"WHAT'S BACK OF A LONG SAFE RIDE: THE STORY OF FEDERAL TIRES " 1940s AUTO TIRE PROMO FILM 92364

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The Tide Water Associated Oil Company presents this late 1940s, black and white film called, "The Story of Federal, What’s Back of a Long Safe Ride." This promotional film for Federal Tires (an American brand, not to be confused with the post-WWII Taiwanese company) was presented by the marketers of Veedol, Flying-A Ethyl Gasoline and Tydol Motor Oil. It likely dates to 1948. The movie opens with 1940s cars quickly moving down dirt roads. Cars ride down the highway, 1:00. Men and women work in the laboratory, 1:30. Men and women work with factory machines including an electron microscope and spectroscope, 2:00. Tire fabric and rubber compound materials are shown, 2:30. Engineers work on tire designs with a slide rule, 3:05. Clay is used to design a prototype tire tread. Tire testing on the road, 3:25. Car drives on soap to test tires, 4:00. Man wets road to test tires, 4:20. Men work in the factory testing tires, 4:45. Tire is tested against machine, 5:20. Tire takes puncture test, 5:45. Large airplane tire is tested against machine, 6:20. Men measure results of airplane tire test, 7:10. Cars ride down the highway and dirt roads, 7:25. Car tests, 7:50. Inside of tires, 8;07. Tire factories and factory workers, 8:25. Fabrics go into machine for mixing, 8:40. Men on assembly line, 9:10 Rayon cords are woven, 9:35. Cords are put into latex dip, 10:10. Cords get coated with compounded rubber stock, 10:50. Fuel tuber, 11:22. Rubber strips are expelled from the machine, 11:33. Tire cooling vat, 11:38. Tire tread cutting machine, 11:51. Tread cutting examples, 12:04. Tread stock is weighed, 12:15. Flipper strip ties beads into tire, 12:35. Women work manually to ensure accuracy in tire production, 12:45. Man rolls rubber onto wheel rim from machine, cutting rubber by hand, 13:12. Man molds rubber onto rim, 13:30. Machine smooths out rubber on rim, 13:50. Man uses machine to smoothly apply rubber strips to rim, 14:50. Machine continues to trim rubber on rim, 15:22. The merry go round, assembly line for tire building, 15:42. Men smooth the rubber onto rims, 16:25. The platform spins to make the men’s work easier, 16:50. Machines continue to smooth out the rubber’s edges, 17:20. The lid closes and forces the tire into shape, 17:45. Curing machines, 18:10. Synthetic Butyl rubber packages, 18:30. Inner tube machine, 18:45. Butyl tubes. Butyl inner tube is displayed by man, 19:20. The curing room, 19:46. Federal Air Wing tire emerges from curing machine, 20:07. Tire is removed from machine, 20:25 and balanced. Men inspect final tires hanging on machine, 20:40. The finished product tire on the car, 20:50. Shots of cars on the highway, looks like Chicago, Illinois.
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[@wagonron]

Beautiful black & white photography + editing + music

[@WAL_DC-6B]

Yeah, that's Lake Shore Drive in Chicago (the first expressway in the "Windy City") ,at the beginning and end. I saw at :54 the back end of a 1949 Ford. Thanks for sharing!

[@PhaQ2]

That drift at 7:40 is epic.

[@jockellis]

We had decks of playing cards with the tire scene on them. We had a tenant in our basement who was credit manager at a tire store during the week and worked bridge tournaments on weekends so he had plenty of cards

[@gregdonato8284]

great video I have an old federal inner tube red rubber

[@Richard_K1630]

I've been pumping Ethyl for years. It's been a long safe ride.

[@manhoot]

These films still have good "traction"

[@DataWaveTaGo]

In 1947 the typical worker made $0.48 (48 cents) per hour and gasoline was 23 cents per gallon.

[@Mr_Chris77]

@ 2:37 the answer has to be Kevlar.

[@billsimpson604]

Tires are STILL partially made by hand by experts. That is why they are expensive.

[@garymckee8857]

Were can I pick me up a new set of Federals ?

[@Mr_Chris77]

Walmart. Bias ply

[@Kyntteri]

7:47 I'm pretty sure, my car can't do that.

[@jamesanderton344]

Looks like about 1947 or 48

[@bansheemania1692]

6:52. OSHA be 😡

[@Pro1er]

Hard working Americans making a quality product in the good ol' USA - It was nice while it lasted. Also, notice how many of the workers were women because of the shortage of men due to the war.

[@bansheemania1692]

Hope it Comes back

[@15743_Hertz]

The 1940s: "Hey kids! Do you want to study world history or watch a promotional film on tire manufacture?" 1940s Kids: "The film!" 1940s dad at supper table: "So junior, you watched a film on tire manufacturing in school today?" 1940 kid: "Yeah dad, it was swell! I'm gonna put Federal tires on my flivver when I get one!" 1940s dad: "Good luck with that! I can't afford them on the family vehicle as they're quite expensive."

[@lwilton]

I'n sure things are different now, but when I went to school a couple hundred years ago, they didn't show us advertising films, even if they did cover the process used by pretty much everyone at the time. Instead they showed "educational films", made by some approved "educational film" company or by a university. In some cases it would have been the same as this, but with all of the advertising removed. In most cases it would have been much more poorly done, on a drastic budget. This would more likely have been something shown in the movie theater on Saturday, or as filler between the main features on a weekday. The theater would typically have been paid by a local tire dealer to show it, and his name and a picture of the front of his store would have been shown so you knew where to go buy thew tires.

[@satanofficial3902]

Rubber donuts can be chewy.

[@trplpwr1038]

Look at all those people making a paycheck with no computers.

[@lwilton]

Actually there were a bunch of primitive process control analog computers in use that you just didn't recognize. They used cams, levers, and air cylinders and the like instead of electricity and chips to do their thinking. Of course the sliderule shown at about 3:10 was the standard computing device of the day.

[@trplpwr1038]

@@lwilton Just showing my age I guess, but agree with you, the slide rule was a heck of a computer, Kelly Johnson built the SR-71 with one.

[@skylinefever]

Were Federal tires considered special back then? Nowadays they tend to be a discount brand from southeast Asia. 3:52 Back in 2003 or 2004, BMW held a special test drive event in Oldsmar, Florida. They put plastic tarps down and covered them with soapy water. Everybody had to get sideways on it before they could road test a BMW. I think they had that test because most BMWs are rear wheel drive, and most cars still on the roads were front wheel drive. As a result, many people might not know what oversteer is like. It wasn't a problem for me because EUROBEAT INTESNIFIES!

[@andybub45]

Federal tire was probably bought out by some Chinese conglomerate.

[@boris2342]

work was dangerous back then

[@michaelbracken5049]

I like weenies

[@DataWaveTaGo]

I became tired watching this, so I rolled away to use some spare time working on inflating my income to give me more traction in the marketplace where the rubber hits the road with the potential of a real blowout at the end of the transactions.