Pet Grooming Pricing: The DOs and DON'Ts!

[@jamiiie88]

Good video 😊

[@whitneyp1317]

Agreed with not adopting the ‘competition’ mindset. I learned to stop giving large discounts. The same clients who watched me work 14+ hours in one day on their dogs and gave them a big discount later complained about my costs while having high maintenance dogs that they don’t brush or bathe for months. Dematting is a specialty that I offer where most groomers will shave that dog down because they don’t have the time to spend removing the mats. Their prices are low and so there is no way they can take the time needed for lengthy grooms. I definitely don’t have a standard price because every dog is different and the work is different as well. I have been considering it and started testing it out on one client… Your advice on not doing it will be taken though because it means dreading jobs that are more intense and being paid the same for less intense jobs. I do give cost guidelines. I advise that the final cost is dependent on the work completed and have posted a starting cost. I’ve also separated work. A bath and dry doesn’t cost the same as a cut bath and dry. Longer fur takes more time and so I add $3 or so as the fur goes up in length. I’ve never done the expenses advice. I think this end of the year will help me to do this. I have posted my pricing guidelines on WhatsApp along with service guidelines on what to expect and what not to expect. I add what is not tolerated either such as negligent pet owners. They tend to blame everyone but themselves for the issues their pets have. I avoid potentially bad clients. Once or twice I’ve given them the benefit of the doubt just to be burned badly soon after. I have much higher prices than everyone else on island. Sometimes there are doubts because I don’t have a high influx of clients. Today I have many more than 6 months ago. I go at my own pace and have learned that my price does not need to be justified. I work hard and do my best. The prices were set with intentionality over a period of 3 months. If it is too high then someone else is more affordable and I direct them there. Thanks for sharing these. I’ll definitely take some of the advice given. It is good. Thanks for this channel!

[@PawsRelax]

Thank you so much for watching and for your comment! By sharing your experiences you will help other pet groomers in similar situations which is amazing! I AGREE, keep doing you and your prices are yours! In the end you will be so thankful you stuck to them when you aren't burnt out

[@PawsRelax]

Hey friends! 👋 What are your top tips for setting your prices?? 🐾 Does this video make you want to change some things? 💜 Thank you for watching!!

[@samanthablanton5546]

Can you do a video on the financial side of Mobile Grooming? For example, a business budget for mobile. How did you learn to run your business? I would love to learn how to manage a 1 groomer-1 van business like yours.

[@christiechanthongthip8110]

Do you think it would work for house call as well. (Setting a higher price). I want to charge more but feel people would complain because I’m using their electric/water. Plus I’m trying to build a clientele so I tend to price low.

[@PawsRelax]

Great question! House call or any one-to-one or in & out services all automatically warrant a higher price point. The one-to-one, specialized service is high value! People don't want to drop their pets off at a salon for 8 hours. In terms of house call, clients not having to drive/drop off & pick up their pet is an extreme convenience. I know its soooo tempting to price low but consider finding a different way to set yourself apart, youll thank yourself in the long run!

[@katangel199207]

My starting point is 110 for smalls. That is a tiny bit higher then the competition and i have had inquiries but not many bookings. Its all sounds good in theory but if youre not getting business, then youre not making money. Whatcdo you do?

[@PawsRelax]

Great job pricing higher!! My question for you, would be how your interaction looks with the potential clients that contact you. At a higher price point we may have to implement a sales strategy to educate clients on what sets you apart, what value they receive for the price etc. It might help to take some time and reflect on you and your services uniqueness! There are sales strategy/education techniques that are non sleezy and help land those high paying dream clients! More on this soon

[@siriusthescottie]

What are your thoughts on groomers charging per hour?

[@PawsRelax]

Per hour is an amazing option as long as it is high enough and covers all of your bills with profit etc! Something VERY important to keep in mind with hourly is that pet parents generally don't know how long their pets groom takes. This is because they may be used to a salon where they drop their pet off and pick up, in some cases 8 hours later. This may cause confusion, if your hourly price is $90/hr are they paying 90x8? Of course not but we need to make this clear to avoid this confusion. This can be avoided by a consultation with first time clients & one-on-one/in & out service. Very clear communication to the client!

[@jennifermontoya1412]

Yeah my business is a flop after 6 years because my first year my average transaction was SIXTY DOLLARS!!!!!

[@PawsRelax]

I'm So sorry to hear that!! Have you upped your prices now?? 💜