Why it’s IMPOSSIBLE to Buy Audemars Piguet Royal Oak’s

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[@kulchatha4657]

Protect the brand? I see brand new royal oaks flooding the grey market every day.... It is such a shame that real watch enthusiasts have been priced and depopularised out this experience.

[@kbzee]

I visited AP 4 or 5 times over the course of two years no watch then finally after 2.5 years. I got the call for a 15510 then to approximately 11 months later I got the 26240 blue chronograph. Patience is the key and being polite.

[@kushalagarwal3873]

Sounds like a drag

[@azerovc]

Neo, you are a slave.

[@jindrichk5432]

this is just stupid when you can buy watch immediately other ways...

[@Tiberiusvonfunk]

It’s not impossible. I bought an offshore diver on a walk in from Geneva 18 months ago. I then bought a ladies Royal Oak 34mm six months later and just bought a 41mm Royal Oak in April. And the lady I deal with in London is lovely.

[@zdruk1]

Great video. Just had my first appointment 2 weeks ago. My rep has been going back and forth with me on Text a bit so I have no idea if I’m someone they would consider selling a watch to, either way I’d expect it to take it a years. I’ve heard about this 4 times thing online. I’ve gone in 2x. I was able to stop in the first time and then set up an actual formal appointment for my 2nd time. Both times the rep Ive been dealing with has been really lovely. Definitely was an in depth conversation both times. During my 1st visit we just talked watches for 45 mins. My 2nd visit we really talked about the brand and what I was interested in. My preference is the 37mm date or the 38mm Chrono. Both I imagine will be almost impossible to get.

[@meltdown6165]

Funny thing about this whole "vetting process" is that their target audience actually values time above everything else. "I'll send my assitant to jump through all of these fiery hoops, is that ok for you?"

[@remydubois]

I received my first Royal Oak (stainless steel grey dial) the very first time I walked into an AP store back in June 2023, and I am not a celebrity. Indeed your probability of getting a Royal Oak depends on how much you fit with the brand’s client target, but how famous you are isn’t their main criteria.

[@lefty1999]

2 years after the bubble top and some Brands didn't learn a damn thing

[@flyingcheesehead9439]

I walked in AP AD, in Atlanta in Lenox. No need for appointment. Was a pleasant experience. Tried a few on.

[@ianw5464]

Laughable that they have a 'vetting process' when they choose to be associated with the likes of Dave and Stormzy😄😄

[@nguene]

What's wrong with Dave or stormzy? They are tax paying citizens of the UK that live in London near the ADs selling the watches and can afford the watches not sure why they would be excluded from an opportunity to purchase them

[@dean9090]

They’re classless roadmen

[@nguene]

@@dean9090 unsure what that has to do with buying an audemars from the AD I see chavs buying watches all the time I didn't know social class was a requirement to spend money at a retailer

[@Ishamel88]

@@dean9090 what a racist

[@paulstevens5329]

What a load of bullshit

[@4cds14]

I have the 26331OR chocolate dial & the 15400OR but I’m still waiting on a steel blue or green chronograph Royal Oak after 2 years. Don’t know if you are aware but AP House London is moving from new bond st. to a new site with a rooftop terrace in the very near future.

[@paulhammal7231]

I went to Harrods about 18 months back. All very nice and cosy. Registered for a gold Royal Oak, black face leather strap. Can’t remember the 50 odd digit model number. Heard nothing since. If I get the call, great. If I don’t, great… 😊

[@SC-it3kd]

I’ve found AP great to deal with and in some ways a lot less stuffy than Rolex ADs. I waited around 3 weeks for my 26240OR from AP and hoping to add to my collection of AP watches in the future. Been fortunate to pick up 4 Rolex watches over the past 14 months but definitely think AP feels more special to own

[@MindfulWellnessTelevision]

My super clone looks identical and is a fraction of the cost lol

[@djsargex7777]

That was quiet informative, wouldnt mind one of these.

[@meltdown6165]

Why did the price crash by 70% in 2 years if "they are so hard to get"? Some market manipulation seems to be afoot...

[@maihakili1]

I saw one sitting in the used section at my local watch store.

[@Technoking83]

Basically the store manager was my neighbour and I got the watch one my first visit to AP

[@masterdad-zf9po]

I visited AP boutique in Las Vegas in Q1 2024. No appointment. They didn’t want to let me in. Eventually they did. They made it clear I’d need to develop a relationship over 7 to 10 visits over years before I’d be potentially eligible to buy a watch. Get real. I’ll never buy an AP from an AD. Bunch of snots.

[@HenryLaw19891024]

But how do you build relationship without being able to buy a watch?

[@Ho_Ma_Faan]

So go in and kiss their ass....then they will "allow" you to buy a watch? GTFOH with that BS! (the AD)

[@jmatt98]

@@HenryLaw19891024you have to take the sales person out to dinner 😂

[@AndyNick211]

I for one am shocked a grey market dealer is making a video about how difficult it is to get watches at detail. It’s actually not bad - just got a Starbucks in a few months with no purchase history

[@roybatty6368]

wut

[@AndyNick211]

@@roybatty6368 what are you not understanding here. Pretty simple concept 😂

[@josephbarone239]

Starbucks isn't a highly sought after watch

[@AndyNick211]

@@josephbarone239 ya, it only trades for $5k over retail. Moron

[@slapjuice]

very interesting... why on the grey market do dealers have a trade price at retail price i.e. there is no premium in this watch at all. This implies no one wants it, or supply outstrips demand.

[@silverlakeas]

Will never buy a watch with a vetting process. Can’t be asked………..

[@kurtturuf]

It hurts seeing the watches been place crown down. My watchmaker told me it’s fault no 1

[@bc8814]

Can you elaborate why it's bad?

[@FilipBeck-yk3vj]

Actually it’s the right way. On the crown it gets less scratched due to the surface what touches the table is smaller than when it’s placed on the other side. Otherwise it doesn’t make any other difference.

[@BobbyDazzler888]

With a rolexits doesnt matter. They arent fragile.

[@jamesmarsh2828]

I’m interested in an AP but I’ve not had great experiences when going for Rolex’s from ADs. I find they act quite condescending towards me as I’m only 21. I’ve had one dealer basically tell me I can’t afford it which I found was extremely rude. I assume AP will be similar but even worse

[@Colonel.B.Sanders]

Always know that when you’re walking into a boutique you’re more successful than any of their sales associates. Be proud of your amazing achievement to be able to afford one at 21!

[@jamesmarsh2828]

@@Colonel.B.Sanders I appreciate that.

[@garretthu2466]

Makes sense though, AP must protect the RO at all costs. If the RO slips, AP is royally screwed. You’re right, no one cares about anything else other than RO, AP is RO, it’s a one trick pony and I bet AP is extremely paranoid that their entire company relies on one product. The market is declining and the clients who have been mistreated by these brands forcing customers to play games are sick and tired. They are leaving brands.

[@kenchow1142]

Love AP, their watches are so beautiful

[@sbusisozulu995]

The main reason it’s impossible for me to get it is it’s an ugly overpriced piece of steel and I am uninterested 😀😀😀they would be lucky to get my money not the other way around. Respect yourself!

[@WatchUnboxingChannel]

I went into the main one without an appointment - got offered 3 watches on the same day after been there for an hour 🤷🏻‍♂️

[@WatchUnboxingChannel]

@lamedonmcborough3255 Two offshores and a code 11.59

[@Syhbw]

Code 11.59 precious metal

[@paulhammal7231]

Yeah course you did…

[@shankarbalakrishnan2360]

Fourth dimension is so expensive and in demand and difficult to get imagine the 5th 6th etc❤❤

[@ExecutiveZone1]

genuine question.... why did you place the watches crown down? (greatvideo otherwise)

[@slanginandbangingtactical1829]

The watch Market is dead, gray market dealers are scrambling in the states to off load watches. It’s getting bad here.

[@jacstoneu]

You have to buy a bunch of code and ladies watches

[@jackteton6856]

Reward !? we pay for it man - its radicullous

[@timshaw1714]

I bought an incredible Super Clone that is absolutely indistinguishable from the genuine. It came in the full wooden box with papers and even in the AP carrier bag. Why would you bother with this nonsense?

[@borjastick]

Oaks not oak's, there is no apostrophe in the plural of oak.

[@tomknight217]

I’m not sucking up to any company or person. I bought a good as new Royal Oak second hand.

[@aandsb4366]

F this. I’m buying secondary market when the time comes.

[@zSiiin]

Screening my ass I got my AP while wearing crocs and in the same time. they flooded the market with royal oaks

[@lfoggy3061]

A perfect example of managed scarcity as a marketing technique. I'm amazed anyone falls for this to be honest.

[@Kurry34]

Basically to ego stroke, for snobs and insecure folks Its for all luxury brands. Paying 500 for a normal hoodie with a lV or chrome logo on it still blows my mind. At least watches hold their values

[@josiahschaffer9652]

You should create your own brand, build hype, and have them available for everyone. Great idea!

[@paulsteinbergassoc.1426]

AP Rolex prices have dropped 40 percent god forbid there’s a downturn in the economy look out AP and Rolex they’ll be calling you soon enough Buyer beware!!!

[@aandsb4366]

I had an hour long conversation with the manager at the New York boutique back in March. It was quite interesting. There is a tiered allocation system that basically amounts to pay-to-play. New clients cannot be allocated a Royal Oak in blue or green, or any watch in blue or green, period. New clients don’t get Royal Oaks, unless they gray dials. New clients have to buy of code 11s, offshores, or ladies pieces before any consideration will be given on a royal oak. Want something in precious metal? Tough. We are “a steel company.” The manager of the flagship North boutique has no insight or visibility into her own inventory at any given time. you are assigned a sales associate whose job it is to advocate to sell you a watch to the manager on your behalf. The sales associate has thousands of interested clients. How do you suppose he or she remembers you among the thousands of clients he has? Big laughable waste of time. Buy gray.

[@danmack5626]

This is totally incorrect. The manager was either lying to you or you made this up lol

[@aandsb4366]

The flagship NA boutique is in New York. Manager’s name is Natalie. My sales associate’s name was SJ. Initials are for a Chinese name. Every time I asked about a RO I was steered to a Code or an Offshore and told a Royal Oak would be “very difficult” as a first purchase. If you hear those words, BTW, walk away because they mean you’re never getting one. I finally asked to speak with the person in charge of allocating pieces, in this case, Natalie. I have no reason to make this up. I had very similar experiences with Chicago, Dallas, Las Vegas.

[@paulsteinbergassoc.1426]

So sick of sucking up to the these certain watch companies AP,Rolex,Patek I’m spending my hard earned money and want what I want when I want it so many other great watch brands that I can actually walk in and buy a beautiful watch without having to suck up to the sales person and telling me sorry we don’t have anything but you can put your name on the list and we’ll call you when we get one in of which they rarely due. Thousands of other great brands people wake up IWC,Cartier,Breitling,Omega, Christopher Ward, Panerai and Tag Huer and on and on. Case Closed.

[@007venturecapital]

The UK is the worst country to buy an AP. Just go overseas or buy it for a premium if you really want it. If you’re buying an AP paying more than retail shouldn’t be a problem for you unless it’s 3 times retail which is rare.

[@johnobrien8398]

Who puts up with this bs just to get a watch

[@ridemotos]

Watch Goblins.

[@SCNMASSIVE]

Watch gobblers more like

[@Roy-vh9rp]

Beta men

[@F15IDriver]

My sentiments exactly.

[@LeroySGittens]

Hey I living in the NYC tristate area and I visited the House of AP in meat packing district. Everything you said in this video is pretty much dead on.

[@connor7162]

Sounds like AP are absolute Pss takers. Made me not want to even attempt to buy one after watching this video. And the thing about “I would do the same” about AP vetting customers is a load of waffle. Someone wants to buy your product and they have the money to do it. The customer doesn’t need to kiss your ass for you to sell them it. Proof of this is the fact you can literally buy an AP on the grey market, they can’t control any of that. Total bollocks, anyway … thanks for the info 😂

[@rimtasvilnietis2991]

Can Drugdealers pass background check easily?

[@jmatt98]

Yes. Jayz got one

[@h3dvall]

Sky-Dweller dont come in steel bro

[@JohnnyL20]

Phil, you’re being very disingenuous. On one hand you’re advising people to be “kind, honest, inquisitive,polite “ when going to a Rolex or AP AD. Yet, you’re the one who fraudulently and deliberately dishonestly claimed to be a doctor when buying a Rolex from an AD !! Disgusting behaviour.

[@augustojoseramonpinochetug5235]

No, it's not. You gotta do what you gotta do. If ADs are playing dirty tell them whatever you have to

[@patrickdaep]

Why are the most expensive watches also the ugliest?

[@robertbachmann8141]

Not buying an AP.

[@jordo7495]

I been buying AP for years back when they had AD’s… The resale was always shit. Lost money on every AP I ever owned. Now they expect us to Sniff their arrogant holes and waste time for multiple visits? Let’s see just how long this model lasts… anytime I have visited the boutique in Miami when in the area the staff is so arrogant it makes me sick… They still need to sell pieces to stay in business now more than ever with more corporate boutiques to support. If I really wanted a certain model, I would just go gray instead of playing this stupid game trying to make friends. Who has the time for that shit over a watch?

[@atthelord]

So you lied about being a doctor? Wild..

[@jpg8347]

Buy something else,vacheron etc then order the a.p. from china for $400

[@norbelthomas]

Just go grey. Don’t waste your time and money on boutique

[@BobbyDazzler888]

Dont support the corruption. Better buy another brand

[@buddastud5534]

AP sales associates are snakes. They will try to get you to Zelle 5k to them personally and after doing that several times and making you buy 3 watches to get one RO they can and will decide to just cut you off. It completely turned me off the brand as a whole.

[@jesseGfragrance]

don't care for one anyway

[@Aaron-fb1pq]

AP watches are one of the few where I would tell the person to just buy a fake if they liked them. Big chunky blocky ugly watches that no one will know what it is anyway.

[@azerovc]

Replicas do not differ much. You enjoy the asme stuff but without absurdly high markups and all the humiliaton they put you through.

[@Consiousobserver]

Absolute BS process

[@ryanmurphy7422]

Everyone knows AP is a one trick Pony. For their sake, I hope they develop the rest of their catalog. Tastes change. There was a time when people didn't care about integrated bracelet sports watches. Sooner or later, that time will come again, and consumers will remember who treated them well and who did not.

[@rickythomson808]

Ap 1 trick pony😂😂

[@geezer8294]

Junk system for junk watches

[@BienJ99]

You know you want one from AD, but you can’t lol

[@geezer8294]

@@BienJ99 cry more clown

[@0728451031548270jeff]

How times have changed in 1999 I bought my first AP a Chronograph, 39mm dark gray dial, it's on my wrist now. I bought the AP from a prominent certified AP dealer in Greenwich Conn. I got a 30% discount at the time and yes it was a new watch. When AP and so many other watch brands starting opening their own boutiques they lost their dealership. The same thing happened to my Rolex dealer in NJ after she had spent $400,000.00 to modify her store to Rolex's specifications, these companies are ruthless to the point I simply don't buy anything.