PGA Tour announces $3 billion investment from Strategic Sports Group | Golf Central | Golf Channel

Rich Lerner, Todd Lewis and Rex Hoggard join Golf Central to discuss the PGA Tour's recent deal with Strategic Sports Group, which is a financial and strategic investment from SSG of up to $3 billion. #GolfChannel #GolfCentral #PGATour
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PGA Tour announces $3 billion investment from Strategic Sports Group | Golf Central | Golf Channel
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[@lucasmulvehill6300]

I’m so glad you guys are going to make millions and millions more, the money is ruining the game

[@TerlinguaTalkeetna]

It's done wonders for our politics , just look at our national debt. Too much is not healthy.

[@Jackielikeskillersmiles]

Amen! I wonder if before Tiger they would all want to play the spot like Arnold and Jack did. Making peanuts

[@randallknoblock3453]

Every professional golfer on the PGA Tour should be thankful to Phil Mickelson for promoting a need for a change.

[@aussiegolfer59]

Literally kissing his feet

[@lucasmulvehill6300]

Greedy gambling addict

[@1362pc]

THAT IS FOR SURE

[@Jackielikeskillersmiles]

Actually no! They should thank money! The root of all evil. It started with PIF wanting to invest in 2018.. this started before Phil’s gambling debts

[@Jackielikeskillersmiles]

@@aussiegolfer59wrong

[@coolcustomer8131]

as a fan of the pga tour, for the first time in two years i feel encouraged about the future of professional golf!!!!

[@billmoyer3254]

you must love canned soup

[@mdeodar]

Sucker.

[@Jackielikeskillersmiles]

Yep yep. I’m sure purging has stopped now

[@craigcrawford6749]

How are all 250 players equity owners when the 250 are constantly changing? Smoke and mirrors man. This is going to be simply a single country tour. Thats it.

[@robertbrown7470]

Do you think, considering where all this is eventually heading, that the SSG figures the PGA will ultimately blow its feet off and the SSG will pick up the pieces, then control the PGA and make a wise deal with LIV?

[@Seektruth-59]

Equity owners of a losing proposition - wonderful guys, wonderful. It’s all smoke and mirrors because what you are signing is being part of the losses as well.

[@oahujuniorgolfassociationc6656]

How do you continue to work out details after making a formal agreement ? Who cares how much the players get ? How do these investors make their money ? What percentage of profits do the investors get moving forward? Equity? Sounds more like signing players. Aberg will be told if you take this money you can’t leave for X. All this does right now from my perspective is buy the pga tour a little more time competing with LIv/pif; but again; what did they give up long term to these investors to make that happen with 1-3 bill? Can someone please explain that ?

[@Jackielikeskillersmiles]

None of your business. You’re not on the pga tour 😂

[@robertbrown7470]

The investors end up becoming the PGA?

[@Raydington]

​@@Jackielikeskillersmiles🤡

[@clintsanderson6019]

I don’t give a crap unless the best players in the world are back together duking it out week after week. Until then, I’m waiting for the Masters in April 👋🏼

[@joematties7557]

My take is that LIV is for entertainment and PGA is more for purest of the sport and rankings. Not saying LIV doesn't have skill, it's just hard to take serious the way it's done

[@brysonpieters8943]

​@@joematties7557 ranking are a farce

[@njosephg]

This is the truth

[@MarkSmithhhh]

Yep...I dint care who gets them...I just want them back together...

[@MarkSmithhhh]

​@joematties7557 yeah, I mean obviously talent isn't it...they have tons of talent on LIV but it's just not as serious as the pga and the "lowest player" in liv would get crushed by the worst player on the tour...the top players on both tours are the same level of player especially with rahm as both have recent major winners on the top but the OVERALL skill is in favor of pga...I just want to see them.all back together

[@jw6713]

We don’t care, all we care about is watching tournaments with all the best players playing against each other.

[@davidgivins4203]

I’ll be there soon as I’m still preparing at age 56 🤣😆🫢 about a year away! I’ll hear you cheering in a year or so 🫢🤔I’ll 🛑!

[@jmf54]

Personally…I worry ticket prices will increase, concession prices will increase, etc., etc., because the SSG would not be INVESTING their money just for the hell of it…they will be looking for a return at some point. If they aren’t, then they would not call it an INVESTMENT, they would say it is a donation, so I’m skeptical and have my doubts this will grow the game. I have a knot in my stomach that tells me if a professional is good enough to make it to “the Show,” they will be guaranteed financial security, rather than earning it. I hope I’m wrong and all of this works out for the good of the game, with the end result is the game becomes more affordable for the masses. Heck, drivers now cost more than the first car I purchased and greens fees have increased 500% since I graduated from college in 1977!

[@japhy3556]

Vulture capital demanding returns is never good. The PIF was in for the long game, not the returns. PIF should keep the course and not make a deal and see how the players like this SSG deal in a few years.

[@1362pc]

Crooked PGAT have wheeled out the US senate to maim LIV....so foreign entities are no longer allowed to invest in the US?

[@Jackielikeskillersmiles]

PIF was in for control of course. Not needing a return but everyone wants a return in someway regardless of endless funds 😂😂😂😂 PGA tour isn’t letting them get full control. The way I see it. jay and Jimmie Dunne pulled a bluff with the “formal agreement” in June to stop draining funds from litigation. Which ultimately bought the PGA time to find new investors. Now they don’t even need PIF 😂😂😂 pif wants control and pga doesn’t want them to have majority to change how things have always been. Good on the tour

[@robertbrown7470]

Doubtlful this is a surprise to LIV.

[@Seektruth-59]

A bit late after PGA was broken up due to Jay’s stubborn intransigence.

[@abplusfive]

The Saudis: "Who are these lightweights?"

[@solenvy]

[@Thegolfingoldman]

Americans: Who are these Saudis?

[@Jackielikeskillersmiles]

“Someone who’s not letting you buy into what you want so badly”

[@jhawker2895]

The PGA Tour just made a deal with the devil ... PGA Tour is worth "$18 Billion" ( Their numbers)... They gave the players $1.5 Billion equity ... An 18.75% share of something that is entirely player driven. Their is NO value to the PGA Tour without the players!!!!! The deal give an average equity to 200 players or $7.5 million per player with higher equity to the best and less equity to 100 thru 200.... if all the players walk and start a new tour they own a 100% share .... And this is a great deal???? PIF will cherry pick player after player as they decide how much will be enough.... SSG wants to make money from day one ... PIF doesn't, as they have shown, with LIV. PIF is in golf for the long run and has shown a willingness to lose now to win big in the end... Sponsors are tired of Korn Fairy like events with little viewership and constant request for more and more money ... The, NO Cut, signature events will be good but not the all the top players together which only PIF can do. The next two years will be the last chapters for the PGA Tour, if PIF wants it can now make LIV the all star tour for reality... This deal make me sick and when the players find out where the i's are dotted and the t's are crossed they will be pissed ... The average PGA player is not business trained and knows little about the financial stuff ... I am sad for the charities ( who will likely get less). The fans (who will certainly pay more for less). Because SSG wants money and PGA Tour players, below the top 60, who continue to stay will lose more. Their is only so much money to go around. SSG is not in this relationship to not make a profit... It has to come for somewhere...The sponsors will take care of themselves, if it cost to much they will walk away.... TV will only pay if fans watch ... If LIV ever get a true TV deal it will help fans but hurt the PGA Tour... More will come out later about this deal, but so far the fans are losing with costs likely going up.. And the players are getting pennies for a dollar they control ... Let's all hope I am wrong ... I HOPE SO ....

[@1362pc]

Read the fine print......so future PGAT players don't get equity? This is what happens when you let pro golfers make the rules

[@NicholasDeCola]

Very thoughtful and incite-full opinion ur statements are probably 100% correct .. sad day 😢😢😢

[@robertbrown7470]

Very few players want to run the PGA. And like you point out, could not do so if they wanted to, like nearly all people. I don't know if PGA is worth 18 billion, but it is probably worth more than 3 billion. That would be a good deal for the investment group to take over control of the PGA for 3 billion. Then make the wise and inevitable deal with LIV and it will be worth far more than 3 billion. I suspect a very smart move by SSG in a situation where those that control the PGA are becoming desparate. From a money standpoint, that puts SSG in a very good position.

[@mdeodar]

Tired of the PGA bs. Golf Channel tools, too.

[@1362pc]

I am sure the GC will laud SSG as the greatest company that ever existed..

[@ifldiscovery8500]

Fenway Sports Group wants to get their hands on Liv golf as it has more potential than any PGA Tour event or schedule. Liv golf is franchise tour which what FSG knows how to work in and with. Liv golf coukd be worth 15 billion dollars alone if theg get braodcast deals in the USA and sponsorships.

[@Jackielikeskillersmiles]

Not happening. They don’t do a deal with PIF. They did a deal with PGA

[@ifldiscovery8500]

@@Jackielikeskillersmiles You don't understand how business works. SSG only did a deal with PGA Tour as long as they do a deal with PIF and create Newco. Proofs in the pudding the "deal" is worth 18 billion dollars. How is PGA Tour worth 18 billion dollars when they don'g have assets and they make less than 1.5 billion including broadvast deals? PGS is trojan horse to get Newco done and Liv under their control.

[@robertbrown7470]

I think it is the other way around. SSG or whatever it is called can't compete with LIV. LIV is in the driver's seat. SSG is more likely seeing the inevitable crumble of the PGA, those who control it, and SSG will take over control of the PGA and will make the deal with LIV that the old PGA should have made and did not.

[@marksellers2499]

The mystery continues…not one of our pga insiders are able to tell us details but they sure seem positive…$3B is the headline

[@6538970]

Does all this mean more commercials for the viewers

[@mdeodar]

Will if the PGA gets their way

[@Jackielikeskillersmiles]

It should mean each player gets its own steam! Ridiculous how much money is wasted on the production people who do nothing and get paid crazy

[@NicholasDeCola]

Yes a shit ton of it 😂😂😂😂

[@luisvaldivieso5217]

Wow! Looking forward to seeing what this means when it's rolled out.

[@wbwright79]

hopefully this deal can encourage PGA/SSG and PIF to come back to the table with some additional talks. the template is in place for how to do it. it's not the end for the Saudi Investment fund, but for them right now it probably feels like it.

[@1362pc]

The 'small print' would be very interesting

[@jimlangdon1947]

Looks like the PGA likely might become an isolated identity - that now has more funds to try to compete with other Tours as just a separate identity. Who knows? I don’t think the Saudis want to bother with a minority stake in the USA national tour.

[@1362pc]

The crooked PGAT using the Senate against PIF should be the last straw.....I hope US companies don't try and invest in Saudi in the future..

[@1362pc]

Monahan is still there....thats a liability

[@cgcrosby2]

“First and foremost, I’m a player.” - Webb Simpson/Tech 9

[@1362pc]

Yes a tour player, so he doesn't really know what's going on with the SSG agreement.

[@1362pc]

PGAT members having majority of board numbers?? What a mistake!

[@Jackielikeskillersmiles]

You’re lost. They’ve always had it!

[@Mark-eu5zs]

If they are figuring out a way to recognise Jack & Tiger etc (pay them$$)... then it better be applied across the board to Greg too & others. Or its just another selective slush fund for supporters in the club

[@NicholasDeCola]

It appears that way 🤬🤬

[@roncelaya4115]

PGA and PIF are the worst part of the sport now. Greedy punks!

[@stanleyharmon1103]

I think LIV & PGA will morph into an AFL & NFL situation with a Super Bowl of golf.

[@kentsnider3644]

I don't imagine how since LIV isn't going to play 4 days and PGA isn't going to have shotgun starts.

[@stanleyharmon1103]

@@kentsnider3644 well think about the crazy prize money would be on the line and the media hype for tv rights, etc……..just need a few creative minds in those leagues to make it happen. A rivalry right off the bat, bigger than the Ryder Cup.

[@kentsnider3644]

​@@stanleyharmon1103 LIV would like that, eh? Sure, put it together, get commits from the sponsors and let the fans decide.

[@darkspectrum916]

Alleluia!!! At last some bright light on the game I love ❤️! As a Red Sox fan happy to see John Henry as part owner. Great guy that helped Red Sox fans to win championships in Boston. Pif got what they deserved, last place on investment for hijacking our game. Or no place at all?😊 They don’t have now the place they thought they might have had before SSG’s investment. Good 👍🏼. Maybe one day we could see all players together even though I doubt it at least long term however, we have the control in America and Europe of how and to what extent they will have access to our resources and the pga’s huge market with sponsors and television exposure worldwide! Monaghan can keep his job now. I wanted him out but he redeemed himself, just no more deals behind players and the public s backs.

[@craigcrawford6749]

Unless you are from Scotland, its not your game dude, its ours

[@darkspectrum916]

@@craigcrawford6749 yeah right and you made it known worldwide as well? It was created in Scotland, that’s it. We made it known universally. Nicklaus, Palmer, tiger all Scottish I suppose. Please

[@craigcrawford6749]

haha, in your mind @@darkspectrum916

[@robertbrown7470]

SSG ends up in control of the PGA and then works out a deal with LIV. I doubt the SSG are fools.

[@darkspectrum916]

@@robertbrown7470 as long as pif stays out or in the minority I don’t care. SSG are Americans and super professional and at the same time we send a message to pif. You are not welcome to hijack our game that so many players before you have worked so hard to develop!

[@jdc3233]

"the plans of how to grow the tour are still ongoing...." alrighty then

[@kjj2550]

he’s missing the point we the fans want the best players playing together, not have watered down tour

[@robertbrown7470]

That is not what the powers that be behind the PGA are about. Sorry. With LIV, that would end up being the case. They do not want to negotiate with LIV. It's about control with the PGA.

[@robertbrown7470]

That's good. PIF is in the driver's seat.

[@andynaz5631]

Money comes with strings. Here comes woke golf.

[@jacobk23]

As a fan, all I want is for this bifurcation caused by LIV to be over and all the best players in the world to be in one place. As far as I can tell, this does nothing to advance that cause, so my reaction is “big whoop”. Glad they’re getting more money, but the current unfortunate status quo remains unchanged for the fans, who are the whole reason any profession sport exists to begin with. A fact far too many people seem to have forgotten.

[@1362pc]

Let me remind you that PGAT caused the "bifurcation"

[@jacobk23]

@@1362pc No, the Saudi government’s desire to buy an entire sport no matter the cost and without regards to the return on their investment coupled with Greg Norman’s longstanding vendetta against the PGA Tour caused the bifurcation.

[@ifldiscovery8500]

​@@jacobk23Saudi like golf cuz theg play golf themselves and its easy sport that has ease of access. They want to grow the sport so they can make money and let everyone else who does not have access to it to play it too. PGA Tour is a charity event organiser that is stuck in the USA.

[@robertbrown7470]

The PGA did not want to change even though it needed to change. It still doesn't want to change. It is not going to change. My guess is that the SSG Investors see the handwriting on the wall. They will end up in control of the PGA and will make a deal with LIV and golf will be better off for it. I suspect essentially the SSG is buying the PGA, even though I doubt the PGA sees it that way. The PGA just wants to mainting control, even though it is slipping away from them and they haven't woke up to that. They will but it will probably be all over for the old PGA by the time that happens.

[@khemheru1439]

PGA Tour was bankrupt..and fact they never included players shows the shortcomings of why PGA Tour lost so many of the greats. PIF wont go away they are hoding all the ACES, while PAG Tour is holding 2's and 3's

[@russelldaye9813]

They will want a return on their investment. This is like throwing water on a ship that is sinking. No stars with cache, it's a global game, and the best players need to play on PGA tour to make this financial situation to work. The PGA does not have those star players anymore. ⛳️⛳️⛳️

[@DunnGolfing]

Absolute car crash for fans what a mix up

[@robertbrown7470]

The PGA will survive. Maybe under control of the SSG. And LIV will continue to do better as it goes. I rarely watch PGA tournaments and they are not as accessible. I watch more LPGA final rounds, hours worth of golf, which is what the PGA should have been doing. I'm going to watch hours of the LIV golf tour today and the next few days, not snipets from the PGA.

[@NicholasDeCola]

1.5 billion to 1 trillion in Saudi money ummmm ok , hope to see some top notch golf one day 😂😂😂😂😂

[@dunkinsdad1762]

Now can we #firemonahan ?

[@TheIncomparableGolfer]

Every player get equity.. total game changer for all sports

[@1362pc]

Do they? So what happens when all these platers retire? Future tour players get no equity?

[@TheIncomparableGolfer]

@@1362pc unsure how it really works.. they didn't go into detail

[@ifldiscovery8500]

​@@1362pc that is real question that is not being answered.

[@robertbrown7470]

Short term. This only ensures the old PGA will be in control for a little while longer, until they lose control to the SSG. They should have made a deal with LIV which would have been the smart move. But I have not seen many smart moves by the PGA. I think those in control of the PGA are in denial.

[@TheIncomparableGolfer]

@@robertbrown7470 I think they are still negotiating with PIF. So more changes can happen soon

[@davidbrown4271]

I don’t get it , how much have the saudis already bought in for?

[@Jackielikeskillersmiles]

They haven’t! PGA did this deal. Not including them! And probably won’t let pif in now

[@scoopmendenhall1008]

Pga can tell pig our way or the highway

[@aneeseellary3098]

You should 4:26 Thank Phil Mickelson ..Mr Webb Simpson 🎉

[@kentsnider3644]

Because every PGA pro is knocking down the door at LIV? It's still about the fans...

[@alexsamain812]

​@@kentsnider3644 Bc Phil called it from the jump that the PGA tour is holding out $$ . As soon as LIV gaines traction, poof - the signature events are created with big prize pools. You want to poach Rahm from us? poof - welcome the SSG. None of this is for the betterment of the game of course, just their bank accounts.

[@kentsnider3644]

@@alexsamain812 Phil needs to thank PGA for training him. LIV can't "grow the game" without PGA, now offering ownership shares to players. My guess is the change Phil claims he wanted would have happened with or without him. All this change is being made to keep the fans happy. You remember fans.... those are the people buying sponsored goods.

[@alexsamain812]

Rory slowly planning his LIV exodus 😂

[@billmoyer3254]

he's already banned from LIV. he can mow Tiger's grass.

[@alexsamain812]

@@billmoyer3254 😂😂

[@jamesbond4633]

This is great news!!!! This will definitely force PIF and the LIV tour;s hand now that the PGA Tour has become much stronger. I think SSG's expertise as Webb stated will grow the game world wide not just in America and will get the whole golf world buzzing!!!!

[@1362pc]

Lets see the fine print in the agreement......PIF won't be forced to do anything...By magic the US senate now making a problem for PIF.....Saudis should shut down all US investment in Saudi

[@1362pc]

The downside is that Monahan is still there

[@jamesbond4633]

@@1362pc I agree ....but now the players are equity owners....they can tell him where to go!!! First thing I would do is cut his salary....then fire him!!!!

[@craigcrawford6749]

No it won't. Jay will get richer, the top 10 that actually stay in the PGA will get richer, and all the other suckers will be basically be playing and earning like they are on a minor tour

[@davidgivins4203]

Golf has been world wide for a long time! What rock you were hiding under!❤😊😅😂

[@1362pc]

Current Tour players will get equity in PGAT..really?

[@tedwozniak9896]

Ah, the top players, year over, players 11 - 100 yup, they w still be P*****

[@robertbrown7470]

I kind of doubt it. I think this is about the Investment Group taking over the PGA when it fails. It has been failing for some time. Wouldn't you like to see the STRINGS ATTACHED to the investment deal?

[@chrismorris4490]

It's alright having the money , but the old heads need to change ge with the times, spend the money well

[@foxdogsourdough]

As we all know, it's all about the money.

[@hosoiarchives4858]

What a trainwreck

[@jakecvma8571]

Nothing burger, still not gonna see the best players all together , players are in charge ?

[@Blacklist324]

They better be careful. There's nothing in the world that prevents Pif from saying the h*ll with it and take Liv to 72 holes creating a legit rival tour.

[@GP-tt2te]

Every single LIV player would be against that so that's not happening lol.

[@1362pc]

HA HA HA....So only 72 holes is legit...that is so brain dead

[@craigcrawford6749]

Why would they? They have their own brand.

[@wbwright79]

i'd love to see that. it might encourage me to finally tune in. now likely. 5 days of competitive golf (don't forget the team play competition) would not go well with any LIV employee.

[@GWills-ys6rd]

Peanuts compared to PIFs financial resources! Will PIF walk away and focus on LIV Golf on a global basis?

[@alexsamain812]

PIF about to back out and sign Rory to LIV just watch

[@waltvancourt5052]

No wokeys allowed on the LIV TOUR

[@GWills-ys6rd]

I suspect that Rory is now thinking about his own future. Who will actually benefit from his loyalty to the legacy tours? Will he benefit? He seems to look extremely disillusioned at the moment. What if he accepted a huge offer from LIV Golf and then focused on The Masters for a few years with a reduced playing schedule?

[@brysonpieters8943]

Waste of time unless best players back together. Im only watching the Majors no interest in watching nobodys

[@steveandrews6280]

Sounds like bs to me.

[@markkovacs494]

Ha ha says PIF! Big bank little bank!

[@waltvancourt5052]

Desperate sellout move !

[@robertbrown7470]

Exactly! Those that control the PGA are desparate. They don't want to give up any control and are making desparate moves. Or maybe they are cashing out? Not sure. We will see how it plays out.

[@brysonpieters8943]

All the stars and characters are on Liv bar Rory and Spieth no ìnterest in this tour unless top lads back together

[@robertbrown7470]

LIV will continue to take the best PGA golfers until, whoever ends up in control of the PGA decides to make a deal with LIV.

[@kennyduprey9364]

This is funny to watch. One group is giving money directly to the players and ownership options. While the other group is paying to fund tournaments in order to make profit, basically what the pga was already doing. One group is good at business, the other is just learning as they go.

[@robertbrown7470]

PGA has been around a long time. Where did they go wrong?

[@kennyduprey9364]

If you ask the sponsors, they would probably tell you not having all the talent at their funded event. The pga made their own bed when they decided to fight liv rather than just compete.

[@gswdaniel]

From the CCP?

[@robertbrown7470]

You mean the SSG group is from China?

[@Rammer6719]

More money going to the second tier of the best golfers. Why would LIV invest they already have the top tier? It’s lipstick on a pig.

[@robertbrown7470]

I think it is because LIV doesn't want to destroy golf. Destroying the PGA would only hurt golf worldwide. Working together with the PGA would be the best thing but the people that actually control the PGA do not want to give up control, even though the hand writing is on the wall.

[@danielheyward8818]

The PGA tour has taken back control of pro golf!

[@wgsmit02]

Dream on buddy, they will lose their investment

[@danielheyward8818]

Its a tax right off@@wgsmit02

[@danielheyward8818]

Its a tax write off!@@wgsmit02

[@1362pc]

How??? They still have control of the US tour as before

[@1362pc]

Monahan is still there

[@fuckingbullshit8952]

lol PGA is toast LIV will just continue to sign the top players and the PGA will have the seconds you can’t out spend the Saudis only God may have more money. It all comes down to Monaghan just protecting his ass he’s the one standing in the way WTFU Jay