than one or two scents from Zara that I actually loved.

[@dr.claire.perfume]

Yes, I have seen people buy the entire Zara range on KZbin, maybe 30 fragrances at once, but I get it, because those videos get lots of views. From my own point of view, I'd never ever do that, I wouldn't want a shelf of probably 29 fragrances that I felt underwhelmed by. It would seem wasteful. I do own one from Zara, exotic mimosa, but I hardly reach for it as there are other fragrances that I ultimately prefer. Thanks for watching 🥰

[@mandyh86]

@@dr.claire.perfume Neither would I. I generally don’t watch reviewers who do that. Having tons of perfume is very unsustainable as it is (guilty…) but hoarding something you don’t need and won’t ever use is super irresponsible and wasteful. I often see these videos… they really get lots of views.

[@dr.claire.perfume]

Yeah I'm not a hoarder. If it's not used for a while, it moves on... The only line I have the whole set from is the reminiscence Les notes gourmandes, but I love all three so I'm ok with that 😊

[@laurel_luxe]

Hi Beautiful ❤️ I'm currently going to school for business analytics so I really appreciate the pie chart ❣️😂 Awesome video as always ❤❤

[@dr.claire.perfume]

Thank you ❤️ and I love a pie chart 😂 definitely my favourite simple graph type 😉

[@laurel_luxe]

@@dr.claire.perfume those and Venn diagrams get me everytime 😉

[@dr.claire.perfume]

Ooh yes!!! ❤️

[@AdriennaDC]

I’m not surprised that niche fragrances are most declutter we because they’re so high priced and they don’t match the price tag. That’s a turn off for me ESPECIALLY if it resembles something cheaper. With me regarding celebrity fragrances I was the opposite I bought celebrity scents later on in my journey. My channels and my beloved dior 😅were first.

[@dr.claire.perfume]

Yes, you are a classics person! I have learnt to appreciate Chanel and Dior only recently really on a big scale... I love them now ☺️ I agree, content creators will want their assets liquidised if something disappoints them. If I buy something and I don't love it, I want to declutter it and get my money back so I can get something I'll enjoy. Having fragrances that you don't love sitting around is like having money sitting on shelves that you can't use. 😭

[@liquidjoy23]

What an interesting video! I honestly didn't expect so many niche fragrances to be decluttered. I need to do a declutter myself, but I'm afraid I'll regret it, because I totally am that person who overthinks after decluttering. 😂

[@dr.claire.perfume]

Me neither! And that's what I thought before I decluttered first time around but I just went with 5 and saw how it went. I held onto them for a while in a separate place and then gave away or sold them after a while. I've never regretted a declutter but I do take a long time to make up my mind sometimes 🤣 have a fab weekend 🥰

[@liquidjoy23]

@@dr.claire.perfume thanks, have a fab weekend as well! 🥰

[@aroundthewaygirlnextdoor]

Fascinating content

[@dr.claire.perfume]

Thank you 🥰

[@loverofkittehs8363]

Really enjoyed this video! I would love to see any other statistical analysis videos you want to give us :)

[@dr.claire.perfume]

Thank you ❤️ I will have a think 🤔 thanks for watching 🥰

[@Barbiered]

Hello love new here ! Great video ❤

[@dr.claire.perfume]

Thank you! ❤️ And welcome! 🥰

[@andreav2175]

Interesting!

[@dr.claire.perfume]

Thank you 🥰

[@AdriennaDC]

Whattt? Skylar and clean? These are brands that I’m just noticing and I’m glad you did this analysis cause I was starting to feel left out!😂😂😂 I finally got my roses musk, rose elixir and orchid powder sold. I ain’t so found of Montale fragrances at all! Kayali??? Not my babies!😂😂😂

[@dr.claire.perfume]

I haven't tried Skylar so I can't judge at all, but I really noticed just how many brands are claiming to be clean, whatever that means... 🤷‍♀️ It's a real trend that as a scientist, means absolutely nothing to me. 🤣 Montale are a brand that I have enjoyed trying but I haven't loved. It took me ages to enjoy intense café, it's a rare wear, but when I'm in the mood, I enjoy it. I'm open to trying a few more but I'm not blind buying...

[@AdriennaDC]

@@dr.claire.perfume 😂😂😂I’ve never tried intense cafe!

[@dr.claire.perfume]

If you want a sample of anything please contact me on Instagram @bowccl I'd be happy to send you some! ☺️

[@tiamurrell963]

Hi Clare, an interesting way to look at the perfume industry and decluttering. Before watching this I had a bet with myself that my Middle Eastern signature scent would be mentioned and yep , there it was, so if someone is in Australia wanting to ' declutter' Opulent Red, please let me know. I love that perfume and I realize that it is a very polarizing perfume but that's fine with me. As long as no one walks away or moves away from me because they feel offended by perfume I can take criticism about my favourite ME perfume. However, when I wear it I do always get compliments and questions what I am wearing. With friends who have asked me and love me wearing this, I actually told them that a lot of people hate this and to try it out first. I had some people not believing me this was what I was wearing when they smelled the top notes, which has been quite funny. I think this perfume ( on my skin) shines as it dries down. One thing that I find interesting whilst there is of course scientific reasons for loving perfumes and their notes there are emotional responses to perfumes that not one person could predict. For me I have noticed that most perfumes I have loved and love have some emotional connection , sometimes I cannot tell what it is at first but there is always something. I must admit that it would never ever cross my mind to declutter because some influencer suggests but perhaps some people are subconsciously influenced. I love perfume and especially Middle Eastern perfumes and I sometimes feel there are too many people talking about perfumes, rather than wearing them and enjoying them.

[@dr.claire.perfume]

I've not tried Opulent Red, I know it's compared to Alien but to me, they don't sound similar, are they? I used to own Opulent Musk, that's the only one I've tried from that line though. I do think that some of people's YT collections will inevitably be unused and unloved, there is always going to be bias towards a few fragrances in people's lives, you have to be pretty disciplined to reach for something different every day... I know, I've tried! 🥰

[@tiamurrell963]

@@dr.claire.perfume Hi, I actually do try and wear a different perfume every day or second day and on occasions, especially when it was very warm and I have had 2 showers or so, changed my perfume during the day ( maximum of 3 perfumes I think, usually in the same scent family) but mostly I do tend to wear one perfume for 2 days and then change. But I do gravitate towards my beloved Opulent Red, I love the OG Alien but would not say they are similar, Ajmal Sacrifice is a lighter more wearable version ( with an aquatic note) than the OG Alien and I do love wearing that one ( no one ever finds this to cloying as some find Alien to be). I think Opulent Red is woody ambery oriental, but also fruity (Blood Orange, Peach) , spicy (pink pepper, cardamom, white floral( Jasmine and Tuberose) , with hint of cognac, all on this base of Oud), Vanilla, Amber, Sandalwood, Tonka Bean, Patchouli and woody musky notes ( Cashmeran). I can actually smell all these notes which is why I am so in love and bewitched by this magical perfume. So many notes but to me they are all in harmony and blended to perfection, again I am aware of how many people smell harsh notes and not the individual notes. When it dries down it is so incredible feminine and comforting and yet somehow like a fairy tale from 1001 Arabian Nights. My best friend in Germany blind bought this ( and 2 other ME perfumes after I told her about these, the notes etc) and she loves them just as much. I think Opulent Musk is very different from what I remember compared to Red. You have to like strong perfumes though as it is not for the faint hearted but after a few hours even people who hate strong perfumes mention how they love the perfume. I feel it is a 'misunderstood' perfume and I feel not a 'dupe' for any other scent, which I am glad of. Nothing I own is quite es complex, it is filled with some contradictions but on my skin it works. After decades of spending a lot of money on very expensive perfumes I cannot believe how I found perfumes I love so dearly at a fraction of the cost. I feel perhaps I was a bit of a perfume snob but no longer, I am converted. 🤣 Isn't perfume wonderful, it gets us talking or writing about it and it is something you either love or hate but most of us enjoy wearing a perfume. Warmest regards to you from sunny Tasmania, Tia 🦘🦜

[@dr.claire.perfume]

Yes, it is! It's something that people get excited about and it's really lovely to find something that you feel is you. You have made me want to try Opulent Red 😂

[@tiamurrell963]

@@dr.claire.perfume 😂 Oh, that was not intended 😄. But really if you can get a sample or chance to smell it , I have found that people either love or loathe this perfume. I love complex scents and also the way they dry down, the older I get ( I used to love chypre perfumes the most) the more I am into the woody amber "florientals" . But to me Opulent Red can fall into a few categories as it has so much going on, but it is more of a rock opera rather than sweet love song. But the notes sing and to me are truly perfectly matched. If those notes appeal to you in general you may be OK to blind buy this, especially since you can get it on sale for very cheap prices. If you do get it, I would love to know what you think ! 🤩

[@dr.claire.perfume]

@@tiamurrell963 ok, if I get it, I will review it ☺️

[@neilsant1194]

Dr.Claire, you are a human Algorithm.its very interesting content!

[@dr.claire.perfume]

Thank you ❤️ have a lovely Sunday 🥰

[@perfumesbeauty]

Very interesting statistics you came up with Claire. Really appreciated and I think what we can take as lesson is to be more precautious when purchasing fragrances as not to end up in this circle of buying and decluttering. I know is a new trend in the recent years and kind of like saddens me, but again, some of us just might get on the hype train and later on end up realizing that it is not for us and end up decluttering . Was surprised about Dior Prive line to be honest

[@dr.claire.perfume]

Yes, for sure, I've been sucked in by hype and regretted it the other end. It's perfectly understandable to want to declutter occasionally, maybe not every single month though 😂 I definitely feel happier about my collection now I am doing less blind buying and sampling more but I understand too that that's not always possible. I guess with those two Dior privée fragrances, they've had so much hype and having tried Vanilla Diorama, it really wasn't what I expected at all! I was shocked by it! If fève délicieuse is similar then I understand people could be blind buying those and then realising they weren't what they'd imagined... Thanks for watching 🥰 have a lovely week.

[@perfumesbeauty]

@@dr.claire.perfume Thank you once again, always so excited to watch your videos and wishing you as well a lovely week 🥰

[@dr.claire.perfume]

🤓

[@andreeaschumacher]

Hello, Claire. I paused the video at 0.29" because when I heard that u wanted to see if there are some trends in decuttering I remember that last week was Black Friday in my country and I went to Obsentum with the intention to buy one perfume from Pantheon Roma. As u can imagine I wanted to try Trastevere and Dolce Passione. I didn t buy any of them because they where cakes in bottles and I told the lady there: No, no more gourmands. Now back to the video to see if that is a trend. As Arnold said...I'll be back :)))

[@dr.claire.perfume]

I didn't specifically notice gourmands being decluttered but you're right, super sweet gourmands have been a big trend recently and it wouldn't be surprising if they made up a big proportion here. It's a shame that you didn't find a fragrance that you enjoyed enough to want to buy but it's great that you could find that out in person in a store ☺️ thanks for watching 🥰

[@HansHase78]

Thanks Claire, that was a very entertaining and clever video. It is a pity that this sort of "scientific" approach is not taken more often, but also a pity that the limitations of size and selectiveness of the data set and the lack of controls and comparators rendered the entire quantitative analysis... well, inconclusive. I really enjoyed your cautious and insightful discussion of the limitations towards the end of the video. Still, without having access to equivalent "on-cluttering" / steady-state / retention data (and many other parameters), all we are left with is speculation. Well, at least it is clever speculation 😊 ... and excellent food for thought, as always. Thanks!

[@dr.claire.perfume]

Thank you ❤️ I think analysis of a few more videos would have made this much better, the dataset was still relatively small. And yes, we need information on the fragrances coming in as well! Thanks for watching 🥰

[@justaddlight]

An interesting vid Claire!! Especially the niche fragrances bit. 😉 Meticulous design and the summary and conclusions totally reads like a discussion section. 🤭 Academics would recognize the style anywhere. Would've been interesting to include the vid dates in the descriptives to see if creators were taking advantage of particular times of the year to get some cash back; i.e. selling the more pricey items during times of high demand. What I find particularly intriguing is the relative lack of declutter vids from male content creators. 🤔 In the decade or so that I've been watching, I think I may have seen...maybe 3? And they certainly didn't use the declutter term. Any hypotheses on why that might be? Could be an insightful thread if anyone has some insight! ❤

[@dr.claire.perfume]

Haha, yes I'm an academic and you can spot me a mile off 🤣 It's interesting that you mention the lack of declutter videos from male creators! Someone else pointed that out to me the other day too! I think I've seen one declutter video ever from a male creator. They must declutter surely? Or do they all hoard?! Maybe they don't see that as legitimate content or are worried to go back on their words if they've previously said they loved something? Maybe they just resell them on the quiet? Who knows? Yes I think there may be something in hitting the high demand times for some people. Black Friday is for sure one of those times, weirdly I've even found things sell better at the beginning of each month compared with closer to the end, I guess because people have just been paid then?! This would be much better as a larger, multiseasonal study, but after watching that many videos, I was done 🤣

[@justaddlight]

@@dr.claire.perfume And now to create a questionnaire, run a pilot study and validate it eh? 😂 "Preference perceptions of social media content creators and their effects on consumer behaviour."

[@dr.claire.perfume]

It needs doing because it's definitely a thing and it was so noticeable in lockdown especially! 🤓

[@AdriennaDC]

Not surprised about celebrity scents!😩😩With an exception of my girl Billie!😄😄

[@dr.claire.perfume]

Me neither. I finished one I'd had for about 3 years a few months ago and I was honestly glad about it. My taste has changed massively and it had begun to smell like shampoo to me. I do like some, like Billie Eilish no2, and some older ones like Stash, Truth or Dare and Girl but I can leave Britney, Ariana and J Lo.

[@EnglishProfStyle]

This was fascinating! I am shocked (and a little horrified) that people would have more than one declutter in that amount of time. I'm still debating fragrances I might declutter, I don't like to get rid of things I paid good money for on a whim. Scandal by Night makes me sad, it's one of my favorite scents and one I need to eventually find another bottle of. It must be too much for some, but I love sweet, syrupy scents!

[@dr.claire.perfume]

Yes, I don't wear Scandal by Night much at all, but it's one I'd put with Wanted Girl by Night, although Scandal by Night is a little more grown up than the Azzaro 🤣. It's just super sweet and sticky but very rich too! It's a mood I guess!

[@OpinionatedScents]

Thank U Next is a fave of mine. I just finished a bottle.

[@dr.claire.perfume]

I know a lot of people really like that one. It shows just how successful Ariana Grande fragrances have been in a way, if that number of people on KZbin own it... 🤔

[@perfeptions]

19:39 ok you just said what I was thinking about the lack of info on what people bought/own

[@dr.claire.perfume]

Yes, it's a big flaw in this isn't it? You need to know what people buy and what they keep to put everything in context. ☺️

[@simplythebestgirl]

I really like Thank U, Next. 🥥🌴🥥

[@dr.claire.perfume]

Well it's certainly been a popular one! I don't own any from Arianna Grande. She must have done so well from her fragrance lines.

[@simplythebestgirl]

@@dr.claire.perfume Oh I'm sure! I think they're fun, easy perfumes. Not too expensive or complicated. 🌹🩷🌹

[@luncidamaksimov6782]

Hi I loved your video, I am also in the mood of declutter, I have a list in excel, put it in red color the perfumes that trying to get rid off owe 46 and trying to go down to 25, getting rid of Serge Lutein perfumes looks like old and heavy, getting rid of hypnotic poison and some other

[@dr.claire.perfume]

Thank you ❤️ an Excel spreadsheet sounds like a great idea. It will help you to see what you aren't loving in the long term and make the decision to declutter clearer. Good luck with decluttering! Thanks for watching! 🥰

[@adwoalovesfragrances5324]

The sample size may be small but I can bet majority of the videos you watched are US based reviewers. The luxury of returning fragrances opposed to let's say in the UK for example, is taken advantage of. Some as i have observed, get some fragrances for review and simply return them with their 'declutter ' video 😊 If you observe enough, you may know 🫣 And yes there are genuine declutters too. I forsee many more middle eastern perfumes being decluttered because it is 'trendy' at the moment and many more niche snobs are jumping on it for the meantime but will not want to 'dilute' their brand so most will be decluttered after review. I have personally seen that. There's a lot more to letting fragrances go. Brilliant video, as always 👏 Looking forward to more ❤

[@dr.claire.perfume]

Yeah, I wondered whether to put that in, but in some cases, I wasn't sure exactly whether they were US or Canadian. There were also some UK channels. All declutterers were female though, but I did search for perfume rather than fragrance declutter so that might explain that. And yes there was one channel, namely Ai the great, who clearly was making a declutter video from the fragrances she returned 🤣 they were all brand new releases! I was pretty shocked. But I guess people buy to review and then return in the US. That is just a very alien concept in the UK. Yes I agree, Lattafa is one of the most hyped brands out there and people know those haul videos get views, so they will buy them whether they love the brand or not. It's going to be something most newbies try and maybe something most larger channels do occasionally too. I don't know, for me niche in general isn't all that a lot of the time, I've rarely smelt something that I think wow and start searching for right away, and in general, those have been brands that are hard to get here e.g. l'orchestre parfums or the cheaper niche like Miller Harris that I can easily get secondhand. With niche, there are brands that I really don't get along with, like BDK, some modern Penhaligons, Creed and PDM for example. But those use a tonne of ambroxan and I find that is something that I sometimes can't tolerate. It's weird though cos I sometimes love ambroxan in certain fragrances. I still didn't work that one out 🤔 Thanks for watching 🥰

[@adwoalovesfragrances5324]

@dr.claire.perfume I am so glad lots of people are reading between the lines as to if these are genuine declutters or returns. Even the blind can see that. Now that I am trying more niche fragrances, I am appreciating my clones more because not only are most spot on, but I also do not find anything overly exciting (of course, there have been exceptions). I feel there's this sense of belonging and being part of a movement that is satisfying for some. Clearly not wanting to miss out or 'peer pressure'. Well.......maybe if I had that disposable income I might have also been part 😄 But seriously, no. Some declutters and empties are ridiculous to watch

[@dr.claire.perfume]

Yes, I agree, returns are very different to a declutter 🤣 I also have been rarely excited by niche, but more so by indie. I think I've probably tried several hundred niche and indie fragrances now and there are probably not even 10 that I would consider buying. The price is just not justified most of the time... I feel weird that I don't want to buy everything under the sun like so many other channels, but I just don't 🤷‍♀️

[@LaladaBeauty]

That’s interesting about Montale being one of the most decluttered. I haven’t let go of any in my collection. Having said that there are some rose ones which are redundant

[@dr.claire.perfume]

I don't know because I've not tried lots of Montale, but I do hear people say that the rose ones tend to overlap, I guess there are a lot of them though so that's understandable... I only have intense café. I would like to try some more! 😊

[@Esh486]

What are your favorite Montales?

[@dr.claire.perfume]

I really didn't try many myself, but I do like Intense Café and also Honey Aoud, tropical wood was really not one for me.

[@bunty4482]

I have thank u next and I might declutter it soon 😅. It gets me compliments but I’m not in love with it !

[@dr.claire.perfume]

That's interesting! I always think the ones people seem to love on me are usually the ones I'm not so bothered about! 🤣 It's so ironic!

[@bunty4482]

@@dr.claire.perfume right ? To be fair in this case , it’s guys who compliment it. And I think guys just like that Ariana DNA. Thank u next is notorious for giving people a pickle note , contributing to its decluttering frequency likely !

[@dr.claire.perfume]

Yes! I think you are bang on there with both points! I've heard so many people mention pickles. 🤣

[@tklpher8903]

Great video. I wonder how it differs from used bottles for sale on sites like ebay.

[@dr.claire.perfume]

Yes, that would be interesting to look at too. I do see people from KZbin selling there actually, but clearly the general public are the majority of sellers there. I think it's mainly designer fragrances and celebrity perfumes that seem to come up there. Thanks for watching 🥰

[@perfeptions]

Loved the comment on why ppl declutter l’extase 😂 and I agree probably that’s the reason 😅

[@dr.claire.perfume]

Yes, no affiliate link income and frustration from people watching and wanting the fragrance means creators will see no value in keeping it unless they personally love the fragrance line. 😊

[@user-bg9ws7ys4k]

Funny, and I like l'extase very much because it was one of the earlier creations by Francis Kurkdjian....bought many he created for other houses 21:20 to see if he would change his scent DNA....he didn't. Can't say anything about his MFK perfumes...never tried any. But am following the perfumers, if their scent DNA speaks to me...Dominique Ropion, Jean Claude Ellena etc.

[@dr.claire.perfume]

I wore l'extase rose absolue for the first time in a while after making this video and I really loved it still 😍 I am never sure about his creations for his own house but I really like Kenzo World by him too. 🥰

[@user-bg9ws7ys4k]

@@dr.claire.perfume that one is next on my blind buy adventures...I think that climate and weather conditions besides all other things do affect how perfumes bloom on us. Thanks for delving deeper into this beautiful metier of scents.

[@andfragt]

I’m finally here! From what I can see in the comments, I think I know where this video is heading. And I’m slightly guilty 😂😂 but I have made a promise to myself to not get sucked into consumerism from next year. 1:23 Spreadsheets. Even the word makes me gag! 😂

[@dr.claire.perfume]

LOL you'd hate the last 5 years of my life 🤣 so much microscopy data to analyse in endless spreadsheets. I hate them too now, but I'm bloody good at them 🤣 Haha, yes I want to buy less too. I spent a lot of money this year and bought a hell of a lot of perfume, but at least the blind buying is very much under control now. I think my taste has really altered from when I started back in 2020... I finished a fragrance that I bought and loved back in 2020 a few months back and I actually felt quite relieved... It just wasn't me any more. 🤷‍♀️

[@andfragt]

@@dr.claire.perfume I’m not bad at spreadsheets myself, I just loathe them 😂😂😂

[@dr.claire.perfume]

A fellow nerd? 🤓

[@ems_h.eartnotes]

This was very interesting and the results didn't surprise me at all given what goes on in the popular youtube videos

[@dr.claire.perfume]

Yes 🤣 I think when you see it, you can't unsee it! I really wonder whether people simply haul hyped fragrances because they know that those videos will get views, but in reality perhaps have little interest in them... 🤷‍♀️

[@ems_h.eartnotes]

@@dr.claire.perfume definitely. I just couldn't bring myself to buy a perfume just to review, regardless of whether I might like it or not. But I am not a reviewer so I will never have that problem. It just feels like a risk and a waste I am not prepared to take, I'm just not wired up that way. It's like buying clothes that you don't like or in totally the wrong size

[@dr.claire.perfume]

Yes I know what you mean, even with reselling, I just couldn't... It seems pointless 🤦‍♀️

[@ems_h.eartnotes]

@@dr.claire.perfume exactly. The thing I love about this whole fragrance thing is discovering and finding things I love. Not just to try something, review, return or resell, or just be given a random bottle I haven't carefully picked. It doesn't feel like there's much love in that somehow. But I guess we're all different. I can't handle blind buying, it hurts my heart when I don't love a sample and have to pass it on

[@dr.claire.perfume]

Yes, my blind buying is close to zero now, I've just become tired of having to resell fragrances that I don't love. It's hassle and takes a lot of time. Sampling just wins! ☺️

[@AdriennaDC]

Hmmm Armani is definitely very surprising.

[@dr.claire.perfume]

Yes, but maybe that brand more popular in the US than here and that would explain it... It's not one that I think of as super popular in the UK. 🤔