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Willis and his partner Hugh Roper were seeking additional investment for Willis’ Torch invention, which was a cleverly-designed lit-up rechargeable cycle helmet that could be seen from all directions. After a well thought-out pitch that impressed the Dragons, Peter Jones revealed he knew more about one of the entrepreneurs than they had let on…
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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