" THE INSIDE STORY " 1960 CHRYSLER PLYMOUTH AUTOMOBILES SALESMAN TRAINING FILM VALIANT 85644

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Made by Wilding, this black & white training film teaches selling techniques for the new economical automobiles (in this case the Plymouth Valiant) and was shown to car salesmen. It was made in 1959 and focuses on the 1960 economy models.
Opening titles: THE INSIDE STORY (:07-:25). A salesman, our host, talks to the viewer. He lifts a card, then speaks (:26-1:56) about how to qualify a prospect and make a sale. A prospective customer looks at a car and the salesman, our host, comes over and starts to engage him. The host starts giving tips to the viewer. A question mark on a board along with the word WHY? The word is broken down: W - Who is he? H - How will he use the car? Y - You fit him into the right car. The host discusses this word more (1:57-4:50). Back to the scenario of the man looking at the car talking with the salesman. Our host, who is also the salesman, explains what we know about the man so far. The man is shown sitting 'inside his own mind.' He explains to the viewer what his problems are. The man talks through an eye 'in his own mind' and he wants a Plymouth Valiant. The salesman and he engage one another (4:51-7:00). 'Inside the man's mind' the man and the salesman both discuss selling techniques and what is going on in the man's life (7:01-8:31). The host starts giving tips to the viewer. A couple come in and look at a Plymouth Valiant. A salesman, our host, comes over and talks to them. The host asks them many questions to size up the couple and what is best for them (8:32-10:36). The host starts giving tips to the viewer. The salesman brings them to a Plymouth. He discusses a Plymouth with the couple, points out the features (10:37-13:55). The host starts giving tips to the viewer. A man looks at a car and the salesman, our host, comes over and starts to engage him. The two discuss (13:56-16:01). The host starts giving tips to the viewer. He discusses how to sell and what the person may want (16:02-17:42). A Plymouth is behind the salesman as he talks about WHY and selling a car (17:43-18:24). End credits (18:25-18:33).
The compact Plymouth Valiant was manufactured by Chrysler Corporation from the model year 1960-76. The Valiant was also built and marketed worldwide and was well known for its excellent durability and reliability and became one of Chrysler's best-selling automobiles. The Valiant was originally designed by Virgil Exner as a competitor in the then-new compact car market which included the popular VW Beetle, the new American Motors Rambler and upcoming entries from GM, Ford and Studebaker. Exner's design was smaller and lighter than a full-size car but did not sacrifice passenger and luggage space.
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[@danpatterson8009]

Love it. Husband says "we want economy", and wife would go along to please him. But wife does most of the driving, hauling kids and dog around. Sell them the boat! Make the wife happy and hubby will come around.

[@saxongreen78]

That first Valiant was a handsome devil...we had to wait until 1962 in Aussie - sold like hotcakes. Chrysler Australia had a most unusual range in 1960: Simca Aronde and Vedette (with sv Ford V8), Chrysler Royal (P25 Plymouth with tailfins grafted on), locally built trucks and Canadian Plymouth Belvedere (top-of-the-line.)

[@dickdaley9059]

Don’t know how, but my Granddad was a diehard Imperial owner for decades and bought a ‘61 Valiant brand new. It was his last vehicle. I inherited it in high school when his eyes got too weak to drive safely. Loved that ugly thing! Leaning tower of power never missed a beat…

[@SpockvsMcCoy]

What year was the Imperial?

[@pgroove163]

I love that valiant..

[@johnwieczorek]

In Illinois, you do your shopping on Sunday when the dealership is closed.

[@acgillespie]

*I became a thought in the back seat of one of these and 9 months later I was manifested into existence*

[@timmack2415]

LoL

[@quantumleap359]

Today, the only mantra the sales people have is "What would it take to get you into this car?"

[@hutchcraftcp]

And don't forget, when you sell up to the big solid Plymouth, there's more profit for the dealership. Don't forget to push extras like automatic transmission and power steering. We'll make more money on those too

[@ETFRoss]

This film came about because people used have pride in their job, something the nation lacks now. One cant help but feel like something was taken from us when you watch these old films

[@acgillespie]

It's very obvious isn't it?

[@knighttuttruptuttrup8518]

Well said!

[@totallysmooth1203]

A lot has been taken from us by our Democrat enemies.

[@alejandroalvarez1544]

It was not taken, we as individuals gave it away. But I guess it’s easier to blame someone else.

[@quantumleap359]

Like acidic corrosion, our rights will be eaten away, slowly but surely. UNLESS we demand that they are not.

[@99Hudson]

An instructional video on how to talk prospects out of buying a Valiant, and in buying a higher profit big Plymouth.

[@joeseeking3572]

40 years and I've never bought a new car, and never wandered in needing a salesman. I know exactly what I want from your stock. If it checks out, we can talk price. I'll play the financing game if I think it helps the deal, but I'm paying cash. Long ago this was because I couldn't afford anything new. Gradually it became let someone else eat the depreciation. Especially now with transferrable warranties, etc.

[@95blahblahhaha]

40 years and you've never bought a new car?? Lol

[@gustavefrankfurter6462]

Those huge "stabilizers" were gone for the 1961 model year!

[@operator91210]

Yeah and in was the angry sea Monster look. Plymouth took a big hit in sales because of the 'plucked' chicken designs and the lack of a full size car for '62. A clean design came out for '63 but it took them 3 years to catch up to what GM & ford we're doing in '60.

[@peterdaniel66]

Today they qualify you in a much simpler way... hey! You gonna buy or what?!

[@jamesviehmann4291]

I want the 58 Plymouth Convertible the Dr's wife drives! Hell! Trading in a 58 Plymouth Convertible on a 60 Valiant is like trading in a mink coat for a Fonzi tee-shirt! The doc must be going senile! LOL!

[@royharris7299]

Amen Bruddah!

[@brienfoaboutanything9037]

All you need to know about Plymouth (automobile): kzbin.info/www/bejne/d32WiZiAn62Zo5I

[@manhoot]

After viewing this film I feel "qualified" to buy a new Chrysler

[@johneddy908]

Actually, Valiant did not become a Plymouth model until 1961, when the Dodge Lancer (which became Dodge Dart in 1963), which also utilized Chrysler's A platform, was introduced.

[@SpockvsMcCoy]

True, but the customer had to go to a Plymouth dealership to buy a Valiant which is why that marketing concept was illogical.

[@cman1352]

The problem with todays car sales people is that they dont know their product. AT ALL. Let alone how to read people. It’s people like Steve Richards and his training that keep people selling like we are still in 1980.

[@mr.goodpliers6988]

"These rear fenders are stabilizers" 🤣

[@crankychris2]

"All our cars have layers of anti-rust protection, Chryslers don't corrode". 😛

[@davidgold5961]

Actually, they do stabilize the car at highway speeds. Mercedes-Benz did aerodynamic studies when they rolled out the 1963 “finback” sedans, and they had much smaller fins which did help to stabilize the car at highway speeds. They were so small, some people referred to them as “vestigial fins“.

[@nlpnt]

12:05 I guess the longstanding Mopar practice of painting the radiator support black so it would disappear behind the grille hadn't started yet in 1960.

[@Richard_K1630]

What I do for a living? Why I rob banks so I need something fast.

[@fubarmodelyard1392]

I know exactly what you need. A Fury with the super commando with sono-ramic induction. Something in beige so it's not too flashy

[@mr.goodpliers6988]

A good salesman never has to push or trick a prospect. Just describe the product, and let it stand on its features. When they are ready, they will buy

[@quantumleap359]

Show, tell and sell. Any pressure will turn the prospect away. Be honest, don't bad mouth the competition, and you'll do all right.

[@SpockvsMcCoy]

That sales approach only works for a high quality vehicle offered at a fair price where the customer has already made up their mind beforehand. Also, salespeople are pressured to upsell the customer extended warranties, paint protection, etc. which are high profit.

[@arthurschierhoff6485]

Chrysler cars were very prone to rust in those days , contrary to what the salesman said about the full size Plymouth.

[@andrewsmactips]

Why I always thought those tail fins were just for show. Say, you're not feeding me a line, are you? I only came in to get out of the rain.

[@justcallmerichard7596]

I want to watch this on a wooden tv.

[@jamesatkinson6480]

Chrysler Australia manufactured the 'Royal', most of which were sedans. The RV-1 Valiant was introduced in 1962, with its large 225 cu. in. 6 cylinder engine inclined 30° to lower the centre of gravity with the undersquare (4.125" bore, 3.5" stroke) design. A year after, the SV-1 was introduced, and I believe there was a waiting list for this model, which had features way in advance of what the other 2 of 'the big three' car manufacturers had to offer. Alternator, torsion bar front suspension, aluminium alloy bell housing for the automatic (torque flite) transmission, self adjusting rear brakes to name a few. A training film like this to sell the Valiant was never necessary in Australia...

[@warphammer]

The point of this film is specifically not to sell Valiants when there's more money to be had selling the same customer a full size Chrysler. The Slant was the star here as well and it was well received, though Australia had the advantage of not getting the first-year cars.

[@johnfleming7879]

slant six also was designed to balance the flow of fuel/air to cylinders and create somewhat of a ram effect by straightening out the path the mixture took from the carb to the cylinder.I am a little skeptical, but for its day , was fairly powerful and fuel efficient.I cant believe everyone kept a straight face when informed the fins were stabilizers

[@jamesatkinson6480]

@@johnfleming7879 "These long branches assisted with carburetion to ensure complete vaporization of the air/fuel mixture.." In many modern designs with fuel injection it's referred to as a 'plenum'... I think the 'fins' were a feature from aviation... Negligible effect at road speeds, but for an aircraft in flight, yes, they would stabilize... (The Lockheed Constellation has 3) Perhaps they were thinking 'Torque Flite' with them..!

[@mattw8332]

I think the 1960 Valiant looks great from the side.

[@peterdaniel66]

Hazel is 28 and Charlie is 34

[@merc-ni7hy]

and ppl thought that edsel was ugly??...no wonder why the falcon sold much better

[@chuckz8053]

In 61 the fins went away, there goes those stabilizers. 🤣🤣

[@manmatt445]

Always been a Valiant man. Five decades now goin on six.

[@donkeyboy585]

“You don’t have to worry about corrosion” 😂 Suddenly it’s 1957

[@tghaney3633]

There's a bug on Florida citrus fruit that looks like a Plymouth Valiant.

[@Richard_K1630]

Why do they rust?

[@volvo09]

Seriously, even the worst cars these days hold up to rust much longer than past vehicles. Growing up i remember my mom and dad having a few 70's cars that were 10y old at the time and pretty much every one had holes rotted in the floors, or the rocker panels and door bottoms were completely rusted away, and they had holes in the trunk behind the wheels!

[@infosurpartner]

Aparentemente eran diferente materiales..ahora no tienen mucho hierro..y son livianos, los autos de hoy no duran mucho..ah..pero cierto..no se oxidan! :/

[@OldsVistaCruiser]

The high-mileage insurance salesman would have done well in the Valiant, as it came with the nearly indestructible Slant Six! Taxi companies regularly got 400k miles out of them.

[@jamesslick4790]

The '60 Valiant was a GREAT platform. I know that the Falcon (and Falcon derived Mustang...) handily out sold the Valiant/Barracuda, There is no doubt that the Valiant was the better car. Oddly Ford would continue the Falcon platform until '80. Chrysler came up with a NEW platform for the Plymouth Volare and Dodge Aspen. WHY??? A "reskinned" Valiant would have been better. I get that the Valiant was "old" by 1976, But it was "just" a 16 year old platform. Ford had the "Panther" and "Fox" platforms for DECADES.....

[@OdiseoQuintin]

I purchased my first car as a teen for $125.00 which was a running '65 Valiant V-8 auto four door. This was circa 1973. The only new car I ever purchased was a 2009 Toyota Prius which some nut rear-ended at a stop light and totaled it.

[@herbs4921]

I've stopped driving due to vision problems, but my wife leases a brand new car every 3 years.

[@jaminova_1969]

Hey Charlie, ask about the Valiant wagon! Happy Wife, Happy Life!

[@fubarmodelyard1392]

I like the valiant but wouldn't trade a 58 Plymouth convertible for one

[@112chapters3]

Man I've been searching for so long.

[@papabits5721]

Today it's not how much is it, it's how much a month is it, and can you live in it?

[@fairfaxcat1312]

Qualify me.

[@Ricken2022]

The wife’s were so obedient back then ...lol

[@CHixon]

Third prospect doesn't want to go to Germany to get replacement parts for his small car. 15:47 This is a direct swipe at Studebaker, who distributed Mercedes Benz cars after Packard was discontinued.

[@danam2584]

"Look at the size of this trunk! You can put three bodies in there."

[@DMBall]

That's the cheesiest looking showroom mockup of all time. Couldn't they have filmed this on location at a real dealership?

[@asteverino8569]

I’LL TAKE YOUR ENTIRE STOCK!!!

[@donaldcrabbe7404]

That was somewhat surreal; I enjoyed it, though.

[@PeriscopeFilm]

Thanks for your comment and for being a channel member.

[@Ian-of9oi]

20 percent less steering correction? Did the other automakers market fins that way?

[@operator91210]

This is a load of bs, Plymouth had to make something up as GM & ford had toned down their designs for 1960. Virgil exner refused to let go of fin design and was ultimately dismissed not long after, then to make things worse '61 & '62 weren't big hits with the public either but they rebounded in '63.

[@acersalman8258]

Good car

[@tholmes2169]

Tough year to sell full size Plymouth’s.

[@loumontcalm3500]

Wait until '61, if you think this is tough

[@jimandmandy]

@@loumontcalm3500 And the '62 even looked weirder and sold worse.

[@SpockvsMcCoy]

Ugly cars but those two ceiling lamps are for me!

[@littleshopofelectrons4014]

Tail fins as stabilizers. What a joke!

[@davidgarris2513]

The Plymouth is hidious looking

[@LearnAboutFlow]

Scenario #1 seems like a Grindr date for men with spinal issues Scenario #2 makes no sense since the family would obviously be buying a station wagon Scenario #3. Doubt the little woman really wants to go from a giant convertible to something small or something with no flash.

[@Ian-of9oi]

Replace oil and gas bills with car payments.

[@dondalrymple5794]

She got interested in these foreign cars….I ain’t into that you’re a peein’ guff……

[@mechanicalmusic]

..and those huge fins went out of style by the end of '59. Already out of style, by '61, their beautiful new Plymouth was hopelessly passe.

[@fairfaxcat1312]

He had all those gas and oil bills to pay.

[@LearnAboutFlow]

And his wife doesn't have a car while he's away for weeks at a time

[@loveisall5520]

I'd have walked out of that dealership. By the time I'm ready to buy I've done my research and usually leave sleazy salesmen like this actor floundering around looking for any answers I require. It's none of his damn business about my personal information. My parents bought a new Bonneville in '60; maybe they didn't buy Mopar 'cause of a jerk using this creepy, stalking technique.

[@LearnAboutFlow]

I figured the underlying message was getting information so the salesman could blackmail the customer.

[@09Klatu]

What a bunch of BS!

[@Arivera41682]

These are salesmen with character and consideration for people. Now a days they slam any piece of crap down your throat. Salesmen today only look at your credit score and lie to the bank to get you a car you can't afford so they can repo it polish it back up rewind the miles and sell it foward later at the same price they sold it to you. Smh

[@acgillespie]

Gotta love Capitalism

[@Dadsezso]

You must be gullible then. Never go into a car dealer not knowing what you're going to buy and what price you'll pay for it before you even step on a lot.

[@new2000car]

@@acgillespie true, but under the communism we’re under now, there’s a waiting list years long, and people paying 20k over sticker. The customers in this video paid under sticker and drove home the same day.

[@acgillespie]

@@new2000car .I got a memo that read *2008 - Changes are coming to America - it wasn't lying* Sucks don't it?