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A top to bottom renovation of Milan's former city hall, the Palazzo dell'Arengario, adjacent to the world famous Duomo with its gothic architecture, demanded more than construction and security fencing. In deference to the magnificence of the plaza, the cathedral and arcade, ag4 media facade, together with Urban Screen SR, designed a Mediamesh façade that is Europe's largest to date. Developed to showcase artistic content and city information, the screen has also been used for live broadcasts from La Scala as well as popular sporting events.