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This customer service training film from Roundtable Productions "I Just Work Here" (1963) was written by Marvin Wald and directed by Leon Gold. The film takes on the opinion that "the customer is always right", and presents a series of dialogues and scenarios illustrating the importance of empathy, understanding, and effective communication in customer service. It includes various interactions in different settings, such as a service company, a library, and a bank. Each scenario highlights the challenges and frustrations customers face and how service representatives can address these issues by being empathetic, understanding, and willing to help. The overall message emphasizes that seeing things from the customer's perspective and making an extra effort can lead to better outcomes and more positive interactions.
0:12 - 0:30: The film begins with a rhetorical question about setting a lamp in a window to help a neighbor, followed by another question about giving a neighbor a stone instead of bread or a serpent instead of fish.
0:52 - 1:00: Transition to a scene with Mr. Whipple, who is disputing a service charge he believes he shouldn't have to pay because he requested the service be discontinued while he was away.
1:00 - 2:00: Mr. Whipple argues with a service representative named Mr. Shephard about the lack of record for his cancellation request. Shephard explains their process for handling service requests and insists there's no record of Mr. Whipple's call.
2:00 - 3:00: Mr. Whipple becomes increasingly frustrated, insisting he made the call and accusing the company of trying to cheat him. The representative remains calm, explaining the company's procedures.
3:00 - 4:00: The scene shifts to a library where the customer care agent is looking for a book about killing weeds but doesn't know the title or author. The librarian is initially unhelpful, making the man feel stupid.
4:00 - 5:00: The librarian eventually helps the man find the book, showing a more positive attitude and making the task a challenge rather than a chore. The librarian's willingness to go the extra mile to help the customer find the book is highlighted, showing the impact of a positive attitude in customer service.
5:00 - 6:00: The scene changes to a bank where Mr. Shephard is trying to get a loan to improve his house. The banker initially refuses due to Mr. Shephard's existing commitments but eventually offers a solution involving a loan against his life insurance policy.
At 5:27, a large mainframe computer is shown. Shephard complains about errors in the computer outputs. He is told my the employee Mr. Beuller that he has to wait his turn. He thinks to himself, "everybody's just a number nowadays...impersonal...can't we have all these new mechanical brains and still have some feeling for the other fellow and his feelings" at 7:00.
7:00 - 8:00: The film returns to the issue with Mr. Whipple, who asks for a supervisor. Shepard tries to explain the company's rules and procedures, drawing a parallel to Mr. Whipple's own business practices.
8:00 - 9:00: Mr. Whipple begins to understand the representative's point of view and admits he might have been wrong. Shephard reflects back on his interaction with the librarian, and thinks about how she might have done things differently. If she made a little difference in her attitude it would help all parties.
10:30: back to the interaction with the banker, Mr. Hix. Hix emphasizes the bank's commitment to Shephard, and suggests how Shephard can get a loan using his life insurance policy. Mr. Whipple appreciates the effort and leaves feeling more positive about the interaction.
12:30 Shephard flashes back to the interaction with the computer clerk, Mr. Beuller. They two reach a compromise as to how to work out the problem, by each juggling their schedule.
14:00 Shephard tries to work with Whipple, and manages to get Mr. Whipple to admit he might not have called. He asks for an exception. The two men apologize to one another. Shephard offers to discuss the issue with supervisors to see if an exception can be made, showing a willingness to help despite the company's rules.
16:00 - 17:00: The film concludes with a reflection on the importance of empathy and understanding in customer service, emphasizing that seeing things from the customer's perspective can lead to better outcomes for everyone involved.
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFi...