Peter Jones Pledges To Fight For Mr. Cadbury's Heritage | Dragons' Den

After following in his family's footsteps, James Cadbury enters The Den in the hopes to secure a Dragon deal of £75,000 in return for a 5% equity stake in his company 'Love Cocoa'. It's a luxury handmade chocolate brand inspired by his great, great, great grandfather, John Cadbury. Despite discovering some flaws in James' business model as well as a potential lawsuit on the horizon, Peter Jones stands his ground and fights for the young entrepreneur. Can this new kid on the chocolate block bag a deal from our Dragons?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #LoveCocoa #CadburyChocolate

[@DragonsDenGlobal]

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[@conradquinn5971]

I guess Im asking randomly but does any of you know of a tool to get back into an Instagram account..? I was dumb lost the login password. I love any assistance you can give me.

[@c.r3313]

Do us a favour...keep Peter J on till the final season 🙏🤔..it's only fair (this 🐉is literally the reason why I switched from watching shark tank to dragons den)

[@fergusjoel2250]

The orchestration behind Peters speech makes me want to steal a boat and go and conquer new lands

[@infj555]

Fergus Joel 🤣🤣🤣🤣

[@FriendlyNeighbourhoodSpidey]

Lol it was definitely quite a dramatic piece of music

[@elviscardoso7928]

Fergus Joel ....🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 dont kill me,🤣🤣🤣🤣🤣lol

[@Moonwinds95]

Haha! Made it feel like the epic comeback of the year

[@MrJamberee]

Yeah, right after The discussion of how James had given up too much if his company, Peter makes a speech and an offer that would wreck James’ equity. Peter likes to tilt at windmills, but he stays out when there are legal risks.

[@100nb6]

Peter Jones is so funny. He just sits back and waits until everybody is out so he can just show why it is an amazing product and they’re left behind lol

[@26nadz]

1000 NB I no right 😅

[@wandilegama6063]

He's a genius

[@mrsmiles3955]

Because the rest of the dragons are basic thinkers.

[@georgehorsfield1735]

He's like Steve from shark tank aus

[@jacob4690]

Mr Smiles yeah you know loads more I guess

[@asspargassa2233]

“He family is all dying of cancer and are close to homelessness and starvation” Jenny: Idgaf 🤷‍♂️

[@Sergeantmajormario]

"His family is out on the streets. They've had to sell their bodies to get by." Jenny: "I missed the part where that's my problem."

[@pauldarlington2966]

Jenny eats 2 packs of chocolates and then announces she is out

[@Rleatfitness]

She's just there for the free chocolate and the water

[@js9785]

She popped a couple of bars in her handbag too

[@icemeoutlikeelsa]

lol

[@marwanashraf1394]

@@js9785 Unbelievable 😂😂

[@Nthstar]

@@js9785 love it lol

[@AJnzxv1]

My eyes were actually watering up when Peter was saying that they'd take Cadbury's on and nobody had a right to take his name.

[@hajohoekstra3646]

You would've fallen for it if you were the pitcher

[@landon5583]

Hajo Hoekstra I’d be the catcher to Peter’s pitcher

[@SaffronDallimore]

I found it to be such a lovely thing for him to say. When he said that, it made me realise how unfair it would be if Cadbury’s have sued him, just because he’s using his name etc.

[@srivatshavsinha911]

Peter spoke like a true mentor, I would love to work for him.

[@Trillmxtic]

Very nice bloke

[@johnmc3862]

He would walk all over you.

[@briano9397]

Problem is giving away another 20% when you only own 53%. He needs to get his shares back immediately. If he ever needs to go through more funding in the future he'll lose majority control

[@AlcatrazHR]

He is a bad person.

[@Correc7edAura]

​@@AlcatrazHRhow is he a bad person?

[@lasef247]

I knew James Cadbury, worked with him for a few years. Honestly, a nice guy, really chilled out and laid back. His company seems too be doing well, I wish him all the best.

[@gamesmaster1060]

do you know how his company is doing now?

[@KieranPoundall]

lol no you dont

[@Muirton66]

@@lasef247 Great reply......cheered my Sunday morning up !!!

[@ivyahern7104]

My mum is a carer and actually looks after Mr. Cadbury's granddaughter, she's absolutely lovely too

[@speedz3420]

I’m actually the owner of Cadbury and I can confirm this is true

[@januarybaby1063]

This is why Peter Jones has always been and will always be my favourite dragon. He’s the least afraid, he’s the most confident with his convictions and even though he’s a giant, he stands up for the minnows.

[@testaccount603]

January Baby haha you think he stands up for the minnows? Try working at BT for a month! Guy is a great entrepreneur was only going to fight for the minnow if he was on board as that would make him money. The PR from a legal case would basically guarantee a great return on investment at 20%. His genius is lost on you lol

[@MrJack1987]

@@testaccount603 Yeah even if you drop the name the story sticks.

[@ariyoakinlosotu6781]

He has a load to offer and that's why he can be so audacious. The entrepreneurs can leverage on his assets.

[@MrJamberee]

He didn’t do anything. Right after the discussion of how James had given away too much of his business, Peter grandstands with the silly legal bravado, then makes an offer to really punish James’ equity position. He knew James couldn’t possibly accept that- he wouldn’t have enough equity left in his own company. It was bull crap by Peter.

[@trevbarlow9719]

Peter made me well-up

[@tizzy397]

James: *offers 5% of the business* Jenny: *eats 50% of his stock* Also Jenny: I'm out.

[@chrisstanley9477]

This one got me 🤣🤣

[@mittu123vik]

Jenny only opens her mouth to say "I'm out" but creative directors of this show make her to say random jargon.

[@sejfzlrrhman]

@@just-nala Yes. I remember perhaps two instances.

[@aliencyborg3660]

Tizzy Haha ffs that made me laugh 🤣 Jenny only turns up for the free water and snacks 😂

[@butterflycrowley3232]

Looooooooool ha hA

[@WxB2001]

James: "Hello dragons, my name is James Cad... Jenny: "I'm out"

[@thebutcher319]

This would be more realistic. James walks up the stairs. Jenny "I'm out"

[@Marinadiamandisfans]

@@thebutcher319 I’ll do one one better James - Applies for Dragons Den Jenny: “I’m out”

[@thebutcher319]

@@Marinadiamandisfans james thought about applying. Jenny.. I'm out

[@TarkynZone]

@@thebutcher319 James watches television 10 years before Dragon's Den is a thing Jenny: I'm out. Jenny's family at the dinner table: ...

[@thebutcher319]

@@TarkynZone James just born Jenny: he's out

[@Revvs7]

james: 75k for 5% jenny: i'll make an offer no money for no % but i want half of the stocks of cadbury james: i dont own cadbury jenny: in that case im out

[@knuckalar]

He had family issues *Jenny shrugs* His father died *Jenny shrugs again*

[@beastkilla4499]

😂😂😂 I'm dying

[@beastkilla4499]

@@petercarrick2678 chill bro what's with the sexism

[@themotivationauts2989]

@@petercarrick2678 Not get laid yet?

[@forestdenizen6497]

She is shrugging because someone's misfortune doesn't change the business contract the bereaved man signed.

[@judithwardley]

The other 4 didn’t disagree with her

[@hd6705]

This is why Peter is the richest Dragon.

[@mohamedrahman4299]

No Duncan is the richest Dragon

[@sha12pyhd8]

Mohamed Rahman No his not, it’s Peter. And it’s not even close.

[@mohamedrahman4299]

@@sha12pyhd8 Are you PJ accountant? I am Duncans.

[@sha12pyhd8]

Mohamed Rahman No, I’m his son.

[@robbiesimmons5004]

Well Duncan isn't even in the den so

[@richardlahiff1529]

Massive respect to Peter Jones for the passion shown towards the Cadbury family name!

[@ducks7015]

I feel like this guy just needs mentoring. He genuinely looks like a nice guy but just lacks that knowledge and experience

[@steveprice638]

I would have snatched Peter Jones' offer so fast you wouldn't have seen me for dust. His passionate defence of the name and the 'let's take them on' attitude was brilliant. I think the decision was wrong.

[@dayyaansaghir4652]

You could see he really wanted to go with Peter but he wanted too much

[@leehollebon3393]

I totally agree completely made the wrong decision

[@MrRsisownage]

I’d have so gone with Peter as well That passion was amazing to see I’m sad he didn’t take his offer

[@ninjaninja9954]

Well I like Peter but he exaggerates his claims. He said he can double or triple the business value overnight. My guy should have put him to the test that if he doubles it in 2 days he gets the 20% but if he fails he gets 10%. I bet you Peter won't take that bet.

[@steveprice638]

@@ninjaninja9954 Peter was probably right, nevertheless. His name ALONE, coupled with the publicity his involvement would bring, would have catapulted him up the ladder far, far more quickly.

[@sting4150]

Haven't watched yet but Jenny is out

[@abzy4368]

HAHAHAHAH

[@thedunyadoneya2628]

She actually invests in this one, crazy. She got the deal after offering £1m for 1%.

[@judeaghedo2981]

Her risk accessment level is low

[@imamanc4life]

she was never in

[@George-eq3wj]

@@juliasamoilova4488 no

[@roojistanr5015]

I love how Peter always gobbles all the food and then always feels sick

[@AwesomeMetalBands]

20% is a snip in the ocean when you have Peter Jones firing on all cylinders.

[@abzy4368]

Dragons: do you feel naive about giving away over 20% equity Dragons: I'll give u all of the money for 500%

[@tomhouston88]

you cant give anybody 500% it only goes up to 99% they can give you 100% of the money but the highest amount the guy can give back to the dragons is 99%

[@shuidongliu954]

@@tomhouston88 wooosh

[@testaccount603]

Daniel Houston it goes up to 99.999999999% not 99% as per the rules on the website (see section 34.b sub clause 6)

[@tanksniper380]

@@tomhouston88 omega whooooooosh

[@otterspocket2826]

Abzy's joke may have gone over Daniel's head, but he's 110% right in what he's saying ;-)

[@lemonmaze2700]

Jenny: I'm out Touka: I've got offices in London Deborah: Kind but angry Tej: I can distribute all over the world 'sniff' Peter: Y'all dumb

[@wumboIogist]

Peter: Y'all dumb so I will make an offer 🤣😂🤣😂

[@coolbeanzy_t6847]

Touka is so true

[@graham9352]

Hotel: trivago

[@jmat910]

It's Touker though lol not Touka

[@BizWorld]

Jenny: "I prefer Snickers, because you're not you when you're hungry, and for that reason, I'm out."

[@beanacomputer]

This is the best Jenny meme I've seen in a minute.

[@cleric727]

Actually her favourite chocolate bar is Time Out! 😂😂😂

[@im.ryan.e]

Omfg I'm crying

[@Jimboy1611]

BizWorld - this made me laugh way more than it should have.

[@amylaw7498]

lmfao

[@wy4553]

James seems like an incredibly humble and honorable guy. I really wish him success!

[@xcab66]

My god. The music as Peter was talking. Almost moved me to tears! He was literally inspiring!

[@vinceslapchopper]

James should have taken Peter offer, the way he defended his branding against the other dragons is worth the 5% extra equity he asked.

[@user-nq5rk7nl8m]

vinceslapchopper 15%

[@aarondenyerful]

@@user-nq5rk7nl8m He's comparing it to the other Dragons offer, not what James wanted.

[@RagingBlast2Fan]

No, a statement is not worth 5% equity. You're so naive.

[@libraryofpangea7018]

@@RagingBlast2Fan With all due respect you are failing to put that statement into context. Peter saved Mr.Cadbury's pitch, which had he not done so it would have hurt Cadburys brand & made future investor's harder to come by. He then reinforced Cadburys brand by pointing out solutions to the problems the other Dragons had brought up. That one act alone added value to Mr.Cadbury's brand he wouldn't have even realized was there. Peter would have been the better investor in my opinion. He, unlike the other Dragons, proved his value to Mr.Cadbury. Just because something is cheaper doesn't make it the better value, that's a short sited way of thinking.

[@RagingBlast2Fan]

@@libraryofpangea7018 You always want to flatter your potential partners, that isn't worth equity. It's manipulative at best, and political at worst.

[@Ibrahim-vx5kq]

Should've accepted Peters,you could see his passion

[@Adam-ui3ot]

Ibrahim Jubair yep.

[@Billzloveschelsea]

Your comment ruined the video

[@Ibrahim-vx5kq]

@@Billzloveschelsea and how did it ruin the video

[@vichetkhun8881]

yep, peter is a big choco fan.

[@Seby438]

@@Ibrahim-vx5kq spoilers

[@noclipsbarrednick]

I love how the dragons are little bit more respectful to each other then the Sharks. If this was the Shark Tank they wouldn't wait for the rest of them to make offers before saying "do you accept my offer or don't you" here in the den it seems like they wait for everybody to make an offer before pressuring for an answer.

[@joshualloyd8775]

The look of shock on everyone's face when Jenny declares interest, because she might spend money in the den, then back to normality when she backs out. Love Peter for the way he slammed the others, though! 😂🤣🤣🤣

[@thegadgetzone]

it's kinda sad that Cadbury make billions and his family has no part in the company lol John Cadbury must be turning in his grave.

[@Paul_The_Spaceman]

It was sold. The company and the trading name.

[@Hardman._]

yep, the darling of British business brought out by American corporates...

[@AirQuotes]

Not really his family sold the business and this guy had nothing to with building it.

[@theequalizer3330]

Yes it’s sad it’s not in the family now.

[@junaidali4704]

@@Hardman._ your lost nothing to do with that his family were quakers who believed in helping people, they built a massive community and we're the first business to pay for workers homes to live closer for work but yeah don't see American business helping you or your community out

[@flashkraft]

I thought Peter was going to draw a sword and charge out of the room for a minute when he made that speech.

[@doncarvalo3691]

Brave Hart movie scene ..😂😂😂

[@-ShootTheGlass-]

Same here ⚔️

[@sohailhassan8647]

I love Tej attitude towards making deal. Calm focused and calculated. Inspiration indeed

[@Zeldasarmy]

Peter is the only Dragon I wouldn't want a business fight with, he is the man.

[@benodonnell8746]

The dragons faces when Jenny said she was temped to invest lol

[@jp2650]

Hilarious

[@fauzaan]

Nahhhhhh 😭😭😭😭😭😭😭😭😭😭😭

[@blacsheep19]

This is why Peter is the best dragon his speech gave goosebumps He just made the other dragons look weak and scared.. Peter wants the fight with Cadbury

[@hydra66]

that plus Peter had the music swelling up in the background when he spoke

[@johnhennessy4422]

@@hydra66 lol never hurts

[@jerrickmarques8777]

only because it would be beneficial for the business

[@Eshayzbra96]

You do realise that Peter is in it for the money? It's a reality tv show, and 20% equity is a MASSIVE difference.

[@Rleatfitness]

Its probably why he's the richest dragon

[@aoifex4748]

Peter: I’m feeling a little bit sick, I’ve eaten most of it Also Peter: eats more chocolate

[@PhantomFilmAustralia]

Peter has to eat the chocolate quick. Jenny is in the room.

[@-austintacious-2400]

I honestly would have gone with Peter he was so honest and passionate about his pitch! Also just because the buy back wasn’t offered does not mean it won’t be up for negotiation in the future if the business is profitable! Nothing is permanent in business!

[@modasserali6184]

Jenny should just stand outside... that way she can always be out.

[@sanjanaguha3554]

Lmao

[@fatimazuke5184]

😂😂

[@angelajani9627]

I cant 😂😂😂🤣🤣 ☠️☠️

[@tahirahmed33]

Lol

[@leratomoroane786]

James bad decisions does run in his genes. Peter just told him he was willing to take on Cadburys and still he turns down Peter.

[@shawnfoogle920]

Exactly

[@leratomoroane786]

@@stuartwaggett5308 Whose offer, Peters?

[@chepparmaps]

Lerato Moroane he knows his worth. He believes in himself.

[@Michelle-rv9ks]

Lerato Moroane Agreed

[@blackxcrowdy]

the other dude was also willing i think. He just wasn't the first so he didn't get to make any grand speech

[@DreTheChronic]

Touker's face when Jenny said she considered an offer 😂😳

[@alishax3399]

It’s funny how he goes near the wall to have a moment with no one to talk to lol

[@yamabushi170]

He's summoning the spirits of his ancestors

[@joze6969]

4:49 James Cadbury has a sip of water. Jenny : "I think that was a bit disappointing" James thinking to himself "Should have had a bigger sip"

[@LordClaudeGoonerTV]

Jenny: Cadburys hot chocolate is too hot for me to drink, therefore I'm Out

[@Lee.93]

Is this account the real claude?

[@Lee.93]

No it's not. Kinda pathetic....

[@jessicataylor7174]

You went for too hot when you could have gone for too RICH hahaha... I'm out! 😉

[@freakstate]

lmao

[@tigerwoods8839]

Surprised to see your account somewhere other than AFTV 😂😂

[@Yourgirlsophia23]

When Peter starts talking and the music starts playing, you feel victorious. Great insights great entrepreneur who teaches them and us all. We where all out, until he spoke!

[@PherotoneStudios]

The most moving scene from Dragon’s Den! Absolutely incredible!

[@duncanbull959]

Would have been better going with Peter . I liked the fact he said no one has the right to take your name . Cadbury should never have sold out to foreign ownership . Any assurance given about protecting the British heritage of the brand was worthless when some production was moved overseas .

[@thedunyadoneya2628]

James was already of that mindset, so although it was nice peter offered validity to his idea, it wasn't something he was desperately in need of or help with.

[@kingkingking8583]

That is so true Peter is the only one who defend that guy i would have take Peter offer because of that.

[@ethank5681]

Duncan Bull the guy obviously isn’t very bright. His answers to the other dragons questions were some of the worst ever on the show LOL

[@jezwc]

I agree completely. As Deborah often says, you should go with an investor who is excited and Peter showed that in his strong defense of the brand. He would annihilate Cadbury’s if they tried lawyering this business

[@AirQuotes]

Which is why you can't just go with a name. If this guy didn't have this family name no one would care.

[@jacobold101]

Jenny: "Hi, I'm a pint of Guinness and for that reason, I'm Stout".

[@MrKeys57]

Lol!

[@krystalchats4445]

Wtf 😂😂😂😂

[@billdeal8718]

🤣🤣🤣

[@flaneur5560]

Jenny: "Hi, I cause severe joint pain due to an excess of uric acid - and for that reason, I'm gout".

[@narekko1409]

🤣🤣🤣

[@thenoobyblock1208]

Honestly I don't think he can even be sued because it's his ACTUAL name. How can he not publicise his BIRTH name? It's like saying a company already has my surname so I can't have it anymore epic

[@JewTube001]

from my understanding you probably could use your own name but the look and feel of the branding would have to be very different.

[@misstrussteLgbTq]

Reminds of the lawsuit between the singer Katy Perry (actual name Katy Hudson) and the Aussie clothes designer Katie Perry (actual name) over trademark. Singer sued designer for using her own name (it went in the designers favour) and then designer sued singer (for releasing her clothing line in Australia).

[@davidlynch9049]

Agreed. If he was in any way trying to copy Cadbury, he might be, but it looks like he's gone out of his way not to, by making it organic, and high-ending the packaging.

[@michaelmcgee5478]

I mean if you're last name is Mcdonald it'd be risky to open a burger shop with just your name as the business name

[@johnryandapetilla6991]

Apparently the deal fell off after the show but Tej and James parted ways in good terms. Love Cocoa is now worth £14million, and James is exporting to more than 10 countries. Really happy for him! Amazed that despite not having to bring a Dragon on board he managed to really grow his business.

[@ammanbutt7531]

He really should have gone with Peter. I would never choose Tej over Peter, what a silly mistake

[@mistersands339]

"I don't like Ur branding" "K" Lmao

[@squirllovechild]

Apparently after this episode he then turned down tej's offer. But hes doing really well now that he's stocked in John Lewis with a turnover of £700,000!

[@GodOfPlague]

Well thats both interesting and good I guess. Seems alot of these deals.dont go through after the show. Sometimes though it seems like that is a benefit to the business owners benefit. Now I just want brains i mean chocolate

[@Crepitom]

stephen plant How do you know?

[@dave101t]

@@Crepitom a 2-second google search. so difficult.....

[@MrJamberee]

The Cadbury chocolate company lawyers will soon be erasing every penny of that revenue. This won’t end well.

[@MindSetReset]

Good for him 🙌💯

[@kn461]

When Jenny said she was very tempted to all the dragons looked at her surprised because she didn’t say she was out 😂, then she did and everything was back to normal

[@jamess3408]

I got goosebumps when he said no one has the right to take your name away from you.

[@IsomerMashups]

Imagine if a company tried to tell you you can't use your last name.

[@TheJrbdog]

Clearly you've never heard of capitalism.

[@duffman18]

@@TheJrbdog clearly you've never heard of the story that happened in the past year, where Mcdonalds tried to sue a small Irish burger chain called Supermacs, named after the owner who is called Mac, and Mcdonalds _LOST_ the court case and their trademark to Big Mac over the entire EU. They thought with all their money they could steamroll the tiny Irish chain but the courts ruled against them. Read the news.

[@agracefulfox6252]

@@duffman18 They'll never match up to McDonalds in terms of money making so good luck haha.

[@ericboxer3053]

Go to BLM riot..I mean peaceful protest and stop trolling people who actually enjoy the unequal distribution of plenty vs your favorite systems equal distribution of misery

[@h.a.6790]

The surname was used in the branding therefore he cannot legally use it because his family sold it. The same thing happened to KFC, he sold his likeness and got sued for it in later on when he used it in another business.

[@clarky6706]

Jenny will rip a product/business/entrepreneur to shreds and then opt out of a deal like a coward, every single time. She not an investor, she's an imposter.

[@laughingmantis1769]

Agreed, she's the low point of the show.

[@tannerboy1991]

She's smart enough to not risk her money

[@qlus]

@@tannerboy1991 the whole point of the show is to make a deal not to sit around

[@ShashYo]

@@qlus I think she's perfectly as smart as any of the other dragons, she has more of an active role in her businesses and so she wants to invest in businesses she can increase dramatically... She also plainly does not have as much capital to spare as the others so will be more cautious, its a lot of money we're talking about

[@taskendeer]

The epic music in the background when Peter gave that speech is like from a movie.

[@sidwho007]

Peter’s comments were on point, but to me what’s more impressive is Tej’s slick timing on dropping the percentage… he recognized James Cadbury feeling the pain of his diminishing company share and leveraged that intuition to clinch the deal. Bravo.

[@scarlettchappendenden9059]

I would take Peter over Tej anyday. Mr. Jones is ruthless, but he also has a warm heart. Love Deborah too.

[@JollyRogerTheDodger]

Screw Deborah. Can't stand that cow.

[@Dominic-fd2wz]

Scarlett Chappendenden he turned down Tej’s offer afterwards anyway.

[@scarlettchappendenden9059]

@@Dominic-fd2wz Hey, thank you for telling me!Happy Christmas!

[@pesty4]

@@JollyRogerTheDodger I think you seem a tad conflicted 🤔

[@bavarois25]

I don't think he's that kind harted. He's a master negotiator who tries to take the most for himself.

[@SymbolicSplenetic]

My respect for Peter grew by 20% with a 5% buyback option in the next two years, for saying what he said.

[@Oliveoil12345]

Underrated comment

[@TheHadMatters]

So you give him 20% more respect to invest into his self-confidence in exchange for... I assume the value his investments bring to the world? - and then if he pays you back...your respect...you'll consume 5% less of the value his investments bring to the world?

[@af98]

@@TheHadMatters this made me laugh too much. Great comment.

[@MsNoPixel]

The epic music while Peter was giving his preoffer speech made it 100x better!

[@psbass5977]

Peter: "I think I'm a bit sick from eating all this chocolate" **Shoves more chocolate into mouth**

[@yvonnecarter7684]

Seems the cameraman is on speed

[@yvonnecarter7684]

@but why he is zooming in like crazy So yh it seems it is him

[@TeaPips]

Hahaha I just noticed as I read this

[@TheMissKizmet]

Yvonne Carter 😂😂😂🙌🏼🙌🏼🙌🏼😂😂😂 This tickled me, cheers! That ‘phet’ life, eh 😂😂😂

[@Gorguruga]

lol.. yeah it's messy camera work this episode, cameraman might be a chocoholic and can't stop himself trembling being so close to a pile of choc

[@yvonnecarter7684]

@but why are you the cameraman ? I don't want you to lose your job Noone will know your on speed I'll remove the comment

[@cpk313]

"I'm feeling a little bit sick, I ate too much chocolate" shoves another piece in his mouth.......

[@yannickXD1]

We all have been there 😂

[@dropsmic3224]

Meeee

[@marshmallowmann20]

thats determination and will xD

[@Black.Sabbath]

Then saying it's not the product...

[@scarlettfreedom3629]

Lol 😂 me too

[@johnjenkins4788]

Peter Jones is the man for real. What a guy.

[@kingdomperspectivesmindset5595]

Awww bless this young man for trying to rebuild his family legacy (hugs, hugs and more hugs) I think Peter would have been the preferred Dragon for me, but I'm really happy he got a deal and I really hope Tej does him well. #Legacy

[@ally-1190]

Jenny: It’s a bit to chocolate-y for me, and for that reason I’m out.

[@Fitness4Freshies]

Jenny: I’m playing cricket 🏏 and for that reason I’m out!

[@TheNagualZone]

I genuinely liked James Cadbury - I really hope he is a huge success & my best wishes go with him

[@GameDevAraz]

Petrillo123 zbornak Its Still His Name

[@lemonmaze2700]

@Utube Allday so what, good for him

[@jelenam.4093]

You do better than that

[@lindsayadsbroons5944]

Petrillo123 zbornak how can you say that when his branding is completely different? Surely you must have some pride in your own family history? He is taking that pride and creating his own identity... good luck to the guy

[@lindsayadsbroons5944]

Utube Allday how can you judge that he is failing on the basis of a 14 minute KZbin clip! He’s succeeding, creating his own business, boosting employment and generating profit... good luck to the guy!

[@toniroberts8117]

Peters response was the best, hands down. That’s why he’s the richest dragon ❤️

[@edwardharding6632]

13:12 "Dare he milk the dragons for a better deal?" - Standard Tier Narrator "DAIRY MILK the dragons for a better deal?" - Epic Tier Narrator

[@blimpusa]

Jenny: "after eating that chocolate I feel pain in my big toe, and for that reason I'm gout"

[@katarinabaird6822]

This made me soooo happy

[@ifollowillingly2]

😂😅😂😅😂😅😂😅😂😅

[@lukejones5053]

Jesus 😂😂😂😂

[@thebutcher319]

That's brilliant

[@scarfhs1]

Jenny: " I have eaten all these high calorie chocolate samples and for that reason I'm stout".

[@tobyparker6239]

I would love nothing more to see a David and Goliath story happen here between the big Cadbury's Company and James Cadbury. That would be incredible.

[@BirrDetonator1989]

And we'd all back him to the hilt.

[@StephanBranczyk]

It already happened with Mattel and the Barbie playmates. Mattel gave up as soon as they found out that Barbie was their real last name.

[@BirrDetonator1989]

@@StephanBranczyk can't find anything on that, you got any links to the case. It sounds like an interesting read. Gotta love an underdog

[@StephanBranczyk]

@@BirrDetonator1989 , Me neither. To be honest, it wasn't much of a story. They received a cease-and-decease order from Mattel. They responded that Barbi was their original last name. Mattel immediately gave up. en.wikipedia.org/wiki/Barbi_Twins

[@hustler666100]

theres no case for Cadburys as its his legal name and his brand name is different. If Cadburys had a case it would of been done

[@jamielee9350]

Love Cocoa is now worth £14million, and James is hoping to open up stores across the country very soon, with a recent £4.25million investment he received from an individual. But James is also very grateful to Dragon's Den, having seen his business grow rapidly since appearing on it three years ago.

[@robertblack3867]

You will hardly find people or families like Cadbury's, so kind and thoughtful. Wonderful people.

[@velouris76]

My God! Peter’s speech about the Cadbury name was so spot on! If Cadbury did start legal action, it would cause so much bad PR for them in the media, they wouldn’t dare! He has every right to use his family name.

[@chaiandparleg]

This reminds me of McDonalds. How the McDonald brothers were denied to use their own surname once their business was taken over.

[@stealthattack2209]

There have been moments in the Den when Peter has literally listened to his heart. This was one of them :)

[@rob_3417]

You can't literally listen to your heart. Unless you have a stethoscope? I didn't see him use one one or did I miss it?

[@keaton718]

Except his heart told him that James would value Peter's involvement more than he values 5% of his own company. Peter's heart was wrong.

[@SankiKingOfficial]

He should have named the business “James Cadbury”

[@netweed09]

He's doing something better. He's taking the motto ''Love Cocoa'' of the substandard Cadbury's they fraudulently flogged for decades. ''Love Cocoa'' is being done far more justice by James than the mainstream bottom-feeder company that have sold their soul

[@thegoodbadmusic]

Imagine you’re grandad invented Cadbury and you’re having to beg peter jones for investment in your chocolate company 😂

[@RCFunEveryday]

I actually clapped when Peter started talking. Should have taken Peters offer.

[@Immortal__]

the fact that he didn't unfortunately shows the type of greed mindset with which the west is dying and will fall (eventually). people too happy to sell of their soil to a foreigner dangling 10carrots rather than 9. sickening.

[@spiritualfreedom5372]

Lol

[@guitarsolos89]

@@Immortal__ Or you do some research on the matter to find out that everything you said isn't true in this case. He was there for PR, his brand has been established for quite some time with great turnovers, he doesn't need a dragon on his team.

[@Immortal__]

@@guitarsolos89 Whether or not the dragons den example follows the argument to book isn't of importance. The point now about the greed of politicians and corporations trumps any trivial reality show discussion

[@guitarsolos89]

@@Immortal__ I agree with the bigger picture you're painting, I see it too

[@mzm3976]

The editing is becoming ridiculous. The music really is over the top.

[@CalopsitaVanderbilt1911]

Like the US version. As if it was less interesting without music

[@robbespel8393]

The music was awesome!

[@matthewvaughan8192]

King Brilliant And the dragons should dress up like the monopoly man and hand out giant stacks of comically large cheques

[@mzm3976]

@loegaray272 what?

[@loveprada]

@loegaray272 that's hot

[@michael6255]

Man : Drinks water Jenny : I think thats abit disappointing, I am out!

[@theninjacow]

Touker showing his true colours. "If I was cadburys I would get lawyers to milk you dry" "I know lawyers like rottweilers" What an awful outlook.

[@attackonpieck2789]

I know right, I looked at him with such disdain after saying that. And forever will.

[@raviladva3959]

Jenny: Why didn't you negotiate whilst he was dealing with his father passing away? James: Because i have heart Jenny: I'm out.

[@sillybomb89]

well done copy and pasting this

[@Aydinmakesmusic]

Peter - "I feel sick now" *carries on eating* 😂 best Dragon

[@katrinablackwood7909]

We love peter “no one can take your name away from you” also peter... “I would want 20%”

[@RossMoore777]

Even I wanted to go to war with Cadburys after hearing Peter's speech

[@Kiripompone]

Jesus Christ, Peter's speech gave me the chills! And edited with that music it really sounded like something out of an epic movie. Watched like 30 times already.

[@jayneofspain3322]

Ahh I wanted to stand up and give Peter a round of applause for his little speech. 😢

[@onesprincess]

Same here chills everytime, I would have accepted his offer there and then!

[@richard7645]

I've seen it 200 times

[@Enigma1158]

Jenny: your grandad made a lot of money so for that reason, I’m out

[@Ironsmiler]

A fella who puts personal relationships above cash. Well done lad, more power to you.

[@awzthemusicalreviews]

Peter: "I'm a bit sick to my stomach" Me: "oh no..." Peter: "I've eaten too much of your delicious product" Me: (sighs in relief)

[@legendarybh4ever87]

The way Peter Jones turned those tables is legendary, Peter Jones is a quiet lion in the dragons den.

[@orangemochacino6420]

9:32 The tense music in the background whilst Peter takes a little look at Tuker 😂😂

[@JSSTyger]

The room should have gone dark with a spotlight on Peter Jones when he gave that "family name" speech.

[@abc-ni9uw]

Cadbury jr: hi...... Jenny: chomp chomp - I'm out mate

[@tappie999]

10:31 even touker got baited at this one

[@jillians5792]

Love how Deborah looks at Peter when he makes the offer.

[@Rich-em9sm]

Jenny: 'This chocolate is the best I've ever eaten.... and for that reason I'm out!'

[@narcher91]

Jenny’s favourite chocolate bar is said to be a TimeOut as it rhymes with I’m Out.

[@PreeMarket]

looooooooool

[@mikedevaney3507]

Very good 👏👏

[@CybreSmee]

Jenny: Welcome to the den....and for that reason, Im out.

[@Fitness4Freshies]

Jenny at the Brexit negotiations “we voted to leave and for that reason, I’m out”

[@UnderwoodUniverseYT]

13:12 I’m not sure whether I’m impressed or not that the narrator managed to make a dairy milk pun out of that 🤣

[@DeepakOjha]

The sound engineers hired by BBC has a wide range of contrast. What a score when Peter spoke. GJ!